Baba Right Tech Sdn Bhd
1202-A, 12th Floor,
Wisma Pahlawan,
Jalan Sultan Sulaiman,
50000 Kuala Lumpur,
Wilayah Persekutuan,
Malaysia
Baba Right Tech Sdn Bhd
MSC Status Application
Including Business Plan
The recipient of the proposal and its employees acknowledge that they shall
not permit nor they participate in the transfer of the written contents herein to
any third party whatsoever without the written permission of the author. The
contents of this proposal shall be considered as trade secret by the recipient
and its employees and shall be treated accordingly.
Version 1.0 Strictly Confidential 1
Baba Right Tech Sdn Bhd
MSC Status Application
Introduction
The IT Market in Malaysia continues to generate significant growth in terms of
output and foreign exchange earnings. With the emergence of new high
technology, capital-intensive and knowledge driven industries, the government’s
special initiatives like Vision 2020 and the Multimedia Super Corridor are
tailored to suit the fast-growing industry. Hence the Malaysian IT market will
offer tremendous growth opportunities in the field of software development, e-
commerce, multimedia applications, telecom solutions, IT education, training and
web content development.
Baba Right Tech Sdn Bhd has recognized this clearly and has worked out its
strategies in this digital era and is committed to provide the most efficient and
effective Information Technology (IT) services to the local and international IT
industry.
Baba Right Tech Sdn Bhd main aim is to actively participate in the MSC to
obtain a permanent place in the ICT industry as a leading development house that
will provide a range of Enterprise Applications & Solutions that will directly
support Malaysia’s endeavor towards an IT savvy and knowledge-based
economy. By utilising state of-the-art equipment, providing indispensable
technical expertise and having outstanding skills and capabilities, Baba Right
Tech brings a fresh outlook as an Enterprise Applications & Solutions Developer
and Provider to the mass market.
Mission
"To provide high quality & innovative solutions to its users by combining
experience, creativity and
state-of-the-art multimedia and technology."
As a Enterprise Applications & Solutions Developer and Provider, Baba Right
Tech is committed to provide cost-effective, innovative and quality solutions to
its clientele at unprecedented value. Dedicated towards maintaining the highest
standards of excellence and superiority in its solutions, Baba Right Tech aims to
create and deliver its services within the expectations of its customer’s desires
and ensures that all project deliverables meet the quality assured.
Version 1.0 Strictly Confidential 2
Baba Right Tech Sdn Bhd
Baba Right Tech is poised to take a giant leap to expand its influence as a leader
in Enterprise Applications & Solutions Developer and Provider in Malaysia,
other Asian countries such as India, Singapore, Brunei, Indonesia and China, and
the International market. Our range of applications and solutions in the MSC will
consist of the following:
Baba Right Auto Dealer Management System (ADMS)
Baba Right Smart Shop RFID Software
Baba Right Mobile Insurance Agent Solution
Baba Right Smart Studio Manage
Baba Right Tech is confident of becoming a recognized leader in the field of
Enterprise Application & Solutions because of the following key advantages:
Baba Right Tech products and services are fully designed and developed in
Malaysia and have a unique marketing proposition, which is strongly
supported by market demands for effective Enterprise Applications and
Solutions.
Establishing partnering relationship with other business partners to capture a
wider market, hence being able to provide assistance to our customers in a
speedier and effective manner.
Baba Right Tech’s enthusiastic, knowledgeable and experienced working
staff force will provide new and innovative ideas to further strengthen Baba
Right Tech corporate objective in the country and eventually in the global
arena.
By attaining MSC Status, we will continuously make efforts to penetrate into
new markets, enhance our Research and Development (R&D) on a long-range
perspective to commit to end users and to pursue Baba Right Tech’s Enterprise
Applications & Solutions business, fostering positive growth in all aspects of our
business model.
With our value proposition, we at Baba Right Tech Sdn Bhd submit our MSC
Status application and will look forward to a mutually beneficial relationship
with the Multimedia Super Corridor (MSC). We believe that Baba Right Tech
Sdn Bhd will contribute significantly to the success of the MSC.
