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									         Keep your home organised with Brother’s new PT-1010 P-Touch Labeller

Sydney, Australia – 9 October 2007 - Brother International today announced the launch
of the new P-touch PT-1010 handheld labeller perfect for all Australian households.

Available in royal blue and metallic silver, this light-weight Brother labeller is easy-to-use,
versatile and an indispensable machine for the home. Using either an optional AC
adapter or six AAA batteries, the PT-1010 can be used to create laminated and iron-
fabric labels for the home, office or garden identifying jars, utensils, tools, files,
personalising memories in a scrapbook or even labelling clothing.

The PT-1010 is the perfect accessory for any labelling task with an abundance of choices;
the Brother P-touch labeller includes separate alpha-numeric keypads for easier typing,
83 symbols, nine print styles and six different types of frames and borders. In addition, the
PT-1010 allows users to choose from eighteen languages including Spanish, Italian and
French. Brother’s design also allows users to save time by using the repeat printing and
numbering function.

Built with Brother’s new modern design and large 12 character LCD screen, the PT-1010 is
a great handheld labeller ensuring it can be used anywhere in the home. An extremely
handy feature included is the rubber grip, making it easy to hold the labeller with one
hand. Plus with the Auto Time & Date feature, labels for your frozen food, containers and
even labels for your smoke alarm can now all retain time and date information.
Using Brother’s patented and durable bright coloured laminated tapes in 3.5mm*, 6mm,
9mm and 12mm wide, users can be assured that their labels will last the distance and are
perfect for identification in the home and garden. With up to eight metres of laminated
tape to each roll, the Brother PT-1010 labeller is the ultimate household tool for
organisation, identification, reliability, durability and cost-effectiveness.

Gabriel Hamid, General Manager for Customer Service and Marketing said: “The Brother
PT-1010 is the ultimate handy home Labeller. It is simple to use, versatile and more
importantly, value for money. Brother’s P-touch labels have been tested to the extreme
ensuring users can organise their homes, garden sheds and home offices efficiently and
minimum fuss.”

Pricing and Availability
The PT-1010 includes a one year return to base warranty and is available in Australia from
1 October 2007 at a recommended retail price of AUD $69 inclusive of GST. Every Brother
P-touch PT-1010 includes a user guide and starter laminated tape.

Further information is available at

                                          - ends-

Notes to Editor
*Brother’s 3.5mm tape is not laminated

About Brother International Australia Pty Ltd
Brother International is a leading global manufacturer of laser printers, Multi Function
Centres®, fax machines, P-touch electronic labellers, typewriters and sewing machines.
A specialist in its product lines, Brother combines customer satisfaction and
comprehensive measures for environmental conservation, to manufacture innovative,
reliable and practical products to enhance the consumer’s lifestyle.

Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in
1908 in Japan. Brother Australia was established in 1977, with a head office located in
North Ryde in Sydney, New South Wales and State offices also located in Adelaide,
Brisbane, Melbourne and Perth. For more information about Brother Australia please visit

For further information, image or to request a review unit, please contact:
Amy Crosbie / Vicki Cook
Mango Communications
+61 2 8260 2843 / +61 2 8260 2859

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