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					                                                                 Baba Right Tech Sdn Bhd 


                                                                           1202-A, 12th Floor,
                                                                            Wisma Pahlawan,
                                                                       Jalan Sultan Sulaiman,
                                                                        50000 Kuala Lumpur,
                                                                        Wilayah Persekutuan,
                                                                                     Malaysia




                        Baba Right Tech Sdn Bhd




                                                                MSC Status Application     
                                                                      Including Business Plan      
                                                                                              




            The recipient of the proposal and its employees acknowledge that they shall
           not permit nor they participate in the transfer of the written contents herein to
           any third party whatsoever without the written permission of the author. The
            contents of this proposal shall be considered as trade secret by the recipient
                         and its employees and shall be treated accordingly.




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                                                          Baba Right Tech Sdn Bhd 


     MSC Status Application
       Introduction
     The IT Market in Malaysia continues to generate significant growth in terms of
     output and foreign exchange earnings. With the emergence of new high
     technology, capital-intensive and knowledge driven industries, the government’s
     special initiatives like Vision 2020 and the Multimedia Super Corridor are
     tailored to suit the fast-growing industry. Hence the Malaysian IT market will
     offer tremendous growth opportunities in the field of software development, e-
     commerce, multimedia applications, telecom solutions, IT education, training and
     web content development.

     Baba Right Tech Sdn Bhd has recognized this clearly and has worked out its
     strategies in this digital era and is committed to provide the most efficient and
     effective Information Technology (IT) services to the local and international IT
     industry.

     Baba Right Tech Sdn Bhd main aim is to actively participate in the MSC to
     obtain a permanent place in the ICT industry as a leading development house that
     will provide a range of Enterprise Applications & Solutions that will directly
     support Malaysia’s endeavor towards an IT savvy and knowledge-based
     economy. By utilising state of-the-art equipment, providing indispensable
     technical expertise and having outstanding skills and capabilities, Baba Right
     Tech brings a fresh outlook as an Enterprise Applications & Solutions Developer
     and Provider to the mass market.

     Mission

          "To provide high quality & innovative solutions to its users by combining
                                 experience, creativity and
                       state-of-the-art multimedia and technology."

     As a Enterprise Applications & Solutions Developer and Provider, Baba Right
     Tech is committed to provide cost-effective, innovative and quality solutions to
     its clientele at unprecedented value. Dedicated towards maintaining the highest
     standards of excellence and superiority in its solutions, Baba Right Tech aims to
     create and deliver its services within the expectations of its customer’s desires
     and ensures that all project deliverables meet the quality assured.




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                                                          Baba Right Tech Sdn Bhd 

     Baba Right Tech is poised to take a giant leap to expand its influence as a leader
     in Enterprise Applications & Solutions Developer and Provider in Malaysia,
     other Asian countries such as India, Singapore, Brunei, Indonesia and China, and
     the International market. Our range of applications and solutions in the MSC will
     consist of the following:

        Baba Right Auto Dealer Management System (ADMS)
        Baba Right Smart Shop RFID Software
        Baba Right Mobile Insurance Agent Solution
        Baba Right Smart Studio Manage


     Baba Right Tech is confident of becoming a recognized leader in the field of
     Enterprise Application & Solutions because of the following key advantages:

        Baba Right Tech products and services are fully designed and developed in
        Malaysia and have a unique marketing proposition, which is strongly
        supported by market demands for effective Enterprise Applications and
        Solutions.

        Establishing partnering relationship with other business partners to capture a
        wider market, hence being able to provide assistance to our customers in a
        speedier and effective manner.

        Baba Right Tech’s enthusiastic, knowledgeable and experienced working
        staff force will provide new and innovative ideas to further strengthen Baba
        Right Tech corporate objective in the country and eventually in the global
        arena.


     By attaining MSC Status, we will continuously make efforts to penetrate into
     new markets, enhance our Research and Development (R&D) on a long-range
     perspective to commit to end users and to pursue Baba Right Tech’s Enterprise
     Applications & Solutions business, fostering positive growth in all aspects of our
     business model.

     With our value proposition, we at Baba Right Tech Sdn Bhd submit our MSC
     Status application and will look forward to a mutually beneficial relationship
     with the Multimedia Super Corridor (MSC). We believe that Baba Right Tech
     Sdn Bhd will contribute significantly to the success of the MSC.




