Outward Bound Worldwide
7 Decades of Survival
A Little History and Future
• Outward Bound 2006 206,000 Participants
• Outward Bound 2007 232,000 Participants
• Outward Bound 2008 Flat
• Outward Bound 2013 ?
Lesson Learned: The value of NEW IDEAS.
• Understand the principal reasons for our
• Understand the challenges ahead
• Begin moving into the next chapter
• Discuss / share ideas to adapt and lead in
– Basis for our global strategic plan.
– Ideas you can use now in your markets.
You are Co-Owners of our Future
Simple Plan for the Day
• Highlight the issues. 9 – 10am
• Gather in teams to
create ideas. 10 – 2pm
• Share, discuss, debate 2 – 4pm
Adapting to Changing Times
Managing the Outward Bound
Starter Thoughts for
Why has Outward Bound
Prospered for Nearly 70 Years?
Because Outward Bound…
• Is founded on an important, relevant, vital,
– Self Discovery of Potential
– Working and Living with others in Harmony
Core Issues Going Forward
• How do we remain relevant, vital, important to
• How do we reach out to more people?
– 99.4% of people have not experienced OB
• How do we ensure our future in changing and
– There is a very big market for Outward Bound!
– Plenty of room to grow…but limited resources to grow
Changing and Challenging Times
• Very tough global economy – next 2+ years
• More people to feed and educate
• Diminishing resources (energy, water etc)
• Cross-border, cross-culture tension
• Strain on government resources
• Environmental problems (climate change,
global warming, pollution etc)
• The OB experience works – how do we
carry it forward?
• Tough economic conditions – we must first
adapt to survive.
• Changing world, changing needs – we
must understand how to develop and
deliver the OB experience in this changing
Key Questions for Outward Bound
Key Question #1 - Survival
• What can we do with current operations to
survive a long term economic downturn?
– Ideas that increase enrollments
– Ideas that increase cost efficiency
– Ideas that generate more visibility & interest
– Ideas to generate more resources, e.g. fund
raising, gov’t and corporate support etc.
Key Question #2 – Growth
New Programming and Outreach
• Are there new programs to consider?
– New markets / new populations / new activities
– Caveat: must be an OB experience
• What are the worldwide issues that OB should and could
address through program development.
– Should we be developing global programs that
address global issues?
• Can we better integrate the OB experience into the
community, e.g. education and youth organizations.
Scope of Thinking
• In the box
• Outside the box
José Antonio Torres
Han Kyu Yoo
Beth Anglin Knox
Jacques De Jongh
Han Kyu Yoo
Yang, Jung Mao
Question #1 - Survival Question #2 - Growth
• What can we do with current • Are there new programs to
operations to survive a long consider?
term economic downturn? – New markets / new
populations / new activities
– Ideas that increase – Caveat: must be an OB
– Ideas that increase cost
efficiency • What are the worldwide issues
– Ideas that generate more that OB should and could
visibility & interest address through program
– Ideas to generate more development.
resources, e.g. fund
raising, gov’t and corporate – Should we be developing
support etc. global programs that
address global issues?
• Can we better integrate the OB
experience into the community,
e.g. education, youth
organizations, inner city etc.
Team 1 & 3 Team 2 & 4