On Target Eyesight No Comparison

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                                  205 Laurel Heights Drive     Pleasantville, NJ
                                  Bridgeton, NJ 08302               08232

                                                                                   South Jersey eye Associates, P.A.                                      Patient News                        FA L L 2 0 0 6

                                                                                                                  eyecAre At ItS BeSt
                                                                                                                                                                                          South Jersey
                                                                                                                  No Comparison:                                                       Eye Associates, P.A.
                                                                                                                  SJEA vs. Retail Chain                                                & South Jersey Eyewear
                                                                                                                  Vision Centers                                                       monday         8:00am-7:30pm
                                                                                                                   You may have heard us make the claim before—you simply              tuesday        8:00am-6:00pm
                                                                                                                   can’t compare the vision centers of big box retailers or            Wednesday      7:00am-6:00pm
                                                                                                                   department stores to the SJEA experience. In terms of both          thursday       8:00am-6:00pm
                                                                                   quality of care and overall value, SJEA outperforms the retail chain competition. That may          Friday         7:00am-4:00pm
                                                                                   sound like little more than a sales pitch, but we can give you some good reasons why it isn’t.
                                                                                   Most retail store vision centers are designed to sell you glasses, not meet your full spectrum          856-455-5500
                                                                                   of vision needs. We think you’ll agree there’s a whole lot more to caring for your eyes than        24 hours A Day, 7 Days A Week
                                                                                   processing your prescription like it’s somebody’s vacation photos.                                        Fax: 856-455-5480
                                                                                                                                                                                            SouthJerseyeye.com
                                                                                   At SJEA, we take pride in offering you comprehensive vision care. That means getting
                                                                                   to know you along with your eyes. Dr. Cole and Dr. Feinstein are optometric physicians                “We guarantee satisfaction
                                                                                   first, which means they’re primary healthcare providers, not technicians or salespeople.               and a competitive price
                                                                                   In addition to prescribing eyewear and contact lenses, they’re extensively qualified to                on all our eyeglasses at
                                                                                   diagnose and treat vision disorders, eye injuries, eye allergies, eye diseases, and much more.         South Jersey Eyewear.”

                                                                                   “Patients often come to us for the types of eye injuries and complaints a hospital ER or their
    SouthJerseyEye.com                                                             general family physicians might handle,” says Dr. Cole. “Your typical big box vision center
                                                                                   isn’t set up to provide for that kind of care.”
                                                                                   “We’re on-call 24 hours,” adds Dr. Feinstein. “And we’re dedicated to offering you ongoing,
                                                                                   preventative care. Our patients are not numbers. We’re with you for the long haul.”
                                                                                                                                                                 Continued on page 3




                                                                                   On Target Eyesight                                                                                     Dr. robert m. cole, III
                                                                                                                                                                                            optometric Physician
                   …and more
•  Kids Korner: Animal Eyes                                                                                                                    
     Eyes for the Holidays                                                         Of course, everyone should have their vision checked at least 
   • Enhance or Disguise Your                                                      once a year, but this is doubly true of hunters and shooters 
  Eyewear for the Outdoorsman                                                      who so depend on their eyes to make critical, split-second 
•  On the Hunt: The Perfect                                                        decisions. Worthy of special consideration is the right pair of sports and safety glasses 
                                                                                   for your needs. In addition to providing essential protection for your eyes from foreign 
                                                                                   objects and UV rays, specialized sports glasses can dramatically improve your performance. 
          Vision Centers
          SJEA vs. Chain Retail
                                                                                                         Some target and trap shooters wear special eyeglasses that sharpen 
                                                                                                                                                                                         Dr. michael A. Feinstein
       •  Apples and Oranges: 
                                                                                                         their vision when they peer through gunsights or look at far off targets.          optometric Physician


inSight!
      A LooK INSIDe:
      A LooK INSIDe:




                                                             Welcome to
                                                                                                         A wide variety of tinted lens are available that can help highlight 
                                                                                                         targets, dampen background colors, reduce sun glare and enhance 
                                                                                                         vision in lowlight conditions. 
                                                                                                         To find out how the right glasses can elevate your sporting experience,
                                                                                                         visit one of our qualified opticians at South Jersey Eyewear.
                                                                                                                                                                                          Dr. harry A. Lebowitz
                                                                                                                                                                                              ophthalmologist




                                                                                   South Jersey Eye Associates, P.A.                                       SouthJerseyEye.com                                      1
    KIDS KorNer
    Q: Why does an
                                          Surprise With Your Eyes
                                           