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      Table of Contents
       Introduction .................................................................................. 2
       Table of Contents .......................................................................... 4
       The Company, Details and Background
              Current Status of Baba Right Tech Sdn Bhd...……........... 5
              Company Details ................................................................ 5
              Company's Background ...................................................... 6
              Current Key Management / Technical Personnel ............... 7
              Owner's Background ........................................................... 9
       Business Activities
              Business Intent .................................................................... 10
              Business Model ................................................................... 12
       Product
              Product Development Details ..............................................13
              Pricing Strategy ................................................................... 22
              Product Development Plan ..................................................22
              Product Development Policy ............................................. 23
              Product Development Map .................................................25
              Product Development Process ........................................... 27
       Technical Description ......................................................................28
       Marketing Plan ................................................................................ 29
       3 Year Outlook ................................................................................31
       Competitive Analysis .......................................................................33
       Meeting MSC Status Criteria
              Dual Multimedia Value Chain .............................................35
              Main Activities in the MSC .................................................36
              Contributions to the MSC ....................................................36
              Benefits from the MSC ........................................................37
       Location Plan ...................................................................................37
       Research & Development Plan ........................................................38
       Technology / Knowledge Transfer Plan ..........................................39
       Employment of Knowledge Workers
              Staffing During First 3 Years of Business ...........................40
              Human Resource Plan ..........................................................45
       Financial Highlights .........................................................................48
       Balance Sheet Statements ................................................................50
       Cash Flow Statement .......................................................................52
       Notes to the Accounts ......................................................................53
       Financial Projection .........................................................................55
       Breakdown of Sales .........................................................................56
       Breakdown of Research & Development ........................................57




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     The Company
     Details and Background
       Current Status of Baba Right Tech Sdn Bhd
     Baba Right Tech’s main activities are in the Design and Development of
     Enterprise Applications and Solutions specifically catered for the Automobile,
     Retail, and Insurance Industry that will suite their respective needs in the
     Information Technology era.

     Baba Right Tech will engage in continuous fine-tuning its business model and
     development efforts are being aggressively planned.

       Company Details
     Baba Right Tech Sdn Bhd has been incorporated with the Company
     Commission of Malaysia.

     Date of incorporation:    8 September 2006

     Company Registration:     746742-H

      Registered Address:     1202-A,12th Floor,Wisma Pahlawan, Jalan Sultan
                              Sulaiman, 50000 Kuala Lumpur, Malaysia.
      Business Address:       1202-A,12th Floor,Wisma Pahlawan, Jalan Sultan
                              Sulaiman, 50000 Kuala Lumpur, Malaysia

     Authorised capital:      RM 100,000.00
     Paid up capital:         RM 2.00

     Owners:                  Ramasamy a/l R.Govindasamy (50%)
                              Chinni Krishna s/o Mynam Venkateswara Rao (50%)

     Directors:               Ramasamy a/l R.Govindasamy
                              Chinni Krishna s/o Mynam Venkateswara Rao

     Company Secretary:       Govindasamy a/l N.Karuppiah (LS 0010940)




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     Company's Background

     Baba Right Tech Sdn Bhd was incorporated in Malaysia under the Companies
     Act 1965 on 8th September 2006 as a private limited company. Baba Right Tech
     was established primarily to design and develop home-grown Enterprise
     Applications and Solutions to the Automobile, Retail and Insurance Industry.

     Baba Right Tech aims to benefit from several strategic alliances from both local
     and foreign ventures, in which these alliances would allow them to offer an
     elevated degree of services due to the increased multi-faceted expertise and
     proficiency.

     Baba Right Tech’s mission is to become the leading developer and provider of
     Enterprise Applications & Solutions by supplying contemporary solutions based
     upon the latest in technology and in compliance to the e-age. By taking
     advantage of existing multimedia and information technology in the
     development of new technological solutions, Baba Right Tech Sdn Bhd is
     dedicated and committed to provide reliable and well-proven Enterprise
     Applications & Solutions to suit its clientele’s business needs as well as to cater
     for future expansion.




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       Key Management / Technical Personnel


                               Ramasamy R. Govindasamy
                                 Chief Executive Officer




        Satyam Tadikonda                                       Chinni Krishna Mynam
         Chief Technology                                         Chief Operating
              Officer                                                 Officer




     Name : Mr. Ramasamy R.Govindasamy
     Designation : Chief Executive Officer

      Mr. Ramasamy R. Govindasamy is the Chief Executive Officer of Baba Right
      Tech Sdn Bhd. He graduated in Year 1999 with a Master in Business
      Administration (MBA) from Universiti Kebangsaan Malaysia (UKM). He is
      responsible for implementing and executing management decisions within the
      organization and responsible for the operations of the whole organization.

      Mr. Ramasamy started his career in Year 1989 with United Oriental Assurance
      as Administration Officer. In Year 1991, he founded Universal Enterprise, a
      company involved in export and import trading. He was made a Director with
      Alright Innovative Management Consultants in Year 1998 and later ventured
      into the IT Industry in Year 2003 as a Director in Pacific Software, a software
      development company.




