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					RATECARD 2009/2010
www.iconsingapore.com
                                                   THE PREMIER
                                                   CHINESE LUXURY
                                                   MAGAZINE FOR
                                                   WOMENan award-winning luxury
                                                       ICON is
                                                         guide for today’s affluent woman.
                                                         Featuring an eclectic mix of high
                                                         fashion, beauty trends, essential
                                                         reads, and profiles of the rich and
                                                         famous, ICON is the epitome of
                                                         sophistication and luxe. ICON is
                                                         also published in Malaysia.




A N S P H M A G A Z I N E S P U B L I C AT I O N
WHEN                         THE ICON                                              EVENTS&ACTIVITIES

LUXURY IS                    ADVANTAGE
EVERYTHING.                  iconic style guide
                             From ready-to-wear to haute couture
                             to aesthetic trends, ICON showcases
                             high fashion and beauty highlights that
                             inspire, with exclusive previews and
                             stories.
ICON has                     iconic watch & jewellery
established itself           ICON delves into the complications
as the leading               and intricacies of watch- and jewellery-
                             making, and spotlights the latest
                                                                        ICON ANNIVERSARY BALL
Chinese luxury               horological trends. Having successfully
                                                                        The annual ICON BALL is undoubtedly one of the
                                                                        most anticipated highlights of the island’s social
title targeted at            launched the multi-award-winning           scene. While the glitterati sashay in their designer
the bilingual and            ICON Moments, ICON understands the
                             way to engage readers with compelling
                                                                        gowns and bewitch with their impeccable sense
                                                                        of style, a panel of judges will be on the lookout
affluent women.               features of high editorial standards and   for the 10 Best Dressed guests.
It sets itself               stunning visuals.
apart with its               iconic personalities
unique coverage              ICON features the lives of the rich and
                             famous, internationally and locally,
of luxurious                 recording their rise to fame, their
lifestyles with an           personal beauty secrets, fashion and
Asian perspective.           styling tips.

                             iconic lifestyle
                             Chic entertainment spots, posh motoring
                             trends, hottest IT and communication
                             tools, vacation trends and lush interior   ICON’S 20 MOST INVITED
                             designs are all part of ICON’s luxurious   ICON celebrates our Anniversary issue with a
                             lifestyle showcase.                        special thematic photoshoot with the 20 Most
                                                                        Invited socialites.


                                                        FASHION


                     WATCH




                                                                        ICON EVENTS
                                                                        Joint events with advertisers to invite ICON
                                                                        readers for previews of new products launched.
                                                                                                                                     SPH Magazines, the region’s publisher of choice,
                                                                                                                                     stands for journalistic integrity, influential reporting
                                                                                                                                     and superior design.

                                                                                                                                     •   Chic & Stylish
                                                                                                                                     •   Sophisticated
                                                                                                                                     •   Exclusive
                                                                                                                                     •   Luxurious


                                                                                                                                     Circulation                                       28,000

                                                                                                                                     Readership                                        56,000

                                                                                                                                     Frequency                                    Monthly



                                                                                                                                     Distribution
                                                                                                                                     • Controlled circulation database
                                                                                                                                     • First & Business Class cabins of Singapore
                                                                      ICON MOMENTS is a brand extension
                                                                                                                                        Airlines and airport lounges
                                                                      of ICON. It is an award-winning annual
                                                                                                                                     • Selected newsstands and bookstores
                                                                      luxury Chinese language watch and
                                                                                                                                     • Selected country clubs and
                                                                      jewellery magazine targeted at the
                                                                                                                                       hotel suites
                                                                      bilingual elite in Singapore and Malaysia.




                                                                                                                                         READERSHIP PROFILE
   ADVERTISING RATES (S$)
   FULL COLOUR                                                   FREQUENCY DISCOUNT (within 12 months)                               Age Group
   Inside Front Cover (IFC)                       5,400          3 insertions                          5%                            Mid 20s to late 40s
   Outside Back Cover (OBC)                       6,075          6 insertions                          10%                           • Stylish, bilingual elite with
   Inside Back Cover (IBC)                        4,950          12 or more insertions                 15%                              a taste for the best
   Double-Page Spread (DPS)                       9,000                                                                              • Strong spending power
   ROB Full Page (FPFC)                           4,500          SPECIFIED POSITION                                                  • Attuned to fashion and beauty trends
   2/ Page Vertical
     3                                            3,000          Additional loading of 15%                                           • Well-travelled, cosmopolitan
                                                                 (subject to availability)                                              and influential




                                                                                                                                                                                                Co. Registration No. 196900476M
                                                                      Rates are subjected to prevailing Goods & Services Tax.


                                                                                                                                     AWARDS
Technical Specifications
   SIZE                            TRIMMED SIZE(in mm)                  BLEED SIZE(in mm)              TEXT SIZE(in mm)

   FULL PAGE                      297 x 220                             303 x 226                     277 x 200
   DPS                            297 x 440                             303 x 446                     277 x 400
   2/ VERTICAL
     3                            297 x 146                             303 x 152                     277 x 126                                             Gold Award for Best
                                                                                                                                                            Magazine Overall Design,
                                              Copy and illustration must be kept at least 5mm from the spine and trim lines.                                IFRA Asia Media
                                                         For DPS ad, a gutter allowance of 5mm per page is recommended.                                     Awards 2008




                                                                                                                                                            Award of Excellence
                                                                                                                                                            in Design & Layout
                                                                                                                                                            Category, Asian
                                                                                                                                                            Publishing Management
                                                                                                                                                            Awards 2007



MANDATORY MATERIAL REQUIREMENTS                                                                                                      AD SALES HOTLINE                         6319-3022
FORMAT
Print-optimised with font embedded PDF files. File should be compliant with the ISO      ●  For the latest magazine specifications
                                                                                                                                     AD TRAFFIC                               6319-6223
PDF/X-1a:2001 standard as defined by ISO 15930-1. Material is preferred to be            and more information on preparing PDF
delivered via Quickcut, or in soft copy on a CD-Rom.D-Rom.                              Files, please call Ad Traffic at 6319-6223.
RESOLUTION & COLOUR                                                                     ● All advertisement materials must           SPH MAGAZINES PTE LTD
All images must be converted to CMYK, uncompressed, with minimum 300dpi.                adhere to the SPH Magazines Colour
PROOFS
                                                                                                                                     82 Genting Lane, Media Centre Level 7, S349567
                                                                                        Standard which can be downloaded from
A copy of colour digital proof with SPHM colour control bar to be supplied for colour   our corporate website at http://www.         Tel: 6319-6319 Fax: 6319-6345
guidance on press, complete with standard trim and bleed marks.                         sphmagazines.com.sg/advertise-here           www.sphmagazines.com.sg

				
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