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					              Global Outlook—Supply &
             Demand for Wood Products
                              By
                           Ed Pepke
              Forest Products Marketing Specialist
               Food and Agricultural Organization
              UN Economic Commission for Europe
                      Geneva, Switzerland
                 Best Practices in Communications Forum       A
                                                          F       O
Photo: APA        Vancouver, Canada, 6-8 October 2002
                                  Content
             •   World production and consumption
             •   Regional analysis
             •   Sector analysis
             •   Forecasts
             •   Forests resources
             •   UNECE Timber Committee statements
             •   Solution options

                       Best Practices in Communications Forum       A
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Photo: APA              Vancouver, Canada, 6-8 October 2002
                          Sources of info
             • UNECE/FAO TIMBER database (forest
               products statistics)
             • Temperate and Boreal Forest Resources
               Assessment
             • FAO Global Forest Products Outlook Study
             • FAO Global Forest Resources Assessment
             • FAOSTAT Forestry Database website
             • UNECE/FAO Timber Bulletins
             • Timber Committee market statements

                      Best Practices in Communications Forum       A
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Photo: APA             Vancouver, Canada, 6-8 October 2002
                Forest products




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Photo: APA    Vancouver, Canada, 6-8 October 2002
             World production of roundwood
                       1961-2001
                          4.0
                          3.5
                          3.0
             Billion m3




                          2.5
                          2.0
                          1.5
                          1.0
                          0.5
                          0.0
                           61

                                 64

                                       67

                                             70

                                                   73

                                                         76

                                                               79

                                                                     82

                                                                           85

                                                                                 88

                                                                                       91

                                                                                             94

                                                                                                   97

                                                                                                          00
                          19

                                19

                                      19

                                            19

                                                  19

                                                        19

                                                              19

                                                                    19

                                                                          19

                                                                                19

                                                                                      19

                                                                                            19

                                                                                                  19

                                                                                                        20
                                                       Industrial roundwood      Fuelwood
                                                                                                       Source: FAOSTAT

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             Regional production of industrial
                 roundwood, 1961-2010
                          2000
                          1800
                          1600
                          1400
             Billion m3




                          1200
                          1000
                           800
                           600
                           400
                           200
                               0
                            61

                                    64

                                          67

                                                70

                                                      73

                                                            76

                                                                   79

                                                                         82

                                                                               85

                                                                                     88

                                                                                           91

                                                                                                 94

                                                                                                        97

                                                                                                              00

                                                                                                                      10
                          19

                                   19

                                         19

                                               19

                                                     19

                                                           19

                                                                 19

                                                                        19

                                                                              19

                                                                                    19

                                                                                          19

                                                                                                19

                                                                                                      19

                                                                                                             20

                                                                                                                   20
                                                          Africa      Asia    America       Europe
                                                                 Source: FAOSTAT and FAO Global Forest Products Outlook Study

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             Regional trade, all forest products,
                           1999
                         70
                         60
                         50
             $ Billion




                         40
                         30
                         20
                         10
                          0




                                                              a




                                                                                  a
                                                    ia




                                                                        IS
                                              a




                                                                                             ia
                                e




                                                             ic




                                                                                r ic
                                            ic
                                 p




                                                  As




                                                                                           an
                                                                      C
                              ro



                                          er




                                                             er




                                                                              Af



                                                                                        ce
                          Eu




                                                           Am
                                         Am




                                                                                       O
                                                         S.
                                     &C
                                     N




                                                          Exports   Imports
                                                                                       Source: FAOSTAT

                                         Best Practices in Communications Forum                   A
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             American lumber consumption &
                 production, 1980-2010
                          250


                          200
             Million m3




                          150
                                                                                 Consumption
                                                                                 Production
                          100


                           50


                            0
                                1980    1994    2000     2005        2010
                                                   Source: FAO Global Forest Products Outlook Study

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Photo: APA                         Vancouver, Canada, 6-8 October 2002
             American lumber trade, 1980-2010
                           70

