Events Services Kit Q1 2009
What is greenpearl.com?
•Directory listing over 450,000 real estate professionals, investors, and principals
•Marketplace for properties, financing, investment opportunities, available space, and services
•Community of thousands of organizations, including investment clubs, alumni groups, professionals associations, and companies
•Event promoter and organizer for the real estate industry in select cities across the United States
Who is greenpearl.com?
• Ryan Slack, CEO: Ryan was the founding CEO of PropertyShark.com where he helped to make available previously expensive or difficult to obtain property data thus leveling the playing field for independent investors and professionals. Ryan was named one of 200 most influential New Yorkers by New York Magazine and a Rising Star under 40 by Crain’s New York. Ryan holds an MBA from Stanford.
• Mark Schacknies, VP Product Development, Co-Founder: Before launching MDB, Mark was a Principal at Walnut Street Development where he originated and developed over $300 MM of mixed use projects in the DC Metro area. Mark continues to develop real estate at Federal Capital Partners. Prior to real estate, Mark focused on e-finance technology at Dealogic, FolioFN and MicroStrategy. Mark holds an MBA from George Washington University.
• Nima Negahban, CTO, Co-Founder: Nima is the brains behind a number of successful web offerings, including TheRealDeal.com, DigitalSports.com, Equipose Imaging, and LogicTree. Nima holds a BS from Univ of Maryland.
Who are greenpearl.com’s members?
•117,000 brokers/agents •112,000 owners, investors •103,000 service providers •58,000 developers, builders •50,000 non-market participants
40% are in the greater NYC area
What Event Services can greenpearl.com provide?
1. Event Sponsor / Exhibitor: get involved in a greenpearl.com event and get your message out to a targeted audience of potential clients 2. Event Promotion: want more attendees for your event or training program? Promote your event through our Web site or email calendars 3. Webinars: put together an informative webinar and we’ll supply the attendees (valuable leads!) 4. Custom Events: let us create an event customized to your specific needs, we’ll even provide the guest list
Section 1
Event Sponsor / Exhibitor
What events does greenpearl.com organize?
• Networking Mixers and Happy Hours: ranging from 50 to 700 attendees, these mixers can targeted on a few professions or open to the entire industry. • Speed Networking: ranging from 40 to 100 attendees, speed networking sessions are rigidly structured to guarantee results in a short time period. • Panel Discussions and Expositions: ranging from 100 to 500 attendees, these events have more of a focus on specific content topics, but also include networking time.
Section 1
Event Sponsor / Exhibitor
Event Sponsor / Exhibitor Opportunities
at greenpearl.com organized events • Event Sponsor overview: • Email: your message included in event calendars, invitations, reminders, and follow ups • Web site: your logo and messaging included on the event listing page • Live at the event: your people and materials in front of potential clients, investors, and business partners.
• Event Exhibitor overview: • Live at the event: your booth/table, people, and materials in front of potential clients.
Section 1
Event Sponsor / Exhibitor
Sponsor / Exhibitor Fees
Event Type
Networking Mixers and Happy Hours 50 – 700 attendees Speed Networking 40 – 100 attendees Panels / Expositions 100 – 500 attendees
Sponsor
Exhibitor
$500 - $5000
$500- $2000
$800 -- $2000
Not Available
$1000 - $5000
$500- $2000
Section 1
Event Sponsor / Exhibitor
Successful Past Events
Event Type
Networking Mixer
Date
June 10, 2008
Attendance
400
Networking Mixer with YREPNY
Networking Mixer Investors Only Happy Hour Happy Hour Long Island Networking Mixer / Holiday Party
September 16, 2008
October 12, 2008 October 29. 2008 November 20, 2008
700
550 80 65
December 2, 2008
450
Section 2
Event Promotion
Event / Training Promotion Services
1. List your event for free
2. Sell registrations through greenpearl.com • No need to handle payments yourself • 5% + transaction fee 3. Promote your event through us • Invites: invitations to a targeted portion of our list • Web site: your event listed under Upcoming Events • Email Calendar: your event featured in our monthly training or event calendars, nationwide or in NYC. • Revenue Sharing options available
Section 2
Event Promotion
Successfully Promoted Events
Event
4th Annual The Real Deal Development Forum
Date
September 10, 2008
Attendance
2000+
Networking Mixer with YREPNY / Brightstack
CCIM / Commercial Real Estate Power Network Event The Real Deal Holiday Party
September 16, 2008
700
November 17, 2008
650
December 9, 2008
800
Section 2
Event Promotion
Promotional placement on Web site / email
Premium Placement Email Featured Placement
Web site
Upcoming Events
Position 1 Position 2
Section 2
Event Promotion
How much to promote my event?
Upcoming Events
Monthly National Calendar
(210,000 Professionals)
Monthly New York Calendar
(80,000 Professionals)
Position 1: $375 / Wk
Premium Display: $1440
Premium Display: $900
Positions 2+: $250 / Wk
:Featured Display: $800
Featured Display: $500
Want us to send an invite to your event out to our list? Call us for a quote!
Section 3
Webinars
Webinars
• Overview: you organize the content and do the presentation, we drive attendance to your webinar • Content: • Typically 45 to 90 minutes (2 hour max) • Content valuable to participants • Not an infomercial only about your service! • Attendance: • We publicize and sell registrations to the event • Registration fee (typically $49 - $99) retained by greenpearl.com • List of attendees provided to you as leads
Section 4
Custom Events
Custom Events
• Overview: we work with you to develop a custom program combining content, presentation, networking • Examples: • Profession-specific networking • Showcases, demonstrations and site tours • Panel discussions and expositions • Inter-school, inter-association networking • Deal-making • Contact us to discuss your needs
For more information contact: Frank Brown Director of Sales frank@greenpearl.com
(845) 705-7534