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Telefilm Canada
Outreach 2005
TELEVISION
www.telefilm.gc.ca
AGENDA – TELEVISION 2005/06
1: INTRODUCTION
2: ENGLISH DRAMA PRODUCTION
3: ABORIGINAL LANGUAGES FUND
4: FRENCH-LANGUAGE PROD. OUTSIDE QUEBEC
5: BUSINESS POLICIES
6: ENGLISH & FRENCH DEVELOPMENT
7: BUSINESS POLICIES ON WEBSITE
8: DEADLINE CALENDAR
ENGLISH DRAMA PRODUCTION
KEY CHANGES:
1. Completeness of Application Policy:
a. Sufficiency of Creative Materials
b. Viability of Financing
2. New Audience Measurement Approach
3. Broadcast License Issues
a. Calculation of Broadcaster Interest
b. License Terms and Conditions
4. Expanded Marketing Plan Requirements
5. Flexibility in Decision Making Process
COMPLETENESS OF APPLICATION
Completeness of Application:
• Unchanged (6 key documents)
• Marketing plan deadline is 1 week later
Sufficiency of Creative Materials:
• Minimum documentation requirements by
format
• Ensure best projects are financed with public
funds
Viability of Financing:
• Definition of unviable financing source
• Demonstration of viability
AUDIENCE MEASUREMENT
• Rewards projects with the potential to have
highest Total Viewing Hours in Prime Time
• Acquisitions and day-time airings no longer
count
• The track record of the broadcasters in English
Drama in achieving TVH in prime time in the
past 2 broadcast years will be published.
• Audience score of a project is based on
cumulative TVH track record of all English-
language broadcasters in the financial structure
relative to all other complete applications.
BROADCASTER INTEREST
• License Trigger Thresholds are unchanged for all
formats
• Broadcaster Interest Points:
– Low budget drama (<$800,000/hr) – the licence fee
required to achieve the maximum broadcaster interest
points has increased to the lesser of a licence of
$315,000/hr or 45% of budget
– Big budget drama (>=$800,000/hr) – the licence fee
required to achieve the maximum broadcaster interest
points has increased $315,000/hr (except MOWs and
mini-series)
– New separate calculation for MOWs and mini-series
BROADCASTER INTEREST (cont)
Broadcaster
Broadcaster
Licence Fee Interest
Budget Size Interest
Threshold Maximum
Step-ups
Points
<$800,000 /hr 25% of budget 1% = 1.5 pts 45% of budget
Low Budget or $315,000/hr
>=$800,000 /hr $240,000/hr $2,500 = 1 pt $315,000/hr
Big Budget
(ex MOWS/MS)
MOWs / Mini-series
<$1,857,143 /hr $240,000/hr $2,833 = 1 pt $325,000/hr
>=$1,857,143 /hr $240,000/hr (see Appendix) 17.5% of budget
Points calculations for Licence Fees over Threshold [MOWs and Mini-series]
Production budgets <= $1,857,143/hr Production budgets > $1,857,143/hr
Points Total License Fees/Hour Total License Fees As % Of Budget
0 240,000 $ 12.9%
1 242,833 $ 13.1%
2 245,667 $ 13.2%
3 248,500 $ 13.4%
4 251,333 $ 13.5%
5 254,167 $ 13.7%
6 257,000 $ 13.8%
7 259,833 $ 14.0%
8 262,667 $ 14.1%
9 265,500 $ 14.3%
10 268,333 $ 14.4%
11 271,167 $ 14.6%
12 274,000 $ 14.8%
13 276,833 $ 14.9%
14 279,667 $ 15.1%
15 282,500 $ 15.2%
16 285,333 $ 15.4%
17 288,167 $ 15.5%
18 291,000 $ 15.7%
19 293,833 $ 15.8%
20 296,667 $ 16.0%
21 299,500 $ 16.1%
22 302,333 $ 16.3%
23 305,167 $ 16.4%
24 308,000 $ 16.6%
25 310,833 $ 16.7%
26 313,667 $ 16.9%
27 316,500 $ 17.0%
28 319,333 $ 17.2%
29 322,167 $ 17.3%
30 325,000 $ 17.5%
BROADCASTER INTEREST (cont)
• MOW Example 1:
– Budget - $3,500,000 (or $1,750,000 per hour)
– Per hour budget less than $1,857,143 so we use the
$ step up scale
– Licence fee is $325,000 per hour - 30 points
• MOW Example 2:
– Budget - $4,000,000 (or $2,000,000 per hour)
– Per hour budget greater than $1,857,143 so we use
the % step up scale
– Licence fee is also $325,000 per hour, but the
calculation is based on budget percentage.
