Maintenance Selling Tips
By: Charlie Polston – BG Director of Marketing
OIL CHANGES ARE VERY IMPORTANT!
Inside this edition... WINTER 2009
Free Roadside Assistance
The number one automotive service performed in the Every oil change in your shop must include a multi-point Synthetic Oils
2009 is going to be a great year!!
United States is an oil change...and it has been that way for
the past 100 years.
inspection sheet that you review with every customer,
every time. In other words, oil changes are the key that
opens the door to all the other maintenance services your
Non-Synthetics Our focus in this newsletter centers around increasing the
This highly competitive service generally has a low-profit New BG CVT Fluid value and profitability of your oil changes. We are also
shop offers...from windshield wipers, to power steering
margin, and there’s always somebody out there who is fluid exchanges to multi-mileage service bundles. Maintenance Selling Tips
showcasing our NEW Synthetic CVT Transmission Fluid,
cheaper. So is it really worth it to do oil changes in your
shop? Yes! Yes! Yes! Whenever someone enters your shop asking for an oil
including product compatibility charts. On the back of this
change, it presents a great opportunity: consider offering a newsletter we’ve included a “business reply form” for you to
In fact, it is the best customer retention tool you’ve got! “value added” oil change. Simply say to the customer,
Here’s why: Whoever gets a vehicle owner’s oil change
communicate back to us!
“Would you like to take advantage of our Premium Oil
business will get ALL of their maintenance business...IF the Change today?” This is an opportunity for your shop to
shop ASKS for it! make money and an opportunity for vehicle owners to save Service Success! is published by Lubrication Specialists, Inc.
You don’t have to sell oil changes, people know it must be money...because maintenance is always cheaper (and more
Your BG Distributor in Oklahoma, the Texas Panhandle, Metro Houston, and Southeast Texas
done; all they need is a reminder of when the next service profitable) than repair!
is due. 800-580-0024 • www.bglsi.com • firstname.lastname@example.org
Business Reply Form
Coupons inside! SAVE MONEY!
Fax to 405-603-2430 or scan & e-mail to email@example.com
(If it’s easier for you, feel free to call us at 800-580-0024)
Service Center: Your Name:
Phone: Email Address:
Check all that apply...
K Update or add me to bgfindashop.com
• Correct my address, phone, etc.
• Add the following BG services to my information:
• Add a hyperlink from www.bgfindashop.com to my website:
K I want more information on BG Premium Oil Change Services and FREE Roadside Assistance.
K I want more information on the all new BG CVT transmission fluid.
K Send someone to my shop with “The BG Plan” to increase customer loyalty and shop profitability. 1-800-695-0414
PERMIT NO. 174 Oklahoma City, OK 73132
CEDAR RAPIDS, IA
6601 W. Wilshire
To receive our Quarterly Newsletter via e-mail or to look at past editions, go to www.bglsi.com PRSRT STD
FREE ROADSIDE ASSISTANCE!!
BG Universal Synthetic CVT Fluid
A regular automatic transmission has a fixed When driving a car equipped with a CVT,
• When you add BG MOA or any of our standard
number of gears. The number of gears is there is no noticeable shifting like you Premium LOF Kits to an oil change service,
what gives a transmission the classification would feel with an automatic transmission. BG will give the vehicle owner FREE Roadside Assistance!
of four-speed automatic, five-speed In a regular automatic transmission, the
automatic, etc. The more gears, or speeds, engine speed drops during the shift from
in an automatic transmission, the greater first to second, third to fourth, and so on. In
• BG On The Road provides up to $150 of coverage for four months
efficiency in power transfer, resulting in a CVT-equipped car, the RPM never drops. for towing, flat tires, locksmith service, and dead batteries.
better fuel economy. Recently, OEMs are
As we’ve found with most advanced
moving toward developing more 6-, 7- and
engineering technologies, CVTs are highly
• Your BG professional will give you one BG On The Road card
8-speed transmissions. In contrast, a
continuously variable automatic dependent on just the right fluid technology. FREE with each of the following products or kits: BG#110, 6550,
transmission (CVT) has an infinite number In contrast with the gear system in 6551, 6550K109, 6550K105, and 109K110
of gear ratios, using a system of variable automatic transmissions, CVT belt and
pulleys and belts. pulley systems require a certain amount of
friction to achieve absolute component
• Act quickly...this offer expires 03-31-09.
The core of a CVT consists of a belt running protection. Regular ATF is formulated to
between two pulleys. Each pulley is provide lubrication and decrease friction
comprised of two discs. When the discs are and its slick makeup may cause a CVT to
positioned far away from each other, the slip. Therefore, regular ATF is not
belt runs in an orbit with a relatively small recommended as a substitute for CVT-
diameter that equals to a small gear of a specific fluid.
conventional gearbox. When the discs are
pushed together, the belt is pushed outside BG Universal Synthetic CVT Transmission
and runs in an orbit of a large diameter Fluid is compatible with most CVT units.
equaling that of a large gear. In short, BG CVT Fluid provides oxidation inhibitors
pushing and easing the discs varies the for increased transmission life and special
transmission ratio. detergents for maximum efficiency.
BG UNIVERSAL SYNTHETIC BG UNIVERSAL SYNTHETIC By: Dan Butler – BG Houston General Manager
CVT TRANSMISSION FLUID AUTOMATIC TRANSMISSION FLUID
COMPATIBILITY CHART APPLICATION CHART
CAN YOU MIX SYNTHETIC & NON-SYNTHETIC MOTOR OILS?
For a complete listing of where BG Products also makes a premium Synthetic
BG CVT Fluid can and cannot be used, Transmission Fluid for non-CVT automatic
go to www.bglsi.com/CVT.PDF transmissions. Go to www.bglsi.com/ATF.PDF
to download an application chart. YES! Both synthetic and non-synthetic motor oils are built from Since non-synthetic and synthetic oil both contain petroleum
the raw materials found in crude petroleum oil. Non-synthetic bits and pieces, they are both 100% mixable and compatible.
$ 00 $ 00
oil is extracted by single distillation of the crude, which yields Synthetic oils by and large, have more durability, and last
many different viscosities of oil suitable for engines. These longer in service versus non-synthetics.
simple refined non-synthetic oils are then combined with
performance additives to formulate non-synthetic oil. BG MOA Motor Oil Additive is
Synthetic oils are derived from petroleum crude too, but are compatible with synthetics, non-
created by chemically breaking down the various grades of synthetics and blends. BG MOA
Receive $10.00 off EACH 16-quart cube of BG #318 non-synthetic oil. They are then super cleaned to remove trace
contaminants. Using advanced refining and chemical means
reduces friction, fights oxidation and
helps an oil maintain its viscosity. It is
Universal Synthetic CVT Transmission Fluid. these smaller pieces of oil are put back together, creating a
cleaner, more durable oil. By varying the size of the oil
a sure bet that semi-synthetic and full
synthetic oils are here to stay and will
hydrocarbon chains, different viscosities of synthetic oil can be the wave of the future...and BG
Note: One-time use coupon. All #318 cubes must be purchased at the MOA is the way to make a good
same time on one invoice. (Coupon must be attached to invoice.) thing even better!
Hence the word “synthetic” relates to the process by which
COUPON EXPIRES 03-31-09 they are produced, not the fact that they came from Mars!