                           60

                           50
              Million m3




                           40
                                                                                        Exports
                                                                                        Imports
                           30

                           20

                           10

                            0
                                1980    1994     2000        2005          2010
                                                   Source: FAO Global Forest Products Outlook Study

                                  Best Practices in Communications Forum                    A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
                 Europe lumber consumption &
                      production outlook
                          160

                          140

                          120

                          100
             Million m3




                                                                                 Consumption
                           80
                                                                                 Production
                           60

                           40

                           20

                            0
                                1980    1994    2000     2005        2010
                                                   Source: FAO Global Forest Products Outlook Study

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                          Europe lumber trade outlook
                          50
                          45
                          40
                          35
             Million m3




                          30
                                                                                       Exports
                          25
                                                                                       Imports
                          20
                          15
                          10
                           5
                           0
                               1980    1994     2000        2005          2010
                                                  Source: FAO Global Forest Products Outlook Study

                                 Best Practices in Communications Forum                    A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                                Asia lumber production &
                                  consumption outlook
                          160

                          140

                          120

                          100
             Million m3




                                                                                  Consumption
                           80
                                                                                  Production
                           60

                           40

                           20

                            0
                                 1980    1994    2000     2005        2010
                                                    Source: FAO Global Forest Products Outlook Study

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                               Asia lumber trade outlook
                          30


                          25


                          20
             Million m3




                                                                                        Exports
                          15
                                                                                        Imports

                          10


                           5


                           0
                                1980    1994     2000        2005          2010
                                                   Source: FAO Global Forest Products Outlook Study

                                  Best Practices in Communications Forum                    A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
                     America panel consumption &
                          production outlook
                          70

                          60

                          50
             Million m3




                          40
                                                                                 Consumption
                                                                                 Production
                          30

                          20

                          10

                           0
                               1980    1994    2000      2005        2010
                                                   Source: FAO Global Forest Products Outlook Study

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                          America panel trade outlook
                          12


                          10


                           8
             Million m3




                                                                                       Exports
                           6
                                                                                       Imports

                           4


                           2


                           0
                               1980    1994     2000        2005          2010
                                                  Source: FAO Global Forest Products Outlook Study

                                 Best Practices in Communications Forum                    A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                          Europe panel consumption &
                              production outlook
                          70

                          60

                          50
             Million m3




                          40
                                                                                 Consumption
                                                                                 Production
                          30

                          20

                          10

                           0
                               1980    1994    2000      2005        2010
                                                   Source: FAO Global Forest Products Outlook Study

                                  Best Practices in Communications Forum                    A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
                           Europe panel trade outlook
                          18

                          16

                          14

                          12
             Million m3




                          10                                                           Exports
                           8                                                           Imports

                           6

                           4

                           2

                           0
                               1980    1994     2000        2005          2010
                                                  Source: FAO Global Forest Products Outlook Study

                                 Best Practices in Communications Forum                    A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                               Asia panel consumption &
                                   production outlook
                          60


                          50


                          40
             Million m3




                                                                                 Consumption
                          30
                                                                                 Production

                          20


                          10


                           0
                                1980      1994       2000          2005
                                                   Source: FAO Global Forest Products Outlook Study

                                  Best Practices in Communications Forum                    A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
                               Asia panel trade outlook
                          18

                          16

                          14

                          12
             Million m3




                          10                                                           Exports
                           8                                                           Imports

                           6

                           4

                           2

                           0
                                1980       1994        2000             2005
                                                  Source: FAO Global Forest Products Outlook Study

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               America paper & paperboard
             consumption & production outlook
                                    160

                                    140

                                    120
              Million Metric Tons




                                    100
                                                                                           Consumption
                                     80
                                                                                           Production
                                     60

                                     40

                                     20

                                      0
                                          1980    1994    2000     2005        2010
                                                             Source: FAO Global Forest Products Outlook Study

                                            Best Practices in Communications Forum                    A
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Photo: APA                                   Vancouver, Canada, 6-8 October 2002
                                   America paper & paperboard
                                          trade outlook
                                   25