                                                                                                                      coNtAct LeNS
                                                                                                                                                     Back to School Reminder
                                                                                                                                                                                                                                                     FeAtureD StAFF
                                                                                                                                                                                                                                                             Donna Bornman
                                                                                                                        SAFety!
                                          take a FreshLook                                                                                                                                                                                                   Patient Care and
    animal’s eyes                         Looking for an exciting way to
                                                                                                                          It is important to         Is someone in your family back in the classroom this fall? Part of keeping your
                                                                                                                                                                                                                                                   Greeting Team Leader &
                                                                                                                        remember that color 
    glow at night?                        switch-up your style and make                                                 and costume lenses, 
                                                                                                                                                     child prepared and helping them excel in a learning environment is making sure
                                                                                                                                                     their vision is the best it can be. Many learning difficulties are the result of an
                                                                                                                                                                                                                                                            Clerical Assistant
    Have you ever wondered why            a fresh impression this holiday                                                while made for fun                                                                                                 “The best part of my job is the
                                          season? You change outfits and                                                                             undiagnosed vision problem—and often your child can’t                                      people I get to work with.”
    certain animal’s eyes—whether                                                                                          and fashion, are  
                                          accessories to suit your mood—                                                                             let you know because they aren’t aware of it themselves.                                    A longtime member
                      it’s your pet                                                                                       considered to be 
                      cat’s, a deer’s     why not change your eye color,                                                 medical devices by          Although many schools offer vision screenings by nurses,                                      of the SJEA family,
                      in the highway      too?  FreshLook® Color Contact                                              the FDA. According to          these tests are never as comprehensive as a professional                                     Donna has worked
                      or a wolf’s         Lenses (by CIBA Vision) make it easy to change, enhance,                     US law, they must be          optometric exam. School vision assessments can only be                                     at the practice for 18
                      on TV—glow          or illuminate your eyes for a subtle or a dramatic effect.                   fitted and prescribed         expected to reveal a fraction of vision problems present in children. Making eye         years. Originally from
    spookily when caught in a beam        Few of your features command more attention than your                        by a licensed eyecare         exams a part of your child’s back to school routine can save stress and heartache           Collingswood, New
    of light in the dark?                 eyes, so why leave them out of the fashion equation?
                                                                                                                       professional. They re-        later in the school year.                                                                      Jersey, for the past
                                          FreshLook makes a stunning palette of color lenses                           quire proper care and                                                                                                     28 years, she’s lived
    It’s because of the “tapetum                                                                                                                                                                                                                  with her husband, David,
                                          for light or dark eyes, whether your vision is perfect                       responsible use. Like 
    lucidum”, a carpet of mirror-like
    cells behind the animal’s retina,
                                          or requires correction, even for patients that have                          any contact lens, they    No Comparison                           “Show Us Your Rudys”
                                                                                                                                                                                          
