TeleFutura Delivers Record Quarterly Performance in Spanish-Language Primetime Among Total Viewers 2+, Adults 18-49 and Adults 18-34

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TeleFutura Delivers Record Quarterly Performance in Spanish-Language Primetime Among Total Viewers 2+, Adults 18-49 and Adults 18-34 Powered By Docstoc
					TeleFutura Delivers Record Quarterly
Performance in Spanish-Language Primetime
Among Total Viewers 2+, Adults 18-49 and Adults
18-34
Broadcaster Solidifies Its #2 Network Position in Spanish-Language Primetime

TeleFutura’s Year-to-Year Audience Grows by Double-Digit Margins While Telemundo Experiences
Declines

TeleFutura is #2 Spanish-Language Station in Key Markets Across the Nation, Beating Telemundo in
Primetime and Total Day Among Total Viewers 2+, Adults 18-49 and Adults 18-34

April 07, 2010 10:01 AM Eastern Daylight Time  

MIAMI--(EON: Enhanced Online News)--TeleFutura, one of the largest Spanish-language networks in the U.S.
and the ideal entertainment alternative for Hispanics across the nation, announced today it has delivered a record
quarterly performance in the first quarter of 2010 during Spanish-language Primetime (M-Su 7-11pm), Broadcast
Primetime (M-Sat 8-11pm, Su 7pm-11pm), and Total Day (M-Su 7am–2am) among Total Viewers 2+, Adults 18-
49, Men and Women 18-49. In addition, TeleFutura was Hispanic America’s #2 network in Spanish-language
Primetime among Total Viewers 2+, beating Telemundo (1,024,000 vs. 984,000).

TeleFutura was also the #2 Spanish-language network, beating Telemundo, in Total Day (M-Su 7am–2am), Early
Morning (M-F 7am-10am), Daytime (M-F 10am-3pm), and Weekend Daytime (Sat, Su 7am-7pm) among Total
Viewers 2+, Adults 18-49 and Adults 18-34. Compared to the first quarter 2009 period, TeleFutura’s First Quarter
2010 Spanish-language Primetime and Total Day audience was up by strong margins, while Telemundo saw
audience declines.

First Quarter (2010 vs. 2009), TeleFutura vs. Telemundo
               Spanish-Language Primetime M-Su 7pm-
                                                                 Total Day M-Su 7am-2am
               11pm
                           % Chng                % Chng.                      % Chng           % Chng.
               TeleFutura            Telemundo                   TeleFutura          Telemundo
                           vs.                   vs.                          vs.              vs.
DEMO
               1Q 2010               1Q 2010                     1Q 2010                  1Q 2010
                           1Q 2009               1Q 2009                      1Q 2009                 1Q 2009
Total Viewers
               1,025,000 +52%        984,000     -14%            551,000      +39%        539,000     -18%
2+
Adults 18-49 575,000       +57%      586,000     -11%            310,000      +41%        294,000     -17%
Adults 18-34 338,000       +58%      354,000     -3%             185,000      +42%        170,000     -15%
Men 18-49      330,000     +61%      324,000     -11%            159,000      +46%        155,000     -18%
Women 18-49 245,000        +51%      262,000     -10%            151,000      +36%        139,000     -16%
Men 18-34      200,000     +63%      202,000     -5%             98,000       +44%        94,000      -16%
Women 18-34 137,000        +52%      151,000     -1%             87,000       +43%        75,000      -15%
Persons 12-34 391,000      +60%      421,000     -3%             217,000      +47%        198,000     -15%
“We are very proud of TeleFutura’s continued success and are looking forward to continuing to build on this
momentum,” said Bert Medina, senior vice president and operating manager, TeleFutura. “With the solid lineup we
currently have in place and the addition of the upcoming series ‘Muñecas de la Mafia’ to our primetime block, we
will continue providing great entertainment choices for our viewers and fueling our network’s growth throughout the
year.” 

Additional Highlights:

    l   Among Adults 18-34, TeleFutura also delivered its best quarterly performance in Spanish-language Primetime
        (M-Su 7-11pm), Broadcast Primetime (M-Sat 7-11pm, Su 7-11pm) and Weekend Daytime (Sat, Sun 7am-
        7pm).
    l   First Quarter 2010 marks TeleFutura’s sixth consecutive quarter (since 3Q 2008) of audience growth during
        Spanish-language primetime among Total Viewers 2+, Adults 18-49 and Adults 18-34.
    l   In Total Day, 1Q 2010 marks TeleFutura’s fifth consecutive quarter (since 4Q 2008) of audience growth
        among Total Viewers 2+, Adults 18-49 and Adults 18-34.