– Since licence totals 16.5% of the budget - 23 points
LICENCE FEE TERMS AND CONDITIONS
• Licence amount used in calculation of Broadcaster
Interest is based on a Maximum Term of 5, 6 or 7 years
depending on total licence fees committed to the
project.
• English-language broadcasters will no longer be
allowed to take French-language rights for MOWs
• Only English-language licences will be taken into
account for meeting threshold and in the calculation of
broadcaster interest points and determination of the
Audience score for all formats and budget levels
• Additional rights (i.e. rights taken by broadcasters that
may not be acquired) – see Guidelines for an updates
and clarifications to the Policy.
LICENCE FEE TERMS AND CONDITIONS
Example 1
7
• License A: $240,000/hr;
6
7-year period; 3 years
non-exclusive 5
• License B: $75,000/hr; 3
4
year period commencing
1 year after License A 3
• Total license: 2
$315,000/hr; Maximum
1
License Term: 7 years
year A B
LICENCE FEE TERMS AND CONDITIONS
7
Example 2
6
• License A: $75,000/hr;
18 month period 5
• License B: $240,000/hr;
4
5 years-6 months period
commencing 1 year after 3
License A
• Total license: 2
$315,000/hr; Maximum
1
License Term: 7 years
A B
LICENCE FEE TERMS AND CONDITIONS
8
Example 3
7
• License A: $240,000/hr;
7 year period 6
• License B: $75,000/hr; 7
5
year period commencing
1 year after License A 4
• Total license:
3
$315,000/hr; Maximum
License Term: 8 years 2
1
A B
CONTENT
• Evaluation principles unchanged
• Marquee has been moved to Marketing
MARKETING
• Expanded marketing plan requirements
• Your marketing plan should detail an effective strategy
for reaching the target audience with an appropriate
range of tools, and include the following elements:
– Target audience,
– Marquee,
– Media Mix;
– Publicity; and
– Previous Campaigns.
• Only customized marketing plans that address the
particular project will receive top scores. Plans should
be developed and endorsed by both the broadcaster and
producer.
Flexibility in Decision Making Process
• Evaluation Grid Criteria [unchanged]:
- Broadcaster Interest 30 points
- Audience 30 points
- Content 30 points
- Marketing 10 points
• The Evaluation Grid as a Tool:
- evaluation of application package
- initial ranking of projects in national comparative
process
Flexibility in Decision Making Process
Flexibility and Judgment:
• Telefilm will use its judgment to achieve a balanced
portfolio of projects best able to reach Canadian
audiences with high quality programming
• Use of flexibility could result in Telefilm not investing in a
project otherwise prioritized solely based on the
evaluation grid.
Local Evaluations:
• Up to 10% of the English Drama funds for Regional
Comparatives
• Relatively small requests, innovative, emerging talent,
regional stories or points of view, underrepresented
communities, etc.
ABORIGINAL LANGUAGES FUND
ELIGIBLE APPLICANTS
• The individual producer must own a minimum of 51%
of the production company (NEW) and copyright in the
production.
DEVELOPMENT FINANCING
• Up to 10% of the CTF's Aboriginal-language
production envelope will be set aside for development
financing.