                                   20
             Million Metric Tons




                                   15
                                                                                                Exports
                                                                                                Imports
                                   10


                                    5


                                    0
                                        1980    1994     2000        2005          2010
                                                           Source: FAO Global Forest Products Outlook Study

                                          Best Practices in Communications Forum                    A
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Photo: APA                                 Vancouver, Canada, 6-8 October 2002
                Europe paper & paperboard
             consumption & production outlook
                                    120


                                    100
              Million Metric Tons




                                     80

                                                                                           Consumption
                                     60
                                                                                           Production

                                     40


                                     20


                                      0
                                          1980    1994    2000     2005        2010
                                                             Source: FAO Global Forest Products Outlook Study

                                            Best Practices in Communications Forum                    A
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Photo: APA                                   Vancouver, Canada, 6-8 October 2002
                                   Europe paper & paperboard
                                         trade outlook
                                   50
                                   45
                                   40
             Million Metric Tons




                                   35
                                   30
                                                                                                Exports
                                   25
                                                                                                Imports
                                   20
                                   15
                                   10
                                    5
                                    0
                                        1980    1994     2000        2005          2010
                                                           Source: FAO Global Forest Products Outlook Study

                                          Best Practices in Communications Forum                    A
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Photo: APA                                 Vancouver, Canada, 6-8 October 2002
                 Asia paper & paperboard
             consumption & production outlook
                                    160

                                    140

                                    120
              Million Metric Tons




                                    100
                                                                                           Consumption
                                     80
                                                                                           Production
                                     60

                                     40

                                     20

                                      0
                                          1980    1994    2000     2005        2010
                                                             Source: FAO Global Forest Products Outlook Study

                                            Best Practices in Communications Forum                    A
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Photo: APA                                   Vancouver, Canada, 6-8 October 2002
                 Asia paper & paperboard trade
                            outlook
                                   18

                                   16

                                   14
             Million Metric Tons




                                   12

                                   10                                                           Exports
                                    8                                                           Imports

                                    6

                                    4

                                    2

                                    0
                                        1980    1994     2000        2005          2010
                                                           Source: FAO Global Forest Products Outlook Study

                                          Best Practices in Communications Forum                    A
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Photo: APA                                 Vancouver, Canada, 6-8 October 2002
             N. American softwood lumber market
                        120 000



                        110 000
             1000 m 3




                        100 000



                         90 000



                         80 000
                                  1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                  Production      Consum ption


                                                  Source: UNECE Timber Committee forecasts, 9.02

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             N. American softwood lumber market

                         50 000


                         40 000
              1000 m 3



                         30 000


                         20 000


                         10 000


                             0
                                  1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                       Im ports    Exports


                                                  Source: UNECE Timber Committee forecasts, 9.02
                                   Best Practices in Communications Forum                           A
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Photo: APA                          Vancouver, Canada, 6-8 October 2002
                   European softwood lumber market
                        100 000


                         90 000
             1000 m 3



                         80 000


                         70 000


                         60 000


                         50 000
                                  1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                  Production      Consum ption


                                                 Source: UNECE Timber Committee forecasts, 9.02

                                  Best Practices in Communications Forum                            A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
             European softwood lumber market
                        50 000


                        40 000
             1000 m 3



                        30 000


                        20 000


                        10 000


                            0
                                 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                      Im ports    Exports


                                                   Source: UNECE Timber Committee forecasts, 9.02

                                  Best Practices in Communications Forum                           A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
                        Russian softwood lumber market
                        50 000


                        40 000
             1000 m 3




                        30 000


                        20 000


                        10 000


                            0
                                 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                 Production      Consum ption


                                                   Source: UNECE Timber Committee forecasts, 9.02

                                  Best Practices in Communications Forum                           A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
                  Russian softwood lumber market
                        10 000


                         8 000
             1000 m 3



                         6 000


                         4 000


                         2 000


                            0
                                 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                      Im ports    Exports