                                                                                                                                                                                                                                               in Alloway Township where
                                                                                                                                                                                                                                               they raised their 6 children,
                                          astigmatism. The FreshLook line features FreshLook                          need to be cleaned and     Continued from pages 1
    the layer of nerves at the back of                                                                                                                                                   SJEA is proud to promote Rudy Project                 David Jr., Debbie, Michael,
                                          ColorBlends®, which uses a three-in-one technology                           disinfected regularly, 
    the eye. It’s the retina that sends                                                                                                          SJEA’s optical division, South          Technically Cool Eyewear’s launch of the                  Brenda, Lisa and Kristen.
                                          to blend three colors together for a subtle change;                          and should never be 
    the messages to the brain about                                                                                                              Jersey Eyewear, similarly far           “Show Us Your Rudys” campaign designed
                                          FreshLook Radiance™, which brightens your eye without                       worn by anyone other                                                                                                                 mary Lou homan
    what the eye is seeing.                                                                                                                      exceeds the standards of the            to showcase photographs on the Rudy Project
                                          changing its color; and FreshLook Dimensions™,                               than the person they                                                                                                                          Optician
    The tapetum lucidum improves          which enhances and define your eyes with a range of                           were prescribed for. 
                                                                                                                                                 large optical chains. In addition       homepage of loyal Rudy Project consumers,
                                                                                                                                                 to stocking over 1,000 different        athletes and weekend warriors wearing                             “I look forward to
    an animal’s night vision by           transparent hues. FreshLook ONE-DAY color contacts                                                                                                                                                            patients returning for
                                                                                                                       At SJEA, we can help                        name brand            their Rudys.
    catching the light that passes        mean you can start every day with a fresh pair and a                                                                                                                                                        their annual eyecare!”
                                                                                                                       you find and fit you                        and designer
    all the way through the retina        new, eye-catching look. The brand’s single use lenses are                                                                                      “Athletes and Active Consumers are the life-            An optician at SJEA for 15
                                                                                                                       for the perfect color                       frames onsite,
    and bouncing it back, giving          the perfect disposable alternative for a special occasion.                                                                                     blood of our company and we want to honor         years, Mary Lou has over
                                                                                                                      contact lens, no matter                      South Jersey
    the animal another chance to          Ask us whether FreshLook is right for you.                                                                                                     everyone who loves Rudy Project products,”           30 years of experience
                                                                                                                        what the occasion.                         Eye is dedicated
    “see” it. The tapetum lucidum                                                                                                                                                        mentions Paul Craig, Rudy Project North           in all areas of the optical
    greatly boosts an animal’s ability    trick or treat eyes                                                                                                      to meeting the        America, President & Co-Founder.
                                                                                                                                                                   highest standards                                                       field. Mary Lou excels at
    to see in the dark, which is why      Maybe you’re looking for an extra special touch for a                                                                                                                                             helping patients find the
                                                                                                                          ProDuct                                  of precision and      SJEA patients are encouraged to submit their
    it’s mainly found in nocturnal        Halloween costume or other costume occasion? Costume                                                                                                                                                frames and lenses that
                                                                                                                           SAFety!               workmanship—and making it just          photos featuring their favorite Rudy Project
    animals.                                           contact lenses can be a great way to truly                                                                                                                                              suit their vision needs
                                                                                                                     Disposable contact lens     as affordable as our competition.       sunglasses, helmet or goggle; a testimonial  
                                                       transform your look and create the perfect 
    Because different animals                                                                                        wearers should discard                                              including full name (and indication whether           and match their sense
                                                       mood or character. Brands like WildEyes®                        any Bausch & Lomb         We stand behind every pair of                                                                   of style while maximizing
    have different pigments in                                                                                                                                                           or not to use 
                                                       (by CIBA Vision) and Crazy Lenses® (by                        ReNu with MoistureLoc       glasses we sell. If you can find a                                                                  comfort. Mary Lou is a
    their eyes, they can give off                                                                                                                                                        name); city;  
                                                       CooperVision) offer countless inspirations                       solution they might      lower price for the same glasses                                                                    resident of Greenwich.
    different color glows, from                                                                                                                                                          and state.  
                                                       or ways to enhance your costume.                                   have purchased.        (frame and lenses) in stock at
    white to green to red.                                                                                                                                                               Photos with  
                                                                                                                          The product was        another retail location within                                                                              Louise A. motil
                                                        Special effects contact lenses have been                                                                                         excellent product
                                                        used in the film industry since the days of                   recently found to have     30 days of your purchase, just                                                                   Certified Paraoptometric
                                                                                                                         contributed to the                                              representation 
                                                                                                                                                 present a written estimate and                                                                             Assistant, CPOA
        Eye See You                                     Lon Chaney, but it’s only been in recent
                                                        decades that they’ve become an affordable
                                                                                                                         outbreak of fungal  
                                                                                                                                                 we will refund the difference. If
                                                                                                                                                                                         will be consid-
                                                                                                                                                                                                                                                       Another veteran SJEA
                                                                                                                                                                                         ered, and the 
        at the Zoo
                                                        and comfortable option for the amateur 
                                                                                                                         eye infections and  
                                                                                                                       has been withdrawn        you are not totally satisfied with      best selections 
                                                                                                                                                                                                                                              employee, Louise has
         SJEA is very pleased to                                                                                                                 your glasses, you may return                                                                worked at the practice
                                                        costumer. Lenses can dramatically alter                           from the market.                                               will post to the 
         announce its intentions to                                                                                                              them within 30 days of original                                                              for over two decades.
                                                        the appearance of your eyes, changing                         For more information,                                              “random image gallery” on the company’s
         team up with the Cohanzick                                                                                                              purchase. We will help find you                                                                    As an optometric
                                          them into virtually anything from cat eyes to mirrors to                          please contact                                               website: www.rudyprojectusa.com.
                                                                                                                                                                                                                                                technician, Louise is
         Zoo, New Jersey’s first zoo,     flames—even NFL team logos.                                                         our office.        a replacement and apply your
                                                                                                                                                                                         For more details and additional directions:         involved in all aspects
    to launch an educational                                                                                                                     original purchase price toward
                                                                                                                                                                                         http://www.rudyprojectusa.com/contests/             of pre-testing patients’
    campaign with the dual purpose                                                                                                               the cost of the new eyewear.
                                                                                                                                                                                         showyourrudys.htm.                                      vision and performs
    of promoting both children’s          SouthJerSeyeye.com                                                                                     (There will be a nominal shipping
    vision health and wildlife con-                                                                                                              and handling charge.)                   SJEA carries a full line of Rudy Project                 refractometry, visual field
    servation awareness! Over the         Savings on Sunglasses                                                                                  higher quality.
                                                                                                                                                                                         eyewear, high-tech, cutting-edge outdoor              analysis, retinal photos and
                                                                                                                                                                                                                                                    pre-surgical ultrasound.
    coming months and new year,           Sunglasses provide essential year-round UV protec-                                                                                             gear that meets the needs of even the most 
                                                                                                                                                 competitive prices.                     demanding and competitive athletes.                Louise lives with her husband
    we’ll be involved in zoo events       tion for your eyes. For a limited time, we’re offering                                                 Personalized attention.                                                                   Chuck in Hopewell where they
    and promotions that the whole         our patients a discount of ten dollars off all our sunglasses (some restrictions apply).               comprehensive eyecare.                                                                               raised their daughters,
    family will be able to enjoy!         To receive your coupon, visit our office or go to our website at SouthJerseyEye.com.                   That’s the SJEA advantage.                                                                            Britney and Ashleigh.

2                                         SouthJerseyEye.com                                          South Jersey Eye Associates, P.A.          South Jersey Eye Associates, P.A.                                   SouthJerseyEye.com                                          3

				
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