Version 1.0 Strictly Confidential 3
Baba Right Tech Sdn Bhd
Table of Contents
Introduction .................................................................................. 2
Table of Contents .......................................................................... 4
The Company, Details and Background
Current Status of Baba Right Tech Sdn Bhd...……........... 5
Company Details ................................................................ 5
Company's Background ...................................................... 6
Current Key Management / Technical Personnel ............... 7
Owner's Background ........................................................... 9
Business Activities
Business Intent .................................................................... 10
Business Model ................................................................... 12
Product
Product Development Details ..............................................13
Pricing Strategy ................................................................... 22
Product Development Plan ..................................................22
Product Development Policy ............................................. 23
Product Development Map .................................................25
Product Development Process ........................................... 27
Technical Description ......................................................................28
Marketing Plan ................................................................................ 29
3 Year Outlook ................................................................................31
Competitive Analysis .......................................................................33
Meeting MSC Status Criteria
Dual Multimedia Value Chain .............................................35
Main Activities in the MSC .................................................36
Contributions to the MSC ....................................................36
Benefits from the MSC ........................................................37
Location Plan ...................................................................................37
Research & Development Plan ........................................................38
Technology / Knowledge Transfer Plan ..........................................39
Employment of Knowledge Workers
Staffing During First 3 Years of Business ...........................40
Human Resource Plan ..........................................................45
Financial Highlights .........................................................................48
Balance Sheet Statements ................................................................50
Cash Flow Statement .......................................................................52
Notes to the Accounts ......................................................................53
Financial Projection .........................................................................55
Breakdown of Sales .........................................................................56
Breakdown of Research & Development ........................................57
Version 1.0 Strictly Confidential 4
Baba Right Tech Sdn Bhd
The Company
Details and Background
Current Status of Baba Right Tech Sdn Bhd
Baba Right Tech’s main activities are in the Design and Development of
Enterprise Applications and Solutions specifically catered for the Automobile,
Retail, and Insurance Industry that will suite their respective needs in the
Information Technology era.
Baba Right Tech will engage in continuous fine-tuning its business model and
development efforts are being aggressively planned.
Company Details
Baba Right Tech Sdn Bhd has been incorporated with the Company
Commission of Malaysia.
Date of incorporation: 8 September 2006
Company Registration: 746742-H
Registered Address: 1202-A,12th Floor,Wisma Pahlawan, Jalan Sultan
Sulaiman, 50000 Kuala Lumpur, Malaysia.
Business Address: 1202-A,12th Floor,Wisma Pahlawan, Jalan Sultan
Sulaiman, 50000 Kuala Lumpur, Malaysia
Authorised capital: RM 100,000.00
Paid up capital: RM 2.00
Owners: Ramasamy a/l R.Govindasamy (50%)
Chinni Krishna s/o Mynam Venkateswara Rao (50%)
Directors: Ramasamy a/l R.Govindasamy
Chinni Krishna s/o Mynam Venkateswara Rao
Company Secretary: Govindasamy a/l N.Karuppiah (LS 0010940)
Version 1.0 Strictly Confidential 5
Baba Right Tech Sdn Bhd
Company's Background
Baba Right Tech Sdn Bhd was incorporated in Malaysia under the Companies
Act 1965 on 8th September 2006 as a private limited company. Baba Right Tech
was established primarily to design and develop home-grown Enterprise
Applications and Solutions to the Automobile, Retail and Insurance Industry.
Baba Right Tech aims to benefit from several strategic alliances from both local
and foreign ventures, in which these alliances would allow them to offer an
elevated degree of services due to the increased multi-faceted expertise and
proficiency.
Baba Right Tech’s mission is to become the leading developer and provider of
Enterprise Applications & Solutions by supplying contemporary solutions based
upon the latest in technology and in compliance to the e-age. By taking
advantage of existing multimedia and information technology in the
development of new technological solutions, Baba Right Tech Sdn Bhd is
dedicated and committed to provide reliable and well-proven Enterprise
Applications & Solutions to suit its clientele’s business needs as well as to cater
for future expansion.
Version 1.0 Strictly Confidential 6
Baba Right Tech Sdn Bhd
Key Management / Technical Personnel
Ramasamy R. Govindasamy
Chief Executive Officer
Satyam Tadikonda Chinni Krishna Mynam
Chief Technology Chief Operating
Officer Officer
Name : Mr. Ramasamy R.Govindasamy
Designation : Chief Executive Officer
Mr. Ramasamy R. Govindasamy is the Chief Executive Officer of Baba Right
Tech Sdn Bhd. He graduated in Year 1999 with a Master in Business
Administration (MBA) from Universiti Kebangsaan Malaysia (UKM). He is
responsible for implementing and executing management decisions within the
organization and responsible for the operations of the whole organization.
Mr. Ramasamy started his career in Year 1989 with United Oriental Assurance
as Administration Officer. In Year 1991, he founded Universal Enterprise, a
company involved in export and import trading. He was made a Director with
Alright Innovative Management Consultants in Year 1998 and later ventured
into the IT Industry in Year 2003 as a Director in Pacific Software, a software
development company.
Version 1.0 Strictly Confidential 7
Baba Right Tech Sdn Bhd
Name : Mr. Satyam Tadikonda
Designation : Chief Technology Officer
Mr. Satyam Tadikonda, is the Chief Technology Officer of Baba Right Tech
Sdn Bhd. He graduated with a Master of Science (Msc) in Year 2001 from the
Punjab Technical University, India and a Master of Business Administration
(MBA) in Year 1999 from Osmania University Andhrapradesh, India. In Baba
Right Tech, he is responsible for technology issues, planning and development
efforts, and to consult on technology enhancement to the products and technical
operation of the company.
