Press Release
Amsterdam, 27 February 2008

The Eyeworks UK documentary Half Ton Mum continues to be a ratings winner internationally after
its impressive UK premiere on Channel 4 where it reached the highest audience for a documentary in
more than a year. Yesterday’s broadcast in the Netherlands (RTL 5) gained an excellent 13.3% market
share in the target group 20-49, more than doubling the networks’ time slot. In Sweden the show
also gained a massive 17.7% market share for Kanal 5, again doubling the station’s average.

Half Ton Mum was originally broadcast on Channel 4 in the UK on 2nd January 2008 to an audience of
4.7 million viewers (18.2%). The documentary has also been sold in Belgium (VTM), Australia
(Channel 9), Norway (TV Norge) and Denmark (SBS), with more deals to be announced shortly.

About Half Ton Mum
In America today an estimated 2 million people weigh more than 40 stone. Renee Williams is one of
them. She’s 29 and weighs 64 stone. She’s been told for years that she’s too heavy for a potentially
life-saving gastric bypass but now, finally, a pioneering doctor has agreed to operate. This
documentary tells the story of America’s rapidly growing super morbidly obese population, and their
desperation to find someone to help them.

About Eyeworks
Eyeworks was founded in The Netherlands in 2001 by Reinout Oerlemans. Eyeworks is a creative,
independent and all round television production company that develops, produces and distributes
television programs in different genres including sport, fiction and entertainment. Nowadays
Eyeworks has a production presence in 12 countries on 4 different continents: The Netherlands,
Belgium, Germany, Sweden, the UK, Spain, Argentina, Chile, Brazil, New Zealand, Australia and the
US. Television formats of Eyeworks are broadcast in more than 50 countries worldwide.
Eyeworks Sport produces major sport events for the commercial broadcasters in the Netherlands,
including all major soccer competitions. Eyeworks Fiction titles include Oscar winning Antonia’s Line
and The Alzheimer Case. Current feature film productions Duska, BEN X, Vermist and The Tattooist
have premiered this summer in different markets around the world. Eyeworks’ police series Flikken is
one of the best rated tv series, with over 100 episodes aired in the Benelux. London-based Eyeworks
Distribution is dedicated to the worldwide licensing of formats and finished programming from the
combined catalogues of all Eyeworks affiliates as well as third party formats. Internationally
successful formats include Test The Nation, The Chair, The 10, Miss Popularity, So You Wannabe A
Popstar, CQC (Caiga Quien Caiga), Ticket to the Tribes, Win My Wage, Who Wants to Marry my Son.
Most recent success is the in-house developed game show Beat The Blondes which in a short period
of time has been sold in 16 countries .
Note to editor, for more information:

Maarten van Rooijen, Press & Communications Officer

T: +31 20 66 618 93

M: +31 6 466 447 31

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