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					                                          Locate and use information resources to

Researching                                                   research
the Business Enterprise                                      understand
                                                              evaluate

              Mann Library
                                                       a business enterprise
            Cornell University




AEM 220 Librarians                  Save time – Ask Us
                                    Baseema Banoo Krkoska (Business Librarian)
                                      bb75@cornell.edu
    Baseema Banoo Krkoska
        bb75@cornell.edu            Leave a Message on the “Ask Baseema” Blackboard
                                      widget

                                    Baseema’s Office hours for AEM 220:
                                    Wednesdays: 4 – 6 p.m. (Email ahead of time)

            Somaly Kim              Stop by Mann Library or email mann_ref@cornell.edu
            sk795@cornell.edu
                                    Chat 24/7 with a librarian
                                    http://ask.library.cornell.edu




Chat 24/7 with a Librarian          What kind of information do we need?


                                    1.   Background information about company
                                    2.   Financial performance data of the company
                                    3.   4P framework
                                    4.   Company Environment Information
                                    5.   Company strategy news
                                    6.   Porter’s five forces
  http://ask.library.cornell.edu/
How do we get to this information?               How about the Library?
   On the web
     Easy to access                                   Cornell University Library has evaluated the
     Few reliable sites
                                                      sources, paid and organized them for your
                                                      ease
   http://finance.yahoo.com/

                                                      Sources of the information are more reliable

                Too much (9.5 million hits!)
                                                      There is still a lot of information but searching
                        Too time consuming            is simple and time efficient
         Unbiased biz info carries a price tag




                                                 What kind of information do we need?

  Researching
                                                       Background information about company
  Energizer Holdings, Inc.                       1.

                                                 2.    Financial performance data of the company
                                                 3.    4P framework
                                                 4.    Company Environment Information
                                                 5.    Company strategy news
                                                 6.    Porter’s five forces




Energizer’s company website                      Finding Resources

                                                   Data, analysis, news & information using
                                                 Find it! Cornell http://findit.library.cornell.edu

                                                      Find books, encyclopedias and reference
                                                      material through the catalog
http://www.library.cornell.edu/         Getting Started with Hoover’s Online
                            DATABASES




                                                           BUSINESS, LABOR & MANAGEMENT




                                        Find Background Info & Competitors




HOOVER’S ONLINE




Snapshot of Energizer                   Company Profile & Competitors
Getting Data for Du Pont Analysis                           Getting Data for Du Pont Analysis
                                                                                               Revenue
                                                                                       sum of last four quarters
                                                                               959.2 + 830.1 + 734.9 + 629.5 mill dollars



                  Total Net Income
              sum of last four quarters
         122.3 + 39.1 + 51.3 + 50 mill dollars




Getting Data for Du Pont Analysis                           Financial Data through Mergent
                                                            Online
                                                                      MERGENT ONLINE


                                   Total Assets
                            Average of last four quarters




Mergent Online                                              Mergent Online
                                                                                         SEARCH USING
                                                                                         TICKER SYMBOL
                                                                                              OR
                                                                                         COMPANY NAME
5 YEAR COMPANY FINANCIALS                                                     Mergent Online: Comparison Reports
                                                      SELECT COMPANY
                                                        FINANCIALS
                                                          SECTION                                                          3. Company Analysis List
                                                                                    2. Click here to add                        will be refreshed
                                                                              the currently selected company             with the number of companies




                                                                              1. Check the box next to Energizer




Custom Reports using Mergent                                                  Additional Resources


                                                                              Industry Reports

                                                                                 Business & Company Resource Center
                                                                                 S&P Market Insight




Market Insight For Industry Reports                                           Additional Resources for Product Info
                                          1. Click on Industry

                                                                              Companies and their brands
                                                                              call #: T223.V4 A22

                                                             2. Find          Encyclopedia of consumer brands
                                                       GIC Sub-Industry for
                       3. Enter the GIC                  Energizer (ENR)      call #: HF5415.3 .E527x 1994
                            Sub-Ind
                         in the search
                                                                              Database: ProductScan
                                                                              (It is one word, no space)
                                                                              Search for this by title in the library catalog. It is not
                                                                                  included in the databases list.
     4. Choose
the industry reports
ProductScan Online                           Searching for Product Information
                CLICK ON SUBSCRIBER LOGIN
                                                                                           TYPE ENERGIZER BATTERIES




                                             Resources for News
                                                                                 INFORMATION SOURCES
   CHOOSE
REPORT FORMAT                                                  Trade      Academic   Professional   News          Company
                                                               Magazine   Journals   Publications   (newspaper,   Reports
                                             Database                                               newswires,
                                             Name                                                   TV, radio)

                                             Factiva           No         No         No             Yes           Yes

                                             Lexis Nexis       No         No         No             Yes           Yes

                                             Business          Yes        Yes        Yes            No            No
                                             Source Premier


                                             ABI/Inform        Yes        Yes        Yes            Yes           No

                                             Business &        Yes        Yes        Yes            Yes           Yes
                                                Company
                                                Resource




Factiva for News & Current Info              Searching for News in Factiva
                                                SEARCH
                              SEARCH
                                               STRATEGY

                                                Free Text
                                                Product
                                                  AND
                                                Strategy

                                                   Date
                                                 All Dates

                                            Click on Company
                                                   Enter
                                            Energizer Holdings

                                             Sort Results by
                                               Relevance
Results from Factiva                 Business Source Premier for SWOT




                                          Search for Energizer AND SWOT to get SWOT reports
                                                          done by Datamonitor




Business & Company Resource Center   Articles Categorized as Legal Issues



CLICK ON A CATEGORY




ABI/INFORM                           Topic Suggestions in ABI/Inform
Innovest for Environmental, Social &                    Innovest for Environmental, Social &
Governance Rankings                                     Governance Rankings
                                 SELECT                                       SEARCH FOR
                            COMPANY RESEARCH                                   ENERGIZER




Innovest for Rankings                 GET THE RANKING
                                                        Innovest: Compliance with Global Norms


          LEARN ABOUT THE RATING METHODOLOGY




                                                        CLICK ON GLOBAL
                                                        COMPACT SCREEN




Save time – Ask Us
Contact Us:
Baseema Banoo Krkoska (Business Instructor)
  bb75@cornell.edu

Somaly Kim (Reference Librarian)
sk795@cornell.edu

Baseema’s Office hours for AEM 220:
Every Wednesday: 4 p.m. – 6 p.m. Email ahead of time.


Stop by Mann Reference or email mann_ref@cornell.edu

				
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posted:1/4/2009
language:English
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