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					                                      MARKETING MATTERS
                                              Office of Agriculture Marketing and Product Promotion
  Kentucky                                                 100 Fair Oaks Lane, 5th Floor
  Department                                         Frankfort, KY 40601 Phone 502-564-4983
  of Agriculture                                        
  A Consumer              Volume No. 8 Issue No. 3         Released August 15, 2007           Published Quarterly
  Protection And
  Service Agency
                           Rabbit Producer Opening Processing Facility
By Bill Holleran                                                                                “We expect the rabbits to
                                                                                            weigh one pound at birth, and
    Lyndell L. Shepherd, his wife                                                           they should be ready for market
Alisa and children Haisley,                                                                 at 56 days old weighing five
Miranda, and Lyndell Jr., are turn-                                                         pounds,” Shepherd said. “The
ing a family hobby into a commer-                                                           processor pays us $1.10 per
cial business. One look inside his                                                          pound, and our rabbits must
rabbit production facility called                                                           weigh between 4.75-5.75
O’Hare’s just outside of Waddy in                                                           pounds upon arrival to the
Shelby County would impress any-                                                            processor. We should be able
one involved in production agri-                                                            to sell 500 rabbits per week
culture.                                                                                    with our current production
    Shepherd grew up raising rab-                                                           system.”
bits in Bullitt County and is a                                                                 Shepherd is now planning to
third-generation rabbit man. He’s                                                           vertically integrate his business
also a businessman who has built Lyndell Shepherd holding one of his New Zealand by adding a processing facility
and run several companies in the White does in his production barn.                         on site. He then will be able to
Louisville area.                                                                            market his product directly to
    His rabbit production facility houses 270 does that are    consumers or grocers. His main goal, however, is to con-
served by 40 bucks. The production facility is a converted     tinue improving his genetics so he can sell breeding stock
hay barn with suspended pens, concrete floors, and an          nationwide to other commercial rabbit producers.
evaporative cooling system.                                        Shepherd said raising rabbits is expensive. Good record
    His computer production records are second to none. He     keeping and management is a must. “Producers that sell to
records breeding information, when does kindle, litter size,   labs often make the most money, and some have a niche
birth weights, growth rates, mothering ability, and buck       market to pet stores,” said Shepherd. Shepherd hopes more
breeding and performance, all on a daily basis. These re-      consumers and restaurants will add rabbit to their list of
cords allow him to make educated breeding and selection        meat choices. Shepherd said the commercial rabbit industry
decisions.                                                     in England is 20 times that of the United States.
    “We breed our New Zealand White does every 42 days             According to Shepherd, the United States Department of
and hope to get nine to 10 litters of eight rabbits per litter Agriculture does not require mandatory meat inspections for
per year,” Shepherd said. “This allows us to analyze our ge-   commercial rabbitries as it does for commercial poultry and
netics quickly. With this level of production, does are kept   beef processors. Rabbitries do, however, fall under local
in the herd for two years. Rabbits have a 30–day gestation,    health department regulations. “If we find a grocery store
and with properly timed breeding our does are always lac-      wants us to bring a USDA inspector in to inspect our facili-
tating. They never really go dry like cattle.”                 ties, we will,” Shepherd said.
    Shepherd never breeds does before they are 6 months            Shepherd hopes to have his processing facility up and
old, and he always takes the does to the bucks for breeding.   running by year’s end. He then will be available to serve
Does are bred back two weeks after they kindle, and eight      restaurants and grocers looking for a local source of rabbit.
generations of records are kept on each animal that is kept        O'Hare's is Kentucky-owned and- operated, and it is
in the herd. Manure is removed daily, and the temperature is   committed to bringing consumers a high-quality product.
maintained below 82 degrees.                                   For more information contact Shepherd at (502) 561-1854.

