Newsletter January 2008 Welcome to Smoke Free Christine Harvey Nottinghamshire's newsletter. If 0115 977 3156 you have any information you'd firstname.lastname@example.org like to see in the next edition, or or James Thomas have any comments or queries 0115 915 6446 Issue 9 on the issues featured here, email@example.com please contact: Movement to have skull and crossbones images on tobacco products Public Health experts in India and conducted amongst traditionally Mauritius have been advocating the less affluent groups found that use of the skull and crossbones smokers and non-smokers alike image on tobacco products. With found the images acceptable, and India having more than 100 agreed that the skull and languages that are spoken by at crossbones image on cigarettes least 10,000 native speakers, the might encourage people not to idea arose as a way of creating a smoke. public health message on cigarette packets that is universally understood. Although in India plans to develop the images have currently stalled after arguments that the skull imagery was offensive for religious reasons - public support for the images in Mauritius is apparently high. Research GLOBAL New Zealand: Cigarette displays should be banned to protect young people The New Zealand Health Ministry is exposed to significant quantities of considering a total ban on all tobacco products and it is timely cigarette displays. In a consultant that the law around tobacco document released at the end of displays is reviewed”. The 2007, the proposed ban is consultation comes on the back of suggested as a means to reduce new Australian research which smoking prevalence amongst showed that 38% of smokers who young people. Health Minister had tried to quit had an urge to Damien O'Conner said, “Retail buy cigarettes as a result of seeing displays are now the only place retail displays. where many young people are GLOBAL Taiwan: Smoking 'increases rate of hair loss' A group of medical researchers in found to damage the blood flow to Taiwan have found that smoking the hair follicles in a study carried accelerates the onset of hair loss out amongst a sample of 65 year amongst men. Tobacco use was old men. GLOBAL Cigarettes developed without tobacco smell Japan Tobacco International have Canada' said, “The smell of launched a new cigarette brand cigarette smoke is what lets people using Less Smoke Smell (LSS) know to get out of the way”. technology. The Mirage cigarettes, Concerns have also been raised that currently only available in Canada, the product contravenes the promise to have “less lingering Tobacco Act by creating the tobacco smoke smell in an enclosed impression that Mirage cigarettes area when compared to a typical are less harmful than other brands. Canadian cigarette”. A spokesman for the Canadian Cancer Society said, “This is an Health Promoters have been quick example of the bottomless to condemn the product. Cynthia creativity of tobacco companies to Callard, Executive Director for market their products. Give them 'Physicians for a Smoke Free an inch, and they take 10 miles”. GLOBAL Australia looking to get tough on youth smoking A private members bill is to be the Nationals MP set to introduce introduced in the state of Victoria in the bill, said “We say that smoking is an attempt to reduce youth smokers bad for you and we ban [smoking] and ensure a consistent public health at places like schools, but then we approach. The bill would make turn a blind eye if they want to have smoking illegal for under-18s and a smoke down the street. It's not would introduce penalties for minors good enough and we need to do caught smoking - as in England, better”. currently it is only illegal to sell The bill will be introduced at the cigarettes to minors. Damian Drum, beginning of 2008. GLOBAL Reynolds to suspend print advertising for a year In light of extreme pressure from Another advertising ploy which has Congress and anti-tobacco groups, been widely condemned was a Reynolds Tobacco has promised not Camel-sponsored insert in the to advertise its brands in November issue of Rolling Stone newspapers or consumer magazines magazine. Reynolds Tobacco in 2008. The company has recently promoted their cigarettes in music- been accused of targeting young related adverts, alongside features women with adverts for on bands on the brink of success, the “Camel No. 9” reinforcing messages of freedom and brand appearing in independence. Some of the bands fashion magazines, featured in the publication are suing often adjacent to both Rolling Stone magazine and articles promoting Reynolds for unauthorised use of women's health. their image for commercial gain. GLOBAL USA: Depression linked to smoking Research in America has shown that 135,000 young adults, indicated young adults who suffer from that those experiencing depression depression are more likely to smoke were also more likely to abuse than those who do not. A study alcohol and pain medication. A