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     Name : Mr. Satyam Tadikonda
     Designation : Chief Technology Officer

     Mr. Satyam Tadikonda, is the Chief Technology Officer of Baba Right Tech
     Sdn Bhd. He graduated with a Master of Science (Msc) in Year 2001 from the
     Punjab Technical University, India and a Master of Business Administration
     (MBA) in Year 1999 from Osmania University Andhrapradesh, India. In Baba
     Right Tech, he is responsible for technology issues, planning and development
     efforts, and to consult on technology enhancement to the products and technical
     operation of the company.

     Mr. Satyam started his career in Year 1997 with Manhar Solutions Pte Ltd (India)
     as Programmer and later moved on to join Microsys Information Technologies
     Pte Ltd (India) as Project Manager in Year 1999. He later joined Amekia Alience
     Pte Ltd (Singapore) in Year 1999 as Country Manager.

     In Year 2003, he joined OCE Sdn Bhd as Consultant and later moved on to join
     Fancyx Solutions Sdn Bhd as Project Manager cum IT Manager for the R&D
     Team.




     Name : Mr. Chinni Krishna Mynam
     Designation : Chief Operating Officer

     Mr. Chinni Krishna Mynam, is the Chief Operating Officer of Baba Right Tech
     Sdn Bhd. He graduated in Year 2000 with a Bachelor’s Degree in Computer
     Applications (BCA) from the Bharat Institute of Higher Education, India. In Baba
     Right Tech, he is responsible for the strategic and operational leadership of the
     company’s sales, marketing and service professionals as well as the company’s
     fulfillment and IT operations.

      Mr. Chinni started his career by joining Orbit IT Consultancies (India) in Year
      2000 as Analyst Programmer cum Web Designer and was responsible for the
      design & development of the following solutions-Classifieds Collection
      Management System, Financial Lending Expert System, and Wishing Tree E-
      commerce Portal. He later moved on to join Fancyx Solutions Sdn Bhd in Year
      2006 as Software Developer and was part of its R&D Team responsible for the
      development of a MLM Enterprise Solution.



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       Owner's Background
     The owners of Baba Right Tech Sdn Bhd consist of Mr. Ramasamy a/l
     R.Govindasamy (50%) and Mr. Chinni Krishna s/o Mynam Venkateswara Rao
     (50%)


     Mr. Ramasamy a/l R.Govindasamy (background has been provided in the
     previous section)
     Mr. Chinni Krishna s/o Mynam Venkateswara Rao (background has been
     provided in the previous section)




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     Business Activities
       Business Intent

     Business

     Baba Right Tech Sdn Bhd primary business focus is developing and delivering
     its innovative Enterprise Applications & Solutions specifically catered for the
     Automobile, Retail and Insurance Industry. Our key activities include software
     design and development, installation, training, implementation, system
     support & maintenance.

     In the MSC, Baba Right Tech will participate in Research & Development
     (R&D) of its Enterprise Applications & Solutions that will consist of Baba Right
     Auto Dealer Management System, Baba Right Smart Shop RFID Software, Baba
     Right Mobile Insurance Agent Solution, and Baba Right Smart Studio Manage.

     Our first product for development is the Baba Right Auto Dealer Management
     System. The system will be designed and developed to provide automobile
     dealers with a comprehensive management tool for their internal dealing
     operations. The system will offer features like Vehicle Tracking, CRM, Vehicle
     Service & Spare Part Management, Online Ordering & Procurement, etc.

     Our second product that we will develop is the Baba Right Smart Shop RFID
     Software. The system will be designed and developed to provide retail operators
     with an efficient and smart tracking tool for their stocks. The system will allow
     users to better monitor the movement of their goods from the warehouse to their
     retail outlets and in retail outlets using RFID technology. The system will include
     features like Inventory Management, Smart Labelling, Smart Shopping Cart,
     Restocking Alerts, etc.

     Our third product that we will develop is the Baba Right Mobile Insurance
     Agent Solution. The PDA application will be designed and developed
     specifically for insurance agents that are always on the move. With this
     application, insurance agents will be able to keep track important information of
     their clients, policy information, insurance products, etc. This solution will
     include features like Client Information Management (CIM), Policy Information
     Management, Work List Management, Production Management, Sales Tools, etc.




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     Our fourth product that we will develop is the Baba Right Smart Studio
     Manage. This studio management system will be designed and developed to
     allow photo studio operators to effectively e-automate their retail operations. The
     system will cover the key areas of studio operations and will include features like
     Image Repository Expert Search, Studio Equipment Monitoring & Management,
     Orders Booking, Pending Orders Tracking, Orders Delivery & Billing
     Management, Inventory Purchase Management, etc.

     In addition to that, Baba Right Tech believes that the most important factor in
     determining our sustainability and competitiveness is the vision and ability to
     produce innovative Enterprise Applications & Solutions, in which the nature of
     these applications are no longer “rigid” but highly responsive and reliable in
     functionality and features. Our applications will be designed and developed
     specifically in-house to be responsive in order to meet the stringent requirements
     in the business community.

