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					                                                                                                                                                      SECRETARY’S REPORT




Secretary’s                                                                          Income from the Association’s annual conference and dinner

                                  Report                                             was strong, whilst investment income rose 25%. Revenue from
                                                                                     branch functions grew 83% for the year, whilst Security Insider
                                                                                     magazine continues to perform well.
The past year has been another busy and productive one for
the Association. Through careful financial management our
expenditure levels have been tightly controlled and contained.
As a result, I am pleased to advise that the Association
generated a surplus of $12,551 for the year.

The national consumer awareness campaign launched in
September 2007 represented an investment of over $250,000
by the Association in its members. Further resources were
invested in the Association’s national membership team
to further expand and improve the services and benefits
provided to members.

A significant investment has also been made to further
enhance the Association’s website and electronic newsletter
First Alert. The aim being to consolidate our online presence.                       Growth in Reserves 1999-2008

                                                                                                         2,400
Membership income remained steady, due primarily to the
decision not to increase membership fees in line with CPI.                                               2,200
However, revenue generated from new member aquisition
                                                                                                         2,000
grew by 66% compared with the previous year.
                                                                                                         1,800

                                                                                                         1,600

Membership Revenue Growth 2003-2008                                                                      1,400
                                                                                     $ Dollars (000’s)




               1,200                                                                                     1,200

                    1000                                                                                 1000

                     800                                                                                  800
$ Dollars (000’s)




                     600                                                                                  600

                     400                                                                                  400

                     200                                                                                  200



                           2003    2004   2005   2006         2007         2008                                  1999   2000   2001   2002   2003   2004   2005   2006   2007   2008




Membership breakdown by turnover at 30 June 2008                                     The Association has a solid financial platform from which it
                                                                                     can grow and expand. Looking forward, the Association is
                                                                                     exploring the purchase of a building to house the Secretariat
                                                                                     and to provide an additional revenue stream through tenanted
                                                                                                                                                                                       ASIAL Annual & Financial Report 2008




                                                        $0 - 500,000                 office space.
                                                        $500,001 - $2.5 million
                                                                                     I would like to acknowledge the support of the ASIAL Board
                                                        $2.5 million - $20 million
                                                                                     and the Branch Chairmen over the past year. I would also like to
                                                        $20 million+
                                                                                     recognise the contribution of ASIAL’s loyal Secretariat team for
                                                        Associate                    all of their hard work over the past year.
                                                        Individual




                                                                                     Bryan de Caires
                                                                                     Secretary
                                                                                                                                                                                        5

				
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