conducted by the Substance Abuse spokesman for the group said, “Too and Mental Health Services often people turn to cigarettes or Administration found that other substances to try to deal with depressed young adults were 60% depression, creating a double more likely to have started smoking jeopardy for the health and than their peers. The survey, wellbeing of the individual”. conducted amongst more than GLOBAL Low-nicotine cigarettes help smokers quit Research from the University of using cigarettes with progressively California suggests that low- lower levels of nicotine. At the end nicotine cigarettes might help of the study the majority of people smokers to quit. Although it has returned to their usual brand; widely been assumed that low- however, one month later they were nicotine cigarettes would found to be smoking 40% fewer encourage people to smoke more, cigarettes, whilst a quarter had the study actually found that 25% stopped smoking completely. The of people studies quit smoking study will form the basis of completely and others reduced the proposals to empower the Food and number of cigarettes smoked. Drink Administration to develop Participants were asked to smoke standards to reduce the harmful their usual brand for a week, before effects of smoking. beginning a six-week programme EUROPE Japan Tobacco to fund EU efforts to reduce counterfeit trade Japan Tobacco has agreed to pay imposed on Japan Tobacco - such as the EU $400 million over 15 years penalties for any contraband seizure to tackle the trade in counterfeit consisting of their brand of and smuggled tobacco. The sum is cigarettes, and an obligation to track in exchange for legal immunity, and trace all tobacco deliveries. with the EC and member states The UK was the only member state agreeing not to bring civil claims that refused to sign up to either deal. against the company for its role in It refused to sign up to the the manufacture, sale or agreement with Philip Morris distribution of cigarettes. A similar because their brands only make up deal worth $1.25 billion was struck 8.8% of the UK market share. In the with Philip Morris International in case of Japan Tobacco - whose 2004. brands include Benson & Hedges, Silk It is estimated that the EU loses $6 Cut and Amber Leaf, and make up billion each year as a result of the almost 40% of the market share - the illicit trade of cigarettes. As well as UK declined out of fear that the funding to counter smuggling and agreement was in contravention of counterfeiting of cigarettes, a the Finance Act. number of sanctions will be EUROPE Naples expands smoke free law to protect children and expectant mothers Two years after smoke free children, with violators liable to legislation was introduced in Italy, fines of between €27.50 and €500. the city of Naples has decided to The legislation will be most felt broaden its impact. It is now illegal during open-air shows and events, for people to smoke in public parks when it will now be forbidden to near pregnant women and smoke. EUROPE Competition launched to find European Smoke Free Quitter of the year €15,000 worth of holiday vouchers is who have had a significant impact being offered to Europe's 2008 on healthcare policy. quitter of the year. The award, which will be presented in Amsterdam in September, is open to people who quit smoking in any of the participant countries, including the UK. Smokers or recent former smokers must register via QUIT and stay smoke free until 30 June. Prizes are also being awarded for European Smoke Free Supporters and people EUROPE Fire-safe cigarettes: Legislation proposed The EU member states have given Meglena Kuneva, the Consumer the green light for legislation which Affairs Commissioner for the EU, would force tobacco companies to said, “clearly it is better not to make all cigarettes sold to be 'fire- smoke at all… Requiring tobacco safe'. These cigarettes use fire- companies to make this small retardant paper that is wrapped technical change is another step in around cigarettes in two to three the right direction towards reducing places. If left unattended, the the terrible damage that can be burning tobacco hits one of the caused, both to the environment thickened bands and self- and for some of the most vulnerable extinguishes. It is estimated that now consumers in their own homes”. that the EU members have agreed Cigarettes are the leading cause of for a proposal to be drawn up, the house fires with injuries and legislative process could take around fatalities occurring particularly two years. amongst the elderly. NATIONAL First conviction for non-compliance with smoke free law The first licensee to be convicted of Delboy's Sports Bar, which non-compliance with the smoke free incorporates the Happy Scot karaoke law in England was fined £500 and bar, in Blackpool, pleaded guilty to ordered to pay £2,000 in costs in 12 offences of allowing smoking. October. Hamish Howitt, owner of NATIONAL 