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Public art in the private domain guidelines

VIEWS: 5 PAGES: 6

Public art in the private domain guidelines

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									Public art in the
private domain
guidelines
                                                   TABLE OF CONTENTS


1.0   Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2


2.0   Adoption and Effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           2


3.0   Objectives of the Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              2


4.0   Application of the Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               2


5.0   Principle Assessment Criteria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               3


6.0   Roles and Responsibilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              4


      6.1 Public Art Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              4


      6.2 Cultural Development Officer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                  4


7.0   Planning Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . .                                       4


8.0   Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5


      8.1 Submission Requirements. . . . . . . . . . . . . . . . . . . . . . . . . .                                        5


9.0   Terms and Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           5
1.0   Introduction

Waverley Council (Council) is committed to encouraging artwork(s) as a way to create high
quality, lively, imaginative and expressive spaces for the broad community. These spaces may
include components of private development that interact with and positively impact on the
public domain.

In accordance with the strategies of Council’s Management Plan 2009 – 2013, ‘creating a
cohesive, healthy and resilient community’ (pp. 26) seeks to:
       “Incorporate more public art into future developments in both the public and private
       domain through Council planning.”

The Public Art and the Private Domain Guidelines (Guidelines) promote the integration of
artwork(s) into major alterations and additions and new commercial and mixed use
developments within the Bondi Junction Centre to foster and enhance a vibrant public domain.

The Guidelines have been prepared within the framework of Council’s Public Art Policy 1999
and fulfill Council’s corporate, cultural and planning strategies.

2.0   Adoption and Effect

The Guidelines were adopted by Council on 16 February 2010, effective on the 23 February
2010.

3.0   Objectives of the Guidelines

The objectives of the Guidelines are designed to:
(a)    ensure high-quality artwork(s) and imaginative design solutions within major
       alterations and additions and new mixed use and commercial developments within the
       Bondi Junction Centre;
(b)    assist development applicants to commission, procure and display artwork(s) in private
       development;
(c)    provide benefit to local business by increasing tourism to interesting sites;
(d)    encourage collaboration between architects, artists and designers in art planning;
(e)    create new employment opportunities for local artists and designers;
(f)    contribute to civic pride and the enrichment of experience and quality of life amongst
       the community by using artwork(s) to convey aspects of the Waverley LGA;
(g)    ensure artwork(s) are consistent with Council’s values outlined in Council’s
       Management Plan and Strategic Plan; and
(h)    ensure artwork(s) are constructed and installed with the utmost priority of safety and
       security and consistent with the relevant planning provisions.

4.0   Application of the Guidelines

The Guidelines apply to major alterations and additions (as determined at the discretion of
Council) and new mixed use and commercial development within the Bondi Junction Centre
(refer to the land shaded in Map 1, overleaf).

The Guidelines may also be applied, where appropriate, to development applications that
propose public art in the private domain at properties situated elsewhere within the Waverley
local government area, however compliance with the provisions outlined within these
Guidelines is only required for development proposals within the Bondi Junction Centre.



                             Public Art in the Private Domain Guidelines                    2
Map 1: Land subject to the Guidelines

5.0     Principle Assessment Criteria

Aligned to Council’s Public Art Policy 1999, all proposed artwork(s) applicable to these
Guidelines must satisfy the Principal Assessment Criteria, including:
(a)      contributes to the enrichment of the aesthetic experience and quality of life amongst
         the community, linking art and aspects of Waverley’s cultural life including its
         Indigenous heritage, social history and the unique urban coastal environment;
(b)      achieves consistency with Council’s values, vision and mission outlined in Council’s
         Management Plan and Strategic Plan;
(c)      fosters community well being and social cohesion, including opportunities for
         community consultation;
(d)      celebrates, encourages and provides opportunities for creativity and innovation;
(e)      Integrates artwork(s) into the built environment through aesthetic, architectural, spatial
         and socio-considerations and demonstrating sound and comprehensive planning;
(f)      treats artists fairly in the commissioning and selection processes and in contract
         negotiations, including recognising artists’ intellectual property and moral rights;
(g)      the concept and execution is of a high artistic standard;
(h)      conceptually relevant and physically appropriate to the site;
(i)      consistent with the Building Code of Australia and Australian Standards;
(j)      maintenance and durability has been adequately considered;
(k)      artwork(s) are visible for pedestrians and/or motorists; and
(l)      artwork(s) are in close proximity to high pedestrian activity areas, transit, places of
         public gathering, open space and pedestrian routes.