Mr. Satyam started his career in Year 1997 with Manhar Solutions Pte Ltd (India)
as Programmer and later moved on to join Microsys Information Technologies
Pte Ltd (India) as Project Manager in Year 1999. He later joined Amekia Alience
Pte Ltd (Singapore) in Year 1999 as Country Manager.
In Year 2003, he joined OCE Sdn Bhd as Consultant and later moved on to join
Fancyx Solutions Sdn Bhd as Project Manager cum IT Manager for the R&D
Team.
Name : Mr. Chinni Krishna Mynam
Designation : Chief Operating Officer
Mr. Chinni Krishna Mynam, is the Chief Operating Officer of Baba Right Tech
Sdn Bhd. He graduated in Year 2000 with a Bachelor’s Degree in Computer
Applications (BCA) from the Bharat Institute of Higher Education, India. In Baba
Right Tech, he is responsible for the strategic and operational leadership of the
company’s sales, marketing and service professionals as well as the company’s
fulfillment and IT operations.
Mr. Chinni started his career by joining Orbit IT Consultancies (India) in Year
2000 as Analyst Programmer cum Web Designer and was responsible for the
design & development of the following solutions-Classifieds Collection
Management System, Financial Lending Expert System, and Wishing Tree E-
commerce Portal. He later moved on to join Fancyx Solutions Sdn Bhd in Year
2006 as Software Developer and was part of its R&D Team responsible for the
development of a MLM Enterprise Solution.
Version 1.0 Strictly Confidential 8
Baba Right Tech Sdn Bhd
Owner's Background
The owners of Baba Right Tech Sdn Bhd consist of Mr. Ramasamy a/l
R.Govindasamy (50%) and Mr. Chinni Krishna s/o Mynam Venkateswara Rao
(50%)
Mr. Ramasamy a/l R.Govindasamy (background has been provided in the
previous section)
Mr. Chinni Krishna s/o Mynam Venkateswara Rao (background has been
provided in the previous section)
Version 1.0 Strictly Confidential 9
Baba Right Tech Sdn Bhd
Business Activities
Business Intent
Business
Baba Right Tech Sdn Bhd primary business focus is developing and delivering
its innovative Enterprise Applications & Solutions specifically catered for the
Automobile, Retail and Insurance Industry. Our key activities include software
design and development, installation, training, implementation, system
support & maintenance.
In the MSC, Baba Right Tech will participate in Research & Development
(R&D) of its Enterprise Applications & Solutions that will consist of Baba Right
Auto Dealer Management System, Baba Right Smart Shop RFID Software, Baba
Right Mobile Insurance Agent Solution, and Baba Right Smart Studio Manage.
Our first product for development is the Baba Right Auto Dealer Management
System. The system will be designed and developed to provide automobile
dealers with a comprehensive management tool for their internal dealing
operations. The system will offer features like Vehicle Tracking, CRM, Vehicle
Service & Spare Part Management, Online Ordering & Procurement, etc.
Our second product that we will develop is the Baba Right Smart Shop RFID
Software. The system will be designed and developed to provide retail operators
with an efficient and smart tracking tool for their stocks. The system will allow
users to better monitor the movement of their goods from the warehouse to their
retail outlets and in retail outlets using RFID technology. The system will include
features like Inventory Management, Smart Labelling, Smart Shopping Cart,
Restocking Alerts, etc.
Our third product that we will develop is the Baba Right Mobile Insurance
Agent Solution. The PDA application will be designed and developed
specifically for insurance agents that are always on the move. With this
application, insurance agents will be able to keep track important information of
their clients, policy information, insurance products, etc. This solution will
include features like Client Information Management (CIM), Policy Information
Management, Work List Management, Production Management, Sales Tools, etc.
Version 1.0 Strictly Confidential 10
Baba Right Tech Sdn Bhd
Our fourth product that we will develop is the Baba Right Smart Studio
Manage. This studio management system will be designed and developed to
allow photo studio operators to effectively e-automate their retail operations. The
system will cover the key areas of studio operations and will include features like
Image Repository Expert Search, Studio Equipment Monitoring & Management,
Orders Booking, Pending Orders Tracking, Orders Delivery & Billing
Management, Inventory Purchase Management, etc.
In addition to that, Baba Right Tech believes that the most important factor in
determining our sustainability and competitiveness is the vision and ability to
produce innovative Enterprise Applications & Solutions, in which the nature of
these applications are no longer “rigid” but highly responsive and reliable in
functionality and features. Our applications will be designed and developed
specifically in-house to be responsive in order to meet the stringent requirements
in the business community.
