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National CineMedia (NCM) Expands Its Cinema Network with Rave Cinemas, LLC

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					National CineMedia (NCM) Expands Its Cinema
Network with Rave Cinemas, LLC
Affiliate Agreement Includes the Presentation of NCM’s FirstLook Cinema Advertising Pre-Feature
Program, as well as NCM Fathom Entertainment and Business Events

April 05, 2010 05:02 PM Eastern Daylight Time  

CENTENNIAL, Colo. & DALLAS--(EON: Enhanced Online News)--National CineMedia (NASDAQ:NCMI), a
leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology,
has entered into a network affiliate agreement with Rave Cinemas, LLC for the presentation of cinema advertising
and NCM Fathomentertainment and business events in theaters recently acquired from National Amusements.

Under the terms of the exclusive multi-year agreement, 33 Rave movie theaters with 475 screens in California,
Connecticut, Iowa, Kentucky, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania and Virginia will join
NCM’s network. These theaters have a presence in the top Designated Market Areas (DMAs) with an estimated
annual attendance of over 18 million patrons. Rave will exclusively present NCM’s FirstLook pre-feature program
in these theaters beginning in June 2011 upon the expiration of its existing cinema advertising agreement. In addition,
select Rave theaters will immediately begin presenting NCM Fathom’s live and pre-recorded in-theater
entertainment and corporate events.

“The addition of these recently acquired Rave theaters to the NCM Cinema Network represents an important
expansion for us in key markets,” said Kurt Hall, NCM’s president and chief executive officer. “The inclusion of
these high quality theaters further strengthens our national media network, creating a higher impact solution for
marketers looking for integrated campaigns that capitalize on the magic of the movies, entertainment event
sponsorships and online placement.” 

Thomas W. Stephenson, president and CEO of Rave Motion Pictures, remarked, “NCM’s network of theaters and
advertising partners is far reaching and impressive. And as an early adopter and leader in alternative content
programming, we enthusiastically welcome their compelling Fathom events to our screens.” 

Rave represents the most recent expansion of the NCM Cinema Network – the largest digital in-theater video and
satellite distribution network in North America. NCM currently has exclusive, long-term cinema advertising
agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. and
Regal Entertainment Group, as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb
Theatres, Galaxy Theatres, LLC, Georgia Theatre Company, Goodrich Quality Theaters, Hollywood Theaters,
Kerasotes ShowPlace Theatres, Metropolitan Theatres Corporation, MJR Theatres, Picture Show Theatres,
ShowBiz Cinemas, LLC, Starplex Cinemas, and Storyteller Theatres Corporation, among others.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie
theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema
advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC
Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other
leading regional theater circuits. NCM’s theater network covers 171 Designated Market Areas® (49 of the top 50)
and includes approximately 16,800 screens (15,400 digital). During 2009, approximately 680 million patrons
attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The
NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema,
encompassing approximately 40 entertainment-related web sites, online widgets and mobile applications. National
CineMedia, Inc. (NASDAQ: NCMI) owns a 40.6% interest in and is the managing member of National CineMedia
LLC. For more information, visit www.ncm.com or www.fathomevents.com.

About Rave Cinemas, LLC

Rave Motion Pictures is currently the fifth largest domestic circuit by box office gross and number of screens. Since
its founding by Thomas W. Stephenson, Jr. in 1999, Rave Motion Pictures has been dedicated to enriching the
movie-going experience for audiences across the country. Rave Motion Pictures has set the industry standard for
customer service and comfort and is a pioneer in the adoption of current digital and 3-D technology and a leader in
alternative content programming from live sports to concerts to opera. http://www.ravemotionpictures.com/

Contacts
NCM Media Networks
Lauren Leff, 303-957-1709
lauren.leff@ncm.com
or
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
Rave Motion Pictures
Jeremy Devine
jdevine@ravemotionpictures.com

Permalink: http://eon.businesswire.com/news/eon/20100405006213/en/Advertising/NCM/Rave-Cinemas

				
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