M illi on! elebrating its 70 Birthday th ng consumers the chance to 1,000,000 CASH Celebrate a boost in sales with Pauls 70th Birthday Celebrations • Pauls is celebrating its 70th Birthday and is giving consumers the chance to win $1,000,000 cash in a massive 10 week promotion, running nationally from 1st February to 12th April 2010. • To enter consumers simply: 1. Purchase any product bearing the Pauls logo and retain their receipt. 2. Go to www.pauls70th.com.au and complete the online entry form, including the last 4 digits of the barcode. Completed Entry Forms can also be mailed to: Pauls 70th Birthday – Thanks a Million Promotion, PO Box 135, South Melbourne VIC 3205. Entry Forms are available from selected outlets where Pauls products are sold, downloaded from the competition website or by free calling our Consumer Information Centre. • A winner will be drawn on 15th April 2010 and will get to participate in an exciting event at South Bank in Brisbane where he/she will receive a cash prize of either $20,000 or $1,000,000! Activity Timeline: January 2010 February 2010 March 2010 April 2010 May 2010 Consumer Promotion Public Relations Campaign Magazine Advertising Website Entries close for Promotion 12th $1,000,000 Event at 15th Southbank, Brisbane Parmalat Australia Ltd. 830 Wellington Rd, Rowville VIC 3178. Ph: (03) 9215 6111 Open only to Aust residents 18+. Starts 01/02/10, closes last mail received 12/04/10 or 11.59pm (AEDST) 11/04/10 (online). Purchase any product bearing the Pauls registered logo during competition period & either fully complete an original entry form found in selected outlets & send to Pauls 70th Birthday – Thanks a Million Promotion, PO Box 135, South Melbourne VIC 3205” OR visit www.pauls70th.com.au & fully complete & submit online entry form. Each mail entry must be in a separate envelope. Max 5 entries per household per day. Retain copy receipt to verify each entry. Draw: 12noon (AEDST) 15/04/10, 36 Market St, South Melb 3205. Prize: trip for 4 to Bris (valued up to $4,000) for Event (at 12noon 15/05/10, South Bank, Bris) where winner will draw cash prize of $20,000 or $1,000,000. Total prize pool: up to $1,004,000. Winner published: The Australian 22/04/10. See www.pauls70th.com.au for full terms. Promoter: Parmalat Australia Ltd (ABN 56 072 928 879) 62 Montague Rd, South Brisbane QLD 4101. NSW Permit No. LTPS/09/10251, VIC Permit No. 09/3534; ACT Permit No. TP09/02856 and SA Licence No. T09/1745.