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					Established in 1988, Monterey County Weekly is the largest circulation newspaper in Monterey County. Each Thursday, 40,000 copies are distributed free at nearly 1,000 locations throughout the Monterey Peninsula and the Salinas Valley, including retail, convenience and grocery stores, shopping centers, office buildings and restaurants. The Weekly’s editorial product covers local news, arts and entertainment. The Weekly has received over 50 national, state, regional and local awards for its editorial and advertising in the past 15 years, from the California Newspaper Publishers’ Association, the National Newspaper Association, Association of Alternative Newsweeklies, the California Teachers’ Association, AMBAG and the Hospital Council of Northern & Central California.

Most ads can be designed and produced within one hour at no charge to the advertiser. There is a $50 charge per hour for ads that require additional work.

ELECTRONIC AD SUBMISSION
Monterey County Weekly utilizes leading edge technology in all aspects of publishing including digital file transfers and gladly accepts electronically submitted ads from clients and agencies. The Weekly production department is a Macintosh environment and works predominantly in Indesign, Photoshop and Illustrator. Full electronic ad submission specs are available from your account executive at 831.394.5656 or at www.montereycountyweekly.com.

THE CLASSIFIEDS
Monterey County Weekly Classifieds are an excellent vehicle to advertise your helpwanted needs and place business services ads. Updated daily on the Web. For information call our classified department at 831.393.3939. The advertising deadline is Tuesday at 10am.

www.montereycountyweekly.com www.bestofmontereycounty.com
Online display advertising and homepage links are available to our advertisers. Please ask your account executive for details.

PAYMENT POLICIES
All ads must be pre-paid by noon Monday until credit is established. Pre-paid ads include new and out-of-county customers, concert and political promotions. Incorporated nonprofit organizations with tax ID number are eligible for our 13x rate. Rates are commissionable from our gross rates for accredited advertising agencies. Ad rates are subject to adjustment 30 days after notice of a rate change. Terms: net 10 days for advertisers with approved credit.

DEADLINES
Space reservation and ad copy are due by 5pm Friday for the following week’s publication. Ads requiring proofs must be received seven days prior to publication. Proofs are available for corrections only. Changes will be billed at $50 per hour.

SPECIAL POSITION
Desired position will be given whenever possible. Guaranteed placement is charged at a 20% premium.

COLOR CHARGES
Charges are: four-color $299, two-color $199, one color (cyan, yellow, or magenta) $99. Color is available only on certain pages and guaranteed page placement cannot be assured until the Friday preceeding any issue.

EDITORIAL PRINCIPLES
The publisher reserves the right to revise or reject any advertisements deemed unsuitable for publication.

PRINTED ON RECYCLED PAPER

L O C A L R AT E C A R D 2 0 0 6

40,000 CIRCULATION

ADVERTISING DESIGN

RATES

D I S P L AY

Net Rates
Non-commissionable

Gross Rates
Commissionable at 15% to accredited agencies providing camera-ready art

SIZE
Full Page
60p x 73p / 10" x 12.167"

52x
1149 896 817 621 417 338 235 189 149 116

39x
1295 1011 909 684 459 368 258 204 161 129

26x
1441 1126 1005 749 504 398 282 219 174 137

13x
1567 1239 1096 825 539 434 312 237 189 157

6x
1733 1342 1189 885 592 468 341 254 202 173

1x
Full Page 3/4 Page (H) 3/4 Page (V)

1959 1449 1291
2/3 Page 1/2 Page (H) 1/2 Page (V)

3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1/12 Page 1/16 Page
14p x 17p3 / 2.333" x 2.875"

(V) 44p8 x 73p / 7.444” x 12.167” (H) 650p x 54p5 / 10” x 9.069”

60p x 48p2.666 / 10" x 8.037"

1043 746 612 426 319 225 198

(V) 29p4 x 73p / 4.889" x 12.167"

(H) 60p x 35p10 / 10" x 5.972"

(V) 29p4 x 48p2.666 / 4.889" x 8.037"

(H) 60p x 23p5.333 / 10" x 3.907"

(S) 29p4 x 35p10 / 4.889" x 5.972"

(V) 14p x 73p / 2.333" x 12.167"

1/3 Page (H)

1/3 Page (V)

1/4 Page (S)

29p4 x 23p5.333 / 4.889" x 3.907"

(V) 14p x 35p10 / 2.333" x 5.972"

(H) 29p4 x 17p3 / 4.889" x 2.875"
1/4 Page (V) 1/6 Page 1/8 Page (V)

14p x 23p5.333 / 2.333" x 3.907"

V=Vertical H=Horizontal / Measurements are width by height 1/8 Page (H) 1/12 Page 1/16 Page

DISCOUNTED FREQUENCY RATES
Advertise weekly and save over 30% off our one-time rate. Advertisers who fail to meet the frequency requirements of their contract will be re-billed for the gross rate according to the terms of the Weekly‘s Advertising Insertion Agreement.

PRE-PRINTED INSERTS
Standard size inserts are $65 per thousand for the full press run. Reduced rates are available for frequency programs. Please ask your account executive for details.

668 Williams, Seaside CA 93955 831.394.5656 831.393.3939 Classifieds 831.394.0499 Classifieds fax 831.394.0409 Sales fax mail@mcweekly.com www.montereycountyweekly.com


				
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posted:1/2/2009
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