Baba Right Tech will participate heavily in research and development
(R&D) on our Enterprise Applications & Solutions with the objective to
continuously pursue technological advances through the use of human creativity
and is committed to continuous R&D efforts to keep abreast of market
developments, market trends and to tap into new markets, as well as to ensure the
long term sustainability of our business.
In the MSC, Baba Right Tech Sdn Bhd’s R&D team will contribute its efforts
to embrace Malaysia's endeavor and will develop new variants of its solutions
with different features, functionality and performance to differentiate itself in the
market through its products and services. Also, in the MSC, we will be able to
take another leap to consolidate our position as a leading Enterprise Applications
& Solutions developer and provider in Malaysia, the Asia region and the
International Market.
Version 1.0 Strictly Confidential 11
Baba Right Tech Sdn Bhd
Business Model
Business Model/Strategy
Baba Right Tech Sdn Bhd’s Enterprise Applications & Solutions are designed
and catered to meet the fast moving pace of the Automobile, Retail and Insurance
Industry and to achieve its fundamental goals of computerization, which is to
achieve maximum safety, enhance user experience, improve work efficiency and
ultimately to achieve a greater level of productivity.
Our key activity covers applications design and development, installation,
training, implementation, consultancy services, system support & maintenance.
We realize that every aspect of management policy has to be properly defined so
that they could capitalize on an in-built knowledge of a good business
intelligence solution as well as the bringing down of the learning curve by
assigning the job of work flow definition and computerization to clients that have
good working knowledge in these areas.
System implementation will be carried out in phases. Our programmers will be
based on-site and in-close liaison with our clients to closely monitor the
operation of these modules. Fine-tuning the system will be done on an on-going
process from some time until both the management and users will be perfectly
satisfied. When changes are required to fit the work flow, such modifications will
be done on-site and thoroughly tested for efficiency.
Our programmers will conduct workshops to map out and finalize the different
work flows and customization that needs to be performed to meet our clients’
requirements. Besides that, we will strive to offer value-added services in the
form of a well-designed maintenance plan, web-based help, and on-site support.
These support options are fully provided to our customers as part of our software
maintenance program.
Baba Right Tech will concentrate on the research, design and development of its
enterprise related applications (in-house) and constantly review its target
industry, market, sales and marketing objectives to ensure that the right strategies
and techniques are deployed.
Version 1.0 Strictly Confidential 12
Baba Right Tech Sdn Bhd
Product
Product Development Details
Baba Right Tech Sdn Bhd will deliver cutting-edge, dynamic, and innovative
Enterprise Applications & Solutions through latest technologies to its clients in the
Automobile, Retail and Insurance Industry in Malaysia, in other Asian countries and
also the international market. It will focus on developing state-of-the-art solutions
that are responsive to the changing market environment, flexible and user friendly in
order to meet the requirements of its clients in an appropriate manner.
Baba Right Tech’s Enterprise Applications & Solutions will offer combinations
of compelling functionalities such as user-friendliness, robustness, reliability,
scalability, and most importantly, affordable pricing. Baba Right Tech will be
developing the following solutions:
1. Baba Right Auto Dealer Management System (ADMS)
2. Baba Right Smart Shop RFID Software
3. Baba Right Mobile Insurance Agent Solution
4. Baba Right Smart Studio Manage
1. Baba Right Auto Dealer Management Solution (ADMS)
The Baba Right Auto Dealer Management Solution (ADMS) will be designed
and developed to allow car dealers to conveniently manage their dealer operations.
The windows based system will include user friendly features and interactive
functionalities that will allow users to better manage and control existing processes.
The Baba Right Auto Dealer Management Solution will include the following
modules:
a) Vehicle Tracking Module
b) Customer Relationship Management Module
c) Vehicle Service& Spare Part Management Module
d) Online Ordering & Procurement Module
e) Reports Module
f) Administration Module
g) Data Backup & Recovery Module
Version 1.0 Strictly Confidential 13
Baba Right Tech Sdn Bhd
a) Vehicle Tracking Module
This module will allow users to closely track enquiries, sales and purchases of
vehicles for any given timeframe. With this module, users will be able to enter and
upload important details about their vehicles for sale such as models, colors, price,
age, pictures etc. Once the details are fully entered into the system, users can easily
recall the profiles of their vehicles with a simple click.
The module will also allow users to incorporate tax changes / price changes instantly
for all vehicles or selections in a single mouse click. This feature will require users
to firstly input the values into designated columns in a separate pop-up window.
It will enable users to keep track of financed vehicles and their share towards overall
motor vehicles sales and also information on the Amount Due from Extension
Counters (Sub Dealers) with balance amount to pay along with delayed payment
days.
