World Business Council for Sustainable Development Welcomes Only by zyq13664


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   World Business Council for Sustainable Development
    Welcomes Only Member Company from Indonesia

19 June Jakarta/Geneva − The World Business Council for Sustainable Development
(WBCSD) today welcomed Asia Pacific Resources International Holdings Limited
(APRIL), a major fibre, pulp and paper company, as the only member company from

Headquartered in Geneva, the WBCSD is the world’s foremost business association
dedicated to sustainable development through economic growth, ecological balance and
social progress.

At an announcement ceremony in Jakarta, Mr. James Griffiths, Managing Director of
WBCSD’s sustainable forestry and ecosystems projects welcomed APRIL as a member.

“We are particularly pleased that Indonesia now has one of its companies as a member of
WBCSD,” said Mr. Griffiths. “Indonesia is one of the world’s largest sources of raw
materials, particularly forest products.

“The decision to welcome APRIL to the Council is a recognition of the commitment of
the company, and the country as a whole, to transforming Indonesia’s forestry
management industry. Globally, the industry faces real challenges to meet the increasing
demand for wood, paper and other forest-based products. In a historically contentious
industry where illegal logging, deforestation and carbon emissions are major issues,
APRIL has adopted a sophisticated and responsible approach to its forestry management
system and emerged as an industry leader, locally and internationally. We look forward
to other companies from Indonesia following APRIL’s lead, and being invited to join the

Accepting the invitation to be a member of the WBSCD, Mr A.J. Devanesan, President of
APRIL, said membership is an honour which the company had worked to achieve in the
past five years.

“APRIL is very proud to become a member of the Council,” he said. “We have worked
hard to make our business sustainable. But our approach has always been very simple:
growing the resources to produce pulp and paper must be done in a sustainable, socially
and environmentally progressive manner.

“We have strict measures in place to eradicate illegal logging and all aspects of our
operation ensure that we manage our resources effectively and responsibly. We design
plantations to protect High Conservation Value Forests (HCVFs) and offer a solution to
Indonesia’s deforestation. Sustainability is the key to long-term viability. I encourage
more companies in our industry, and in Indonesia generally, to adopt a sustainable
approach to their business practices,” said Mr Devanesan.

APRIL joins 200 members from Asia Pacific, Europe, Oceania and the Americas.
Invitations to join are made only when the Council believes a company has made a
significant contribution to the aims of the Council and is committed to improving the
long-term sustainability of their own operations.
About The World Business Council for Sustainable Development

The World Business Council for Sustainable Development (WBCSD) brings together
some 200 international companies in a shared commitment to sustainable development
through economic growth, ecological balance and social progress. Its members are drawn
from more than 30 countries and 20 major industrial sectors. Members benefit from a
global network of about 60 national and regional business councils and partner

The Council’s mission is to provide business leadership as a catalyst for change toward
sustainable development, and to support the business license to operate, innovate and
grow in a world increasingly shaped by sustainable development issues.

Its objectives include:

   •   Business Leadership – to be a leading business advocate on sustainable
   •   Policy Development - to help develop policies that create framework conditions
       for the business contribution to sustainable development
   •   The Business Case - to develop and promote the business case for sustainable
   •   Best Practice - to demonstrate the business contribution to sustainable
       development and share best practices among members
   •   Global Outreach – to contribute to a sustainable future for developing nations and
       nations in transition.

APRIL, with manufacturing operations in Indonesia and China, is a leading producer of
fiber, pulp and paper. APRIL operates one of the world’s largest pulp mills with an
annual designed capacity of more than 2,000,000 tonnes in Indonesia. The company is
committed to protecting the natural resources in its care through sustainable management
of its mills and forestry operations to benefit its stakeholders, both now and in the future.
Its flagship product is PAPEROne™ office paper produced from 100% renewable acacia
plantation fibre and sold in more than 55 countries.

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