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                                  April 19, 2004


The meeting was called to order at 1:35 p.m. by Robert Johnson.


Members Present:

Wayne Napier, City of Perris
Paul Ryan, Inland Empire Disposal Assoc, Planning Commissioner, City of Norco
Diane Christensen, County of Riverside Waste Management
Dan Noble, Assoc of Compost Producers
Leslie Likens, County of Riverside Waste Management
Eliza Echevarria, City of Moreno Valley
Dean Wetter, City of Corona
Robert Johnson, City of Murrieta
Kathleen Utter, County of Riverside
Janet Moreland, County of Riverside
Rosalie Mule, Waste Management Inc.

Staff Present:

Barbara Spoonhour, WRCOG Program Manager
Danielle Maxson, WRCOG Staff


There were no public comments.


I.A    M/S/C (Napier/Christensen) Approve the minutes dated February 17, 2004 as
       presented. Diane Christensen passed out copies that were previously promised. Two


II.A   Association of Composting Presentation

       Barbara Spoonhour introduced Paul Ryan, who is promoting water conservation, along
       with promoting compost and mulching efforts in landscaping. Mr. Ryan referenced
       AB939. He noted that many existing facilities in the organics industry are going out of
       business over the next few years. It has been difficult to find a place for waste, and this
       problem needs to be addressed. Mr. Ryan then introduced Dan Noble to take over the

       Mr. Noble titled his presentation: Building Healthy Soil for Local Partnerships.

Mr. Noble explained that it really isn’t a technology issue to address the problems, but
rather, a “marketing” issue that needs to be addressed. Mr. Noble said that he formed a
new company called “Resource Trends,” to address the needs of marketing resources.

Mr. Noble pointed out that over 90% of water goes to land, if there were better soil
quality, there would be better water conservation.

Landfills are consuming valuable organics. Mr. Noble pointed out that people cannot be
forced to use compost, but perhaps with the help of ordinances this can be changed.

Part of the problem is solid waste haulers don’t perceive they are in the composting
business, but they can help out greatly with the hauling of organics, as much of the cost
in composting comes from the hauling of organics.

The composting industry is low on standards right now. Development is needed greatly.
The goal of the ACP is to bring together the water districts with the sanitation districts to
help invest in building healthy soil—which would save massive amounts of water. It is
important now to build the fail safe market for this industry, so that when development is
ready, there will be a market for it.

Mr. Noble mentioned soil brands, saying there are few “healthy” soil brands, naming
Miracle Gro (which he identified as being the best though not organic), the strongest
brand on the retail front is Kellogg Garden products. There are not many bulk brands.

Creating a market for healthy soil will be a long term investment, taking a lot of time.
The first thing to do is to build a stable market, gradually release more products, then
control the inventory.

One of the programs that is being put in place is the WELS (Water Efficient Landscape
Solutions) program. This ties together the idea of healthy soil and how that plays into
saving water. The concept is like a “Home Depot” of water solutions, where there is a
landscape area that shows the different concepts of water conservation for consumers
to use. This shows all the California friendly plants and ways to landscape that
conserve water and promote healthy soil.

It is important to get the sanitation agencies to invest in healthy soil markets, rather than
building more landfills. Mr. Noble encouraged more involvement of the attending
sanitation agencies to invest in this market.

Mr. Noble discussed a pilot program funded by MWD, US Department of Interior, and
Local Municipal Water district that goes through the model home program. Three
hundred new model homes were built that use these water conservation techniques,
and the amount of conservation progress is being measured, as well as customer

Mr. Noble pointed out that the ACP has an incentive program that encourages
Californians, when they buy a new home, to get landscapes installed immediately at the
cost of $.80 per square foot. This prevents soil damage.

Mr. Noble then opened up for questions.

        Mr. Johnson asked how the program was being received by the water districts. Mr.
        Noble responded that the program is well received. Mr. Johnson also asked if growth is
        affecting the water problem. Mr. Noble responded that yes, higher population is causing
        more water to be used, which is then related to the soil problem in California.

        Mr. Ryan stated that from a planning point of view, new developments need to consider
        incorporating organics in the soil. He referred to the problems in the Norco/Corona

        Rosalie asked if there were ordinances for standards of conservation in development.
        Mr. Ryan advised there were a few ordinances, mentioning the Ladera Project in
        Orange County. The process is starting to take hold, but not on a widespread level. Mr.
        Ryan stressed the importance again of getting the market jumpstarted on this, because
        a strong market would encourage more ordinances and standards for conservation.

        Leslie Likens stated that there is a need for education, to get a full understanding of the
        soil. Mr. Johnson pointed out that it would be easier for the BIA to take the lead versus
        starting at the city. A big and growing part of the industry is the Green Building Council,
        which is going to get more involved in the process.

        Presentation Received.