The module will provide an effective monitoring tool for dealers to obtain quick and
summarized information about their vehicle sales through categories like Financial
Institutions, Advertisement and Staffs. Users can also obtain up-to-date information
on their stock levels in Vehicle Showrooms and Sub Dealers.
b) Customer Relationship Management Module
This module will provide users to record and manage important details about their
customers’ free services, special discounts, warranties and other services. It will also
allow users to create Service Reminder Alerts to remind them to forward mails to
notify customers about the vehicle servicing schedule.
It will allow users to track customers based on Frame Numbers and classifying them
to Loyal / Not-serviced / Passport Customers. With this module, users can closely
monitor Passport customer visits, referrals and renewals and to record historical
details of vehicles serviced.
c) Vehicle Service& Spare Part Management Module
Spare Part Stock Management
With this feature, users can closely monitor their stock of spare parts with real time
information/updates on order/supply discrepancies. Users can also create individual
accounts to track sales of spare parts through external mechanics.
Version 1.0 Strictly Confidential 14
Baba Right Tech Sdn Bhd
This feature will allow users to classify spares into 4 groups- Spare Parts,
Accessories, Consumables, and PDI fittings. Users can also create additional groups
as and when they require.
Each group can be categorized into 4 sub groups: Fast Moving / Slow Moving /
Very Slow Moving and Damaged Items. E.g. Parts that are not sold within a time
frame (set by the user) will automatically be categorized as Very Slow Moving.
Users can also perform spare parts ledger analysis, spare parts group ledger analysis,
and profitability analysis on spare parts transactions.
Vehicle Service Management
With this feature, users can efficiently manage their vehicle service operations by
taking control of service jobs, reports, and billings. Users can improve customer
service by designating a special color on the profile screens indicating special
discounts for loyal customers after a certain number of visits.
The system will allow users to create Job Types/Cards such as 1st service, 2nd
service, 20,000km service and many more as and when they require. The system
will produce an alert notification should there be an already opened Unbilled Job
Card. A message will appear again if a Job Card is opened for the same vehicle. This
alert feature will ensure that users do not create unnecessary duplicates.
The system will also allow users to create Service Intake Statements with time-in
format to track work being done and Service Delivery Reports with time-in / time-
out format to track vehicles that are still under servicing or delivered status.
Users will be able to create Detailed Service Revenue Statements (with discount
structure) and Warranty FOC Register Statements. Besides that, users can also
create Service Billing with Invoice Options for those regular customers who service
on credit.
The system will include features like Tracking Service Assignments / Income
generation/ Incentive Calculation for Supervisors & In-house Technicians.
d) Online Ordering & Procurement Module
This feature will provide users with a single-click auto ordering of spare parts to
principals with assured inventory gains. It will provide auto-generation of Spare
Parts Ordering based on sales with categories, and uploading to Principals via email.
Version 1.0 Strictly Confidential 15
Baba Right Tech Sdn Bhd
e) Reports Module
The Reports Module will ensure that all reports are email-able, ensuring total control
for top management even during their absence from dealerships. This feature will
also allow users to track and send reports through SMS.
This module will provide users to conveniently create and modify sales documents
and other reports in the Reports Writer Feature and all these reports will then be
generated in A4 Stationery and printed in fast mode operation.
The module will also allow users to prepare reports to calculate incentives and
productivity of their marketing staff, Vehicle Payment Receipts generation,
statements showing Zero Stocks / taxable and non taxable stocks, margin earned
statement for spare parts group (to allow dealers to keep a tab on discounts being
offered) etc.
f) Administration Module
The Administrative Module will provide users with password protected system
administration. With this module users can change the settings, password and
security levels, and system maintenance.
g) Data Backup & Recovery Module
This module will provide users with pilfer-proof data storage feature to ensure
complete data security. This module will allow users to perform Data Store
Backup/Restore Point with a simple click.
Version 1.0 Strictly Confidential 16
Baba Right Tech Sdn Bhd
2. Baba Right Smart Shop RFID Software
The Baba Right Smart Shop RFID Software will be designed and developed
specifically for the Retail Industry that will allow users to efficiently record and
keep track of RFID-tagged goods in real time. The Baba Right Smart Shop’s
architecture will abstract the view of an RFID reader and RFID tag such that a
processing link does not need to be aware of the type of reader, or in many cases the
type of tag being processed. Because of this architectural feature, the user may
intermingle reader brands and tag types to best suit their business requirements.
The Baba Right Smart Shop RFID Software will provide users with the following
benefits:
Easy Identification of Packaged Goods. The system will allow users to obtain
targeted detailed information about a retailer’s inventory, such as out-of-stock
updates, shrink reports, and a host of other inventory-related queries.
