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SALT LAKE CITY--(EON: Enhanced Online News)--Former Sorenson Companies VP of communications, David Parkinson, launches public relations and marketing firm Method Communications, focusing on tech, biotech, education and finance sectors.
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SALT LAKE CITY--(EON: Enhanced Online News)--Former Sorenson Companies VP of communications, David Parkinson, launches public relations and marketing firm Method Communications, focusing on tech, biotech, education and finance sectors. img border='0' title='Add to Google' alt='Add to Google' src='http://im
Former Sorenson Companies Vice President of Communications Launches Integrated Public Relations and Marketing Firm with Impressive Roster of Clients l New company focuses on public relations and integrated marketing services for organizations in technology, biotech, healthcare, education and financial services l Continues to serve many Sorenson enterprises l Brings team with eight-year record of high -visibility public relations successes April 06, 2010 08:03 AM Eastern Daylight Time SALT LAKE CITY--(EON: Enhanced Online News)--Former vice president of communications for the Sorenson family of companies, David B. Parkinson, today announced the launch of Method Communications (www.methodcommunications.com), an independent public relations and marketing firm for technology, biotech, healthcare, education and financial services organizations. The new company includes the same team of professionals that for eight years have provided in-house public relations for the 30-plus Salt Lake-based Sorenson enterprises, investment companies and philanthropic organizations, bringing many of them into the world media spotlight for the first time. Method Communications continues to serve a significant list of Sorenson enterprises and is open to new clients seeking long-term, results- oriented public relations. “We are very enthusiastic about the ability we now have to offer our communication services to organizations wanting to increase their visibility within an industry, a constituency or on the national and international stage,” said Parkinson. “Our team has a proven record of conveying compelling messages for clients to editors and producers at news media outlets, to targeted audiences and to the general public.” Parkinson has lead his team to many successes, including one of the top public relations stories in 2008, the nationwide launch in pharmacy chains of the Identigene DNA Paternity Test Kit. This launch produced the equivalent exposure of tens of millions of dollars in advertising through the news stories it triggered. In 2007 the group developed and executed a communications strategy for what became one of the most successful company launches of the year. GeneTree, a DNA-enabled family history Web site, was covered in depth worldwide by The Sunday Times, NBC Nightly News, ABC News Nightline, CNN, U.S. News & World Report, Reuters, Financial Times, Associated Press and BusinessWeek. The public relations team played an essential role for Sorenson Media as it created, developed, and then spun off Sorenson Communications, the nation’s premier video relay service for deaf individuals. Sorenson Communications was acquired by GTCR Golder Rauner LLC in 2005 in the most lucrative private equity deal in Utah history up to that time, and is now Utah’s largest communications technology company. The team continues to manage public relations for Sorenson Media, creator of the industry’s most widely deployed digital video codec and its most widely used video compression application, Sorenson Squeeze. For the past eight years the group has managed public relations for James LeVoy Sorenson and his family. Sorenson, who passed away in 2008, was the nation’s 68th wealthiest person according to Forbes magazine and was among the world’s greatest medical inventors. He left behind one of Utah’s largest charities, the Sorenson Legacy Foundation, for which Parkinson and his group manage communications. Parkinson began his public relations career in Calif.’s Silicon Valley with Edelman Public Relations Worldwide, Adobe and Keynote Systems. Jacob Moon and Kimball Thomson, both of whom have worked with Parkinson on behalf of the Sorenson Companies, will be key members of the Method Communications team. Moon was editor of Utah Business Magazine, handling executive relations, editorial planning, managing staff and writing and editing for the monthly business publication. He has a bachelor’s degree in journalism and a master's in communications management. Thomson was the co-founder and former publisher of Digital iQ magazine, and is author of the Utah Facts Book and the official marketing book for the State of Utah, Utah: Life Elevated. He also serves as executive director of the National Summit on Personalized Health Care, which he co-founded in 2008. Other companies on Method Communications’ client roster are MediConnect Global, Friends of Art Works for Kids, Sorenson Genomics, David Eccles School of Business at the University of Utah, Crocker Ventures, Rejuvenation Labs, Sorenson Capital, Sorenson Group Holdings, Sorenson Management Group, Sorenson Management Services, Sorenson Associates and eSignal. Contacts Method Communications David Parkinson 801-971-2450 (cell) email@example.com or Jacob Moon 801-520-2960 (cell) firstname.lastname@example.org Permalink: http://eon.businesswire.com/news/eon/20100406005819/en/Sorenson/Sorenson-Companies/biotech
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