9 out of 10 cot deaths in study due to smoking A study has found that 9 out of 10 tobacco smoke, by reducing women who smoked during smoking in pregnancy, and of pregnancy lost their babies to postnatal exposure to tobacco, by Sudden Infant Death Syndrome not allowing smoking in the home, (SIDS). The study was conducted by will substantially reduce the risk of Bristol University's Institute of Child SIDS." SIDS is the biggest killer of Life and Health and drew upon 21 babies over a month old, claiming other international studies on more deaths than traffic accidents, smoking and cot death. Scientists leukaemia and meningitis put are working on the theory that together. Deborah Arnott, Director exposure to smoke during of Action on Smoking and Health pregnancy, or just after birth, has an (ASH), the anti-smoking charity, said effect on brain chemicals in the that “this report should provoke a foetus or in infants, increasing the strong government campaign to risk of SIDS. Dr Peter Blair, one of highlight the risks of women the report's authors, stated, "A smoking while pregnant, and of reduction of prenatal exposure to parents smoking in the home”. NATIONAL Babies can be heavy passive smokers Researchers from the University of smoked was the single largest Leicester have found that babies of contributing factor, increasing smokers have levels of the nicotine cotinine levels by a factor of four, by-product cotinine which are five where fathers who smoked times higher than babies of non- increased cotinine levels by a factor smokers. Researchers measured the of two. The study also found that amount of cotinine in the urine of 71 babies who slept in the same bed infants with smoking parents and 33 with a parent who smoked tended infants with non-smoking parents to have higher cotinine levels and when the infants were 10 to 12 these levels were generally higher weeks old. On average, cotinine during colder weather when parents levels were 5.58 times higher in may be more likely to smoke infants who had at least one smoking indoors. These findings, the parent compared with infants whose researchers say, indicate that babies parents did not smoke. They also become heavy passive smokers when found that having a mother who their parents smoke. NATIONAL Radical proposal to tackle smoking Professor Julian Le Grand, chair of require individuals to 'opt-in' each year Health England and a former senior to being a smoker, rather than 'opting Downing Street aide to Tony Blair, has out' by choosing to give up. Professor proposed a radical plan to persuade Le Grand said: "Sellers of tobacco, people to stop smoking. It comes as from supermarkets to tobacconists, part of a wider approach to tackle would have to see the permit before other public health problems, such as any sale. To get a permit would involve obesity. Professor Le Grand has filling out a form and supplying a proposed that the healthy option be photograph as well as paying the automatic and people have to choose required fee. Permits would only be to opt out of it. So permits could be issued to those over 18 and evidence issued annually to smokers and the of age would have to be provided. The signature of a doctor might even be money raised for the permits would go needed to grant a permit. This would to the NHS." NATIONAL No Smoking Day 2008 This year's No Smoking Day is on the th 12 March, and the theme is 'The Great No Smoking Day Challenge: Can you last a week?' The theme aims to support smokers by acknowledging how difficult it can be to give up smoking, and trying to get smokers to stay focused on a manageable target - that first week of giving up. Find out how you can be involved in promoting No Smoking Day this year at www.nosmokingday.org.uk NATIONAL Second hand smoke exposure drops by 95% A study for Cancer UK by the year prior to the smoke free Tobacco Control Collaborating legislation, the same workers were Centre has found that non-smoking consuming the equivalent of 190 hospitality workers who cigarettes a year, and after the 1st July participated in the study had 2007 this had fallen to the equivalent reduced their consumption of of 44 cigarettes a year. second hand smoke by 95%. One NATIONAL Stop Smoking Services help reduce the inequality gap A study by the University of Bath's people were from deprived areas Tobacco Control Research Group than affluent communities. A and the University of Edinburgh has higher proportion of smokers in found that the NHS Stop Smoking more disadvantaged areas were Services are helping to reduce the also more successful in their quit health inequality gap. Between attempts (8.8%) than those living in 2003 and 2006, 1.5 million smokers more affluent areas (7.8%). used the services and more of these NATIONAL Bus travellers fined for breaching smoke free law Nineteen people have been fined for Midlands. A spokesman from the smoking on a Birmingham bus. Each company said: “People seem to be smoker was