Tate Modern PDA tours Gillian Wilson Tate Modern, UK Mobile Learning Conference, ELG, 6 March 2008 Interpretation at Tate Modern • Interpretation is at the heart of Tate’s mission • Works of art have no self-evident meanings • Tate has an obligation to provide information about its collections and displays • Interpretation should be offered in a variety of forms to suit different learning styles • Interpretation should be layered • Interpretation should offer a range of viewpoints about an artwork • Interpretation should promote dialogue between visitors Audio guides • Collections tour • Highlights tour • Children’s tour • Architecture tour • Tour for visually impaired people • Audio points Produced in association with Acoustiguide Mobile phone tours Pilot project for David Smith exhibition, Interesting findings autumn 2006 • Low projected visitor figures • Significant amount of people • Costs are less – audio cheaper, no uncomfortable about using distribution desk required mobile phones in the gallery • Very short segments of content – little anecdotes about the work • UK audience particularly worried about cost of calls • Younger people more attracted to using mobile phone tours than audio guides • Those who are after a learning experience perceive that an audio guide will suit their needs better. • People seem to be after a choice of devices to use Multimedia tours Multimedia tour programme • Pilot 1 – 2002 • Pilot 2 – 2003/04 • Pilot 3 – 2005 • Launch of Multimedia Tour for the Collections Displays – June 2006 – Adults tour – Family tour – Highlights tour (also in 4 foreign languages) • Schools tour pilot – Jan – April 2008 • BSL tour – launched in December 2007 • Also have produced tours for large- scale temporary exhibitions (Frida Kahlo, Rousseau, Kandinsky, Gilbert Produced in association with and George, Dali and Film) Antenna Audio Podcasts Youth programme podcast • http://www.tate.org.uk/youngta te/podcast/artlookers/ Material science podcast • http://www.tate.org.uk/modern/ tours/materialslibrary/ Modern paints podcast • http://www.tate.org.uk/learning /learnonline/modernpaints/def ault.htm Video podcast – Tate Shots • www.tate.org.uk/tateshots Multimedia tour – content and design Some design tips • Design of PDA interface should reflect standard website or digital design conventions. • Visitors want to be in control of the PDA so don’t make anything happen automatically; allow them to stop and start commentaries • Choices made need to be accompanied by visual or audio feedback • Visitors’ experience of using the PDA needs to merge successfully with their experience in the gallery. For eg device tells visitor to look from the screen to the artwork; they need to be able to find the artworks easily • A choice of small chunks of information is better than lengthy commentaries Popular content • Video clips of artists at work • Audio contributions by artists and other commentators • Audio commentary accompanied by still images • Interactive interfaces (‘Touch and listen’) • Interactive games Less popular content • Text BSL tour Tour in British Sign Language, for deaf and hard of hearing people • BSL film clips are shown on the PDA screen • Deaf people have independent access to BSL interpretation, on demand Schools tour • Additional layer of interactive content for 20 works • New tools for students to make their own content - drawing - text - audio • Follow up back at school on students’ own personal websites • Results in creation of multimedia presentations Why use mobile interpretation tools? • Gives rich contextual info • Doesn’t clutter up the gallery spa • Dispenses with crowding around gallery information captions • Provides interpretation where the visitor needs it – in front of the ar • Can give a range of point of views • A non linear experience • An interactive experience for visitors • Supports different styles of learnin • Personalisation of content • User-generated content? • Content to be accessible on visitors’ own personal devices?