     Baba Right Tech will participate heavily in research and development
     (R&D) on our Enterprise Applications & Solutions with the objective to
     continuously pursue technological advances through the use of human creativity
     and is committed to continuous R&D efforts to keep abreast of market
     developments, market trends and to tap into new markets, as well as to ensure the
     long term sustainability of our business.


     In the MSC, Baba Right Tech Sdn Bhd’s R&D team will contribute its efforts
     to embrace Malaysia's endeavor and will develop new variants of its solutions
     with different features, functionality and performance to differentiate itself in the
     market through its products and services. Also, in the MSC, we will be able to
     take another leap to consolidate our position as a leading Enterprise Applications
     & Solutions developer and provider in Malaysia, the Asia region and the
     International Market.




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     Business Model
       Business Model/Strategy

     Baba Right Tech Sdn Bhd’s Enterprise Applications & Solutions are designed
     and catered to meet the fast moving pace of the Automobile, Retail and Insurance
     Industry and to achieve its fundamental goals of computerization, which is to
     achieve maximum safety, enhance user experience, improve work efficiency and
     ultimately to achieve a greater level of productivity.

     Our key activity covers applications design and development, installation,
     training, implementation, consultancy services, system support & maintenance.
     We realize that every aspect of management policy has to be properly defined so
     that they could capitalize on an in-built knowledge of a good business
     intelligence solution as well as the bringing down of the learning curve by
     assigning the job of work flow definition and computerization to clients that have
     good working knowledge in these areas.
     System implementation will be carried out in phases. Our programmers will be
     based on-site and in-close liaison with our clients to closely monitor the
     operation of these modules. Fine-tuning the system will be done on an on-going
     process from some time until both the management and users will be perfectly
     satisfied. When changes are required to fit the work flow, such modifications will
     be done on-site and thoroughly tested for efficiency.
     Our programmers will conduct workshops to map out and finalize the different
     work flows and customization that needs to be performed to meet our clients’
     requirements. Besides that, we will strive to offer value-added services in the
     form of a well-designed maintenance plan, web-based help, and on-site support.
     These support options are fully provided to our customers as part of our software
     maintenance program.
     Baba Right Tech will concentrate on the research, design and development of its
     enterprise related applications (in-house) and constantly review its target
     industry, market, sales and marketing objectives to ensure that the right strategies
     and techniques are deployed.




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     Product
       Product Development Details
     Baba Right Tech Sdn Bhd will deliver cutting-edge, dynamic, and innovative
     Enterprise Applications & Solutions through latest technologies to its clients in the
     Automobile, Retail and Insurance Industry in Malaysia, in other Asian countries and
     also the international market. It will focus on developing state-of-the-art solutions
     that are responsive to the changing market environment, flexible and user friendly in
     order to meet the requirements of its clients in an appropriate manner.

     Baba Right Tech’s Enterprise Applications & Solutions will offer combinations
     of compelling functionalities such as user-friendliness, robustness, reliability,
     scalability, and most importantly, affordable pricing. Baba Right Tech will be
     developing the following solutions:

     1. Baba Right Auto Dealer Management System (ADMS)
     2. Baba Right Smart Shop RFID Software
     3. Baba Right Mobile Insurance Agent Solution
     4. Baba Right Smart Studio Manage


      1. Baba Right Auto Dealer Management Solution (ADMS)
      The Baba Right Auto Dealer Management Solution (ADMS) will be designed
      and developed to allow car dealers to conveniently manage their dealer operations.
      The windows based system will include user friendly features and interactive
      functionalities that will allow users to better manage and control existing processes.

      The Baba Right Auto Dealer Management Solution will include the following
      modules:

      a) Vehicle Tracking Module
      b) Customer Relationship Management Module
      c) Vehicle Service& Spare Part Management Module
      d) Online Ordering & Procurement Module
      e) Reports Module
      f) Administration Module
      g) Data Backup & Recovery Module


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      a) Vehicle Tracking Module

      This module will allow users to closely track enquiries, sales and purchases of
      vehicles for any given timeframe. With this module, users will be able to enter and
      upload important details about their vehicles for sale such as models, colors, price,
      age, pictures etc. Once the details are fully entered into the system, users can easily
      recall the profiles of their vehicles with a simple click.

      The module will also allow users to incorporate tax changes / price changes instantly
      for all vehicles or selections in a single mouse click. This feature will require users
      to firstly input the values into designated columns in a separate pop-up window.

      It will enable users to keep track of financed vehicles and their share towards overall
      motor vehicles sales and also information on the Amount Due from Extension
      Counters (Sub Dealers) with balance amount to pay along with delayed payment
      days.

