sales personality

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ERGONOMICS AND PSYCHOLOGY The role of personality at work Successful employees have certain personality patterns Important determinants of desirable and undesirable work behavior Selection Work performance PERSONALITY AT WORK SOÓS JULIÁNNA SOOSJ@ERG.BME.HU The use of personality inventories has undergone a complete cycle The use of personality inventories 1. Earlier approach (’60) I. Earlier approach (’60): The personality measures are poor predictors of the job performance. There wasn’t evidence that personality is consistent across situations. Important determinant of behavior in work settings Overused and misused The use of personality inventories 2. Contemporary approach (’90) Personality assessments can be valuable only if they are meaningfully matched to occupational criteria. Personality linked to the job holders' competencies: Specific Overall job personality Specific personality performance Specific competencies A more differentiated criteria, precise specification The use of personality inventories 2. Contemporary approach It seemed to be argued that there are 5 robust factors of personality: NEUROTICISM EXTROVERSION OPENNESS TO EXPERIENCE AGREEABLENESS CONSCIENTIOUSNESS /N/ /E/ /O/ /A/ /C/ Factors High score Average Low score Neuroticism General tendency to experience negative affects Extraversion Openness to experience Agreeableness Conscientiousness Sociable, energetic, assertive, optimistic, like excitement Curious, enjoy variety, try new ideas, feel emotions more keenly, unconventional Normal amount of Calm even negative feelings tempered, relaxed Prefer to do some Independent, things alone, preferred to be other in group alone Somewhat unconventional, moderate level of curiosity Conventional in behavior, narrower scope, interests; details 0-44 low 45-55 average 56- high Eager to help, other will Sympathetic, also Egocentric, help in return firm, trusting but skeptical, cooperative, tolerant not gullible competitive Strong willed, punctual reliable, planning, manage desires Normal level of need for achievement, fairly reliable Less exacting, no persistent, not to make plan, sometimes careless 1 1. NEUROTICISM 1. ANXIETY Fearful, prone to worry, nervous 4. SELF CONSCIOUSNESS Sensitive to ridicule, feeling of inferiority, shy, timid 2. EXTRAVERSION Affectionate, friendly Rapid tempo, need to keep busy Relaxed in tempo, leisurely Sensation seeking, noisy environment Less distrubed by ackward social situations Inability to controll urges 1. WARMTH Formal, distant 4. ACTIVITY Calm, relaxed, optimistic Readiness to experience anger 5. IMPULSIVENESS High tolerance for frustration Enjoy company of others 2. ANGRY HOSTILITY 2. GREGARIOUSNESS Dominant, forcefull Do not seek social simuation 5. EXCITEMENT SEEKING Little needs for thrills Easygoing, slow anger Feeling of guilt, sadness, loneliness, pessimistic Unabilty to cope with stress,hopeless, panicked 3. ASSERTIVENESS Keep in the background 6. POSITIVE EMOTIONS Laugh easely, often, cheerfull, optimistic Less exuberant, high spirited 3.DEPRESSION Rarely experience guilt, sadness, selfconfident 6. VULNERABILITY Handle with difficult situations 3. OPENNES TO EXPERIENCE Creating interesting inner world 1. FANTASY 4. ACTIONS Prefer novelty, variaty 4. AGREEABLENESS 1. TRUST Others are honest, well-intentioned Skeptical, others are dishonest Sincere, ingeniuos Tend to defer to others, forgive 4. COMPLIANCE Agressive, compete Humble Prosiac, keep their minds on the task at hand Deep appretiation for art and beauty Find changes difficult Enjoy philosophical arguments, brain teasers 5. MODESTY Arrogant,conceited 2. STRAITHFORWARDENESS More willing to manipulate others through flattery 2. AESTHETICS Uninterested in art 5. IDEAS and beaty Limited curiosity Readiness to reexamine values Active concern for others Deeper, differenciated emotional states Symphaty, concern for others 3. FEELINGS Do not accord importanace to their feelings 6. VALUES Accept authority, honor tradition 3. ALTURISM Self-centered reluctant to get involved in problems of others 6. TENDERMINDEDNESS Less moved by appel to pity, cold logic 5. CONSCIENTIOUSNESS 1. COMPETENCE Well prepared to deal with life High aspiration level, Hardworking, purposeful Interpretation of personality inventories Allows us to make statements, interpretations about an individual’s life, interests, life satisfaction Neither self-reports, observer ratings are not infallible The profiles should be considered in the context of personals history, present problems Take into account the interaction between traits, cultural diversity These Big 5 traits important predictors of job performance if the employees have considerable autonomy Admit they are inept, unprepared Tidy, well organised 4. ACHIEVEMENT STRIVING Lack of Ability to motivate themselves ambitions, aimless 2. ORDER Unmethodological 5. SELFDISCIPLINE Poor self-control Cautious Ethical principles, moral obligations 3. DUTIFULLNESS Undependable, unreliable 6. DELIBERATION Hasty, often speek,act before think 2 Big 5 Personality dimensions and job performance: occupational groupings Extraversion Neuroticism Agreeableness Conscientiousness Openness to experience Big 5 Personality dimensions and job performance criteria Extraversion Neuroticism Agreeableness Conscientiousness Openness to experience Professionals Police Managers Sales Skilled/ Semi-skilled - Job proficiency Training proficiency Personnel data - If I’m a little neurotic I like I work better in interactive professional jobs. job.I’m efficient, I’m good at Neuroticsm managing the things. I’m good at training. I prefer unfamiliar, various things. I’m curious rather than practical. I want to achieve well. I like the order. I’m self discipline, deliberate and reliable. The role of personality at work Job performance is multi-dimensional Contextual performance Task performance To accomplish task prescribed by the work role Role prescribed Conscientiousness Extraversion I’m very agreeable but not a successful manager. I like serving people. Agreeableness e.g. helping and cooperating with others, carry out tasks that are not formally a part of a job Common to many jobs E PR TE IC D D Openness to experience PERSONALITY The role of personality at work SITUATIONAL CRITERION PERSONAL SUMMARY Specific personality-specific competences Personality and performance relationship is non linear Take into account the role of moderators PERSONALITY JOB PERFORMANCE • CRITERION MODERATORS: reliability • PERSONAL MODERATORS: self monitoring, self consciousness •SITUATIONAL MODERATORS: • task characteristics • characteristics of work physical, social environment • characteristics of work role, rule • characteristics of organizations 3

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