US Gift Novelty _ Souvenir Stores-2010-final

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     ARNES
Gift, Novelty, & Souvenir Stores
Industry (NAICS 45322)


           n Market Reports

           n Industry Trends

           n Demographic Data




  2010 edition
                     © C. Barnes & Co.
                 Gift, Novelty, & Souvenir Stores
                          (NAICS 45322)


                                      TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2009 Estimated Industry Sales ($Millions)
          Sub-Industries - 2009 Estimated Number of Establishments
          Sub-Industries - 2009 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2010 U.S. States - Estimated Number of Establishments
          2010 U.S. States - Estimated Industry Sales ($Millions)
          2010 U.S. States - Estimated Number of Employees
          2011 U.S. States - Estimated Number of Establishments
          2011 U.S. States - Estimated Industry Sales ($Millions)
          2011 U.S. States - Estimated Number of Employees
          2010 U.S. Metropolitan Areas - Estimated Number of Establishments
          2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2010 U.S. Metropolitan Areas - Estimated Number of Employees
          2011 U.S. Metropolitan Areas - Estimated Number of Establishments
          2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2011 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2010 Barnes Reports: U.S. Gift, Novelty, Souvenir Stores                      1
                        Gift, Novelty, & Souvenir Stores
                                 (NAICS 45322)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2009 By C. Barnes & Co.
Printed in USA

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     © 2010 Barnes Reports: U.S. Gift, Novelty, Souvenir Stores                                                 2
                     Gift, Novelty, & Souvenir Stores
                              (NAICS 45322)

Industry Definition and Related Industries

NAICS 45322 Gift, Novelty, & Souvenir Stores
This industry comprises establishments primarily engaged in retailing
new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and
holiday decorations, and curios.




Related Industries
          Department Stores
          Warehouse Clubs & Supercenters
          Convenience Stores

U.S. Census Categories
NAICS 45322 Gift Novelty and Souvenir Stores is:
100% comparable to SIC 5947 Gift, Novelty, & Souvenir Stores


Sub-Industries
Gift, novelty, and souvenir shop
Gifts and novelties
Artcraft and carvings
Balloon shops
Gift baskets
Gift shop
Novelties
Party favors
Greeting cards
Souvenirs
Trading cards: baseball or other sports, entertainment, etc.




    © 2010 Barnes Reports: U.S. Gift, Novelty, Souvenir Stores            3
                             Gift, Novelty, & Souvenir Stores
                                      (NAICS 45322)

Industry Establishments, Sales & Employment Trends

                                                           Year                                  Percent Chg. Year-to-Year
                                  2007        2008         2009        2010        2011         07-08 08-09 09-10 10-11
Establishments                       31,648      32,068      31,088       31,264      30,925        1.3%       -3.1%         0.6%    -1.1%
Sales ($Millions)                    15,512      16,385      15,568       16,048      16,441        5.6%       -5.0%         3.1%    2.4%
Employment                         266,886      270,706     262,349     263,765      261,151        1.4%       -3.1%         0.5%    -1.0%




Industry Ratios

                                                           Year                                  Percent Chg. Year-to-Year
(Industry Averages) 2007 2008                              2009        2010        2011         07-08 08-09 09-10 10-11
Sales ($M)/Estab.      0.49   0.51                              0.50        0.51        0.53        4.2%       -2.0%         2.5%    3.6%
Sales ($)/Emp.       58,122 60,528                           59,341       60,842      62,955        4.1%       -2.0%         2.5%    3.5%
Emps. per Estab.        8.4    8.4                               8.4         8.4          8.4       0.1%        0.0%         0.0%    0.1%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
            2009                  1-4          5-9        10-19        20-99 100-499 500+                         Total
                                 Emps.        Emps.       Emps.        Emps. Emps. Emps.
Firms                                 9,309       2,797        1,261         681         114           57                  14,219
Establishments                        2,480       3,083        3,551       3,900       1,036         169                   14,219
Payroll ($000)                          400         359         354          495         240         970                    2,818

* Firms (total company) are represented by employee size of firm.
  Establishments (individual locations) are represented by employee size of establishments.
  "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2010 Barnes Reports: U.S. Gift, Novelty, Souvenir Stores                                                                             4
                   Gift, Novelty, & Souvenir Stores
                            (NAICS 45322)

