US Radio Networks Industry-2010-final

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					BReports
     ARNES
U.S. Radio Networks
Industry (NAICS 515111)


             n Market Reports

             n Industry Trends

             n Demographic Data




  Edition   2010
                      © C. Barnes & Co.
                        Radio Networks Industry
                            (NAICS 515111)


                                    TABLE OF CONTENTS
         Users' Guide
         Industry Definition and Related Industries
         Industry Establishments, Sales & Employment Trends
         Industry Ratios
         Establishments, Firms & Payroll
         Sub-Industries - 2009 Estimated Industry Sales ($Millions)
         Sub-Industries - 2009 Estimated Number of Establishments
         Sub-Industries - 2009 Estimated Number of Employees
         5-Year Trend - Estimated Industry Sales ($Millions)
         5-Year Trend - Estimated Number of Establishments
         5-Year Trend - Estimated Number of Employees
         2010 U.S. States - Estimated Number of Establishments
         2010 U.S. States - Estimated Industry Sales ($Millions)
         2010 U.S. States - Estimated Number of Employees
         2011 U.S. States - Estimated Number of Establishments
         2011 U.S. States - Estimated Industry Sales ($Millions)
         2011 U.S. States - Estimated Number of Employees
         2010 U.S. Metropolitan Areas - Estimated Number of Establishments
         2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
         2010 U.S. Metropolitan Areas - Estimated Number of Employees
         2011 U.S. Metropolitan Areas - Estimated Number of Establishments
         2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
         2011 U.S. Metropolitan Areas - Estimated Number of Employees
         Definitions and Terms




© 2010 Barnes Reports: U.S. Radio Networks Industry                            1
                                Radio Networks Industry
                                    (NAICS 515111)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2010 Barnes Reports: U.S. Radio Networks Industry                                                        2
                            Radio Networks Industry
                                (NAICS 515111)

Industry Definition and Related Industries

NAICS 515111: Radio Networks. This industry comprises
establishments primarily engaged in assembling and transmitting aural
programming to their affiliates or subscribers via over-the-air broadcasts, cable,
or satellite. The programming covers a wide variety of material, such as news
services, religious programming, weather, sports, or music.




Related Industries
          Radio Broadcasting Stations
          Cable Networks
          Television Broadcasting Stations
          Sound Recording Studios

U.S. Census Categories
NAICS 515111 – Radio Networks is 8% comparable to
SIC 4832 – Radio Broadcasting Stations

Sub-Industries
Radio broadcasting stations
Radio broadcasting stations, music format
Radio broadcasting stations, except music format
Educational
News
Religious
Sports
Talk
Ethnic programming




    © 2010 Barnes Reports: U.S. Radio Networks Industry                              3
                                         Radio Networks Industry
                                             (NAICS 515111)

Industry Establishments, Sales & Employment Trends

                                                            Year                                   Percent Chg. Year-to-Year
                                   2007        2008         2009          2010       2011         07-08 08-09 09-10 10-11
Establishments                        1,229        1,287        1,255       1,285        1,293        4.7%        -2.5%        2.3%       0.6%
Sales ($Millions)                     2,868        3,147        3,041       3,217        3,375        9.7%        -3.4%        5.8%       4.9%
Employment                           36,383       37,942      37,103       37,916       38,125        4.3%        -2.2%        2.2%       0.6%




Industry Ratios

                                                            Year                                   Percent Chg. Year-to-Year
(Industry Averages) 2007 2008                               2009          2010       2011         07-08 08-09 09-10 10-11
Sales ($M)/Estab.      2.33   2.45                               2.42         2.50        2.61        4.8%        -0.9%        3.4%       4.3%
Sales ($)/Emp.       78,826 82,956                            81,953       84,849       88,519        5.2%        -1.2%        3.5%       4.3%
Emps. per Estab.       29.6   29.5                               29.6         29.5        29.5       -0.4%         0.3%       -0.1%       -0.1%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2009                   1-4          5-9        10-19          20-99 100-499 500+                        Total
                                  Emps.        Emps.       Emps.          Emps. Emps. Emps.
Firms                                   428          130            119       128            39          45                         889
Establishments                          479          147            109       122            17           2                    1,255
Payroll ($000)                            37          13            31        128          111         545                          866


* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2010 Barnes Reports: U.S. Radio Networks Industry                                                                                         4
                          Radio Networks Industry
                              (NAICS 515111)

Sub-Industries – 2009 Estimated Industry Sales ($Millions)

                                                            Total
                    Sub-Industries                          Sales
           Radio broadcasting stations                         $1,441.0
           Radio broadcasting stations, music                     $27.5
           Radio broadcasting stations, except                     $2.0
           Educational                                             $9.9
           News                                                    $3.7
           Religious                                              $19.9
           Sports                                                 $13.0
           Talk                                                    $2.4
           Ethnic programming                                      $1.0



Sub-Industries – 2009 Estimated Number of Establishments

                                                            Total
                    Sub-Industries                      Establishments
           Radio broadcasting stations                             527
           Radio broadcasting stations, music for                   32
           Radio broadcasting stations, except m                     3
           Educational                                              13
           News                                                      6
           Religious                                                19
           Sports                                                   23
           Talk                                                      3
           Ethnic programming                                        2



Sub-Industries – 2009 Estimated Number of Employees

                                                            Total
                    Sub-Industries                       Employment
           Radio broadcasting stations                         17,027
           Radio broadcasting stations, music for                 761
           Radio broadcasting stations, except m                   39
           Educational                                            105
           News                                                   128
           Religious                                              190
           Sports                                                 214
           Talk                                                    45
           Ethnic programming                                      41

  © 2010 Barnes Reports: U.S. Radio Networks Industry                     5
                          Radio Networks Industry
                              (NAICS 515111)

5-Year Trend – Estimated Industry Sales ($Millions)

                                       Employee Size of Establishment                                    Total
  Year     1-4        5-9      10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-      Industry
           Emps.      Emps.    Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known Sales
                                                                                                 Emps.
  2007           75       58      193       271       233        210     165    180          0      1,484      2,868
  2008           83       63      212       298       257        231     182    198          0      1,623      3,147
  2009           80       61      204       287       247        223     175    191          0      1,571      3,041
  2010           84       65      217       304       262        236     186    202          0      1,661      3,217
  2011           89       68      227       319       275        248     195    212          0      1,742      3,375


5-Year Trend – Estimated Number of Establishments

                                       Employee Size of Establishment                                    Total
  Year     1-4        5-9      10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Establish-
           Emps.      Emps.    Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ments
                                                                                                 Emps.
  2007          469      144      107        82         37        14       3       2         0       370      1,229
  2008          491      151      112        86         39        15       3       2         0       388      1,285
  2009          479      147      109        84         38        14       3       2         0       378      1,255
  2010          490      151      112        86         39        15       3       2         0       387      1,283
  2011          493      151      113        86         39        15       3       2         0       389      1,290


5-Year Trend – Estimated Number of Employees

                                       Employee Size of Establishment                                    Total
  Year     1-4        5-9      10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-      Employ-
           Emps.      Emps.    Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ment
                                                                                                 Emps.
  2007        1,407      864     1,498     2,624     2,257     1,862     915   1,212         0     
				
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