ContextWeb and PointRoll Announce Integration of ContextWeb’s Real-Time, Page-Level Contextualization with PointRoll’s Ad Control Platform by EON


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									ContextWeb and PointRoll Announce Integration
of ContextWeb’s Real-Time, Page-Level
Contextualization with PointRoll’s Ad Control
Enables Dynamic Generation of Rich Media Ads in Real Time Based on the Content of a Page

April 07, 2010 01:12 PM Eastern Daylight Time  

NEW YORK--(EON: Enhanced Online News)--ContextWeb, the largest independent ad exchange, today
announced that it is a flagship partner in PointRoll’s Open Insights initiative, a partner program that adds science to
the art of advertising by helping marketers more easily and better use data to inform and improve creative

The Open Insights initiative gives marketers the ability to connect rich media engagement metrics with other key
campaign data to empower creative and media objectives. Open Insights partners empower marketers to better
understand their audiences, find more of them, serve them exactly the right dynamic creatives, and get a complete
360-degree view of their campaign performance.

“Combining ContextWeb’s page-level contextualization technology with PointRoll’s Ad Control product enables
advertisers to dynamically generate rich-media ads, in real-time, based on the content of the page across more than
450 categories,” said Jed Alpert, Vice President of Marketing for ContextWeb.“Our unique joint integration allows
consumers to experience rich-media ads that are relevant, and contextually driven by the content on the page they
are reading.This solution is yet another example of how insight from ContextWeb’s page-level contextualization
technology can help deliver more effective and efficient advertising in brand-safe environments.”

”ContextWeb’s expertise in page-level contextualization is one key component in PointRoll’s Open Insights initiative
to give advertisers a full view of their campaigns and make sure that they’re delivering exactly the right message,” 
said Max Mead, Vice President of Business Development and Analytics for PointRoll. “ContextWeb is one of our
strategic partners who truly gets the importance of accurately targeting ads in a way that helps our clients see the best
possible ROI on all creative campaigns.”

In addition to powering real-time, contextually relevant rich-media ads, Open Insights offers marketers the ability to:

    l   Identify and Understand Audiences
    l   Expand Target Audiences
    l   Serve the Right Creatives
    l   Integrate into Preferred Reporting Interfaces

ContextWeb’s ADSDAQ Ad Exchange is the only ad exchange that provides complete control to both advertisers
and publishers.Advertisers gain access to more than 11,000 ad sellers – enabling them to reach the most engaged
and passionate readers.Each month the ADSDAQ Ad Exchange reaches as many people looking at health content
as WebMD, as many people looking at finance content as and as many people looking at sports
content as

Open Insights is available immediately to clients of PointRoll and Open Insights partners, and additional partners will
be added on an ongoing basis. For more information about Open Insights, please see its press release.

About ContextWeb, Inc.
ContextWeb operates the ADSDAQ Ad Exchange, the largest independent ad exchange, and the only ad exchange
where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange places every kind of
interactive ad unit for more than 12,000 buyers and sellers every day. Using page-level, contextual technology the
ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all
with a purchase comparable to a site or portal buy. The ADSDAQ Ad Exchange ranks among the top 15 ad-
supported properties, according to comScore, reaching 143 million monthly unique visitors. ContextWeb, Inc.'s
investors include leading venture capital firms Draper Fisher Jurvetson ("DFJ"), DFJ Gotham Ventures, DFJ New
England, Updata Partners and Investor Growth Capital. For more information, please visit:

About PointRoll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE:GCI), is the leading provider of digital marketing
services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure
interactive and action-inspiring online video, rich media display, mobile, social, and search campaigns. Understanding
both the art and science of the digital medium, PointRoll provides the creative tools, analytics, distributed content,
and expertise marketers need to effectively engage consumers and make a memorable and measurable impression.
Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital
platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad
effectiveness. Serving more than 350 billion impressions for more than two-thirds of the Fortune 500 brands,
PointRoll delivers measurable online advertising campaign results. For more information, please visit

for ContextWeb
WIT Strategy
Bill Brazell, 917-445-7316


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