Embedding Entrepreneurial Studies Across the HE Curriculum by sdfwerte


									 Embedding Entrepreneurial Studies
Across the HE Curriculum: Embracing
 Learning Styles. Employability and
         Transferable Skills

            Kerry M. Wilson
        Leeds Metropolitan University
         Dr David J. Llewellyn
        Leeds Metropolitan University
         Martyn R. Robertson
        Leeds Metropolitan University

   KMW and DJL researchers with ‘Business Start Up
    @ Leeds Met’
   MRR Head of ‘Business Start Up @ Leeds Met’
   Organisation formed in 2000 to encourage and
    support enterprise, creativity and innovation
    amongst LMU students and alumni
   Contractual agreement with regional development
    agency ‘Yorkshire Forward’
   http://www.lmu.ac.uk/business-start-up/
        Regional Perspective

   Enterprise League Tables (HMT, 2000) identified
    Yorkshire and the Humber as second lowest
    regional performers in business start up.
   Objectives of working relationship between
    Business Start Up, Yorkshire Forward and Yorkshire
    Universities include increased graduate retention
    and business start up in the region
   Seeking to encourage entrepreneurial and
    ‘intrapreneurial’ behaviour amongst region’s
    graduates to improve economic profile of the region
    Enterprise and the HE Curriculum

   Enterprise Audit 2003 revealed pockets of
    enterprise teaching and learning
   Priority includes targeting centres where activity
    exists, but not explicitly associated with enterprise
    and business start up
   Solution is to offer generic framework based on
    themes of employability, transferable skills and
    themes associated with entrepreneurial learning
    including learning styles and work based learning

   Changes in graduate employment patterns and
    career expectations have encouraged a greater
    focus upon career development/employability skills
    in HE
   Careers programmes covering communication skills;
    problem solving; time management; networking;
   Courses designed to encourage enterprise,
    creativity and innovation can utilise existing careers
    materials, forming a teaching and learning
    partnership with the relevant service
    Entrepreneurial Teaching and Learning

   Traditional, mechanistic, approach to business
    teaching regarded as inappropriate
   ‘Enable learning’ rather than ‘teach knowledge’
    (Hawkins, 1995)
   Experiential and Reflective learning
   Motivation
   Confidence and self-belief
   Individual/Independent learning
   Work based learning
   Vocational skills
          Pedagogical Issues

   Negative perceptions of entrepreneurship as an
    ideology; often rejected in ‘traditional’ HEIs
   Traditionally, discourse based on argument,
    commentary, reportage and discussion
   Challenged by new vocational emphasis in HE
   Approach increasingly based on competencies,
    skills, abilities and outcomes
   Skills development most effective within process of
    doing; reflecting; learning; planning; doing again
              Learning Styles

   Diagnostic approach to teaching and learning
   Process of ‘learning to learn’ encourages skills
    development and reflective learning
   Encourages ‘real world’ emphasis and application
   Appreciation of ones capacity to learn and preferred
    learning styles can improve confidence and
    motivation to succeed
   Different learning styles for different stages of start
    up process
          Programme Design

   Culture for innovation should be recognised in
    course design!
   Learning contract assessment method
   Institutional partnerships; Careers, LSS
   Regional partnerships and work based learning
   Balancing theory and practice
   Employability and key skills
   Learning objectives and outcomes
               In Summary…

   Partnership serving to consolidate role of HE in the
    regional economy
   Cross disciplinary effectiveness dependent on
    fostering of creativity and innovation via generic
    teaching methods
   Research to be undertaken in terms of course
    evaluation and appropriate learning styles for
    differing stages of start up process

   Hawkins, P. (1995) Skills for Graduates in the Twenty-first
    Century. Cambridge: Association of Graduate Recruiters.

   HMT (2000) League Tables of Enterprise. Retrieved April 25
    2003, from
Corresponding Author Contact Details:

Kerry M. Wilson (Researcher)
Business Start Up @ Leeds Met
Leeds Business School
Leeds Metropolitan University
115 Leighton Hall
Beckett Park

(0113) 283 2600 ext. 4886

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