                                                   Source: UNECE Timber Committee forecasts, 9.02

                                  Best Practices in Communications Forum                           A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
             N. American hardwood lumber market
                       35 000


                       33 000
             1000 m3




                       31 000


                       29 000


                       27 000


                       25 000
                                1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                Production      Consum ption


                                                  Source: UNECE Timber Committee forecasts, 9.02

                                 Best Practices in Communications Forum                           A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
             N. American hardwood lumber market
                         5 000


                         4 000
              1000 m 3



                         3 000


                         2 000


                         1 000


                            0
                                 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                      Im ports    Exports


                                                    Source: UNECE Timber Committee forecasts, 9.02

                                   Best Practices in Communications Forum                          A
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Photo: APA                          Vancouver, Canada, 6-8 October 2002
                European hardwood lumber market
                        25 000


                        20 000
             1000 m 3




                        15 000


                        10 000


                         5 000


                            0
                                 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                 Production      Consum ption


                                                   Source: UNECE Timber Committee forecasts, 9.02

                                  Best Practices in Communications Forum                           A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
                       North America panel production
                       25 000


                       20 000
             1000 m3


                       15 000


                       10 000


                        5 000


                           0
                                1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                      OSB      Plyw ood


                                                 Source: UNECE Timber Committee forecasts, 9.02

                                 Best Practices in Communications Forum                           A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                        North American MDF market
                       4 000



                       3 000
             1000 m3



                       2 000



                       1 000



                          0
                               1995   1996   1997   1998   1999   2000   2001   2002   2003

                                             Production     Im ports     Exports



                                                 Source: UNECE Timber Committee forecasts, 9.02

                                Best Practices in Communications Forum                            A
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Photo: APA                       Vancouver, Canada, 6-8 October 2002
                                European MDF market
                       10 000


                        8 000
             1000 m3


                        6 000


                        4 000


                        2 000


                           0
                                1995   1996    1997   1998   1999   2000   2001   2002   2003

                                              Production      Im ports     Exports


                                                  Source: UNECE Timber Committee forecasts, 9.02

                                Best Practices in Communications Forum                              A
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Photo: APA                       Vancouver, Canada, 6-8 October 2002
             European particleboard production
                       40 000

                       35 000

                       30 000
             1000 m3


                       25 000

                       20 000

                       15 000

                       10 000

                        5 000

                           0
                                1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                             Production     Im ports     Exports


                                                 Source: UNECE Timber Committee forecasts, 9.02

                                 Best Practices in Communications Forum                           A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                               European OSB production
                       3 000




                       2 000
             1000 m3




                       1 000




                          0
                                1995   1996   1997   1998   1999   2000   2001   2002   2003

                                              Production     Im ports     Exports


                                                  Source: UNECE Timber Committee forecasts, 9.02

                                 Best Practices in Communications Forum                            A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                            N. American paper market
                       110 000




                       100 000
             1000 mt




                        90 000




                        80 000
                                 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                 Production      Consum ption



                                                  Source: UNECE Timber Committee forecasts, 9.02

                                 Best Practices in Communications Forum                            A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                            N. American paper market
                       30 000



                       25 000
             1000 mt




                       20 000



                       15 000



                       10 000
                                1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                     Im ports    Exports



                                                   Source: UNECE Timber Committee forecasts, 9.02
                                 Best Practices in Communications Forum                           A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                             European paper market
                       100 000

                        95 000

                        90 000

                        85 000
             1000 mt




                        80 000

                        75 000

                        70 000

                        65 000

                        60 000
                                 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                 Production      Consum ption


                                               Source: UNECE Timber Committee forecasts, 9.02

                             Best Practices in Communications Forum                          A
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Photo: APA                    Vancouver, Canada, 6-8 October 2002
                                 European paper market
                       60 000


                       55 000


                       50 000
             1000 mt




                       45 000


                       40 000


                       35 000


                       30 000
                                1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                     Im ports    Exports


