Kennys Bookshop _ Art Galleries

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Kennys Bookshop _ Art Galleries Powered By Docstoc
					   Kennys Bookshop & Art
         Galleries
• Utilisation of Broadband by Kennys
         –   Provide Backbone to new website: www.kennysirishbookshop.ie
         –   Cooperation with E-Commerce Marketplaces
         –   Cataloguing of Books
         –   Customer Service and Customer Relationship Management
         –   Enhanced Want Service
         –   Maintenance of Web-sites
• Why Companies should consider Broadband

• Why Companies might not use Broadband



       kennysirishbookshop
   www.kennysirishbookshop.ie
                 Tel : 353 91 709350
 Backbone to kennysirishbookshop.ie
Customer accesses www.kennysirishbookshop.ie
   •Reads through various sections [e.g. Irish Counties, Religion]
   •Clicks to search for specific new & used books about section


                       Broadband


                           Library Management System
                               •Data held on Server in Liosbán
                               •Stores Bibliographic Data
                               •Dynamic Stock Information

        kennysirishbookshop
    www.kennysirishbookshop.ie
     Exchange via Broadband with E-Commerce
                   Marketplaces

• Co-operation with 10 Different Marketplaces
            – Amazon.co.uk, Ilab, Bibliodirect and so on
            – New Site in China has gone online
• Kennys send additions/deletions daily in electronic format

• Receive orders daily via
            – E-Mails
            – Electronic Files [in XML format]
• Continual desire to drive business through to Kennys.ie
            – Regular Articles about Kennys on Marketplace [e.g. Bloomsday]
            – Advertise Kennys Bookshop on Each Marketplace
• Customer service


             kennysirishbookshop
         www.kennysirishbookshop.ie
        Using Broadband to Store Information
            according to OCLC Standard
• OCLC: World Class Standard for data on books
           – Originated in Library of Congress, Washington
           – Standard used by Libraries worldwide
           – Kennys apply Standard to Artwork, Antique maps & prints, photographs,
             posters, reproduction maps, art prints, Irish ephemera and legal
             documents
• At least 100% more information in OCLC standard record
           – Increased chance of consumer finding relevant book
           – More storage required
           – Increased time required to store information on each item
• Kennys have exclusive arrangement with LOC
           – We draw down information from LOC Database in Washington
           – We supply information to LOC on books [New and Out of Print]
• A Cataloguer inputs information on 150 books per day

• Change of process due to Broadband

            kennysirishbookshop
        www.kennysirishbookshop.ie
 Importing Information from Specialised Stores


• New Development for Kennys
            – High Value Low Volume Bookshop in UK in place
            – Prestigious Booksellers [Japan, US….]
• Receipt of additions and deletions daily from stores via
            – E-Mails
            – Electronic Files
• Sell on www.kennysirishbookshop.ie on behalf of store
            – Commission Basis
            – Charge for Holding Books
• Hold information on customers who order via Kennys.ie
            – For Mailing Lists
            – Expansion to other Kenny Services [The Kenny Gallery]
• Only made financially viable due to Broadband


           kennysirishbookshop
       www.kennysirishbookshop.ie
Enhancing Kennys Wants Service with Broadband

 • Old Idea with Fresh Impetus
            – Individual Want of a customer [old favourite, referral and so on]
            – File of wants by institution or bookseller
            – Logged on file against each customer [used to be diary]
 • Recurring Internal Search against our own database
            – Automatic
            – New Books added each hour
 • World Wide Search
            – Web-sites
            – Known Booksellers
 • Continual interaction with Customer about Wants
            – Reminder that we have not forgotten the customer
            – Ensuring that the want is still valid
            – Processing a ‘found’ want


         kennysirishbookshop
     www.kennysirishbookshop.ie
 Broadband for Inter-Company Interaction

• Continuous Interaction between High Street Shop and
  Export Centre at Liosbán Industrial Estate

• Possibility of using Voice over IP

• Electronic Mail within Companies and to Customer [CRM]

• One Outlet to World Wide Web

• Inter-company exchange of Data




       kennysirishbookshop
   www.kennysirishbookshop.ie
Broadband for Continuous Maintenance of Web Site

•   Bargain Book of the Week
•   Desi’s Diary
•   Old Galway
•   Press Releases
•   Art Exhibitions
•   Information on new Artists
•   New Catalogues available
•   Features on Antiquarian material
•   Search Engine Optimisation
•   Ensuring that Website is:
            – Fresh
            – Dynamic


            kennysirishbookshop
        www.kennysirishbookshop.ie
  Why Companies should choose Broadband

• Regular Maintenance of Web Site

• Dynamic Link to Stock Information

• Improved Customer Service & Customer Relationship
  Management

• Enhanced and Expeditious links with Trading Partners

• Reduced Operational Cost

• Better Inter-company interaction

• Remote Usage


          kennysirishbookshop
      www.kennysirishbookshop.ie
 Why Companies might not choose Broadband
• If it ‘ain’t’ broke

• Need Capital Expenditure to enable

• Common expectation that pipe will get smaller as users grow

• Need Capital Expenditure to re-enable old system if broadband is
   perceived to be inadequate

• Last Mile Issues [weakest link of the chain]

• Issues with regard to Virtual Private Networks [Security] on
   Broadband [Mainly Satellite!]

• Lack of IT Knowledge and Expertise in the Company


            kennysirishbookshop
        www.kennysirishbookshop.ie
Kennys Bookshop & Art
   Thank you for
      Galleries
     listening!


             Shop online

     www.kennysirishbookshop.ie

           Tel : 353 91 709350



    kennysirishbookshop
www.kennysirishbookshop.ie
           Kennys
 nnys irish  bookshop
ww.kennysirishbooks
   Kennys
      KennyKennys
            mind
      Broad Band
            Range


      s

				
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