GREEN GLOBE by alendar

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GREEN GLOBE

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									GREEN GLOBE
Marketing Partnership
ISLANDS is Effectively Promoting Green Globe Certified Resorts
       to over 1,000,000 Active, Affluent Travelers!
IS LA N DS I S PROUD TO PA RT N E R WI T H G RE E N G LOB E TO I NCRE AS E B RA ND AWA RE NESS AN D D I R ECT
      M O R E T RAVE L E RS TO S E L ECT G REE N G LOB E CE RTI FI E D RESORTS A ND TRAV E L SU PP L I ERS .


      ISLANDS promotes Green Globe across all its print
              and digital media, including:

     ISLANDS magazine
      “Green Globe Tip” editorial department in every
      issue featuring the sustainability achievements of
      Green Globe Certified resorts.
      Regular editorial consultation with Green Globe
      about sustainable travel initiatives worldwide.
      Partnership at various travel industry and
      consumer events.
      Exclusive marketing programs for Green Globe
      Certified resorts.
      Dedicated section in each issue featuring certified                                                                       F7H7:?I;FH;I;HL;:                                                   motu about a mile from the mainland of Taha’a,


      properties via beautiful formatted advertorials.                                                                         Taha’a is the kind of island you feel protective of                   and you’ll feel closer to the island than ever. Le




                                                                    C H A R L E S C R U S T / DA N I TA D E L I M O N T;
                                                                    F R O M L E F T: H E M I S . F R / S U P E R S T O C K ;
                                                                                                                               the minute you arrive. The coral-decorated water                      Taha’a’s water- and energy-conservation policies
                                                                                                                               is clear; the vanilla-scented landscape is lush;                      earned it Green Globe Benchmarked status in
                                                                                                                               the friendly locals offer a smiling ia orana (hello)   JH7L;BJ?F     2008. And since no existing landscapes were re-

      “Green Globe Resort of the Month" – a special
                                                                    C O U R T E S Y L E TA H A ’ A
                                                                                                                               every time you pass. In short, this gem in the          JW^WÉW        moved and no materials were imported to build
                                                                                                                               Society Islands of French Polynesia is paradise.                      the resort, everything from the tamanu wood fur-
                                                                                                                               Fortunately, Le Taha’a Island Resort & Spa is working to niture to the pandanus-leaf roofs blends in with the island.


      showcase of one outstanding certified resort.                                                                             preserve the things that make it so special. Stay in one of You’ll appreciate your view even more knowing it’s being
                                                                                                                               the resort’s 60 bungalows, which are located on a private cared for. Rates start at about $1,400. letahaa.com — AE



                                                                                                                                                                                                                                                           ()




                                                                  Green Globe Tip - November '09 issue
     Islands.com & Islands eNewsletter
     In December, Islands.com will launch a new
     section of the website dedicated to Green Globe                                                                                                                                                            M7BA?D=ED7?H
                                                                                                                                                                                                                Who has the best view of the eucalyp-
                                                                                                                                                                                                                tus forest in southern Tasmania? The

     island travel, featuring:                                                                                                                                                                                  wedge-tailed eagle that soars above
                                                                                                                                                                                                                the trees with its six-foot wingspan —
                                                                                                                                                                                                                and environmentally minded travelers


       Travel tips and “why choose Green Globe Certified                                                                                                                                                                                who visit the
                                                                                                                                                                                                                                       Tahune AirWalk.
                                                                                                                                                                                                                                       Built by Forestry
                                                                                                                                                                                                                                       Tasmania in 2001,

        resorts” information.                                                                                                                                                                                                          this 2,000-foot-
                                                                                                                                                                                                                                       long series of
                                                                                                                                                                                                                                       swinging bridges


       Searchable database of Green Globe Certified island                                                                                                                                                          JH7L;BJ?F

                                                                                                                                                                                                                  JWicWd_W
                                                                                                                                                                                                                                       and suspended
                                                                                                                                                                                                                                       walkways offers
                                                                                                                                                                                                                                       a bird’s-eye
                                                                                                                                                                                                                                       view of the

        resorts worldwide.                                                                                                                                                                                      Tahune Forest Reserve. And because
                                                                                                                                                                                                                of “Green Globe Benchmarked”
                                                                                                                                                                                                                practices of limited forest clearing


       Promotion of packages and special offers from                                                                                                                                                            and low-energy use, the view is still
                                                                                                                                                                                                                pristine. Start at the timber-and-glass
                                                                                                                                                                                                                Visitor Centre — also built with mini-
                                                                                                                                                                                                                mal impact — where workers from

        participating certified resorts.                                                                                                                                                                         nearby Geeveston recommend local
                                                                                                                                                                                                                wine for sale at the gift shop, then
                                                                                                                                                                                                                point you to the best views in the park


