Docstoc

Not angry . . . just keeping a promise

Document Sample
Not angry . . . just keeping a promise Powered By Docstoc
					Not angry . . . just                                                                                                                                                                                              Grow Force
                                                                                                                                                                                                                  in new
keeping a promise                                                                                                                                                                                                 markets
                                                                                                                                                                                                                  FOUNDED in Queensland in 1929
                                                                                                                                                                                                                  and primarily involved in supplying
                                                                                                                                                                                                                  fertilisers to the sugar industry,

T
      here’s a story behind each of Angry                                                                                                                         a year later revealed spots on Pete’s spine.    Grow Force has significantly
      Anderson’s many tattoos, but the                                                                                                                                 “And cancer, being the insidious little
      story behind the man is far more                           Angry Anderson                                                                                   bugger of a thing that it is, had gone into     expanded both its operation and
colourful and compelling than any of the                                                                                                                          his system.”                                    range of speciality products to meet
intricate illustrations that have become                                                                                                                               “Pete said to me when we both knew         the needs of a diverse market.
his trademark.                                                                                                                                                    he was going to die, ‘You’ve got to do              Through sustained development
    A guest of Blundstone’s at the CRT                                                                                                                            something about it. You’ve got to make          and intensive research, Grow Force
National Conference, Angry Anderson is                                                                                                                            sure that as many men as possible hear          now offers one of the most extensive
something of a paradox, much like the                                                                                                                             that they’ve got a chance if they beat the      ranges of solid granular, liquids,
name of the band he’s fronted since 1976                                                                                                                          symptoms’,” said Angry.
– Rose Tattoo. It’s a metaphor for Angry                                                                                                                                                                          crystalline solubles, custom blend
                                                                                                                                                                       The story that needs to be told is that
himself.                                                                                                                                                          Pete was alarmed by what were                   formulations and organic fertilisers
    Open and frank about his early hell-                                                                                                                          symptoms, but he didn’t understand them         in the market.
raising days with one of Australia’s                                                                                                                              as symptoms.                                        The expanded Grow Force range
biggest rock bands, the man offstage is                                                                                                                                “Pete said, if only I’d known the          provides customers with access to a
compassionate, articulate, down-to-earth                                                                                                                          symptoms.”                                      complete plant nutrition system.
and pragmatic.                                                                                                                                                         “And that’s why I beat this drum so            Whether it’s granular fertilisers
    He’s also a dad with a fierce love for                                                                                                                        monotonously and as loudly as I do –            in Grow Force’s well-known red
his four children.                                                                                                                                                because I promised Pete, as a dying mate,
    “When I look at my kids, there’s                                                                                                                                                                              bags, or specialty products such as
                                                                                                                                                                  that I would.”
nothing I value more highly. I remember                                                                                                                                Around 18,700 new cases of prostate        the GF Sprayfeed liquid range or GF
saying to myself when I first saw my                                                                                                                              cancer are diagnosed each year and this         Flowfeed soluble blends, Grow Force
daughter, she is not going to grow up with                                                                                                                        sinister disease claims nearly 3000 lives a     has a product to suit most
a father who’s a drunk, who’s addicted to                                                                                                                         year. Alarmingly, the incidence of              horticultural and broadacre
drugs and bad behaviour. She’s going to                                                                                                                           prostate cancer is higher in rural than         applications.
grow up with the best possible father that                                                                                                                        metropolitan areas.*                                GF Sprayfeed liquid fertilisers are
she can, so I gave it all away,” said Angry.                                                                                                                           “I’ve been talking to surgeons and the
    Speaking candidly with Larry Emdur                                                                                                                                                                            easy to use and provide convenience
                                                                                                                                                                  blokes and women who have to deal with          and flexibility. The GF Flowfeeds
at the Conference, Angry talked about his                                                                                                                         this at a real, real level. Between 35–45 is
difficult childhood without bitterness and                                                                                                                                                                        range, developed by Grow Force for
                                                                                                                                                                  the youngest age group being diagnosed,
was critical of popular media that                                                                                                                                so go and get yourself tested because if        Australian conditions, can be
glorifies dysfunctional youth.                                                                                                                                    it’s detected early enough, prostate cancer     metered into irrigation systems and
    He was also quick to point out that                                                                                                                           is one of the most treatable of all cancers.”   is ideal for use on crops where trickle
many people from troubled backgrounds                                                                                                                                  “There are grandchildren growing up        irrigation or sprinklers are used.
go on to establish positive and rewarding                                                                                                                         without their Pa, or without Dad, and
situations for themselves, and speaking                                                                                                                                                                               “Accessing new technologies and
                                                                                                                                                                  there are sisters and wives missing the         sourcing products locally and