The system will provide users with an efficient inventory monitoring tool through
location-specific information. Users can closely monitor and track its RFID
tagged goods through summary reports based on locations of their retail outlets.
The system will provide better technology at the item level.
The system will provide an easy & smart shopping experience to customers.
The Baba Right Smart Shop RFID Software will include the following modules:
a) Inventory Management Module
b) Smart Labelling Module
c) Smart Shopping Cart Module
d) Restocking Alerts and Replenishment Module
e) Out-of-Place Items Alerts Module
a) Inventory Management Module:
The Inventory Management Module will allow users to electronically manage
their RFID tagged goods. Before tagging, the system will prompt users to prepare
important information of a specific product to be downloaded into the RFID chip.
Each arrival of orders to the inventory warehouse will be tagged by RFID chips and
scanned in as Incoming Stock and stored in the warehouse.
When there is an incoming order from a specific outlet, the system will initiate a
check on the inventory to confirm the availability of the product requested. If the
product is available, the system will allow the user to select the number of products
Version 1.0 Strictly Confidential 17
Baba Right Tech Sdn Bhd
for shipment/delivery. Next, the order data will be sent to the labeling server, and
once the label is printed, the goods are ready to be delivered to the specific retail
outlets. The arrival of the requested goods at the retail outlets will be scanned in by
the receiving party and will appear on the screen of the warehouse manager for
monitoring purpose.
b) Smart Labelling Module:
The Smart Labelling Module will include a user friendly menu that will allow
users to conveniently manage the printing of standardized labels for their RFID
tagged goods. The system will provide users with a list of label templates that will
carry detailed information about the product such as product code, pricing, RFID
number, retail outlet code, etc.
c) Smart Shopping Cart Module:
The Smart Shopping Cart Module will provide customers with an innovative
shopping experience. The system will be installed in smart trolleys with RFID
sensors that will allow smart tracking of purchased items, price details, quantity
purchased, smart price calculation-total purchases, discounts, taxes, other rewards &
vouchers.
d) Restocking Alerts and Replenishment Module
Shelves can be monitored remotely to make sure they remain stocked at appropriate
levels. When they fall below that level, an alert is sent to the backroom to bring out
more merchandise or to order more.
e) Out-of-Place Items Alerts Module
This module will use RFID to monitor actual versus intended product location on
the floor or in the backroom. By using RFID-encoded shelf edge labels with
embedded shelf readers, a grid could be set up to verify compliance for standard
shelving and promotional displays, with a corresponding alert for misplaced items
sent to store personnel.
Version 1.0 Strictly Confidential 18
Baba Right Tech Sdn Bhd
3. Baba Right Mobile Insurance Agent Solution
The Baba Right Mobile Insurance Agent Solution is a system that will be
designed and developed specifically for Insurance Agents. It is PDA application that
will assist insurance agents in making effective selling and improving customer
service standards.
Through several simple clicks on the PDA, insurance agents can get instant
information such as quick quotes, fund prices, customer and policy information,
etc. In addition, agency management can also monitor their down line productivities
and activities in order to improve closing rate and persistency. The application will
run on either Palm-based or Windows CE based PDA's, and will provide the
following features and tools:
a) Client Information Management (CIM)
b) Policy Information Management
c) Work List Management
d) Production Management
e) Sales Tools
f) Mobile Tools
g) Self-Installer
a) Client Information Management (CIM)
The CIM is a customer centric system that will allow agents to manage important
customer information. This feature will provide quick power search such as name,
birthday, contact number, address, policy number, anniversary date, etc.
b) Policy Information Management
This feature will facilitate agents by providing instant policy information
management such as policy address, DDA account & premium history, current fund
prices, policy values, etc.
c) Work List Management
This feature will allow agents to efficiently manage outstanding work list download
such as underwriting memo and follow up, policy owner servicing memo, auto-pay
reject/non-collection report, billing notice and outstanding payment, etc.
Version 1.0 Strictly Confidential 19
Baba Right Tech Sdn Bhd
d) Production Management
This feature will provide agents with productivity enquiry functions for multi-tier
distribution channel such as personal, unit, team, group & branch production
summary.
e) Sales Tools
i) eBook- This tool will provide agents with instant product information, doctor list
& clinic information, application procedures, underwriting rules, claims procedures,
etc.
ii) eRatebook- A data driven application for basic plan and rider premium rate
calculations based on the given customer profile such as age, gender,
smoking/nonsmoking, occupation, etc.
f) Mobile Tools
This feature will provide agents with login validation and verification, data
synchronization function through TCP/IP with encryption.
g) Self-Installer
This feature will provide agents with a self-extraction and installation program for
ease of installation.
