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									                                                   PRESS RELEASE
January 12, 2010

SONY ERICSSON WTA TOUR AND DUBAI DUTY FREE LAUNCH BEST OF THE SONY
ERICSSON WTA TOUR 2010 ZAGAT® GUIDE
       Third annual edition of one-of-a-kind guide features Zagat-Rated dining and shopping favorites
        from the world’s best tennis players in 24 cities around the world
       New city additions to guide include the best of San Diego, Montreal and Warsaw
ST PETERSBURG, FL, USA – The Sony Ericsson WTA Tour and its premier sponsor Dubai Duty Free, one of the world's
leading airport retailers, announced today the release of the third annual Best of The Sony Ericsson WTA Tour 2010 Zagat®
Guide, a must-have guide to the best of shopping and dining in 24 of the top tournament cities around the world. Some of
the world’s best-heeled and well-traveled athletes, such as Serena Williams, Maria Sharapova, Venus Williams, Dinara Safina,
and Caroline Wozniacki, offer shopping and dining suggestions in their favorite cities. New to this year’s edition is the list of
the stars’ most frequented hot spots as well as a player index for easy fan access. One thing is for sure, since crisscrossing
the globe for ten months straight doesn’t leave a whole lot of tennis-free days, the stars of the Sony Ericsson WTA Tour
definitely know how to make the best of their time away from the court.

The Best of the Sony Ericsson WTA Tour 2010 Zagat Guide is one of the unique elements of Dubai Duty Free’s partnership
with the Tour, which also includes sponsorship of the Tour's Video on Demand digital media platform
(http://www.sonyericssonwtatour.com/page/Video/0,,12781,00.html), a central element of the recently redesigned Sony
Ericsson WTA Tour’s official website. The Tour's Video on Demand platform is featured throughout the website including in
more than 760 new and archived videos of match highlights, player interviews and off-court color features.

“Dubai Duty Free is pleased to offer fans of women’s tennis this unique guide, full of shopping and dining recommendations
from some of the world’s best-traveled athletes,” said Colm McLoughlin, Managing Director of Dubai Duty Free. “Dubai Duty
Free is known for luxury and innovation and by partnering with the Tour, we’ve been able to continuously offer its stars and
tennis fans around the globe new experiences through our distinguished video platforms and this unique guide.”

"Dubai Duty Free has been a loyal and longstanding partner of the Sony Ericsson WTA Tour and the sport,” said Stacey
Allaster, Chairman and CEO of the Sony Ericsson WTA Tour. “Dubai is one of the world’s most exciting destinations, and by
partnering with Zagat and Dubai Duty Free to create the Best of the Sony Ericsson WTA Tour 2010 Zagat Guide, we are able
to offer the stars of the Tour a unique opportunity to get closer to their fans by sharing their personal experiences. It is
because of Dubai Duty Free’s belief and commitment to women’s tennis that we are able to produce such exciting products
as this guide.”

The 2010 guide covers the Sony Ericsson WTA Tour premier event destinations, spanning from Bali to Indian Wells, along
with Grand Slam cities of London, New York, Paris and Melbourne. New additions to this year’s guide include Montreal, San
Diego and Warsaw. The Best of the Sony Ericsson WTA Tour 2010 Zagat Guide is full of player recommendations and covers
it all, from five-star restaurants in world capitals to small yet distinguished boutique shops in such Tour destinations as Miami,
Moscow, Rome, Dubai and Doha.

Italian and Japanese cuisine continues to be high on the players’ lists (Serena and Venus Williams frequent Rome’s Alfredo
while Maria Sharapova and Ana Ivanovic stick to Nobu in Melbourne), yet the stars of the world’s most global sport surprise
with their favorite hometown choices. Russia’s Vera Zvonareva and Elena Dementieva place Moscow’s Café Pushkin high on
the list, while Agnieszka Radwanska offers her hometown Polish cuisine expertise. Whether looking for a behemoth
department store in New York (Svetlana Kuznetsova recommends Saks Fifth Avenue) or a small antique jewelry shop in Rome
(Venus Williams will send you to Piazza di Spagna), the stars of the Sony Ericsson’s WTA Tour have a recommendation
handy.

ABOUT DUBAI DUTY FREE
Dubai Duty Free was established in 1983 and has grown to be the largest single airport duty free operation in the world with a
turnover of US$1.14 billion in 2009. Dubai Duty Free is famous for its range and quality of goods, its first class service, value
for money and shopper-friendly environment. Located in Dubai International Airport, the operation employs over 3,500 staff
comprising 29 nationalities and speaking a total of 36 languages. The operation is equally famous for its innovative
                                                   PRESS RELEASE
promotions, including the Millennium Millionaire draw, which offers 5,000 ticket holders the chance to win a million dollars and
its Finest Surprise Luxury Car Draw, which has resulted in over 2,000 luxury cars being won by travelers from all over the
world. Tickets are available at www.dubatidutyfree.com. More recently, the operation introduced its Double Millionaire
promotion which offers 5.000 ticket holders the chance to win US$2 million.

ABOUT THE SONY ERICSSON WTA TOUR
The Sony Ericsson WTA Tour is the world’s leading professional sport for women with more than 2,225 players representing
91 nations competing for more than $86 million in prize money at the Tour’s 53 events and four Grand Slams in 33 countries.
More than 4.9 million people attended women’s tennis events in 2009 with millions more watching on television networks
around the world. The Sony Ericsson WTA Tour season concludes with the Sony Ericsson Championships – Doha 2010 in
Doha, Qatar, from October 26-31, and the Commonwealth Bank Tournament of Champions in Bali, Indonesia, from
November 3-7. Further information on the Tour can be found on the Internet at www.sonyericssonwtatour.com


MEDIA CONTACT:
Andrew Walker, Sony Ericsson WTA Tour, +44.7825.152361, awalker@wtatour.com
Mary Jane Orman, Sony Ericsson WTA Tour, +1.813.420.5855, mjorman@wtatour.com


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