Program Highlights:

    l   Thanks to “El Capo” (The Boss) TeleFutura generated a record quarterly performance in the Monday to
        Friday 7pm-8pm hour during First Quarter 2010 among all key demographics including Total Viewers 2+
        (1.3 million), Adults 18-49 (782,000), Adults 18-34 (447,000), Men 18-49 (412,000), Women 18-49
        (370,000) and Persons 12-34 (509,000).
    l   In a head-to-head comparison at 7pm, TeleFutura’s “El Capo” out-delivered Telemundo’s “12 Corazones” 
        by double and triple digit margins during First Quarter 2010 among Total Viewers 2+ (TFN: 1.3 million vs.
        TEL: 771,000; +66% Adv.), Adults 18-49 (TFN: 782,000 vs. TEL: 434,000; +80% Adv.), Adults 18-34
        (TFN: 447,000 vs. TEL: 256,000; +75% Adv.), Men 18-49 (TFN: 412,000 vs. TEL: 268,000; +54%),
        Women 18-49 (TFN: 370,000 vs. TEL: 166,000; +123% Adv.) and Persons 12-34 (TEL: 509,000 vs.
        TFN: 300,000; +70% Adv.).
    l   During First Quarter 2010, TeleFutura’s primetime movie block of “Cine De Las Estrellas” (All Star
        Cinema) delivered a record quarterly performance across all key demographics including Total Viewers 2+
        (1.0 million), Adults 18-49 (533,000), Adults 18-34 (313,000), Men 18-49 (318,000), Women 18-49
        (215,000) and Persons 12-34 (367,000).
    l   In the weeknight 10pm hour, TeleFutura’s blockbuster novela “Vecinos” (Neighbors) helped the network
        generate its highest first quarter audience levels, delivering more Total Viewers 2+ (TFN: 1.2 million vs. TEL:
        961,000; +28% Adv.), Adults 18-49 (TFN: 759,000 vs. TEL: 581,000; +31% Adv.), Adults 18-34 (TFN:
        461,000 vs. TEL: 370,000; +25% Adv.), Men 18-49 (TFN: 421,000 vs. TEL: 284,000; +48% Adv.),
        Women 18-49 (TFN: 338,000 vs. TEL: 296,000; +14% Adv.) and Persons 12-34 (TFN: 525,000 vs. TEL:
        447,000; +17% Adv.) than the combined average of Telemundo’s novela block that aired during 1Q 2010 in
        the weeknight 10pm hour which included “Victorinos,” “Sin T*T*S No Hay Paraíso” and “¿Dónde Esta 
        Elisa?” 

Source: The Nielsen Company, NPM First Quarter 2010 (12/28/2009-03/28/2010) vs. First Quarter 2009
(12/29/2008-03/29/2009). Record quarter data based on NHPM (01/14/2002-02/26/2006), NPM (02/27/2006-
03/28/2010). Cine de las Estrellas airs during primetime Monday to Sunday 7-11pm. Live+SD.

Local Markets

TeleFutura owned and operated stations ranked as the #2 Spanish-language station, beating Telemundo, in the
following markets in:

    l   Total Day (Mon-Sun 5am-5am)
           ¡ Total Viewers 2+: Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and

              Sacramento
           ¡ Adults 18-49: Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

           ¡ Adults 18-34: Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and

              Sacramento
    l   Spanish-Language Primetime (Mon-Sun 7pm-11pm)
           ¡ Total Viewers 2+: Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

           ¡ Adults 18-49: Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
          ¡   Adults 18-34: Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

Source: The Nielsen Company, NSI Ratings (01/01/10-03/31/2010). Total Day is defined as Mon-Sun 5am-
5am; Spanish Language Prime is defined as Mon-Sun 7-11pm E/P, 6-10pm Central; Broadcast Prime is
defined as Mon-Sun 8p-11pm E/P, 7-10pm Central. 1/01/10-1/06/10 based on Live, 1/07/10-3/31/10 based on
Live+Same Day (data stream change.)

Univision Communications Inc. is the premier Spanish-language media company in the United States.Its
operations include Univision Network, the most-watched Spanish-language broadcast television network in
the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-
language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic
Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which
produces and co-produces telenovelas, reality shows, dramatic series and other programming formatsfor all
of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in
major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group
which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in
Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier
Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive
Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a
joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications
has television network operations in Miami and television and radio stations and sales offices in major cities
throughout the United States. For more information, please visit www.univision.net

Contacts
Univision Communications Inc.
Elizabeth Sanjenís, 305-471-4086
esanjenis@univision.net

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Description: MIAMI--(EON: Enhanced Online News)--TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today it has delivered a record quarterly performance in the first quarter of 2010 during Spanish-language Primetime (M-Su 7-11pm), Broadcast Primetime (M-Sat 8-11pm, Su 7pm-11pm), and Total Day (M-Su 7am–2am) among Total Viewers 2+, Adults 18-49, Men and Women 18-49. In addition, TeleFutura was Hispanic Americ a style='font-size: 10px; colo
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