                                                 Source: UNECE Timber Committee forecasts, 9.02

                                 Best Practices in Communications Forum                           A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                                   Russian paper market
                       10 000


                        8 000


                        6 000
             1000 mt




                        4 000


                        2 000


                           0
                                1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                Production      Consum ption


                                                  Source: UNECE Timber Committee forecasts, 9.02

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Photo: APA                        Vancouver, Canada, 6-8 October 2002
                                   Russian paper market
                       3 000


                       2 500


                       2 000
             1000 mt




                       1 500


                       1 000


                        500


                          0
                               1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

                                                    Im ports    Exports


                                                  Source: UNECE Timber Committee forecasts, 9.02

                                  Best Practices in Communications Forum                         A
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Photo: APA                         Vancouver, Canada, 6-8 October 2002
               Forest resources




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               Annual change in forest area,
                        1990-2000
                             (million hectares)
                                   Increase Net change
                     Deforestation in forest in forest
                                   area      area
             Tropics     -14.2       +1.9        -12.3
             Non-             -0.4              +3.3              +2.9
             tropics
             World          -14.6               +5.2               -9.4
                               Source: FAO Global Forest Resources Assessment 2000

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Photo: APA              Vancouver, Canada, 6-8 October 2002
                                Annual change in forest area,
                                         1990-2000
                                3

                                2

                                1
                                                                        Africa
             Million Hectares




                                0     N&C            Europe
                                     America                                     Oceania    Natural
                                -1
                                                                                            Plantation
                                -2                                                          Total
                                                                 Asia
                                -3

                                -4
                                                South
                                -5             America

                                -6
                                                   Source: FAO Global Forest Resources Assessment 2000

                                           Best Practices in Communications Forum                A
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Photo: APA                                  Vancouver, Canada, 6-8 October 2002
                 Forest resources in Europe

             • Only 60% of the wood which grows is
               harvested
             • Forests increase daily 1 million m3
             • Forestland increases by 500,000 hectares per
               year

                         Sources: State of the World’s Forests 2001;
                         Global Forest Resources Assessment 2000;
                         Temperate and Boreal Forest Resources Assessment 2000.


                      Best Practices in Communications Forum                  A
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Photo: APA             Vancouver, Canada, 6-8 October 2002
                          Forest resources: growing stock

                          70000
                          60000
                          50000                                                 Growing Stock
             Million m3




                          40000
                          30000                                                 Net Annual
                          20000                                                 Increment
                                                                                Fellings
                          10000
                              0
                                  Europe (41) North             CIS
                                              America
                                   Source:Temperate and Boreal Forest Resources Assessment 2000.

                                   Best Practices in Communications Forum                   A
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Photo: APA                          Vancouver, Canada, 6-8 October 2002
                     Forest resources: NAI vs. fellings
                          1000
                          800
             Million m3




                          600
                          400
                          200
                            0
                                 Europe (41)        N. America                CIS

                                      Net Annual Increment         Fellings

                                 Source:Temperate and Boreal Forest Resources Assessment 2000.

                                 Best Practices in Communications Forum                   A
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Photo: APA                        Vancouver, Canada, 6-8 October 2002
             Forest resources: NAI vs. fellings

                                             Fellings as
                                             % of NAI
                     Europe-41                  59%
                     EU-15                      64%
                     Nordic countries           72%
                     Baltic countries           50%
                     Central &                  56%
                     eastern Europe
                     Russia                     16%
                     North America              79%
                  Source:Temperate and Boreal Forest Resources Assessment 2000.

                  Best Practices in Communications Forum                   A
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Photo: APA         Vancouver, Canada, 6-8 October 2002
                     Forest resources summary

             •   Removals considerably below growth
             •   Wide variance in utilisation rates of NAI
             •   Growing stock increasing in Europe
             •   Oversupply compared to demand for wood
             •   Increasing alternative demands on forests



                        Best Practices in Communications Forum       A
                                                                 F       O
Photo: APA               Vancouver, Canada, 6-8 October 2002
             Growing too much wood?