fined up to £200 for under the impression that we don't breaching the smoke free law. The prosecute for this Offence, but the offences committed between July simple fact is we can and we do.” and October 2007 were brought to The 19 were fined a total of £2,975 court by bus company Travel West NATIONAL Nottingham-based tobacco company sales fall Nottingham-based Imperial implementation of the smoke free Tobacco has said that sales of law in England. Sales volume fell by cigarettes plummeted in the first around 2% for the year to the end three months following the of September. NATIONAL Fine under 18s for trying to buy cigarettes say MPs MPs are calling for young people signed by 71 MPs at the time of under 18 who try to purchase going to print. MPs believe that this tobacco to be fined. An Early Day would reduce the pressure on shop Motion to bring tobacco in line owners who face abuse from with alcohol, where a fixed penalty teenagers without ID when refusing notice can be issued for underage to sell tobacco to them. purchase of alcohol, had been NATIONAL Attempt to ban sale of cigarettes via vending machines The British Heart Foundation is machines each year to acquire working to secure a Private Member's tobacco and the move is to try and Bill which would bring about prevent young people's access to legislation to ban the sale of tobacco. The British Medical cigarettes through vending machines. Association also called for a ban on Around 50,000 children use vending the machines earlier this year. NATIONAL NATIONAL NHS Cancer Reform Strategy launched COUNTY The Government has launched its will include proposals to regulate the NHS Cancer Reform Strategy, the display of tobacco at the point of biggest review of cancer services sale, access to tobacco from vending since the Cancer Plan in 2000. machines and whether more can be Helping people to stop smoking is done on tobacco packaging (graphic one of the key components of the picture warnings will be introduced Strategy, as smoking is the single on packaging in October 2008). The largest preventable cause of death Strategy also lays out the from cancer. Building on the smoke Government's desire to widen access free legislation, the Strategy lays out to Nicotine Replacement Therapy the Government's commitment to (NRT) to support more people to continue to take action on tobacco. quit. It sets out good practice, such During Spring 2008, the as pharmacists who supply NRT Government will consult on through voucher schemes or Patient proposals for the next steps in Group Directions, to support and tobacco control and the further simplify access to NRT. regulation of tobacco products. This REGIONAL Smuggled cigarettes seized Customs Officers seized more than mostly from Derbyshire on a flight 12,000 cigarettes at East Midlands from Riga, Latvia. The revenue loss Airport in December 2007. The to the nation was estimated at cigarettes were seized from a group £23,000. REGIONAL Five-month smoke free compliance data released Between July and November, the notices have been issued in the East Midlands has shown 97.8% Region during this time for smoking compliance with the smoke free in a smoke free area. legislation. Only nine fixed penalty LOCAL Smoke Free Nottinghamshire launches Bin it to Win it! Smoke Free Nottinghamshire is engage with the competition, please launching Bin it to Win it!, a contact the Smoke Free countywide stop smoking Nottinghamshire Co-ordinators. promotion, to get local residents Bin it to quit smoking. People who successfully quit for a four-week to Win it period (11 February - 10 March) will be entered into a draw for a ! wide range of prizes, all of which have been donated by local businesses. Prizes offered so far include a Spa Day at Eden Bin th Hall, a makeover at the Loft Hair e and Beauty Studio, £100 win a fags and towards a meal for two Quit o prize (donated by Moeller If you n the ! ent 11 Febr th Engineering) and a 're sti er our prizuary 2008 ll not e dra and s w. round of golf for four 2 tickets to you c moking 4 ould w week .. Eden Hall a Notts County Cri in: s late r, at Bulwell Forest Golf Club. . . . sp ck garden d a 4 scuba divin et Club Pro 40 ma esign A g taster se tch A re If you would like to help professio na l ssions C la inema tick xation day at promote this competition, Contac t Smok … or on photographer's se e Free N e of m a n y other g . et ssion A s A landscape reat prize round of golf for know of a local organisation more in ottinghamsh s! 4 formati ire for on : an entr 0115 y fo willing to donate a prize or 915 6 rm and Bin it to Wi n 446 Nottingham it!, Tobacco Contr can think of ways to ensure Smokefree NG1 5NT @nottin ghamcity ol, Lawren .gov.uk ce House that as many people as possible Broxtowe tackles smoking in doorways LOCAL Broxtowe Borough Council is also using these signs to try and developed smoke free signs for support customers and prevent landlords to put up in pub them being issued with a £50 fixed doorways once the weather turned penalty notice. Alex McLeish, colder. The Council had identified Broxtowe's Smoke Free Compliance pub doorways as a problem area, Officer, commented: “I am doing my where smokers were congregating best for customers and landlords, to smoke to shield themselves from allowing them time to adjust to this the wet weather. Feedback from new legislation and being patient. customers in pubs was that they The people I have caught smoking felt intimidated trying to squeeze in doorways have been miffed, but past people in doorways and understand and appreciate the disliked inhaling their cigarette verbal caution over a £50 fixed smoke. Since the signs went up, the penalty notice.” The signage makes Council reports marked it clear that it is illegal to smoke in improvements and pubs think the doorways under the new smoke signs are a good idea. The Council free law. LOCAL Tobacco Control shortlisted for service award Nottingham City Council's Tobacco A spokesperson for the team, Rachel Control Team has been shortlisted Lewis, said, “This is fantastic news. for a Service Award. The team has This award recognises the time and been nominated for the Council's effort that we have dedicated to 'Go the Extra Mile' (GEM) Award for establishing links with the local partnership working. The team community, private companies and includes Smoke Free Compliance public sector agencies to improve Officers, Project Workers and a the health of the City's workforce.” Specialist Stop Smoking Advisor, The final winner will be announced managed by the Smoke Free later in the year. Nottingham Co-ordinator. LOCAL Notts New Leaf target cold smokers In the run-up to Christmas, the New showed the New Leaf contact Leaf NHS stop smoking service in number and aimed to support the County decided to target smokers who are fed up of going smokers who now need to go outside in cold weather to smoke. outside in the cold to continue their Linda Hoskyns, Head of Service for habit. New Leaf hoped that New Leaf in the County, says smokers would contact the service, “People who smoke are much more and come in from the cold and stop prone to chest infections and illness smoking for good. Working closely at this time of year and we feel that with the County PCT's smokers going out into the cold Communication team, New Leaf would be far more likely to want to produced beer mats and posters. stop. We wanted to let them know These were distributed by the that we are here to help them. This Councils' Smoke Free Compliance has been a multi-agency teamwork Officers, who handed them out to project, that has been well received landlords whilst making their and I am sure very successful.” routine inspections. The beer mats LOCAL Rushcliffe Borough Council's activities win award Rose Melvin, Health Development win an award for our 2007 No Officer at Rushcliffe Borough Smoking Day activities. Our events Council, has won a Regional award were so successful due to for her 2007 No Smoking Day work. partnership working with the two Rose won in the category 'Best use sporting of the Big Cig'. Rose worked with venues, two of Rushcliffe's world famous both sporting venues to launch two key of whom promotions that the Council ran went last year - their 'Kick the habit' and smoke 'Batting for success' campaigns. free Nottingham Forest Football Club ahead players, Grant Holt and Nathan of July's Tyson, were shown kicking the Big smoke Cig into touch. Notts County Cricket free Club players also posed with the law.” Big Cig 'hitting smoking for six'. Rose said: “We are very pleased to LOCAL Nottingham City appoints Smoke Free Consultant Nottingham City Council has buy-in with smoke free initiatives. engaged the services of a Smoke The company, Wollaton Consulting Free Consultant until the end of LTD, will focus on supporting March 2008. The consultant has employees to access Stop Smoking been brought in to promote the Services, promoting the Council's tobacco control agenda at a senior 'Gold Standard' smoking policy and level within local organisations, and raising awareness of local will use their experience and programmes such as Smoke Free contacts to secure management Homes and Bin it to Win it! LOCAL Brief Intervention e-learning package launched A jointly developed e-learning deliver a Brief Intervention to package, aimed at training the smokers. The package is available county's PCT staff to deliver Brief to loan by any organisation at the Intervention to smokers, has been PCT Resource Centres at Bassetlaw, launched. The e-learning package Mansfield, Sherwood Forest was developed by Ann Berry at Hospital Foundation Trust at Kings Nottinghamshire County tPCT. The Mill Hospital and at Linden House package takes the user through 8 in Nottingham. It is also available stages which equip you with the on the County PCT and Bassetlaw knowledge and confidence to PCT Intranets.
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