OWB Position and Sales Overview by rt3463df

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OWB Update
Jean-Pierre Dijcks                     Special Guest:
Sr. Manager – OWB Product Management   Max Rivera
                                       Director Business Intelligence
Agenda

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•   Market Uptake
•   Convergence
•   Roadmap
•   Positioning vis-à-vis other Oracle products
•   Spotting Opportunity
•   Q&A
Market Uptake
 Sales model

• Sold by Technology Sales
• Use “first piece is free” angle to create up-sell opts.
• Database Options:
 Current Release – OWB 10gR2

• Market uptake
  •   6000 + estimated customers (all OWB releases)
  •   23,000 + downloads (OTN) for the past 9 months of 10.2
  •   650 + paid attendees at global training sessions for 10.2
  •   Similar numbers for OWB 10.1


• Explosive revenue growth for all options
Convergence
 Today’s customer demands

• Customer demands in today’s landscape:
  •   Compliance with laws and regulations
  •   Confidence in their information and processes
  •   Secure and safe information
  •   Scalability and performance
  •   Drive revenue and profits from their information


• Consequences:
  • Classic data integration is no longer good enough
  • Information quality becomes more and more important
  • Tracing, auditing and compliance are key requirements
Gartner says: Convergence
OWB is convergence!
This puts us…




                Here     Next
                today   Release
Roadmap
 Official Roadmap Document

• Is publicly available on the OWB OTN page
• Describes high level the roadmap
• Three highlights:
  • OWB and Fusion Applications
  • OWB and Heterogeneous Targets
  • OWB and SOA / BI EE

http://www.oracle.com/technology/products/warehouse/pdf/TWP_BIDW_OWB_Roadmap_1006.pdf
 Coming Releases - Highlights

• Three parallel releases are currently in development
  • 11g R1 DB Release
     • Tighter integration with Oracle DBMS
     • Siebel Connector
  • 11g + Release
     • Support Fusion Applications BI / Migration / MDM
  • 11g ++ Release
     • Support native heterogeneous sources and targets
     • OBI EE integration
 Detail: Heterogeneous Access

• Full native support for many common platforms
  •   Set based support
  •   Native read
  •   Native write
  •   Native code


• Configuration management
  • Data type mapping
  • Function mapping
 Detail: Knowledge Modules

• Extend the code templates for generated code

• Pre-build business logic
  • Hand code
  • Degree of freedom


• Why is this interesting?
  • Bridge the gap to PL/SQL coders
  • Allow for easy adaptation of special coding requirements
  • Makes OWB easily extensible and flexible at runtime
 Detail: Knowledge Modules
• As a customer you can modify generated code using
  a graphical editor and the code templates
                                          Insert into {tablename}
                                          As

                                +         Select {colnamelist}
                                          From {tablenamelist}
                                          Where {colname} = {colname}



                Insert into sales
                As
                Select cola, colb, colc
                From sourcetab1, sourcetab2
                Where pktab1 = pktab2
 Detail: OBI EE Integration

• Derive metadata from data models in OWB
• Create in OBI EE:
  • Physical Tables
  • Logical Tables
  • Dimensions and Hierarchies
• OWB generates repository file for BI EE
• Provides end-to-end attribute level lineage and impact
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Positioning vis-à-vis other
Oracle products
  Positioning OWB and ODI


      Oracle Warehouse Builder                    Oracle Data Integrator

OWB…                                    ODI…
• for building Oracle systems           • for data integration on
• for Information Quality                 heterogeneous targets


       •Functional integration of the products:
           • Runtime Integration, Metadata Sharing, Knowledge
             Module Sharing, etc.
           • In progress as we speak…
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Spotting Opportunity


Warehouse Builder
 Prospects

Look for IT drivers such as:

  •   Oracle database culture
  •   Advanced knowledge of Oracle database technologies
  •   Understanding of Oracle database power
  •   Leverage the Oracle infrastructure
  •   Homegrown ETL causing maintenance issues
  •   Price pressure / Cost reductions
 Prospects

Look for business drivers such as:

  • Data growth, shrinking batch windows, GRID computing
  • Lack of Information Quality
  • Business agility: how long it takes to add a new domain or
    dimension to the Data Warehouse, to get a new application to
    exchange data with the others, to change a transformation
    rule, etc.
  • Compliance: understand the flows of data, data lineage,
    execution audit trails, etc.
  • External sources: assess quality, assess completeness,
    monitor compliance, etc.
 Opportunity- DWH and “MDM” projects

• Oracle BI&DW
   • Selling Oracle ETL over Oracle database
   • Selling Oracle BI over Oracle databases
      • Now: Direct link with Oracle BI SE
      • Future: Direct link with Oracle BI EE

• Master Data Management projects
   • Position OWB as the Information Quality enabler in current
     MDM-like deals
   • Position OWB as the ETL component in current Oracle MDM-
     like deals
 Opportunity- ETL projects

• New Solutions
   • Use the “first piece is free” angle
   • Position options and connectors to grow

• Custom ETL Solutions (PL/SQL)
   • Solve manageability problems
   • Augment at first, replace later
      • Build new ETL with OWB, embed legacy ETL in OWB

• External ETL Solutions
   • Migration opportunities
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Spotting Opportunity


Oracle Data Integrator
 Opportunity- BI and DI solutions

• “Heterogeneous BI”
   • Selling BI tools over non-Oracle database
   • Oracle DI provides ETL solution for custom-built data
     warehouse

• Integration Platform
   • Consolidating tooling and skills for everything related to data
     movement and transformation
   • Replace mix of manual homegrown code and ETL software
 Opportunity- ETL solutions

• ETL RFI
   • Where there’s ETL there’s BI

• ETL Replacement
   • Solve performance and cost issues
   • Focus on solving the problem loads and establishing an initial
     presence

								
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