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Getting More From Your Website

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Getting More From Your Website Powered By Docstoc
					                Nonprofit Web Design:
           Convert Your Website into a Major
            Tool to Engage Your Community
                                       Effective Design
                                       Effective Content
                                        Web Site Tools
                                          Interaction

        Learn how to use your website to increase donations,
       engage your community, and foster relationships through
                     the power of the Internet.




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                    Welcome & Thank You!

                    I. Introductions

                   II. Presentation Agenda:
                       Effective Design & Content
                       •A Website is a Tool
                       •First Steps to Get a Website Online
                       •The Good, The Bad, and The Ugly
                       •Design Tips
                       •Break-out Session – Pretend You Are a Website

                       Website Tools & Interaction
                       •Creating and Managing Your Own Web Site
                       •HTML & Web Authoring Tools & Content Management
                       •Getting Your Website UP
                       •Website Tools
                       •Search Engine Optimization & Social Media




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                           Using Your Website as a Tool

                    Purposes: What do YOU get out of your website?
                        •Community Involvement
                        •Donations
                        •Volunteers
                        •Partners
                        •Recognition – raise awareness

                    People: Who comes to your website?
                       •Foundations
                       •Donors
                       •Community
                       •Volunteers
                       •Your Members; The People You Serve
                       •Job Seekers/Potential Staff
                       •Media
                       •Anyone



Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                       First Steps to Get a Website Up & Running
                    Domain name
                    Pick a domain name
                        •More than 7 million .org domain names are now registered.
                        •Extensions: .org, .com, .us, .info
                    Register a domain name – costs, precautions, and companies
                        •GoDaddy.com -- $9.99 for a year
                        •Grassroots.org – free for a year for nonprofits

                    Website Hosting
                           •Reputation
                           •Location
                           •Price - $10-$20 per month
                           •Free Hosting – Grassroots.org




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                      Three Distinct Aspects of a Managing
                                     Website
                  •Design – Graphics, layout, images, making it look
                  “pretty”

                  •Development – Coding, programming, putting it
                  together

                  •Marketing – Search engine optimization, email
                  marketing, getting people there




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                 Critical Errors in Web Design

      •No style – stick with one style for every page
      •Typos/Grammar errors – ask someone else to review your website!
      •Infrequent updates – if your website looks like it’s managed by a lazy
      person, well, it probably is.
      •Not enough content, text – search engines can’t read pictures
      •Too much information – don’t bombard people, but make sure they can
      find what they’re looking for
      •Outdated Design – Web technology and style has changed a great deal
      from the late 90’s – don’t be outdated.
      •Bright RED text. It does not make me want to read further.




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                  What a website should be:
                  •Clean and Organized: Your message, mission, and call to
                  action should be easy to find

                  •Load Quickly: Avoid a home page that makes you jump
                  through hoops or watch/listen to a video. It wastes time.

                  •SEO Friendly – Your website should be easy to find online.




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                  What a website should NOT be:
                  •Cluttered with lots of flashy and unnecessary graphics

                  •Difficult to read – small font, various styles, and bright
                  colors are difficult for the eyes

                  •Missing important components




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
          Components Every Nonprofit Website Should Have

         •Home Page – Brief introduction that states what you do, and how to find
         and do everything you want a visitor to do on your website
         •About Us - Mission statement, staff list, board of directors list, and history
         •Programs and Services
         •Outcomes – What are some of your success stories? Do you have
         testimonials? What are your accomplishments over the last year, last 5
         years, last 20 years?
         •Purpose – What issues surround your cause? What is happening in your
         industry?
         •Donations – How can people give to your organization?
         •Contact – email, address, phone number, map, contact form
         •Site Map – A page that serves as a directory to every page on your
         website
         •Events – Fundraising events, volunteer training, etc.



Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                Optional Pages for Nonprofits

         •Wish List – Write out the items your organization needs for donations –
         computers, phones, paper, supplies, food, etc.
         •Partners – If you partner with other agencies, list them and provide links to
         their sites
         •Volunteer Opportunities – List what your organization needs volunteers
         to do and how they can get involved.
         •Employment/Internships –Have a page to list job opportunities or
         internships available.
         •Privacy Statement – There may be legal reasons to put a privacy
         statement on, for instance, if you are collecting email addresses.
         •Blog – Post a blog once a month (or more) about your organization
         •Forum – Allow your visitors to interact with each other and your staff




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                              Design Tips


                      •Put your contact information on every page
                      •Provide a menu or categories for navigation
                      •Link back to the homepage on every page
                      •Use a logo, professionally designed
                      •Make sure the website looks the same in every
                      browser




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                 The Good, the Bad, & the Ugly

                  http://www.nonprofitadvancement.org/

                  http://www.lighthouse-sf.org/

                  http://www.zeum.org/

                  http://www.redcross-allegheny.org/

                  http://www.aviary.org/index.php




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                          Activity: Pretend You Are a Website




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                   Creating and Managing Your Own Website

            1. HTML
            2. Templates
            3. Web Authoring Tools
                  •HTML Editors – Notepad, WYSIWYG
                  •Content Management Systems – WordPress, Joomla, Drupal




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                                         HTML
                                                Learn a little HTML
                                                   (Not Scary!)

                 <p>All text goes inside a paragraph tag</p>

                 <b>bold</b>
                 <i>italics</i>
                 <u>underline</u>

                 Adds a line of space between text: <br>
                 Adds a horizontal line: <hr>
                 Adds a link: <a href=“linkgoeshere”>link</a>




Presented by Jami Broom, Internet Marketing Strategist    www.ClicksToMySite.com
                                         Web Authoring Tools
                 Basic Editors
                 NotePad - free
                 WordPad – free with Windows

                 WYSIWYG – What You See Is What You Get Web Editors
                 Microsoft Expression Web: $299 or $15 through TechSoup
                 Dreamweaver: $399

                 Content Management Systems -- Open Source -- Free!
                 WordPress –
                 Joomla --
                 Drupal – good for online stores




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                    Getting your website “UP”

                 “Putting” files

                 Using an FTP – “File Transfer Protocol”

                 Dreamweaver has a built-in FTP

                 FTPs: Mozilla, SmartFTP, Fetch (for Apple people)




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                            Website Resources for Nonprofits
                 Finding Volunteers:
                 •Grassroots.org
                 •Volunteermatch.org

                 Using Templates:
                 •Cost substantially less than designing from scratch
                 •Look just as good
                 •Customizable
                 •Thousands to choose from
                 •To find them, Google “free website templates” nonprofits




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                             Content Management Systems

                        •Easily Updated

                        •Open Source

                        •“Free”




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                              Content Management Systems



      WordPress –


      Joomla –


      Drupal –




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                   Hiring a Web Design Firm

                         •Expectations
                         •Costs
                         •Updating
                         •Search Engine Friendly




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                          Internet Marketing

                  •Getting Traffic to Your Website
                  •List your site with search engines
                  •Google – where does your website rank for certain keywords?
                  •SEObook.org
                  •ClicksToMySite.com – free tutorials and tips


                  Google Analytics – track how many visitors your site gets,
                  which search words they use to get there. FREE – add code to
                  your website.




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                                Social Media

          •YouTube – Charity : water raised $10,000 in ONE DAY on YouTube
              •"Call to Action" feature for YouTube's nonprofit partners
              •InVideo overlays to drive traffic to an off-YouTube web page,
              where they can collect signatures, email addresses, or even
              donations.

          •LinkedIn – a professional profile – post presentations, blogs,
          connect with other professionals

          •Twitter – send tweets out about your organization – if other people
          retweet, you can literally reach 1000s of people in seconds.

          •Facebook – post events, raise money, connect with people




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                          Other Website Tools for Nonprofits

                  •Email Marketing
                  •Online Donations
                  •Online Auctions




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                                         Recap

                 •A website is a communication tool – back and forth
                 communication
                 •What do YOU need out of your website?
                 •Several tools are available – which ones will work for
                 you?
                 •Tons of information is online – free tutorials, free
                 resources




Presented by Jami Broom, Internet Marketing Strategist     www.ClicksToMySite.com
                                        PodCamp Pittsburgh

                             www.podcamppittsburgh.com

                                        The “Un-Conference”

                                    Social Media Conference

                                                         FREE



Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com
                                          ClicksToMySite
              The best customer is already searching for your
                            product or service.

                               Let's make sure they find you.

                                        www.clickstomysite.com

                                    www.twitter.com/jamilbroom




Presented by Jami Broom, Internet Marketing Strategist   www.ClicksToMySite.com

				
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