      The module will provide an effective monitoring tool for dealers to obtain quick and
      summarized information about their vehicle sales through categories like Financial
      Institutions, Advertisement and Staffs. Users can also obtain up-to-date information
      on their stock levels in Vehicle Showrooms and Sub Dealers.


      b) Customer Relationship Management Module

      This module will provide users to record and manage important details about their
      customers’ free services, special discounts, warranties and other services. It will also
      allow users to create Service Reminder Alerts to remind them to forward mails to
      notify customers about the vehicle servicing schedule.

      It will allow users to track customers based on Frame Numbers and classifying them
      to Loyal / Not-serviced / Passport Customers. With this module, users can closely
      monitor Passport customer visits, referrals and renewals and to record historical
      details of vehicles serviced.


      c) Vehicle Service& Spare Part Management Module

      Spare Part Stock Management

      With this feature, users can closely monitor their stock of spare parts with real time
      information/updates on order/supply discrepancies. Users can also create individual
      accounts to track sales of spare parts through external mechanics.

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      This feature will allow users to classify spares into 4 groups- Spare Parts,
      Accessories, Consumables, and PDI fittings. Users can also create additional groups
      as and when they require.
      Each group can be categorized into 4 sub groups: Fast Moving / Slow Moving /
      Very Slow Moving and Damaged Items. E.g. Parts that are not sold within a time
      frame (set by the user) will automatically be categorized as Very Slow Moving.

      Users can also perform spare parts ledger analysis, spare parts group ledger analysis,
      and profitability analysis on spare parts transactions.


      Vehicle Service Management

      With this feature, users can efficiently manage their vehicle service operations by
      taking control of service jobs, reports, and billings. Users can improve customer
      service by designating a special color on the profile screens indicating special
      discounts for loyal customers after a certain number of visits.

      The system will allow users to create Job Types/Cards such as 1st service, 2nd
      service, 20,000km service and many more as and when they require. The system
      will produce an alert notification should there be an already opened Unbilled Job
      Card. A message will appear again if a Job Card is opened for the same vehicle. This
      alert feature will ensure that users do not create unnecessary duplicates.

      The system will also allow users to create Service Intake Statements with time-in
      format to track work being done and Service Delivery Reports with time-in / time-
      out format to track vehicles that are still under servicing or delivered status.

      Users will be able to create Detailed Service Revenue Statements (with discount
      structure) and Warranty FOC Register Statements. Besides that, users can also
      create Service Billing with Invoice Options for those regular customers who service
      on credit.

      The system will include features like Tracking Service Assignments / Income
      generation/ Incentive Calculation for Supervisors & In-house Technicians.


      d) Online Ordering & Procurement Module

      This feature will provide users with a single-click auto ordering of spare parts to
      principals with assured inventory gains. It will provide auto-generation of Spare
      Parts Ordering based on sales with categories, and uploading to Principals via email.


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      e) Reports Module

      The Reports Module will ensure that all reports are email-able, ensuring total control
      for top management even during their absence from dealerships. This feature will
      also allow users to track and send reports through SMS.

      This module will provide users to conveniently create and modify sales documents
      and other reports in the Reports Writer Feature and all these reports will then be
      generated in A4 Stationery and printed in fast mode operation.

      The module will also allow users to prepare reports to calculate incentives and
      productivity of their marketing staff, Vehicle Payment Receipts generation,
      statements showing Zero Stocks / taxable and non taxable stocks, margin earned
      statement for spare parts group (to allow dealers to keep a tab on discounts being
      offered) etc.


      f) Administration Module

      The Administrative Module will provide users with password protected system
      administration. With this module users can change the settings, password and
      security levels, and system maintenance.


      g) Data Backup & Recovery Module

      This module will provide users with pilfer-proof data storage feature to ensure
      complete data security. This module will allow users to perform Data Store
      Backup/Restore Point with a simple click.




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      2. Baba Right Smart Shop RFID Software
      The Baba Right Smart Shop RFID Software will be designed and developed
      specifically for the Retail Industry that will allow users to efficiently record and
      keep track of RFID-tagged goods in real time. The Baba Right Smart Shop’s
      architecture will abstract the view of an RFID reader and RFID tag such that a
      processing link does not need to be aware of the type of reader, or in many cases the
      type of tag being processed. Because of this architectural feature, the user may
      intermingle reader brands and tag types to best suit their business requirements.

      The Baba Right Smart Shop RFID Software will provide users with the following
      benefits:

        Easy Identification of Packaged Goods. The system will allow users to obtain
        targeted detailed information about a retailer’s inventory, such as out-of-stock
        updates, shrink reports, and a host of other inventory-related queries.
        The system will provide users with an efficient inventory monitoring tool through
        location-specific information. Users can closely monitor and track its RFID
        tagged goods through summary reports based on locations of their retail outlets.
        The system will provide better technology at the item level.
        The system will provide an easy & smart shopping experience to customers.