4. Baba Right Smart Studio Manage- Studio Management System
Baba Right Smart Studio Manage is a revolutionary Studio Enterprise Software
Application designed to create a world of Next Generation Photo Studios with the
State-of-the-Art Setup, integrating all the operations information.
The application is designed to Integrate and Automate a photo studio's total
operations ranging from order bookings (either studio bookings for passport or
general photographs, or external order bookings for rolls development &
photographs printing), to the management of the orders, bills, advance payments,
scheduling for developing & printing, inventory management, man to machine
scheduling and wastage control, deliveries and balance dues management, customer
info management, and periodic reports of each activity as and how an owner wishes
them to be.
Version 1.0 Strictly Confidential 20
Baba Right Tech Sdn Bhd
The Baba Right Smart Studio Manage will include the following modules:
a) Image Repository Expert Search Module
b) Studio Equipment Monitoring & Management Module
c) Orders Booking & Advances Management Module
d) Pending Orders & Processed Orders Tracking
e) Orders Delivery & Billing Management Module
f) Inventory Purchase Management Module
g) Stock Management Module
h) Archiving Module
i) Staff Performance Monitoring Module
a) Image Repository Expert Search Module
This module will provide users with image repository expert search options based on
different criteria and allow users to easily retrieve customer orders from the
database.
b) Studio Equipment Monitoring & Management Module
This module will allow users to track and monitor expensive photo processing
equipments and to create schedules for equipment servicing.
c) Orders Booking & Advances Management Module
This module will provide a user-friendly and order booking facility to allow
customers to easily make photo processing orders. This module will also provide
efficient advances tracking & management.
d) Pending Orders & Processed Orders Tracking
This module will allow users to send smart alerts to on-duty staff regarding pending
orders and notification alerts about processed orders and also provides alerts to
customers for collection.
e) Orders Delivery & Billing Management Module
This module will allow users to keep track of order delivery and billing management
f) Inventory Purchase Management Module
This module will allow users to conveniently make inventory orders through the
system by creating accounts of suppliers and sending orders with a simple click.
Version 1.0 Strictly Confidential 21
Baba Right Tech Sdn Bhd
g) Stock Management Module
This module will allow users to track and monitor their stock level. Users will be
able to create categories and profiles to include details of stocks in-hand.
h) Archiving Module
This module will allow users to perform archiving of customer records and other
important files like sales record, staff salaries record, etc.
i) Staff Performance Monitoring Module
This module will allow supervisors/managers to monitor staff performance by
creating staff profiles, leaves record, customer service feedback record, etc.
Pricing Strategy
Baba Right Tech Sdn Bhd derives its revenue from various charges to users.
The following is how we based our revenue stream from:
1. User License Fee
2. Annual Maintenance Fee
Version 1.0 Strictly Confidential 22
Baba Right Tech Sdn Bhd
Product Development Plan
We believe that our key value is our ability to provide compelling Enterprise
Applications & Solutions based on our R&D (Research and Development).
Product development is the key to the success of Baba Right Tech Sdn Bhd. We
foresee that new product features and new technology must be incorporated in our
product range in order to adhere with customers or market demand. Product
development will create value to Baba Right Tech in order to provide a
continuous and conscious effort to improve our products and services.
The most significant events are the surveys done to specific target customer
segment to understand firstly on the operation requirement and also on the
setback of the current method or work and the availability of a solution in
question. After a preliminary discussion and survey, we will highlight the
significant contribution of our proposed development product.
A study on the competing products both locally and overseas are conducted via
the Internet by searching the web through the popular search engine i.e. Yahoo,
MSN Catcha, Google and Alta Vista to search for near competing product. A
study will be conducted to highlight the features and function that are available
from them and to document our advantages and disadvantages over our proposed
applications to be developed. At the same time a separate study will be conducted
to determine the feasibility and proposed pricing structure of the solution. This is
then narrow down to the viability to develop the application.
Then, the final round of studies will see us developing a prototype of the
proposed product together with the enhanced functions for a study group to
capture feedbacks for the proposed product in question. Once these feedbacks are
compiled, we will set up a team to look into the final development and
commercialization of the product.
In summary, Baba Right Tech Sdn Bhd will specialize in Enterprise
Applications & Solutions and undertake continuous research and development to
improve our products and system and adopt new emerging technologies and
applications.
Version 1.0 Strictly Confidential 23
Baba Right Tech Sdn Bhd
Product Development Policy
Year 2007
In Year 2007, by virtue of the MSC Status, Baba Right Tech Sdn Bhd will
commence the research and planning on the Baba Right Auto Dealer
Management System and the Baba Right Smart Shop RFID Software.
Further testing and documentation of the Baba Right Auto Dealer Management
System and the Baba Right Smart Shop RFID Software will be produced for the
development team that will include modification and further development works.
