Task 1: The Proposal A document which explains the structure, design and intended audience for a website. Your proposal should contain the following: 1. The purpose of the website. 2. The target audience for the website. 3. A site plan for the website. 4. An indication of house style 5. Plans for each page, showing elements on the page and any hyperlinks. 1) The Purpose of a Website Purpose: What a website is trying to do. Below is a short list of reasons why a website may be created: To inform To generate sales To increase sales To publicise To share information between people Target Audience!!! What it is? How do you identify it? Why is it needed? Target audience is a very important concept, as it is the group of people at whom a product is aimed. For a general product, such as a type of food eaten by a wide range of people, there would be a very large target audience. Target audiences are usually defined by the group that a product is aimed at. There are many ways to describe a target audience, here are some: geography a local newsletter will appeal to a small group of people who, for example, live in a certain area Age some products are aimed at people of a certain age. Teenage magazines are a good example of this Gender products may be aimed at either females or males or both Vs. Income This can be a very influential factor on who buys a product. This is not only a question of the cost of a product but also what the product says about the wealth and income of the person Cost £875,000 educational background a person’s level of education can influence how and what they buy. This is not always as clear cut as, say, the geographical factor, but can still be influential. Remember when you are creating your house style you must consider your target audience. You should also consider the overall purpose of the site and a particular page what should stand out? What’s important? To get a good mark for this work you should be able to explain and justify your choices.