In achieving the Principle Assessment Criteria, artist(s) may produce artwork(s) specifically
designed for the subject site (e.g. sculpture, installation, new-media work, a painting); and / or
collaborate with other designers and/or planners to produce a work that is integrated into the


                                   Public Art in the Private Domain Guidelines                 3
fabric or functional features of the development’s exterior (e.g. seating, lighting, paving, walls,
garden and fittings).

Artwork(s) may be:

(a)    Permanent - Built into the development’s design and structure;
(b)    Renewed - Replaced after a period of time with another artwork that is approved in
       accordance with these Guidelines; and
(c)    Pre-existing - Work that has already been created and not specific to the new site.

Note: Artwork(s) must be original and not either one-off or signed limited editions or
commercially produced reproductions. Artwork(s) must be bought or acquired on the primary
market only that is directed through artist(s) or artist(s) dealer(s) or commissioned.

6.0    Roles and Responsibilities

6.1    Public Art Committee
The role of the Public Art Committee (PAC) is to inform and advise on proposed artwork(s) in
accordance with the Guidelines.

Development Applications that have a Public Art component are referred to the PAC in
accordance with Council’s standard referral systems. The PAC formally meets, as required to
ensure a timely response, to discuss proposals, and provide guidance, comment and
suggestions to the development applicant and artist. The PAC refers any comments on the
proposal and associated Art Plan to Council’s Cultural Development Officer to be forwarded to
Council’s Development Assessment Division. In this way, PAC comments may be included
within the assessment report and conditions of consent framed appropriately.

Although it is recognised that an assessment of artwork(s) is inherently subjective and so
comments from the PAC may not necessarily be uniform, it is expected that early dialogue
between the PAC, and the applicant and artist, will assist in achieving the best outcome for the
planned works(s).

6.2    Cultural Development Officer
Council’s Cultural Development Officer provides a formal conduit between the development
applicant, the artist, the PAC, and Development Assessment Officers. The Cultural
Development Officer attends PAC meetings to discuss artwork proposals, and then provides
continued advice and information to development applicants by liaising with the PAC
throughout the process of developing artwork(s). In addition, the Cultural Development Officer
discusses these proposals with Council’s Planning and Environmental Services Department to
address any relevant concerns. It is acknowledged that the development applicant would also
be in direct contact with the development assessment team.

7.0    Planning Considerations

The delivery of the Guidelines must comply with the planning provisions within Waverley
Development Control Plan 2006 (Amendment No. 4).

Artwork(s) are secured by conditions of development consent.




                              Public Art in the Private Domain Guidelines                      4
8.0        Process

8.1         Submission Requirements

Council requires development applicants to complete and submit an ‘Art Plan’ at the time the
development application is lodged. The Art Plan will be considered within the assessment
process.

8.1.1       Art Plan

This section outlines the information required in the preparation of an Art Plan. Council’s Art
Plan template, in addition to information about designing and commissioning public artwork
can be found on Council’s website (www.waverley.nsw.gov.au).

The Art Plan must include:

(a)         Background information:
             •   details on the commissioner and reason for the project, including how it is intended
                 for the public to view and/or experience the proposed artwork(s);
             •   site description – description of the proposed development, such as location, use,
                 scale and description of the concept and finishes of proposed architecture;
             •   site features – description of the distinct features of the proposed development or the
                 precinct such as heritage, cultural history, physical and climactic aspects, regional
                 significance and public profile;
             •   site constraints – such as archaeological, environmental or ecological factors, access
                 and social impact of the development;
             •   scope – intended conceptual and physical features of the artwork(s) and artist; and
             •   photographs and description of the previous/existing building and site.
(b)         Description of Artwork(s) - brief statement of claim (250 words);
(c)         Budget and Cost Summary;
(d)         Timeframe and staging;
(e)         Personnel – a list the artists/designers involved and what their involvement will be in a short
            biography; include 1 page CVs. You will also need to describe the process for selecting
            these artists;
(f)         Concept scaled drawings, samples and finishes, where appropriate models and
            photomontage; and
(g)         A plan of implementation and the ongoing management of the artwork(s).

9.0          Terms and Definitions

      Art Plan            A Plan for designing, commissioning (or procuring), installation and
                          management of artwork(s). The Arts Plan will document all stages of the
                          process of developing an artwork, including research for the artist brief,
                          selection process, commission of the design and installation of artwork(s).
      Public Art          Unique, crafted or sculptural works commissioned, invited and selected
                          from professional artists for sites in the public domain. Artwork(s) may be
                          the creative product of one artist or the result of collaboration between
                          artists and /or other design professionals such as architects, industrial and
                          graphic designers and craftspeople.




                                 Public Art in the Private Domain Guidelines                    5

								
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