Former Sorenson Companies Vice President of Communications Launches Integrated Public Relations and Marketing Firm with Impressive Roster of Clients by EON


SALT LAKE CITY--(EON: Enhanced Online News)--Former Sorenson Companies VP of communications, David Parkinson, launches public relations and marketing firm Method Communications, focusing on tech, biotech, education and finance sectors.

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									Former Sorenson Companies Vice President of
Communications Launches Integrated Public
Relations and Marketing Firm with Impressive
Roster of Clients
    l   New company focuses on public relations and integrated marketing services for organizations in
        technology, biotech, healthcare, education and financial services
    l   Continues to serve many Sorenson enterprises
    l   Brings team with eight-year record of high -visibility public relations successes

April 06, 2010 08:03 AM Eastern Daylight Time  

SALT LAKE CITY--(EON: Enhanced Online News)--Former vice president of communications for the Sorenson
family of companies, David B. Parkinson, today announced the launch of Method Communications
(, an independent public relations and marketing firm for technology, biotech,
healthcare, education and financial services organizations.

The new company includes the same team of professionals that for eight years have provided in-house public
relations for the 30-plus Salt Lake-based Sorenson enterprises, investment companies and philanthropic
organizations, bringing many of them into the world media spotlight for the first time. Method Communications
continues to serve a significant list of Sorenson enterprises and is open to new clients seeking long-term, results-
oriented public relations.

“We are very enthusiastic about the ability we now have to offer our communication services to organizations
wanting to increase their visibility within an industry, a constituency or on the national and international stage,” said
Parkinson. “Our team has a proven record of conveying compelling messages for clients to editors and producers at
news media outlets, to targeted audiences and to the general public.” 

Parkinson has lead his team to many successes, including one of the top public relations stories in 2008, the
nationwide launch in pharmacy chains of the Identigene DNA Paternity Test Kit. This launch produced the equivalent
exposure of tens of millions of dollars in advertising through the news stories it triggered.

In 2007 the group developed and executed a communications strategy for what became one of the most successful
company launches of the year. GeneTree, a DNA-enabled family history Web site, was covered in depth worldwide
by The Sunday Times, NBC Nightly News, ABC News Nightline, CNN, U.S. News & World Report, Reuters,
Financial Times, Associated Press and BusinessWeek.

The public relations team played an essential role for Sorenson Media as it created, developed, and then spun off
Sorenson Communications, the nation’s premier video relay service for deaf individuals. Sorenson Communications
was acquired by GTCR Golder Rauner LLC in 2005 in the most lucrative private equity deal in Utah history up to
that time, and is now Utah’s largest communications technology company. The team continues to manage public
relations for Sorenson Media, creator of the industry’s most widely deployed digital video codec and its most widely
used video compression application, Sorenson Squeeze.

For the past eight years the group has managed public relations for James LeVoy Sorenson and his family.
Sorenson, who passed away in 2008, was the nation’s 68th wealthiest person according to Forbes magazine and
was among the world’s greatest medical inventors. He left behind one of Utah’s largest charities, the Sorenson
Legacy Foundation, for which Parkinson and his group manage communications.

Parkinson began his public relations career in Calif.’s Silicon Valley with Edelman Public Relations Worldwide,
Adobe and Keynote Systems. Jacob Moon and Kimball Thomson, both of whom have worked with Parkinson on
behalf of the Sorenson Companies, will be key members of the Method Communications team. Moon was editor of
Utah Business Magazine, handling executive relations, editorial planning, managing staff and writing and editing for
the monthly business publication. He has a bachelor’s degree in journalism and a master's in communications
management. Thomson was the co-founder and former publisher of Digital iQ magazine, and is author of the Utah
Facts Book and the official marketing book for the State of Utah, Utah: Life Elevated. He also serves as executive
director of the National Summit on Personalized Health Care, which he co-founded in 2008.

Other companies on Method Communications’ client roster are MediConnect Global, Friends of Art Works for
Kids, Sorenson Genomics, David Eccles School of Business at the University of Utah, Crocker Ventures,
Rejuvenation Labs, Sorenson Capital, Sorenson Group Holdings, Sorenson Management Group, Sorenson
Management Services, Sorenson Associates and eSignal.

Method Communications
David Parkinson
801-971-2450 (cell)
Jacob Moon
801-520-2960 (cell)


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