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					ICC announces ICC Cricket World Cup 2011 Licensing and Merchandise opportunity

The ICC and Licensing in Motion (LIM) have announced merchandising opportunities at future events as
part of LIM’s exclusive agency for licensing, merchandise and memorabilia at all ICC events up to 2015.

In 2008, LIM was appointed as the worldwide exclusive agent for all ICC events and brands for the
period up to and including the ICC Cricket World Cup 2015. With such events as the ICC Champions
Trophy, ICC World Twenty20 and ICC Cricket World Cups, there are plenty of great opportunities to
become an official licensee or retailer selling ICC official Merchandise.

LIM is now seeking experienced and responsible companies and individuals who are interested in
becoming an official licensee of the ICC. In addition to product providers, this includes those who
operate venue concessions, retail chains and superstores, not only for the ICC Cricket World Cup 2011
but all ICC events up to 2015.

All licensed products included in the merchandise and memorabilia programme will have to be designed
and produced in accordance with the tournament style guides, which provide clear guidelines for the
use and application of all ICC marks, event logos and mascots.

Only official licensed merchandise may carry the event marks of the ICC and all products must be
submitted for approval and quality control.

For a copy of the ICC licensing and merchandising expression of interest document, please contact
Aaron Bester at licensing@icc-cricket.com.

Background:

LIM, is a joint venture between Velocity Brand Management (VBM) and Sports & Entertainment Limited
(SEL). The JV manages all ICC’s merchandising and memorabilia needs, including those related to ICC
events.

LIM has an impressive track record of providing high quality merchandise at such events as the ICC
Cricket World Cup 2007 in the West Indies, the ICC World Twenty20 2009 in England, ICC Champions
Trophy 2009 in South Africa, ICC Women’s World Cup 2009 in Australia, ICC U19 Cricket World Cup 2010
in New Zealand and the ICC Johnnie Walker Super Series 2005 in Australia.

LIM also currently has licensing and merchandising partnerships with other sports bodies such as Cricket
Australia, England and Wales Cricket Board (ECB), Rugby World Cup 2011, Australian Rugby Union (ARU),
National Rugby League (NRL, Australia), the New Zealand All Blacks, Football Federation of Australia
(FFA), V8 Supercars (Australia) and the Sydney Opera House.

LIM is the worldwide exclusive agent for the ICC with respect to all of its events and brands for the
period up until the ICC Cricket World Cup 2015. It oversees the production of a formal range of products
including supporter apparel and headwear, webstore, venue concessionaire, memorabilia, equipment,
giftware and hard goods.

				
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