In the third quarter of year 2007, we will see the launch of the Baba Right Auto
Dealer Management System and the Baba Right Smart Shop RFID Software.
Year 2008
In Year 2008, we will commence the research and planning on the Baba Right
Mobile Insurance Agent Solution.
Further testing and documentation of the Baba Right Mobile Insurance Agent
Solution will be produced for the development team that will include
modification and further development works.
In the third quarter of year 2008, we will see the launch of the Baba Right Mobile
Insurance Agent Solution.
Year 2009
In the first quarter of year 2009, we will commence the research and planning on
Baba Right Smart Studio Manage.
Further testing and documentation of the Baba Right Smart Studio Manage will
be produced for the development team that will include modification and further
development works.
In the third quarter of year 2009, we will see the launch of the Baba Right Smart
Studio Manage.
Version 1.0 Strictly Confidential 24
Baba Right Tech Sdn Bhd
Product Development Map
Planned of services offering milestones
Planned of activity / 2007 2008 2009
Milestones Target Markets Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Q1
1 Baba Right Auto
Automobile Dealers
Dealer
Management
System (ADMS)
Research and Planning
X X
Testing and Documentation
X X
Enhancement
X
Rollout
X
2 Baba Right Smart Retail Outlets
Shop RFID Software
Research and planning
X X
Testing and
documentation X X
Enhancement
X
Rollout
X
3 Baba Right Mobile Insurance Agents
Insurance Agent
Solution
Research and Planning
X X
Testing and
Documentation X X
Enhancement
X
Rollout
X
Version 1.0 Strictly Confidential 25
Baba Right Tech Sdn Bhd
4 Baba Right Smart Photo Studio
Studio Manage
Research and Planning
X X
Testing
and Documentation X
Enhancement
X
Rollout
X
Version 1.0 Strictly Confidential 26
Baba Right Tech Sdn Bhd
Product Development Process
Baba Right Tech Sdn Bhd will use the proven methodologies built around the
product development life cycle process. Our product development life cycle
revolves around several main areas to enhance the deployment of our products to
obtain maximum efficiency. They consist of several phases:
• Plan Stage;
• Assess Stage;
• Design Stage;
• Build Stage;
• Deploy Stage.
Plan Assess Design Build Deploy
Scope & Research De velopment
Objective
System Procedur es and Roll-Out
System
Analysis Standards
Configuration
Code Interf aces, Deliverable
Application Application Integration and
Analysis Configuration B olt-ons
Initial Detailed Design Prototype
Configuration
Test Unit Test System Test
Data Conversion
Inf rastructure Design and Deploy
Project Management
Product Development Process
Version 1.0 Strictly Confidential 27
Baba Right Tech Sdn Bhd
Technical Description
Product Operating Database Platform
Systems
Baba Right Auto Server: Windows Microsoft SQL PC
Dealer Management 95/98/NT/2000/ 2003 Server
System Client: Windows 95,
98, NT/2000, XP.
Baba Right Smart Server: Windows Microsoft SQL PC
Shop RFID Software 95/98/NT/2000/ 2003 Server
Client: Windows 95,
98, NT/2000, XP.
Baba Right Mobile Palm OS, Windows Microsoft NT, Palm, Sony
Insurance Agent CE UNIX, Microsoft Clie, iPAQ
Solution SQL, Oracle Pocket PC
Baba Right Smart Server: Windows Microsoft SQL PC
Studio Manage 95/98/NT/2000/ 2003 Server
Client: Windows 95,
98, NT/2000, XP.
Version 1.0 Strictly Confidential 28
Baba Right Tech Sdn Bhd
Marketing Plan
Marketing
In today's market environment, decisions are made quickly and are often based on
the perception rather than fact. Marketing and communication are vital in ensuring
the success of any business. We at Baba Right Tech Sdn Bhd have the right
technology and solutions with sufficient experience in ensuring success of our
business endeavor.
In the world of Information Technology, business strategies are rapidly changing
to cater for the Knowledge Economy. Marketing element has changed from an
intermittent activity (e.g. periodic market research, design and production
planning, periodic promotional campaigns etc) to a continuous activity (e.g.
continuous communication with customers, continuous customer service,
continuous promotions, continuous enhancements of products etc). The marketing
business process has become integrated with customer service and R&D. We at
Baba Right Tech will strive to satisfy the demands of customers and partners that
will create new business opportunities.
Baba Right Tech’s goal is to communicate efficiency through the marketplace.
We are confident that by establishing a presence in the Multimedia Super Corridor
(MSC), our customers will have the assurance that our technology and solutions
are of high quality and we will further assist them in improving and enhancing
their business in all possible ways, backing them up with the latest technological
innovation and customer support.
Marketing cannot be regarded as a separate activity from strategic planning, R&D
and customer