                                          Printed with state funds on recycled paper
Patrick Colley Wins 2007 Great Kentucky Seafood Cook-off
By Angela Caporelli                                                                      manship; and flavor, taste, texture and
Winning recipe…Bourbon Ken-                                                                 The judges were Louisville chef Sara
                                                                                         Gibbs; Sam Lawson, owner of Heartland
tucky Prawns Over Sweet Corn,                                                            Farm Equipment and a member of the
Tabasco and Kenny’s White Ched-                                                          Kentucky Agricultural Development
dar Grits with Kentucky Sorghum                                                          Board; Lisa Sheehy of Keeneland maga-
Barbeque Sauce and topped with                                                           zine and Equine Media Services, and
Baby Spinach, Sweet Onions and a                                                         Robert Temple, seafood buyer for Whole
Country Ham Hushpuppy.                                                                   Foods. The Jefferson County Commu-
                                                                                         nity and Technical College Culinary Arts
    In the Derby City, it was only fitting    Patrick Colley with his trophy.            Program hosted the event.
that the Great Kentucky Seafood Cook                                                        Kentucky recipes submitted for the
Off was decided by a nose.                                                               competition will be published online and
    Patrick Colley, executive chef at the    try ham-wrapped Kentucky hybrid in a special booklet devoted to the event.
Louisville Country Club, edged out Chef      striped bass took Colley’s offering to the
John Hutson of Equus Restaurant in Lou-      wire. The entire field of five chefs was
isville by 0.5 points to win the second      tightly bunched as only four points out of
annual Great Kentucky Seafood Cook           a possible 70 separated first place from
Off Monday July 16 in Louisville.            last and all five scored in the “gold stan-
Colley earned the right to represent Ken-    dard’ of culinary expertise.
tucky in the Great American Seafood              Each chef prepared his or her best
Cook Off Aug. 3-5 in New Orleans.            seafood dish in one hour using a featured
    Colley’s winning dish was bourbon        Kentucky seafood ingredient provided by
Kentucky prawns over sweet corn, Ta-         the Kentucky Department of Agriculture
basco sauce and Kenny’s white cheddar        and the Kentucky Aquaculture Associa-
grits with Kentucky sorghum barbecue         tion. Dishes were judged on presentation;
sauce. It was topped with baby spinach,      creativity, practicality and ease of prepa-     Patrick Colley’s winning dish.
sweet onions and a country ham hush          ration; composition and harmony of in-
puppy. Hutson’s runner-up dish of coun-      gredients; correct preparation and crafts-

                                                                                          1 of each year. Seeds adhering to a plant
Ginseng Digging Season Opens This Month                                                   taken during the digging season shall be
By Michael Fitzgerald                        harvest season yielded more than 13,000      planted within fifty (50) feet of the loca-
                                             pounds of ginseng, which was certified       tion of the plant with no tool used other
   Ginseng continues to be a profitable      for export from our state, up more than      than the finger. Ginseng growers are
enterprise for thousands of Kentuckians.     4,000 pounds from the previous year.         not to harvest the ginseng until it is
Dealers and diggers alike have found an      These profitable roots grow both wild in     five (5) years old or has three (3)
income stream that in some cases makes       the woods and cultivated in backyards        prongs. The sale of ginseng to dealers
it possible for rural Kentucky property      and fields where artificial shade has been   begins Sept. 1 of each year and extends
owners to continue to own their land and     created. The plant grows best with about     until March 31 of the following year.
pay their taxes.                             70 or 80 percent shade.                      Only dealers who hold a Certificate of
   A dealer I spoke with this week was          Cornell University ginseng specialist     Registration and Purchase Records prov-
told by his broker to expect to pay          Bob Beyfess states in his book “The          ing the ginseng was dug legally and
around $350 per pound for the root.          Practical Guide to Growing Ginseng”          bought within the legal dates approved
Prices for this medicinal herb may go        that in the late 1980s and early 1990s       for purchasing shall be able to export the
even higher if the drought begins to af-     ginseng became one of the most popular       roots. Ginseng dug outside the borders of
fect yields.                                 herbs on the market. In 1996 Beyfess         Kentucky is not allowed to enter the state
   Millions of people around the globe       said that more than $100 million in          unless it is certified in its state of origin.
are discovering the beneficial health ef-    American ginseng products was ex-            Likewise, ginseng dug within the borders
fects of ginseng. Most ginseng roots are     ported. While I don’t have exact num-        of Kentucky shall not be allowed to
exported and later return to us as tea       bers on last year’s data, it may be near     leave the state unless certified by a Ken-
which is purported to aid the circulatory    $200 million now.                            tucky agriculture department official.
system.                                         Those interested in digging the root         For more information about ginseng,
   I recently became the ginseng pro-        should remember that there is a digging      call Michael Fitzgerald at (502) 564-
gram coordinator for Kentucky. The past      season for wild ginseng. The root can        0290, ext. 230.
