US Small Electrical Appliance Manufacturing Industry-2010-final by BarnesReports

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									BReports
     ARNES
Small Electrical Appliance Mfg.
Industry (NAICS 33521)


           n Market Reports

           n Industry Trends

           n Demographic Data




  2010 edition
                    © C. Barnes & Co.
                Small Electrical Appliance Mfg.
                         (NAICS 33521)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2009 Estimated Industry Sales ($Millions)
          Sub-Industries - 2009 Estimated Number of Establishments
          Sub-Industries - 2009 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2010 U.S. States - Estimated Number of Establishments
          2010 U.S. States - Estimated Industry Sales ($Millions)
          2010 U.S. States - Estimated Number of Employees
          2011 U.S. States - Estimated Number of Establishments
          2011 U.S. States - Estimated Industry Sales ($Millions)
          2011 U.S. States - Estimated Number of Employees
          2010 U.S. Metropolitan Areas - Estimated Number of Establishments
          2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2010 U.S. Metropolitan Areas - Estimated Number of Employees
          2011 U.S. Metropolitan Areas - Estimated Number of Establishments
          2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2011 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2010 Barnes Reports: U.S. Small Electrical Appliance Mfg.                     1
                       Small Electrical Appliance Mfg.
                                (NAICS 33521)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2010 Barnes Reports: U.S. Small Electrical Appliance Mfg.                                                2
                    Small Electrical Appliance Mfg.
                             (NAICS 33521)

Industry Definition and Related Industries

NAICS 33521: Small Electrical Appliance Mfg.
This industry comprises establishments primarily engaged in
manufacturing small electric appliances and electric housewares,
household-type fans, household-type vacuum cleaners, and other electric
household-type floor care machines.


Related Industries
          Household Appliance Manufacturing
          Home Centers
          Hardware Stores
          Department Stores

U.S. Census Categories
NAICS 33521: Small Electrical Appliance Mfg. is
91% of SIC 3634– Electric housewares & fans




Sub-Industries
Electric housewares and fans
Electric household cooking appliances
Electric household cooking utensils
Bottle warmers, electric: household
Food mixers, electric: household
Ice crushers, electric
Immersion heaters, electric: household
Juice extractors, electric
Electric household fans, heaters, and humidifiers
Housewares, excluding cooking appliances and utensils
Personal electrical appliances




    © 2010 Barnes Reports: U.S. Small Electrical Appliance Mfg.           3
                             Small Electrical Appliance Mfg.
                                      (NAICS 33521)

Industry Establishments, Sales & Employment Trends

                                                           Year                                 Percent Chg. Year-to-Year
                                  2007        2008         2009        2010        2011        07-08 08-09 09-10 10-11
Establishments                          142         144         136          134         131        1.3%       -5.6%        -1.1%    -2.4%
Sales ($Millions)                     4,570       4,714       4,252        4,212       4,160        3.2%       -9.8%        -0.9%    -1.2%
Employment                           10,628      10,767      10,166       10,053       9,820        1.3%       -5.6%        -1.1%    -2.3%




Industry Ratios

                                                           Year                                 Percent Chg. Year-to-Year
(Industry Averages) 2007 2008                              2009        2010        2011        07-08 08-09 09-10 10-11
Sales ($M)/Estab.      32.18   32.76                          31.32        31.38       31.74        1.8%       -4.4%         0.2%    1.2%
Sales ($)/Emp.       429,964 437,811                        418,245     418,950      423,663        1.8%       -4.5%         0.2%    1.1%
Emps. per Estab.        74.8    74.8                            74.9        74.9        74.9        0.0%        0.1%         0.0%    0.0%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2009                  1-4          5-9         10-19       20-99 100-499 500+                         Total
                                 Emps.        Emps.        Emps.       Emps. Emps. Emps.
Firms                                 1,882         471         376          784         251         439                    4,204
Establishments                            9          18           45         623       2,079        1,430                   4,204
Payroll ($000)                            5            3           7          34          38         326                      412

* Firms (total company) are represented by employee size of firm.
  Establishments (individual locations) are represented by employee size of establishments.
  "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2010 Barnes Reports: U.S. Small Electrical Appliance Mfg.                                                                            4
                  Small Electrical Appliance Mfg.
                           (NAICS 33521)

Sub-Industries – 2009 Estimated Industry Sales ($Millions)

                                                                Total
                     Sub-Industries                             Sales
            Electric housewares and fans                           $2,795.8
            Electric household cooking                             $1,015.5
            Food mixers, electric: household                           $0.1
            Ice crushers, electric                                     $3.2
            Immersion heaters, electric:                               $2.5
            Juice extractors, electric                                 $6.9
            Electric household fans, heaters, and                     $26.9
            Blowers, portable, electric                                $0.3
            Ceiling fans                                            $278.8
            Air purifiers, portable                                   $35.9
            Personal electrical appliances                            $86.0

Sub-Industries – 2009 Estimated Number of Establishments

                                                                Total
                     Sub-Industries                        Establishments
            Electric housewares and fans                               31
            Electric household cooking appliances                      20
            Food mixers, electric: household                            0
            Ice crushers, electric                                      0
            Immersion heaters, electric: household                      1
            Juice extractors, electric                                  1
            Electric household fans, heaters, and                       3
            Blowers, portable, electric                                 0
            Ceiling fans                                               31
            Air purifiers, portable                                    20
            Personal electrical appliances                             30




  © 2010 Barnes Reports: U.S. Small Electrical Appliance Mfg.                 5
                  Small Electrical Appliance Mfg.
                           (NAICS 33521)

Sub-Industries – 2009 Estimated Number of Employees

                                                                Total
                     Sub-Industries                         Employment
            Electric housewares and fans                           3,343
            Electric household cooking appliances                  2,450
            Food mixers, electric: household                           2
            Ice crushers, electric                                     3
            Immersion heaters, electric: household                     3
            Juice extractors, electric                                34
            Electric household fans, heaters, and                     73
            Blowers, portable, electric                                7
            Ceiling fans                                           2,201
            Air purifiers, portable                                  587
            Personal electrical appliances                         1,461




  © 2010 Barnes Reports: U.S. Small Electrical Appliance Mfg.              6
                    Small Electrical Appliance Mfg.
                             (NAICS 33521)

5-Year Trend – Estimated Industry Sales ($Millions)

                                        Employee Size of Establishment                                         Total
  Year      1-4        5-9      10-19    20-49     50-99       100-249 250-499 500
								
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