CREATE AND IMPLEMENT HIGH-IMPACT STRATEGIC PLANS
A 5-DAY PROGRAM OFFERED IN FEBR UARY, MAY AND NOVEMBER
CREATE AND IMPLEMENT HIGH-IMPACT
Queen’s Strategy Program is an intensive 5-day immersion in strategic planning
tools and techniques that will change the way you think about your business.
Setting the right strategy and making it happen are vital to the
success of any organization. While it is true that most organizations
create strategic plans, it is also true that many of these plans fail.
Why? There are many reasons – a bad process, lack of involvement
of key stakeholders, the wrong focus, or simply a failure to
Our uniquely structured and disciplined approach, which has been
widely adopted in both the private and public sectors, will help
you shape the future of your business, and create strategic plans
that are flexible and responsive to changing market conditions.
The Program will enable you to:
• Create an effective strategic planning process and
assess a variety of strategic planning frameworks
• Change the way you think about your business and
challenge conventional wisdom
• Draft a strategic plan that addresses your organization’s
competitive challenges and capitalizes on opportunities
• Focus organizational resources on the rapid deployment
of the plan, and lead deep organizational change
After the Program, Queen’s offers several ways to continue your
learning, including Program updates and access to Queen’s faculty
through our exclusive alumni website. You will also have the
opportunity to attend alumni educational and networking events.
CANADA’S LEADER IN EXECUTIVE EDUCATION
Session leaders have extensive academic and industry experience in Queen’s School of Business is consistently ranked among the
strategic planning and have worked with organizations around the world, best in the world by Financial Times and BusinessWeek and the
helping them improve their strategic planning process and business best in Canada in the Environics Report on Executive Education.
performance. Practical and relevant content delivered by exceptional
speakers, and a commitment to unrivaled customer service, have made
Queen’s Strategy Program Canada’s most popular
strategy program for managers and executives. FINANCIAL TIMES ENVIRONICS
Managers and executives who are involved in
their organization’s strategic planning process.
HOW TO APPLY
Apply on-line at www.ExecDev.com or call toll-free 1.888.EXEC DEV (1.888.393.2338)
The information you provide us will help ensure that the Program meets your personal objectives.
BENEFITS PROGRAM DETAILS
The Queen’s Strategy Program will provide a broad DATES The Program begins Sunday afternoon and
ends Friday morning.
range of benefits for you and your organization.
BENEFITS FOR YOU November 8 to 13
Develop a strategic mindset and change the way you think about 2010 Sessions
your business February 7 to 12
Learn the latest strategic tools and techniques, and strengthen your May 9 to 14
ability to lead the strategic planning process in your organization November 7 to 12
Improve your ability to manage change and build commitment
to new strategic directions All-Inclusive 2009 session: $8,700 Cdn (plus GST)
FEE 2010 sessions: $8,900 Cdn (plus GST)
Understand the leadership requirements to successfully implement
your strategic plan This all-inclusive fee covers: a private guest
Learn to challenge conventional wisdom with confidence room with bath; full use of a broad range of
amenities and parking; meals and snacks;
Program materials; and post-Program support.
BENEFITS FOR YOUR ORGANIZATION
Improve the strategic planning process in your organization
LOCATION Donald Gordon Conference Centre
Introduce proven strategy development tools into the 421 Union Street
management practices of your organization Kingston, Ontario, Canada
Manage strategic planning as an ongoing process to drive
change and growth
Develop and implement strategic plans that are flexible and
responsive to changing market conditions
Integrate short- and long-term operating objectives
Improve operational performance
Information in this brochure is accurate at time of publication.
Queen’s Strategy Program uses a variety of 1 CREATING AN EFFECTIVE
teaching techniques including:
• Class discussions and seminars
Create strategic plans that are
• Case studies focused, effective and flexible.
• Develop a strategic mindset, and
• One-on-one coaching understand the difference between
strategic and operational plans
• Group interactions and exercises • Evaluate your organization’s strategy
THE PROGRAM IS BUILT AROUND FOUR THEMES: • Design a structured and disciplined
framework for planning and
• Use the strategic planning process to
challenge conventional wisdom
• Utilize a rapid, focused, and action-
oriented planning process
• Evaluate the strategic landscape
by identifying and examining market,
regulatory, technological, and political
forces that will shape your organization’s
• Select and manage a cross-functional
• Understand the role of core
competencies in building a strategic
2 STRATEGIC 3 LEADING 4 IMPLEMENTING THE
PLANNING TOOLS ORGANIZATIONAL STRATEGIC PLAN
AND FRAMEWORKS CHANGE
Focus the organization’s resources
Assess a variety of frameworks Implement significant change on the implementation of the
and evaluate the strategic platform quickly and effectively. strategic plan and generate
that is right for your organization. • Create champions and coalitions to sustained momentum.