      The Baba Right Smart Shop RFID Software will include the following modules:

         a)    Inventory Management Module
         b)    Smart Labelling Module
         c)    Smart Shopping Cart Module
         d)    Restocking Alerts and Replenishment Module
         e)    Out-of-Place Items Alerts Module


      a) Inventory Management Module:

      The Inventory Management Module will allow users to electronically manage
      their RFID tagged goods. Before tagging, the system will prompt users to prepare
      important information of a specific product to be downloaded into the RFID chip.
      Each arrival of orders to the inventory warehouse will be tagged by RFID chips and
      scanned in as Incoming Stock and stored in the warehouse.

      When there is an incoming order from a specific outlet, the system will initiate a
      check on the inventory to confirm the availability of the product requested. If the
      product is available, the system will allow the user to select the number of products


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      for shipment/delivery. Next, the order data will be sent to the labeling server, and
      once the label is printed, the goods are ready to be delivered to the specific retail
      outlets. The arrival of the requested goods at the retail outlets will be scanned in by
      the receiving party and will appear on the screen of the warehouse manager for
      monitoring purpose.

      b) Smart Labelling Module:

      The Smart Labelling Module will include a user friendly menu that will allow
      users to conveniently manage the printing of standardized labels for their RFID
      tagged goods. The system will provide users with a list of label templates that will
      carry detailed information about the product such as product code, pricing, RFID
      number, retail outlet code, etc.

      c) Smart Shopping Cart Module:

      The Smart Shopping Cart Module will provide customers with an innovative
      shopping experience. The system will be installed in smart trolleys with RFID
      sensors that will allow smart tracking of purchased items, price details, quantity
      purchased, smart price calculation-total purchases, discounts, taxes, other rewards &
      vouchers.

      d) Restocking Alerts and Replenishment Module

      Shelves can be monitored remotely to make sure they remain stocked at appropriate
      levels. When they fall below that level, an alert is sent to the backroom to bring out
      more merchandise or to order more.

      e) Out-of-Place Items Alerts Module

      This module will use RFID to monitor actual versus intended product location on
      the floor or in the backroom. By using RFID-encoded shelf edge labels with
      embedded shelf readers, a grid could be set up to verify compliance for standard
      shelving and promotional displays, with a corresponding alert for misplaced items
      sent to store personnel.




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      3. Baba Right Mobile Insurance Agent Solution
      The Baba Right Mobile Insurance Agent Solution is a system that will be
      designed and developed specifically for Insurance Agents. It is PDA application that
      will assist insurance agents in making effective selling and improving customer
      service standards.

      Through several simple clicks on the PDA, insurance agents can get instant
      information such as quick quotes, fund prices, customer and policy information,
      etc. In addition, agency management can also monitor their down line productivities
      and activities in order to improve closing rate and persistency. The application will
      run on either Palm-based or Windows CE based PDA's, and will provide the
      following features and tools:

      a) Client Information Management (CIM)
      b) Policy Information Management
      c) Work List Management
      d) Production Management
      e) Sales Tools
      f) Mobile Tools
      g) Self-Installer


      a) Client Information Management (CIM)

      The CIM is a customer centric system that will allow agents to manage important
      customer information. This feature will provide quick power search such as name,
      birthday, contact number, address, policy number, anniversary date, etc.

      b) Policy Information Management

      This feature will facilitate agents by providing instant policy information
      management such as policy address, DDA account & premium history, current fund
      prices, policy values, etc.

      c) Work List Management

      This feature will allow agents to efficiently manage outstanding work list download
      such as underwriting memo and follow up, policy owner servicing memo, auto-pay
      reject/non-collection report, billing notice and outstanding payment, etc.




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      d) Production Management

      This feature will provide agents with productivity enquiry functions for multi-tier
      distribution channel such as personal, unit, team, group & branch production
      summary.

      e) Sales Tools

      i) eBook- This tool will provide agents with instant product information, doctor list
      & clinic information, application procedures, underwriting rules, claims procedures,
      etc.
      ii) eRatebook- A data driven application for basic plan and rider premium rate
      calculations based on the given customer profile such as age, gender,
      smoking/nonsmoking, occupation, etc.

      f) Mobile Tools

      This feature will provide agents with login validation and verification, data
      synchronization function through TCP/IP with encryption.

      g) Self-Installer

      This feature will provide agents with a self-extraction and installation program for
      ease of installation.



      4. Baba Right Smart Studio Manage- Studio Management System

      Baba Right Smart Studio Manage is a revolutionary Studio Enterprise Software
      Application designed to create a world of Next Generation Photo Studios with the
      State-of-the-Art Setup, integrating all the operations information.
      The application is designed to Integrate and Automate a photo studio's total
      operations ranging from order bookings (either studio bookings for passport or
      general photographs, or external order bookings for rolls development &
      photographs printing), to the management of the orders, bills, advance payments,
      scheduling for developing & printing, inventory management, man to machine
      scheduling and wastage control, deliveries and balance dues management, customer
      info management, and periodic reports of each activity as and how an owner wishes
      them to be.




