Now available: 4imprint’s Latest Blue Paper and Podcast on Tapping the Crowd for the Next Big Idea by EON


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									Now available: 4imprint’s Latest Blue Paper and
Podcast on Tapping the Crowd for the Next Big
April 05, 2010 02:16 PM Eastern Daylight Time  

OSHKOSH, Wis.--(EON: Enhanced Online News)--Increasingly businesses are outsourcing work to experts,
freelancers and even consumers through crowdsourcing. The latest Blue Paper™ and Podcast from promotional
products retailer 4imprint, entitled Beyond the team: Crowdsourcing, explores just how businesses are using the
Internet to cultivate innovation and marketing advantages through collaboration.

“It’s all about taking a problem or need and finding an individual, or a group of individuals, who have the collective
knowledge and vested interest to help find your solution,” explains Greg Ebel, vice president of sales and marketing
for 4imprint. “We hope this blue paper is helpful for those thinking about this strategy.” 

Crowdsourcing enables businesses to:

    l   Expand options and solutions to beyond what is immediately available or affordable in-house.
    l   Drive down expenses by creating increased competition for work.
    l   Offer the ability to develop something new while simultaneously creating brand awareness and building vested
        relationships with consumers.
    l   Provide a means to funnel and redirect attention to a business’s other marketing efforts.

Beyond the team: Crowdsourcing examines the benefits and potential obstacles when implementing a
crowdsourcing strategy and presents popular models and platforms to explore. To read this Blue Paper, or to
download the Podcast, visit

About 4imprint Blue Papers™

4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations
succeed. Accessible at, Blue Papers™ have covered popular, cutting-edge topics
such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more
than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United
Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional
pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, and much more. For additional
information, log on to

Brenda Haines or Heidi Strand, Communications
(920) 230-2583


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