       “Green Globe Resort of the Month" – a special                                                                                                                                                            (most say it’s the cantilever above
                                                                                                                                                                                                                the junction of the Huon and Picton
                                                                                                                                                                                                                rivers). Then ascend. From 100 feet
                                                                                                                                                                                                                up, spy Bennett’s wallabies and flame

        showcase of one outstanding certified resort.                                                                                                                                                            robins in a canopy of wet eucalyptus
                                                                                                                                                                                                                trees and thousand-year-old Huon
                                                                                                                                                                                                                pines. If you’re lucky, you may spot a
                                                                                                                                                                                                                wedge-tailed eagle in flight. Or maybe
                                                                                                                                                                                                                just feel like one. Admission is $22.
                                                                                                                                                                                                                forestrytas.com.au — ADRIENNE EGOLF




     Additional Opportunities
      All Green Globe resorts and travel suppliers receive
       special savings for online display and impression-
       based advertising.
                                                                                                                               D e c e m b e r 2 0 0 9 =G@ 5 B 8 G " W ca 

      Exclusive sweepstakes promotions available that
                                                                                                                                                                                                                                                           '/




       garner valuable leads for target marketing efforts.        Green Globe Tip - December '09 issue
      Islands eNewsletter service features special editions
       dedicated to Green Globe certified companies.
  ISLANDS’ delivers an audience of active world travelers that
value sustainability and want to support green-focused businesses!
               ISLANDS ’ READERS SPENT OVER $2.3 BILLION ON TRAVEL IN THE PAST YEAR
                           INCLUDING OVER $1.1 BILLION ON FOREIGN TRAVEL .


ISLANDS READE RS …
    82% agree that “I believe in protecting the environment”

    80% agree that “Even doing a few small things can help improve the environment”

    55% say that “Minimizing my impact on the environment is an important part of my life”

    76% agree that “People have a responsibility to recycle products”

    66% agree that “Companies should make sure that their products are environmentally
    friendly, even if that means prices for customers are a bit higher”

    55% say that “I would be willing to pay more for products that are environmentally friendly”


OUR RE ADE RS …
Avg. Age                                                              50 yrs
Married                                                               86%
Attended College+                                                     80%
Have children in household                                            40%
Photography Hobbyist                                                  44%
Avg. HHI                                                              $210,867
Avg. value assets & real estate                                       $1,518,194
Took 5+ foreign round trip flights in past year                        55%
Own a valid passport                                                  88%
                                                                                                                     t
                                                                                   For complete 2010 information about
Avg. spent on last island vacation                                    $5,548              ISLANDS, please visit
Source: 2009 Mendelsohn Affluent Survey, Heads of Household $100,00+                     www.islands.com/mediakit
        ISLANDS’ Green Globe Special Advertising Section
Participating resorts are showcased with beautiful article-styled, formatted advertisements.

RATES:
Feature Size       Rate Card           Green Globe Special Rates                         Green Globe
                                          1x-4x     5x-8x
1/6-page             $4,825              $2,950     $2,450                      @k^^g@eh[^\^kmbÕ^]k^lhkml
                                                                                have met rigorous standards for
1/3-page             $10,430             $4,950     $4,300                      sustainability benchmarks such as
                                                                                energy efficiency, water and land use
                                                                                management, and
Production and design are provided by ISLANDS. Each feature includes            social reponsibility –                  Aruba Bucuti Beach Resort                                                        Aruba

a photo, logo, descriptive text (approx. 50 words for 1/6; 80 words for 1/3),   ensuring that you are
                                                                                traveling well and
                                                                                                                        This stylish, award winning boutique resort is perfect for couples on romantic getaway or
                                                                                                                        those who prefer a tranquil, serene and natural atmosphere. Situated on 14 acres of powder
                                                                                                                        white beach, published for 20 years as one of the top 100 “Dream Beaches of the World”

reservation phone and website address. Rates are net, per insertion.            doing good.                             111&-&;N<NMBppp'[n\nmb'\hf




AS A SPECIAL BONUS, YOU WILL RECEIVE:
 FREE reader response service, leads emailed weekly. Includes notation as a Green Globe
 certified property on your listing. (Value $400 per issue)
 FREE “Travel Specials” promotion at Islands.com – our most popular
 site service. (Value $500 per month)
 FREE Premium Resort Profile at Islands.com – photo gallery or video, text, property information,
 and hyperlink. (Value $500 per month)
 FREE Promotion of your specials or packages on the Green Globe main page
 at Islands.com. (Value $500 pre month)

         Upcoming Issues       Ad Space Close                        On Sale
         January/February 2010      10/29                            12/29
         March 2010                 12/18                            2/18
         April/May 2010             2/4                              3/30
         June 2010                  3/18                             5/11



    Contact us to learn about how ISLANDS and our Green Globe marketing
   partnership will effectively increase your leads and generate new bookings.
                              Ken Leandro, Publisher Ken.Leandro@bonniercorp.com
                Kerry Neujahr, Caribbean Director 407-571-4898 Kerry.Neujahr@bonniercorp.com
               Viveca Caldara, International Director 407-461-9388 Viveca.Caldara@bonniercorp.com
                  Linda Chase, Asia/Pacific Manager 415-419-4912 Linda.Chase@bonniercorp.com




ISLANDS Bonnier Corporation 460 N. Orlando Avenue, Suite 200, Winter Park, FL 32789
                                             www.Islands.com/mediakit
              Mixed Sources

								
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