                                             only be dug between Aug. 15 and Dec.
Drought Creates Hay Shortage For Much of Kentucky
Staff Report                                                                              located the hay you need so we can take
                                                                                          your name off the list. KDA has notified
    Since the April freeze and the drought                                                other state departments of agriculture
that has affected much of the state in                                                    around the country about our situation in
June and July, Kentucky’s hay crop has                                                    hopes that their hay producers will list
been reduced by as much as 50 percent                                                     hay they may have available on our hot-
or more in some areas. This, coupled                                                      line. Producers should talk to their
with some producers feeding hay as early                                                  county agents to determine if feeding al-
as July, has hit livestock farmers almost                                                 ternative feedstuffs and byproducts may
as hard as the orchards that lost much of                                                 be a good choice this year.
their crop across the state this year. Ken-
tucky has always been a national leader       them in touch with Lori Durham, who
in the number of cows and calves on pas-      takes your name, phone number, and the
ture, partly because of our ideal environ-    type and kind of hay you are looking for,     Farewell to our Retirees
ment to grow high-quality forages.            and this information is listed on our Web
    This year most of us will be looking      site. Go to, then click
for outside sources of hay to carry us
                                                                                               This month we say goodbye to
                                              on programs, and then click on “Hay
through the winter. If you’re one of those    Hotline.” Buyers looking for hay that has
                                                                                            two long-time employees in
producers looking for hay or one of the       been tested by KDA for nutritional value      KDA’s Office of Agriculture
few with an abundant hay crop, call us to     should follow the same steps and click        Marketing. John McDonald with
get listed on the Kentucky Department of      on “Hay Program.” This link will take         the Division of Show and Fair
Agriculture’s “Hay Hotline.”                  them to a database of tested hay.             Promotion has retired to Mt. Ster-
    “We hope this hotline will help farm-         We encourage producers who don’t          ling, where he will continue his
ers looking for hay connect with those        have an Internet connection to contact        Black Angus seed stock business.
with hay for sale,” said Mac Stone, direc-    their county agricultural extension agent     Coy Trapp of the Market News
tor of the Value-Added Plant Production       for assistance, because the information       Branch retires to Frankfort, where
division. Hay producers and those look-       will constantly change as people sell or      he plans to run a daycare and gar-
ing for hay may call the toll-free hotline    find the hay they need. Also please re-       den. Thanks, guys! You’ve been
at (888) 567-9589. This number puts           member to call the hotline once you have
                                                                                            great to work with over the years.
                                                                                            We will miss you!
Advertising & Market Development Grants
Staff Report                               and eligibility contact Anna Lucio at
                                                                                            New Employees Join
                                           502-564-4983. Applications for the
    The Kentucky Department of Agri- “Kentucky Proud” program can be found
                                                                                            KDA’s Marketing Team
culture’s Division of Value-Added Plant on our website under the programs tab.                 Six new employees joined the
Production helps the Kentucky Horticul-                                                     Kentucky Department of Agricul-
ture Council administer advertising and Got Grapes?                                         ture’s marketing team since our last
market development grants to Ken-                                                           issue. They are Michael Fitzgerald,
tucky’s horticulture industry.       These    If you own a winery or are growing            KDA’s new Organic Program coor-
grants provide assistance to producers grapes to sell to a winery check out our             dinator; Stephen Yates, director of
that participate in KDA’s “Kentucky “Grape and Wine Program” page under                     Agritourism; Stacia Alford, grape
Proud” program. Funds are still available the programs tab on the             and wine marketing specialist;
for producers that may be marketing hor- homepage. Stacia Alford, KDA’s new                 Katherine Wheatley, dairy show co-
ticultural products this fall, or that may grape and wine marketing specialist is           ordinator for the Division of Show
be taking educational trips this fall to collecting information from wineries               and Fair Promotion; Lashley Wil-
learn about how to better market their looking to buy grapes, and producers                 liams, sheep show coordinator for
products. Prior approval is required be- with grapes for sale that will be posted           the Division of Show and Fair Pro-
fore purchasing advertising or taking weekly to this web site.                              motion and Lori Durham, adminis-
trips that may be eligible for this pro-      Stacia recently left the Governor’s           trative assistant with the Division of
gram.                                      Office of Agriculture Policy to take take        Value-Added Plant Production. We
    To download applications go to the newly created grape and wine posi-                   are fortunate to have these enthusias- and click on the pro- tion created with funds from the Ken-                   tic people join us this year. You can
grams tab, and then click on grants. For tucky legislature for the grape and wine           reach any of KDA’s marketing staff
more information about requirements industry.                                               by calling (502) 564-4983.
