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					Established in 1988, Monterey County Weekly is the largest circulation newspaper in Monterey County. Each Thursday, 40,000 copies are distributed free at nearly 1,000 locations throughout the Monterey Peninsula and the Salinas Valley, including retail, convenience and grocery stores, shopping centers, office buildings and restaurants. The Weekly’s editorial product covers local news, arts and entertainment. The Weekly has received over 50 national, state, regional and local awards for its editorial and advertising in the past 15 years, from the California Newspaper Publishers’ Association, the National Newspaper Association, Association of Alternative Newsweeklies, the California Teachers’ Association, AMBAG and the Hospital Council of Northern and Central California.

Most ads can be designed and produced within one hour at no charge to the advertiser. There is a $50 charge per hour for ads that require additional work.

ELECTRONIC AD SUBMISSION
Monterey County Weekly utilizes leading edge technology in all aspects of publishing including digital file transfers and gladly accepts electronically submitted ads from clients and agencies. The Weekly production department is a Macintosh environment and works predominantly in Indesign, Photoshop and Illustrator. Full electronic ad submission specs are available from your account executive at 831.394.5656 or at www.montereycountyweekly.com.

THE CLASSIFIEDS
Monterey County Weekly Classifieds are an excellent vehicle to advertise your help-wanted needs and place business services ads. Updated daily on the Web. For information call our classified department at 831.393.3939. The advertising deadline is Tuesday at 10am.

www.montereycountyweekly.com www.bestofmontereycounty.com
Online display advertising and homepage links are available to our advertisers. Please ask your account executive for details.

PAYMENT POLICIES
All ads must be pre-paid by noon Monday until credit is established. Pre-paid ads include new and out-of-county customers, concert and political promotions. Incorporated nonprofit organizations with tax ID number are eligible for our 13x rate. Rates are commissionable from our gross rates for accredited advertising agencies. Ad rates are subject to adjustment 30 days after notice of a rate change. Terms: net 10 days for advertisers with approved credit.

DEADLINES
Space reservation and ad copy are due by 5pm Friday for the following week’s publication. Ads requiring proofs must be received seven days prior to publication. Proofs are available for corrections only. Changes will be billed at $50 per hour.

SPECIAL POSITION
Desired position will be given whenever possible. Guaranteed placement is charged at a 20% premium.

COLOR CHARGES
Charges are: four-color $299, two-color $199, one color (cyan, yellow, or magenta) $99. Color is available only on certain pages and guaranteed page placement cannot be assured until the Friday preceeding any issue.

EDITORIAL PRINCIPLES
The publisher reserves the right to revise or reject any advertisements deemed unsuitable for publication.

PRINTED ON RECYCLED PAPER

R AT E C A R D 2 0 0 6

40,000 CIRCULATION

ADVERTISING DESIGN

RATES

D I S P L AY

SIZE
Full Page
60p x 73p / 10" x 12.167"

52x
1258 981 895 680 457 370 257 207 163 127

39x
1418 1107 995 749 503 403 283 223 176 141

26x
1578 1233 1101 820 552 436 309 240 191 150

13x
1567 1239 1199 903 590 475 342 260 207 172

6x
1898 1470 1302 969 648 513 373 278 221 189

1x
2145 1587 1414 1142 817 670
1/3 Page (H) 1/3 Page (V) 1/4 Page (S) 2/3 Page 1/2 Page (H) 1/2 Page (V) Full Page 3/4 Page (H) 3/4 Page (V)

3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1/12 Page 1/16 Page
14p x 17p3 / 2.333" x 2.875"

(V) 44p8 x 73p / 7.444” x 12.167” (H) 650p x 54p5 / 10” x 9.069”

60p x 48p2.666 / 10" x 8.037"

(V) 29p4 x 73p / 4.889" x 12.167"

(H) 60p x 35p10 / 10" x 5.972"

(V) 29p4 x 48p2.666 / 4.889" x 8.037"

(H) 60p x 23p5.333 / 10" x 3.907"

(S) 29p4 x 35p10 / 4.889" x 5.972"

(V) 14p x 73p / 2.333" x 12.167"

467 349 246
1/4 Page (V) 1/6 Page 1/8 Page (V)

29p4 x 23p5.333 / 4.889" x 3.907"

(V) 14p x 35p10 / 2.333" x 5.972"

(H) 29p4 x 17p3 / 4.889" x 2.875"

14p x 23p5.333 / 2.333" x 3.907"

217

V=Vertical H=Horizontal / Measurements are width by height

1/8 Page (H)

1/12 Page

1/16 Page

DISCOUNTED FREQUENCY RATES
Advertise weekly and save over 30% off our one-time rate. Advertisers who fail to meet the frequency requirements of their contract will be re-billed for the gross rate according to the terms of the Weekly‘s Advertising Insertion Agreement.

PRE-PRINTED INSERTS
Standard size inserts are $75 per thousand for the full press run. Reduced rates are available for frequency programs. Please ask your account executive for details.

668 Williams, Seaside CA 93955 831.394.5656 831.393.3939 Classifieds 831.394.0499 Classifieds fax 831.394.0409 Sales fax mail@mcweekly.com www.montereycountyweekly.com


				
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posted:1/2/2009
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