SEMI-FINALIST PRESENTATION OUTLINE
Semi-Finalist Presentation Outline
(“World’s Best Technologies” Investor Presentation Outline)
The following are suggested areas of focus for your presentation. If a topic does not apply to your organization or you feel there are more important issues to discuss,
please do not feel obligated to following this guideline exactly.
1 minute I. INTRODUCTION OF TECHNOLOGY/SERVICE
• Elevator Pitch – Why should others care about what you are about to say? You have one minute to gain or lose their interest. Preview the rest of your
speech and get them excited about listening to what is coming next. Provide a brief background on your organization, technology and core team.
(Details will be covered later.)
3 minutes II. DEFINE THE MARKET OPPORTUNITY
• Define the marketplace need for your technology or service
• What is the problem or opportunity with the market?
• Why is it a problem or opportunity?
• For whom is it a problem (target market)?
• What is the size of the market you are entering? What are the growth patterns of this market?
• What solutions are currently available in the market? Why have these solutions failed?
• What is the revenue opportunity for the company that solves this market need?
3 minutes III. YOUR MARKET SOLUTION AND PRODUCT DESCRIPTION
• How does your solution meet the needs of the market? Why is it different and/or better than existing solutions?
• Provide an overview of your technology, focusing on its current and potential market applications.
• What specific features and benefits does your solution offer?
• What are its competitive advantages (intellectual property protection, lead time)?
• Briefly describe your future product development efforts.
• Describe your revenue model (What does your product cost? How is it sold to customers?)
2 minutes IV. MANAGEMENT AND ORGANIZATION
• Names and positions of key management, with description of their strengths and functional expertise.
• Positions and requirements of management to be added.
• Names and titles of key Board of Directors, Advisory Board and professional service providers.
1 minute V. MARKETING AND SALES STRATEGIES
• Target market (including existing clients – any marketing validation?)
• An overview of your planned sales, distribution, marketing and promotional strategies (if applicable).
1 minute VI. FINANCIAL INFORMATION
• Sales revenue and income projections (if applicable).
• Gross margin/relative cost to manufacture (describe what similar products cost to manufacture
today and compare to what your products are anticipated to be.)
• Financing being sought and anticipated use of funds.
SEMI-FINALIST PRESENTATION OUTLINE
1 minute VII. THE OPPORTUNITY FOR THE INVESTOR/LICENSOR
• Recap with emphasis on “what’s in it” for the investor/licensor.
• If seeking venture capital, briefly discuss exit strategies (i.e., acquisition
candidate, public offering). Demonstrate you have given this some thought.
• Put energy and passion into the presentation – have fun.
• Identify and emphasize the three or four most important issues that will be of most interest to your audience.
• Your presentation should build a story about your business, carefully explaining to an investor why they should open their checkbook and invest their
money or why a Fortune 100 company should license your technology.
• When describing the market opportunity, be as quantifiable as possible, listing credible sources, investors and licensors are less interested in your opinion.
• When describing your business, product or service, be brief, focused and organized.
• When describing your technology, use words, terms and phrases that can be easily understood by people who know nothing about your technology,
business or industry.
• Throughout your speech, be as specific as possible. Do not talk in generalities.
• Be sure to conclude your speech with a call to action. Tell them how they can contact you, where to receive more information, etc.