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      The Baba Right Smart Studio Manage will include the following modules:

      a)   Image Repository Expert Search Module
      b)   Studio Equipment Monitoring & Management Module
      c)   Orders Booking & Advances Management Module
      d)   Pending Orders & Processed Orders Tracking
      e)   Orders Delivery & Billing Management Module
      f)   Inventory Purchase Management Module
      g)   Stock Management Module
      h)   Archiving Module
      i)   Staff Performance Monitoring Module


      a) Image Repository Expert Search Module

      This module will provide users with image repository expert search options based on
      different criteria and allow users to easily retrieve customer orders from the
      database.

      b) Studio Equipment Monitoring & Management Module

      This module will allow users to track and monitor expensive photo processing
      equipments and to create schedules for equipment servicing.

      c) Orders Booking & Advances Management Module

      This module will provide a user-friendly and order booking facility to allow
      customers to easily make photo processing orders. This module will also provide
      efficient advances tracking & management.

      d) Pending Orders & Processed Orders Tracking

      This module will allow users to send smart alerts to on-duty staff regarding pending
      orders and notification alerts about processed orders and also provides alerts to
      customers for collection.

      e) Orders Delivery & Billing Management Module

      This module will allow users to keep track of order delivery and billing management

      f) Inventory Purchase Management Module

      This module will allow users to conveniently make inventory orders through the
      system by creating accounts of suppliers and sending orders with a simple click.

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                                                           Baba Right Tech Sdn Bhd 


      g) Stock Management Module

      This module will allow users to track and monitor their stock level. Users will be
      able to create categories and profiles to include details of stocks in-hand.

      h) Archiving Module

      This module will allow users to perform archiving of customer records and other
      important files like sales record, staff salaries record, etc.

      i) Staff Performance Monitoring Module

      This module will allow supervisors/managers to monitor staff performance by
      creating staff profiles, leaves record, customer service feedback record, etc.




       Pricing Strategy
     Baba Right Tech Sdn Bhd derives its revenue from various charges to users.
     The following is how we based our revenue stream from:

        1.     User License Fee
        2.     Annual Maintenance Fee




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       Product Development Plan
     We believe that our key value is our ability to provide compelling Enterprise
     Applications & Solutions based on our R&D (Research and Development).
     Product development is the key to the success of Baba Right Tech Sdn Bhd. We
     foresee that new product features and new technology must be incorporated in our
     product range in order to adhere with customers or market demand. Product
     development will create value to Baba Right Tech in order to provide a
     continuous and conscious effort to improve our products and services.

     The most significant events are the surveys done to specific target customer
     segment to understand firstly on the operation requirement and also on the
     setback of the current method or work and the availability of a solution in
     question. After a preliminary discussion and survey, we will highlight the
     significant contribution of our proposed development product.

     A study on the competing products both locally and overseas are conducted via
     the Internet by searching the web through the popular search engine i.e. Yahoo,
     MSN Catcha, Google and Alta Vista to search for near competing product. A
     study will be conducted to highlight the features and function that are available
     from them and to document our advantages and disadvantages over our proposed
     applications to be developed. At the same time a separate study will be conducted
     to determine the feasibility and proposed pricing structure of the solution. This is
     then narrow down to the viability to develop the application.

     Then, the final round of studies will see us developing a prototype of the
     proposed product together with the enhanced functions for a study group to
     capture feedbacks for the proposed product in question. Once these feedbacks are
     compiled, we will set up a team to look into the final development and
     commercialization of the product.

     In summary, Baba Right Tech Sdn Bhd will specialize in Enterprise
     Applications & Solutions and undertake continuous research and development to
     improve our products and system and adopt new emerging technologies and
     applications.




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                                                          Baba Right Tech Sdn Bhd 

       Product Development Policy
     Year 2007

     In Year 2007, by virtue of the MSC Status, Baba Right Tech Sdn Bhd will
     commence the research and planning on the Baba Right Auto Dealer
     Management System and the Baba Right Smart Shop RFID Software.

     Further testing and documentation of the Baba Right Auto Dealer Management
     System and the Baba Right Smart Shop RFID Software will be produced for the
     development team that will include modification and further development works.

     In the third quarter of year 2007, we will see the launch of the Baba Right Auto
     Dealer Management System and the Baba Right Smart Shop RFID Software.


     Year 2008

     In Year 2008, we will commence the research and planning on the Baba Right
     Mobile Insurance Agent Solution.

     Further testing and documentation of the Baba Right Mobile Insurance Agent
     Solution will be produced for the development team that will include
     modification and further development works.

     In the third quarter of year 2008, we will see the launch of the Baba Right Mobile
     Insurance Agent Solution.


