Promo Interactive innovation marketing agency
OUR MISSION
Promo Interactive mission is searching and adoption of innovations and creative solutions for marketing communications. We offer our customers:: • ideas that really stand out • solutions that employ the most perspective trends in media and technology • results that fully meet your business objectives and maximize their effectiveness
Three Elements of Innovation
We have accomplished many things in the past 10 years: Marketing channels: Internet, Mobile area, Multimedia, etc. New technologies (WAP, JAVA, Bluetooth, etc. New scenario of marketing communications (entertainment marketing, virus marketing, community building, etc
• a solid team that is competent to launch complex projects; • a strong technological base that allows complex scenario testing in both interactive and traditional media; • expertise in effective implementation of marketing scenarios, including those new to the market.
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
OUR HISTORY
We work in the area where innovations are the mane factor of our success. Even here we have managed to save the image of pioneers for 10 years.
•1997 - first-ever internet advertising agency in Russia • 1999 - first-ever Flash banner in the Russian market • 2000 - the publishing of "Internet Advertising Encyclopedia" - Russia's first book on internet marketing which had been an ABC of that time for many of those who have since become prominent internet professionals • 2000 - first-ever rich-media advertisement in the Russian market • 2002 - first-ever SMS promotional campaign in Russia • 2003 - with the first Mobile Marketing open seminar we laid the fundamental framework for the future development of this perspective segment of business • 2005 - first-ever BTL campaign using Bluetooth in Russia • 2007 - anthology of internet folklore "Pyatnizzo", Show “The Night of Internet Eaters", are the projects which are unique in the world.
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
RANGE OF SERVICES
The only Russian marketing agency to fully conduct complex campaigns of any level of difficulty in the new media.
• Web and WAP advertising, Integrated campaigns • Mobile Marketing • Organizational and engineering support of BTL campaigns • New-media consulting and marketing research • Multimedia projects (DVD, booth, internet video, etc.) • INFOtainment projects, communities, viral marketing
CREATIVITY
VIZUALIZATION
TECHNOLOGY
CONTENT
WORK WITH AUDIENCE
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
WEB AND WAP ADVERTISING, INTEGRATED CAMPAIGN
• communication scenario development • advertising vehicles of all interactive formats • media-planning and placement • sponsorship, integration, etc. • unconventional presence marketing • analysis and performance evaluation
Promo campaign with prizes Carried out a promotional event on a turnkey basis. 15,000 prizes given out, including credit rewards to cell phone accounts
Redd’s virtual boutique Incredible results of our virtual boutique campaign totaled 70,000 participants and 300,000 SMS
Life-hack community Impressive conversion: 60% of visitors who clicked on the ad signed up for community membership. Promo was supplemented by interactive BTL stands - over 150 'bluetooth cannons' all over Moscow
View more http://portfolio.promo.ru
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
NEW-MEDIA CONSULTING AND MARKETING
• working with the new media strategies • research in the communicational field of a company • internet reviews, competitive monitoring • audit of internet- and mobile-projects
Gazprom-Media Internet strategy
MTS Online-strategy for 2007
Sochi2014 Complex promotional program in new media for the period of 2009-2014
UralSviazInform View more Content market research for IPTV http://portfolio.promo.ru Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
Delovoi Mir Internet assets expansion program
MOBILE MARKETING
• interactive for traditional media placement • sales stimulation, BTL promotion support • information collection, "hot lines", informational support • branded advertiser content
We employ all technologies : sms, mms, wap, ivr, j2me, stk
Mobile campaign for «Bochkarev» beer
Branded mobile game – 100,000 downloads, viral popularity
Stimulating promo from Genie
Russia's first large-scale stimulation promo event using SMS: 6,000,000 cans, 4% response, 80,000 participants, 180,000 SMS
Megafon. "My Moment of Fame" campaign Mobile AIDSmeter View more http://portfolio.promo.ru
Russia's first marketing campaign using SMS One of the first campaigns using MMS in Russia
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
INFOTAINMENT PROJECTS FOR ADVERTISER AND VIRAL MARKETING
• creating entertainment, gaming and theme project • creating and distributing virus memos • working in popular internet communities
“Counting days before vacations” First viral campaign in Russia – 350,000 emails forwarded! Shortlisted at Cannes Lions 2007 (together with IQ Marketing)
«Pyatnizzo», an anthology of internet folklore Best selling “above 1000 roubles" book of 2007 in Russia
Video quest for X-cube players Videoencyclopedia of music styles
View more http://portfolio.promo.ru
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
MULTIMEDIA PROJECTS
• presentations and instruction materials • audio- and video- journals • entertainment and gaming disks • multimedia booths • video portals
Multimedia presentation for "Sukhoi"
Mikhail Pogosyan, general manager of "Sukhoi", used our presentation in his speech before the lord members of Thomas Sopwith society
Web support of Sochi-2014 Multi-language website. Live web cameras in many cities. Live broadcast of press conferences
Kent Concept Club "Alpha-TV" educational disk Interactive gambling terminals were the main object of party programs in 12 Russian towns more then 90% took part in this promo campaign Dull information about stock markets comes alive with video aids!
View more http://portfolio.promo.ru
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
I-BTL
• Event и Entertainment marketing – concepts, parties, mass action promo •Trade show marketing – new product presentation, corporate booths and stands, mini-promos for press conference and presentations. • Equipping traditional OOH and BTL promo staff and billboards with hi-tech devices.
Mazda. 2008 Trade-show booth technical support Onlinebroadcast, bluetooth, jest point Motorola booth at Russian Fashion Week Female visitors walked in front of the camera and received CDs with a video of them walking the catwalk at a fashion show Integrated promo for Amstel beer 80,000 downloads of mobile content from bluetooth cannons
View more http://portfolio.promo.ru
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
WE ARE PROUD TO SERVE OUR PARTNERS AND CUSTOMERS
Banking and financial services FMCG and customer services телей Communication and high technologies
Auto area Mass media and entertaiment Network agencies
State and public organizations Министерство образования и науки РФ Министерство труда и социального развития РФ
Real estate and construction
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
WE ARE PROUD FOR OUR WORK AND AWARDS
Promo Interactive has received numerous awards of various professional contests and festivals Our specialists have had numerous appearances at key events of the industry and many of their works have been published. We stand as principal organizers of a number of events: • internet advertising, mobile campaign and entertainment marketing seminars • «Golden WAP» award and Virus Award • «The Night of Internet Eaters» show
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Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
WE ARE RECOMMENDED BY
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
PERSONS
People are the main active of our Company. We know and can do a lot. We are ready to share this experience with our present and future customers!
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru
CONTACTS Promo Interactive agency
Visit us
Moscow, 4th Rostovsky per. 1, bld.1
Call us Phone .: (495) 926-57-78 Fax.: (495) 771-60-10 Email us E-mail: info@promo.ru For press: pr@promo.ru
Thank you for your time!
Moscow, 4th Rostovsky per. 1, bld.1 Phone.: (495)926-5778, fax: (495)771-6010, e-mail: info@promo.ru