III.A   Solid Waste Cooperative Program
        Construction and Demolition – Update

        Mr. Johnson stated that there needs to be more communication of knowledge with the
        construction industry about what is known, a better distribution between this committee
        and the construction industry. Ms. Spoonhour stated that there will be mailouts, phone
        calls, and site visits for surveys on how to make the process of sharing information
        better, and to establish what is already known by the construction industry.

        It was stated that a question that needs to be addressed is whether the haulers or clean
        up crews are hauling from the city where they are coming from or if they are going to
        where their company is based. This was recognized as an important issue that needs to
        be addressed in the surveys. It needs to be indicated whether the haulers are hauling
        from the city of origin or place of business of landfill.

        It was established that this survey and information gathering needs to be done soon,
        perhaps even with just getting a test letter out, naming City of Perris as an option for

        It was also noted that every construction site is different, and the process should be
        taking that into consideration. It needs to be known if the construction sites are even
        recycling at all or whether they are just hauling off to landfills.

        M/S/C (Dean/Johnson) Item approved for revisions to the construction and demolition
        questionnaire and to direct staff to continue contacting the top developers to gain this

        information. The mailout should begin in the next two days and follow up for a week and
        a half after the mailing.

III.B   Cleanest County in the West – Update

        Ms. Danielle Maxson stated she completed seven school assemblies since last meeting,
        which is approximately 5000 children from Norco to Temecula. The assemblies have
        been successful. For large venue events, there was participation at the Hyde
        elementary school science fair. It was determined that more outreach still needs to be in
        those areas. They also have participated in the Murrieta barbeque and the Banning
        housing fair, where the Cleanest County materials were distributed. Regarding clean up
        events, the program has helped with the 5th district cleanup and with the City of
        Temecula. They are also collaborating with Moreno Valley and Banning as well. The
        Kids Recycle newsletter has been sent out, and now over 70 children have participated
        in the club. The outreach has primarily been through school assemblies and community

III.C   Cell Phone Recycling Program

        Ms. Spoonhour stated that she attended the CRA conference, and met with a vendor
        that is offering cell phone, PDAs, and pager recycling for free. For every 25 phones, the
        city will get reimbursement of two dollars per phone. There was some discussion
        regarding where to put the venue for recycling. It was suggested at places around the
        city, then suggested that venues should also be at the actual phone vendors, such as
        Sprint, Verizon, etc. Ms. Spoonhour noted that there is legislation to push for the
        vendors to require taking back the used cell phones, but that this legislation is moving

III.D   California’s 2004 Household Hazardous Waste & Used Oil Statewide Conference –

        Ms. Maxson stated that she and Ms. Spoonhour attended Household Waste and Used
        Oil conference on the dates, March 24 -26th. A power point presentation on CD was
        presented to the committee that sums up the information given at the event. It was
        found that off-highway enthusiasts really do care about the environment, but were not
        informed on how to recycle their waste from the vehicles.

III.E   Solid Waste Cooperative Program
        Waste Haulers and WRCOG – Update

        Ms. Spoonhour stated that the purpose of the surveys is to gather information, but also
        to see if there is an overlap between what the waste haulers and what WRCOG does,
        and to see if there can be a better way of meeting everyone’s needs. Overall, there was
        a consensus that no one was finding a gap in the process, but more review still needs to
        be done to set the guidelines for the work plan.

III.F   Used Oil Block Grant – Update

        Ms. Maxson stated that for large venue events, the committee attended the Perris Black
        History Month Parade and Expo, where they gave out a pallet of containers. They also

        attended the Corona Conservation Day which was successful, and the Banning Housing

III.G   Biomass Facilities – Update

        Diane Christensen with Riverside County stated that as part of the biomass tracking,
        she directed the Waste Management department staff to begin the process at start of
        year rather than waiting for end of year to gather information. It was identified that Vera
        Monte’s express was shipping their biomass tonnage to Colmac’s facility. For the year
        2003, they obtained an additional 40,000 tons from this green waste processor, totaling
        200,000 tons. For the Central Valley processor, management pulled 14,000 tons of
        materials. Ms. Christensen stated she would have more info by next month.


IV.     Items for Future Agendas

        Discussion for next year’s goals for the work plan. Appeal by Burrtec for Rio’s recycling.
        Update on biomass.

V.      General Announcements

        Ms. Janet Moreland announced that an insert was put in the Pennysaver that advertises
        the county recycling programs for household waste, for landfill information, Earth Day
        events, used motor oil, composting information, etc.

        Ms. Spoonhour announced that the county is considering cutting their solid waste
        participation funds by half. There is a meeting with the WRCOG director to discuss this
        and try to stop the funding cut.

        It was also announced that the City of Moreno Valley is doing a lot of development and
        that there needs to be some outreach to make sure they are getting information on

        Ms. Maxson announced that WRCOG is having the 13th Annual General Assembly on
        June 24, at 6 pm at Eagle Glen Golf Course in Corona.

VI.     Set Next Meeting

        June 21st, 1:30 pm.

VII.    Adjournment

        The meeting adjourned at 2:38 pm.