 Charley Corwin Lives The Cowboy Dream
 Janna Miller
                                                                     The rodeos have become a popu-
 KDA Intern
                                                                 lar event, averaging 450-500 people.
                                                                 Corwin says that he tries to keep it a
    Charley Corwin has a passion for the                         family event, trying to do things so
 sport of bull riding and rodeoin’. For                          that everyone feels involved. The
 many years he dreamed of raising buck-                          kids take place in the “mutton’
 ing bulls on his 386-acre 3-C Ranch near                        bustin’ contest” (sheep riding). In
 Ewing in Fleming County. About six                              the past a trailer has been set up with
 years ago he bought some heifers, and he                        western tack so while the kids are
 added the bucking bulls after a lengthy                         riding sheep, Mom and Dad can
 process. Today Corwin’s rodeo bulls are                         shop around. Although the nature of
                                                                 rodeoin’ isn’t always clean and injuries     Ranch Finals this year, a belt buckle and
 well-known as many have traveled
                                                                 will occur from time to time, Corwin tries   rodeo calf (choice of heifer or bull calf)
 around the country.
                                                                 to keep the events as clean and fun as       will be awarded to the winner.
    After raising several bulls, Corwin
                                                                 possible.                                        Charley Corwin also operates The
 built an arena. His first intent was to use
                                                                     Corwin is a member of the Southern       Black Diamond Meat Company in Flem-
 the arena as a place to see if the bulls had
                                                                 Extreme Bull Ride Association. Several       ing County. He sells a variety of meat –
 any “buck,” and occasionally it could be
                                                                 of Corwin’s bulls have been in the Pro-      lamb, goat, pork, beef and buffalo. All
 used as a practice facility for riders who
                                                                 fessional Bull Riders (PBR) Circuit. Rid-    the meat is raised on his farm except the
 are good friends of the Corwins. After he
                                                                 ers from the PBR and International Pro-      goat. He owns a large herd of buffalo and
 built the arena, Charley decided he
                                                                 fessional Rodeo Association (IPRA) rid-      refers to buffalo meat as “the original red
 wanted to involve the public and make
                                                                 ers have ridden at 3-C Ranch. Corwin’s       meat.” All of Corwin’s meat is drug- and
 rodeoin’ a fun event for all ages. He
                                                                 bull “Bosco” was the 2006 Built Ford         hormone-free. The meat is processed at a
 hosted his first bull ride about four years
                                                                 Tough Enterprise Bull in Omaha, Neb.         Bardstown butcher shop and is USDA-
 ago and has continued to keep the tradi-
                                                                 The Built Ford Tough Series (BFTS) is        inspected. Corwin is a certified Kentucky
 tion alive. Corwin says he hopes his 3-C
                                                                 the premier level of competition in the      Proud participant.
 Ranch will become a well-known agri-
                                                                 PBR.                                             Charles Corwin can be contacted by
 tourism site in Kentucky. Corwin hosts
                                                                     At press time Corwin planned to have     telephone at (606) 584-1717 or by e-mail
 events throughout the year and wraps up
                                                                 a Freestyle Bull Fighting Contest at his     at
 with a “3- C Ranch Finals.”
    Corwin says he loves having people                           farm. The freestyle bull fighting contest
 out to his farm and knowing that they are                       “is the first one that I know of east of
 enjoying the sport that he admires so.                          Mississippi River,” Corwin said. At 3-C

Department of
A Consumer Protection and Service Agency
Richie Farmer, Commissioner
Bill Holleran, Newsletter Editor
100 Fair Oaks Lane, 5th Floor Frankfort, KY 40601
Phone: (502) 564-4983 Fax: (502) 564–0854
visit www.kyagr,com                                                                           «First Name» «Last Name»
The Department of Agriculture does not discriminate on the basis of
race, color, national origin, sex, religion, age or disability in employ-
                                                                                              «Address 1»
ment or the provision of services. Reasonable accommodations for                              «Address 2»
disabilities are provided upon request. Printed with state funds.
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