     Year 2009

     In the first quarter of year 2009, we will commence the research and planning on
     Baba Right Smart Studio Manage.

     Further testing and documentation of the Baba Right Smart Studio Manage will
     be produced for the development team that will include modification and further
     development works.

     In the third quarter of year 2009, we will see the launch of the Baba Right Smart
     Studio Manage.




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                                                               Baba Right Tech Sdn Bhd 

Product Development Map
                                                              Planned of services offering milestones

    Planned of activity /                                 2007               2008               2009
    Milestones                   Target Markets           Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3                 Q4
                                                     Q1

1   Baba Right Auto
                                Automobile Dealers
    Dealer
    Management
    System (ADMS)
    Research and Planning
                                                     X    X

    Testing and Documentation
                                                          X     X

    Enhancement
                                                                X

    Rollout
                                                                X


2 Baba Right Smart                Retail Outlets
    Shop RFID Software
    Research and planning
                                                     X    X

    Testing and
    documentation                                         X     X


    Enhancement
                                                                X

    Rollout
                                                                X

3   Baba Right Mobile           Insurance Agents
    Insurance Agent
    Solution
    Research and Planning
                                                                        X    X


    Testing and
    Documentation                                                            X   X


    Enhancement
                                                                                 X


    Rollout
                                                                                 X




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                                                 Baba Right Tech Sdn Bhd 

4 Baba Right Smart        Photo Studio
  Studio Manage
  Research and Planning
                                                                    X   X


  Testing
  and Documentation                                                     X


  Enhancement
                                                                            X


  Rollout
                                                                            X




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                                                                             Baba Right Tech Sdn Bhd 

Product Development Process
     Baba Right Tech Sdn Bhd will use the proven methodologies built around the
     product development life cycle process. Our product development life cycle
     revolves around several main areas to enhance the deployment of our products to
     obtain maximum efficiency. They consist of several phases:
        •      Plan Stage;
        •      Assess Stage;
        •      Design Stage;
        •      Build Stage;
        •      Deploy Stage.




                   Plan               Assess                   Design               Build              Deploy


                Scope &             Research                                   De velopment
                Objective
                                       System                                  Procedur es and          Roll-Out
                                                            System
                                       Analysis                                  Standards
                                                          Configuration

                                                                                Code Interf aces,      Deliverable
                                     Application           Application          Integration and
                                      Analysis            Configuration             B olt-ons


                                                  Initial         Detailed Design        Prototype
                                               Configuration




                                                                 Test        Unit Test   System Test


                                                  Data Conversion

                             Inf rastructure Design and Deploy

               Project Management




                                      Product Development Process



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                                                    Baba Right Tech Sdn Bhd 

Technical Description
Product               Operating             Database          Platform
                      Systems

 Baba Right Auto      Server: Windows       Microsoft SQL     PC
 Dealer Management    95/98/NT/2000/ 2003   Server
 System               Client: Windows 95,
                      98, NT/2000, XP.



 Baba Right Smart     Server: Windows       Microsoft SQL     PC
 Shop RFID Software   95/98/NT/2000/ 2003   Server
                      Client: Windows 95,
                      98, NT/2000, XP.



 Baba Right Mobile    Palm OS, Windows      Microsoft NT,     Palm, Sony
 Insurance Agent      CE                    UNIX, Microsoft   Clie, iPAQ
 Solution                                   SQL, Oracle       Pocket PC




 Baba Right Smart     Server: Windows       Microsoft SQL     PC
 Studio Manage        95/98/NT/2000/ 2003   Server
                      Client: Windows 95,
                      98, NT/2000, XP.




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                                                          Baba Right Tech Sdn Bhd 


     Marketing Plan
       Marketing

     In today's market environment, decisions are made quickly and are often based on
     the perception rather than fact. Marketing and communication are vital in ensuring
     the success of any business. We at Baba Right Tech Sdn Bhd have the right
     technology and solutions with sufficient experience in ensuring success of our
     business endeavor.

     In the world of Information Technology, business strategies are rapidly changing
     to cater for the Knowledge Economy. Marketing element has changed from an
     intermittent activity (e.g. periodic market research, design and production
     planning, periodic promotional campaigns etc) to a continuous activity (e.g.
     continuous communication with customers, continuous customer service,
     continuous promotions, continuous enhancements of products etc). The marketing
     business process has become integrated with customer service and R&D. We at
     Baba Right Tech will strive to satisfy the demands of customers and partners that
     will create new business opportunities.

     Baba Right Tech’s goal is to communicate efficiency through the marketplace.
     We are confident that by establishing a presence in the Multimedia Super Corridor
     (MSC), our customers will have the assurance that our technology and solutions
     are of high quality and we will further assist them in improving and enhancing
     their business in all possible ways, backing them up with the latest technological
     innovation and customer support.

     Marketing cannot be regarded as a separate activity from strategic planning, R&D
     and customer
				
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