for himself, it was the experiences of his                                                                                                                        men in their lives. So don’t wait for the
youth that made him who he is today.                                                                                                                                                                              internationally has been key to
                                                                                                                                                                  symptoms.”                                      expanding our range and delivering
    “I can stand here today proud and look
                                                                                                                                                                       So the message is there – be aware, get
anyone in the eye and say I did the best I                                                                                                                                                                        premium products at competitive
could with what I had to work with. The                                                                                                                           tested, be safe. It’s a mandate that this
                                                                                                                                                                  passionate man of rock is committed to          prices,” said John Molenaar, general
headmaster at a school where I spoke                                                                                                                                                                              manager, Ruralco Rural Supplies.
recently told the kids that in spite of my                                                                                                                        delivering.
                                                                                                                                                                       Asked by Larry if at 60 he had any             “We are now looking at
beginnings and troubled history, I’d made
something of my life, and I thought no,                                                                                                                           regrets, Angry said everything in his life      broadening the scope of the Grow
not in spite of, because of.”                                                                                                                                     had contributed to who he was today.            Force business and expanding our
                                                            humanity, and it’s this conviction that              and Angry’s best mate for thirty years,               “I am so happy with who I am today,
    Admitting his time at Coburg                            drives him to pursue better things for               sadly lost a courageous fight against                                                            range to satisfy the growing needs of
Technical School was not an academic                                                                                                                              who I am as a man, who I am as an               the Ruralco network.”
                                                            others.                                              prostate cancer in 2006.                         Australian.”
triumph, he was, and still is, a voracious                      Since the mid-80s, Angry’s                           “When Pete told me he had prostate                                                               “Our objective is two-fold. We
reader.                                                                                                                                                                “One thing I learned is the wisdom of
                                                            campaigned strongly on behalf of many                cancer, it was like being hit in the heart       the divine inspiration. It’s the creative       want to establish a solids business
    “As one of my teachers said, you’ll                                                                                                                                                                           where we can increase our offering to
learn what you really need to know, apart                   groups and organisations. His                        with a hammer.”                                  process that brings us all into this
from world experience and life                              straightforward, no-nonsense approach                    “He was the dearest friend, an               amazing experience – life. I reckon if          local distributors. We’re also aiming
experience, from books, and that’s borne                    to getting the tough jobs done has earned            inspirational musician, the greatest             there was a breath changed, you and I           to expand our Grow Force-branded
out to be true.”                                            him respect across a wide community                  partner. He stood by me all those years          wouldn’t be sitting here.”                      products range and our market share
    Reading the original text of Treasure                   base.                                                when the music industry turned their                  “And I wouldn’t have missed my life        both within the Ruralco network and
Island to his 16-year-old son is one of                         Yet his current campaign is quite                back on the band, as a good bloke would          for quids,” said Angry.                         in the wider market,” Mr Molenaar
Angry’s joys and just another unexpected                    possibly his hardest. It’s intensely                 for a mate.”                                                                                     said.
insight into this charismatic rock icon.                    personal and at times difficult for him to               After a year of treatment, Pete went
                                                                                                                                                                  ● For more information on prostate
    Angry credits his mother, who’s                         talk about, but he’s thrown himself into it          into remission and everyone breathed a                                                           ● For more information on the
                                                                                                                                                                  cancer go to www.prostate.org.au
always staunchly stood by him, with                         for the love of a friend.                            sigh of relief. Rose Tattoo toured Europe                                                        complete Grow Force range go to:
instilling in him a strong belief in                            Pete Wells, co-founder of Rose Tattoo            and Pete seemed “fit as a bull”, but scans       *Source: www.prostate.org.au                    www.growforce.com.au




                    COOL
                                                                                                                                                              *                                                            *
                                                                                                                                     5 Litre Deal                                                  15 Litre Deal

                                                                                                                             Purchase a 5 litre back pack                               Purchase a 15 litre drum
                                                                                                                             of Virbamec Pour-On                                        of Virbamec Pour-On




                    DEALS
                                                                                                                             and get a                                                  and get a


                                                                                                                             FREE
                                                                                                                             WAECO
                                                                                                                                                                                        FREE
                                                                                                                                                                                        COOLER
                                                                                                                              MY DRINK
                                                                                                                                                                                         35 LITRE
                                                                                                                                                                                         GASMATE 3-WA Y
                                                                                                                              COOLER & WARMER                                            COOLER FRIDGE
                                                                                                                                                                                                                                                             7042682




                                                                                                                                                                                                    www.virbac.com.au
                      *Offer valid only while stocks last. Not to be used in conjunction with any other offer.


                                                                                                                                                                                                                               Thursday, 27 March 2008          5
   554078-StripAds_CoolDeals.indd 2                                                                                                                                                                                                     4/3/08 11:31:43 AM

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:4
posted:4/9/2010
language:English
pages:1
Description: Not angry . . . just keeping a promise