Sub-Industries – 2009 Estimated Industry Sales ($Millions)

                                                                Total
                     Sub-Industries                            Sales
            Gift, novelty, and souvenir shop                      $2,899.4
            Gifts and novelties                                   $1,261.8
            Artcraft and carvings                                  $201.5
            Balloon shops                                            $96.9
            Gift baskets                                           $336.5
            Gift shop                                             $8,307.1
            Novelties                                              $342.9
            Party favors                                           $466.4
            Greeting cards                                        $1,257.1
            Souvenirs                                              $151.7
            Trading cards: baseball or other
            sports, entertainment, etc.                             $246.7

Sub-Industries – 2009 Estimated Number of Establishments

                                                                Total
                     Sub-Industries                        Establishments
            Gift, novelty, and souvenir shop                         6,537
            Gifts and novelties                                      2,555
            Artcraft and carvings                                      587
            Balloon shops                                              299
            Gift baskets                                             1,191
            Gift shop                                               15,654
            Novelties                                                  679
            Party favors                                               584
            Greeting cards                                           2,129
            Souvenirs                                                  185
            Trading cards: baseball or other
            sports, entertainment, etc.                                 689




  © 2010 Barnes Reports: U.S. Gift, Novelty, Souvenir Stores                  5
                   Gift, Novelty, & Souvenir Stores
                            (NAICS 45322)

Sub-Industries – 2009 Estimated Number of Employees

                                                                  Total
                     Sub-Industries                            Employment
            Gift, novelty, and souvenir shop                         47,627
            Gifts and novelties                                      22,781
            Artcraft and carvings                                     3,261
            Balloon shops                                             1,621
            Gift baskets                                              6,212
            Gift shop                                               139,399
            Novelties                                                 5,158
            Party favors                                              7,485
            Greeting cards                                           23,559
            Souvenirs                                                 1,761
            Trading cards: baseball or other
            sports, entertainment, etc.                                   3,487




  © 2010 Barnes Reports: U.S. Gift, Novelty, Souvenir Stores                      6
                    Gift, Novelty, & Souvenir Stores
                             (NAICS 45322)

5-Year Trend – Estimated Industry Sales ($Millions)

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-      Industry
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known Sales
                                                                                                   Emps.
  2007         2,471     3,073     3,539     3,274      613        767     266      0     168         1,339     15,512
  2008         2,609     3,244     3,737     3,457      648        809     281      0     178         1,422     16,385
  2009         2,480     3,083     3,551     3,285      615        769     267      0     169         1,349     15,568
  2010         2,556     3,179     3,661     3,387      634        793     275      0     174         1,389     16,048
  2011         2,618     3,255     3,749     3,468      650        812     282      0     178         1,429     16,441


5-Year Trend – Estimated Number of Establishments

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Establish-
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ments
                                                                                                   Emps.
  2007        17,020     7,936     4,570     1,208      144         36       5      0          1       730     31,648
  2008        17,246     8,041     4,631     1,224      146         36       5      0          1       740     32,072
  2009        16,719     7,796     4,489     1,187      141         35       5      0          1       717     31,091
  2010        16,813     7,840     4,515     1,193      142         36       5      0          1       721     31,266
  2011        16,631     7,755     4,466     1,180      141         35       5      0          1       713     30,931


5-Year Trend – Estimated Number of Employees

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-      Employ-
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ment
                                                                                                   Emps.
  2007        51,060    47,616    63,980    39,864     9,504     5,580   1,665      0    1,025       46,592   266,886
  2008        51,738    48,248    64,829    40,393     9,630     5,654   1,687      0    1,039       47,488   270,706
  2009        50,157    46,774    62,848    39,159     9,336     5,481   1,636      0    1,007       45,952   262,349
  2010        50,440    47,038    63,204    39,380     9,389     5,512   1,645      0    1,013       46,144   263,765
  2011        49,894    46,529    62,519    38,954     9,287     5,453   1,627      0    1,002       45,888   261,151




  © 2010 Barnes Reports: U.S. Gift, Novelty, Souvenir Stores                                                       7
                        Gift, Novelty, & Souvenir Stores
                                
				
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