Flickr.com • One of the largest free image hosting site owned by yahoo.com • Easy to create - simply log in with your yahoo email login/password Benefits • Host your images and embed them into your website • Post images which don’t necessarily have a place on your site but can extend your content • Find others with similar interests • Help others find you Tags • Provides a natural way to organize files • Can be given to entire set of photos or single photos • Don’t use commas, separate with space and use “quotations” to join “two words” Make sure • To use your business or website name in the display name • Be relevant to your business • Tag with relevant information. • Cross link your website to your flickr account or embed a flickr stream into your account. • Don’t post advertising messages Make Sure Cont’ • Write appropriate text for your photos and don’t upload a photo without an explanation of what it is. • Flickr is another community – Look for your customers – Comment on other photos whether they relate to your business or not – Respond to comments on your photo Use Flickr to… • Create step by step instructions • Create walkthroughs • Upload products or services related to your business Flickr.com Pro • Unlimited uploads and storage • Unlimited sets and collections • Access to your original files • Stats on your account • Ad-free browsing and sharing • HD playback for high-definition video uploads NEW YouTube • Second most searched website (google.com is the first) • Add multimedia element to your site • Can improve your search engine optimization Embed a video http://www.youtube.com/t/yt_handbook_produce Use YouTube.com to… • Create short videos of valuable tips of interest to your clients and prospects to show off your expertise. • Put together a creative video explaining your product or service. • Create “how to” videos to help your customers use your product or service or solutions to common product or service problems. Cont’ • Promote your events using recordings of previous events. • Post a blog entry discussing a problem and include a video for visual support. • Conduct an interview with an expert.