• Understand how a strategic plan is drive change
• Understand how the organization’s
the game-plan for change and growth • Build an organization that culture affects strategy implementation
• Create a vision statement, mission, understands the leadership requirements
• Ensure the organization’s infrastructure
and objectives that are meaningful to of deep organizational change
and culture support the change effort
your organization • Understand the role of leaders in
• Build in accountabilities and the
• Use competitive intelligence to driving change
appropriate measurement scorecards
anticipate competitors’ plans and • Manage resistance to change and
• Understand the importance of the
identify strategically important business build a sustained commitment to
“critical few” strategic initiatives
trends positive change
• Make correct partnering and
• Identify the challenges and • Build a flexible organization
opportunities that are make-or-break capable of rapid and successful change
for your organization • Leverage the strategic plan through
• Create ways to align the organization
alliances and partnerships
• Understand the profit drivers and behind the strategic plan
financial implications of alternative • Identify strategic enablers and
• Emphasize teamwork, innovation,
strategic platforms outcomes
and commitment to continuous
• Locate and capitalize on synergy improvement • Develop sales professionals into
• Identify, evaluate, and select profitable • Build agreement among
business opportunities organizational stakeholders
• Prepare for changes in competitive • Create a climate for high performance
conditions and market dynamics
• Integrate cross-functional
considerations into the plan
“The strategic planning process need not
be an overly complicated, protracted
process. This Program will show you how
to create a focused, flexible strategic
plan and ensure its rapid and successful
Dr. Elspeth Murray
Queen’s School of Business
Session leaders include senior professors from Queen’s School of Business and
knowledgeable experts from industry. These outstanding teachers are constantly in
touch with today’s business world through real-world business experience, Board
memberships and their own consulting practices.
MR. SALMAN MUFTI Associate Professor of Management Information Systems | Queen’s School of Business, Kingston, Ontario
Salman Mufti has extensive teaching experience in both degree and non-degree executive education at Queen’s School of Business, and with
other national and international institutes. He is a former Director of Queen’s National Executive MBA and of Queen’s Full-time MBA.
In addition to his teaching and management roles at Queen’s School of Business, he regularly advises senior managers in corporations
and the public sector, and is frequently featured in the press on matters relating to information technology strategy and management.
He is the recipient of the Queen’s MBA 2004, Queen’s MBA 2005, and Queen’s Executive MBA 2005 Teaching Excellence Awards.
Clients: Bell Canada, Sunlife Insurance, Canadian National Railway, Accenture, Environics Communications, and Business Development
Bank of Canada.
DR. ELSPETH MURRAY Associate Professor of Strategy and Management Information Systems | Queen’s School of Business, Kingston, Ontario
Elspeth Murray is the Associate Dean of MBA Programs at Queen’s School of Business. As well, she leads the School’s new venture-related
activities, including the Dare to Dream Internship Program, designed to kick-start graduates’ entrepreneurial ventures, and the TriColour
Venture Fund, a student-led, early-stage investment fund. The New Venture Management course that she developed has been recognized
by BusinessWeek as one of the world’s top 10 Executive MBA courses. In 2002, she co-authored Fast Forward: Organizational Change
in 100 Days with Dr. Peter Richardson. She is also a Director of Parteq, the commercialization organization for Queen’s University.
Clients: Auditor General of Canada, BMW Canada, GlaxoSmithKline, Winnipeg Commodity Exchange, Ontario Realty Corporation,
Bank of Canada, and The Co-operators.
DR. SHAWNA O’GRADY Associate Professor of Human Resources | Queen’s School of Business, Kingston, Ontario
Shawna O’Grady is an authority on team building, human resource management, and the cross-cultural aspects of international business.
She is an experienced team facilitator who is in high demand for her original approach to team building. She is also the author of
Border Crossings – Doing Business in the U.S., an award-winning book on international business.
Clients: Microsoft, MDS, Mattel, Shoppers Drug Mart, Enbridge Consumers Gas, Industry Canada, BMW, Novo Nordisk, Oracle, Xerox,
Bell Canada, GlaxoSmithKline, Ministry of Finance, Canada Post Corporation, and TD Canada Trust.