             Not enough wood products
             demand?

             What are the solutions?

                  Best Practices in Communications Forum       A
                                                           F       O
Photo: APA         Vancouver, Canada, 6-8 October 2002
                  Grow the wood markets.

             • Guarantee that today’s wood products meet
               consumers’ needs
             • Develop new products to meet evolving
               needs
             • Develop new markets for wood products
               (substitute for non-renewable materials)



                      Best Practices in Communications Forum       A
                                                               F       O
Photo: APA             Vancouver, Canada, 6-8 October 2002
                How can we grow the wood
                        markets?
             • Through coordinated, international promotion
               programs
             • Example: the FAO-ECE Forest Communicators
               Network creates a positive image of the
               forest and forest industries sector by:
                – networking among members
                – identifying key common messages and
                  concepts
                – building of PR capacity

                      Best Practices in Communications Forum       A
                                                               F       O
Photo: APA             Vancouver, Canada, 6-8 October 2002
                     FAO/UNECE Forest
                   Communicators Network
             • Current network: 120 communicators from 29
               countries, representing governments and
               private sector.
             • Participation open to all sharing common
               objectives.
             • www.unece.org/trade/timber/pr/pr.htm




                      Best Practices in Communications Forum       A
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Photo: APA             Vancouver, Canada, 6-8 October 2002
                 Findings on the market effects of
                   wood promotion from Forest
                 Products Annual Market Review

             •   Multi-country wood promotion essential
             •   Objective to enlarge wood’s market share
             •   Promotional work must be cost justified
             •   Analyse decision making of target market


                     Source: UNECE/FAO Forest Products Annual Market Review, 2001-2002

                         Best Practices in Communications Forum                   A
                                                                              F       O
Photo: APA                Vancouver, Canada, 6-8 October 2002
               Findings on the market effects of
             wood promotion from Forest Products
                      Annual Market Review
             • Attitudes influenced by cultural and technical
               dimensions
             • Credibility is important quality
             • Key elements of promotional work
                – Competence
                – Neutrality
                – Sufficient financial resources
                       Best Practices in Communications Forum       A
                                                                F       O
Photo: APA              Vancouver, Canada, 6-8 October 2002
               Findings on the market effects of
             wood promotion from Forest Products
                      Annual Market Review
             • Fund raising a problem in fragmented
               industry
             • Multi-country promotions must overcome
               cultural differences
             • Wood promotion is a success story!



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              2001 Timber Committee Market
                       Statement
             • “In light of the economic downturn in 2001,
               the Timber Committee stated that it is
               imperative to develop new products to
               expand existing markets and to
               establish new markets to meet consumers’
               needs.
             • The Committee reasserted the importance for
               the forest products industry to work
               internationally to promote the
               environmental advantages of the
               sustainable production of wood.”
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                 2001 TC Market Statement
             • “The Committee discussed the need to
               increase the wood culture in the UNECE
               region.
             • Delegates mentioned on-going national
               and subregional campaigns to promote
               the use of wood.
             • The Committee suggested coordinating
               efforts in order to achieve greater
               success.”

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                   2002 Timber Committee
                      Market Statement

             • “Encouraged countries to work together to
               achieve the maximum benefits of their
               promotional efforts.
             • Multi-country promotion of the sound use of
               wood is important to maintain and increase
               wood’s market share.”



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                   2002 Timber Committee
                      Market Statement
             • Many effective communication strategies can
               be shared through collaboration between
               countries, trade associations and promotional
               groups
             • These international approaches to wood
               promotion are important to ensure
               sustainable markets which are a vital
               component of sustainable forest management


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                       Questions?


                       Discussion




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             Ed Pepke
             Forest Products Marketing Specialist
             UNECE & FAO Timber Branch
             439 Palais des Nations
             CH-1211 Geneva 10, Switzerland
             Telephone +41 22 917 2872
             Fax +41 22 917 0041
             Ed.Pepke@unece.org
             www.unece.org/trade/timber



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