• (NEW) If there is a surplus in development fund, we
will consider special initiatives targeted to
professional development.
FRENCH LANGUAGE PRODUCTIONS
OUTSIDE OF QUEBEC
CHANGES:
• Licence Fee Thresholds have increased from
15% to 20% for French Language Drama
• Level of CTF Participation under this special
initiatives stream for Drama has increased from
$900,000 to $1,200,000
• To improve the level of co- productions with
French Quebec producers or with a non-eligible
outside Quebec producer, flexibility in eligibility
has been added
BUSINESS POLICIES
• Treatment of Tax Credits
• Standard Recoupment Policy
TAX CREDITS
• Provincial and Federal tax credits are not
required to be within the financial structure but
are usually needed to close the financial
structure for dramatic programming,
particularly if financed solely within Canada.
• Applicants must demonstrate a closed financial
structure with confirmed financing that
includes sources from outside of Canada or
Canadian distribution advances for foreign
territories to keep tax credits outside of the
financial structure - otherwise the CTF will
reduce its participation.
RECOUPMENT
• The Standard Recoupment Policy 2005/06 will
be published soon;
• No major changes;
• Primarily clarification of policy and business
affairs issues;
• If your distribution arrangement/recoupment
proposal does not fit into the Models outlined in
the Policy, or you have an International co-
production with a distribution advance, please
contact the Telefilm office in your region for
further information in advance of your
application.
BUSINESS POLICIES ON THE WEB
www.telefilm.gc.ca (under Funds and programs/Business policies)
• Standard Recoupment Policy
• Completeness of Application Policy
• Producer’s Fees & Corporate Overhead Policy
• CTF Chain of Title Assessment
• Deferrals safeguards
• Treatment of Tax Credits (now included in Main Document)
• Completion Protection Policy
• Default Policy
• Accounting and Reporting Requirements
• Policy regarding outside readers
ENGLISH TV DEVELOPMENT
English-language TV development has been
completely restructured in order to focus on the
following objectives:
· the reduction of administration costs;
· giving the marketplace a significant voice in the
process;
· focusing on audiences; and
· ensuring the best quality projects are financed.
ENGLISH TV DEVELOPMENT
Two streams of funding:
AUTOMATIC COMPONENT
SELECTIVE COMPONENT
ENGLISH TV DEVELOPMENT
Automatic Component
• Single broadcaster at or above 50% of budget
• First come and first served -- regionally
• No deadlines and no creative assessment
• Telefilm’s contribution will be up to 50% of the
budget up to a project cap of $100,000 ($200,000
for big budget series)
• Limited to a maximum percentage of total
resources
ENGLISH TV DEVELOPMENT
Selective Component
• Broadcaster < 50% of budget or multiple broadcasters
• Thresholds unchanged (Drama 20%; Other genres: 15%)
• There will be three deadlines (specific dates to be
approved by the CTF Board)
• Decisions will be based on a regional comparative
process
• Criteria: content, creative team, potential for audience
success
• Telefilm’s contribution will be up to 60% of the budget up
to a project cap of $100,000 ($200,000 for big budget
series)
FRENCH TV DEVELOPMENT
• No major changes to French development as
was revamped in 2004-05
• Threshold for drama and pilots (all genres)
raised to 25% of budget
• Selective process based on criteria with 3
deadlines during the year
• French development funds will be reserved for
each application deadline, subject to demand
• All applications submitted to Montreal office of
Telefilm
TV DEADLINE CALENDAR
ENGLISH DRAMA: MARCH 2ND, 2005
ABORIGINAL LANGUAGES and FRENCH OUTSIDE
QUEBEC:
MARCH 16TH, 2005
ENGLISH TV DEVELOPMENT:
To be announced shortly
Guidelines and Policies at:
www.telefilm.gc.ca and www.canadiantelevisionfund.ca
TO CONTACT TELEFILM
• [each office to include local team and contact
information]