DR. PETER RICHARDSON Professor of Strategic Management | Queen’s School of Business, Kingston, Ontario
Peter Richardson teaches strategy courses in the Executive MBA programs and in a number of the School’s executive development
programs. During his years at Queen’s, Peter has authored over 75 papers and case studies on strategic management. With Elspeth
Murray, he has written Fast Forward: Organizational Change in 100 Days, along with an accompanying practitioner guide. A previous
book, Cost Containment: The Ultimate Strategic Advantage, remains one of the few books to be written on cost improvement.
Clients: BHP Billiton, Alcoa, CIBC Mellon, the Supreme Court of Canada, the Auditor General of Canada,
and Natural Resources Canada.
MR. KEN WONG Associate Professor of Marketing Strategy | Queen’s School of Business, Kingston, Ontario
Ken Wong is one of Canada’s most frequently quoted business professors. He has worked with the Strategic Planning Institute at
Harvard University and the Conference Board of Canada, and writes a monthly column for Strategy and periodically for Marketing
and the National Post. He is a 2006 inductee into the Canadian Marketing Hall of Legends and past winner of the National Post ’s
Leaders In Management Education award. He regularly judges “Canada’s Best Managed Companies” and other competitions,
addresses and consults with corporations around the world, and sits on a number of advisory/directorship boards.
Clients: Microsoft, Equifax, Manulife, Hoffman-La Roche, Bell, TD Canada Trust, Tim Hortons, and federal/provincial governments.
Session Leaders are subject to change.
EXPERIENCE THE EXCEPTIONAL…
As one of the world’s largest and most respected providers of executive education,
Queen’s Executive Development Centre has been providing exceptional experiences
for almost 30 years.
PERSONALIZED FOR YOU NETWORKING OPPORTUNITIES
Queen’s creates a personalized experience for each participant Executive education programs at Queen’s include numerous formal
through Program features such as: and informal opportunities to network with fellow executives and
managers, as well as faculty and senior administrators from
• Your objectives are solicited prior to the start of the Program
Queen’s School of Business. As Canada’s largest provider of
and reviewed by the session leaders. Content is then customized
executive education, participants benefit from being part of a
to ensure everyone’s objectives are met.
diverse peer group that reflects the global nature of today’s
• Optional lunch-time sessions and one-on-one meetings with business landscape.
session leaders are available to review concepts for which
you require further discussion or clarification.
PRACTICAL AND RELEVANT Queen’s believes that a healthy and balanced lifestyle is critical to
We are committed to deepening your understanding of current the success of today’s manager or executive. The Program’s optional
issues and concepts. Participants apply these concepts and test Lifestyle Component will introduce you to an array of recreation,
their new-found skills and knowledge in an action-learning fitness, and leisure activities that can be incorporated into your
environment. daily life.
1.888.EXEC DEV (1.888.393.2338)
During the Program you will stay at the Donald Gordon Conference Centre, near the Queen’s campus
– well-known for its comfortable guest rooms, excellent food, and numerous amenities.
Queen’s Executive Program | 3-week program
The Queen’s Executive Program is one of the world’s most popular general management programs. This intensive Program provides the opportunity to immerse
yourself in an executive learning environment. Upon completion of the Program, you will receive a Queen’s Executive Program Certificate of Achievement –
a widely-recognized symbol of excellence in executive education.
Queen’s Public Executive Program | 2-week program Queen’s Marketing Program | 5-day program
Policy-Making, Decision-Making and Leadership Create Customer Value and Drive Profitable Growth
Finance for the Non-Financial Manager | 5-day program Queen’s Operations Leadership Program | 5-day program
Understand the Financial Tools That Lead to Better Business Decisions Create and Manage High-Performance Teams
Queen’s Human Resources Program | 5-day program Queen’s Sales Management Program | 5-day program
Create Value and Drive Performance Through Strategic HR Management Build and Manage a High-Performance Sales Organization
Queen’s IT Management Program | 5-day program Queen’s Governance Program | 4-day program
Create Competitive Advantage Through Information Technology For Executives and Board Members in the Government and
Queen’s Leadership Program | 5-day program
Realize Your Leadership Potential Visit our website for dates, fees and additional
Queen’s Executive Development Programs
Queen’s Executive Development Centre Toll-free: 1.888.EXEC DEV
Queen’s School of Business (1.888.393.2338)
Goodes Hall Voice: 613.533.2371
Queen’s University Toll-free Fax: 1.888.498.1755
Kingston, Ontario E-mail: email@example.com
Canada K7L 3N6 Web: www.ExecDev.com