Kathy Fiske or Don Katzen IMMEDIATE WORKSHOP FOR NONPROFITS FOCUSES by legalstuff3

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									                       Kathy Fiske                                             IMMEDIATE
                       or Don Katzen
                       301-424-1730



WORKSHOP FOR NONPROFITS FOCUSES ON TELEVISION


(March 3, 2004--Rockville, MD)— Montgomery Community Television (MCT) is hosting its
14th annual Non-Profit TV Day, Tuesday, April 13. This all-day seminar is designed to help
nonprofit organizations improve their communications with electronic media.
       The day’s opening panel--“How the Medium Works”--features Walt Starling of WRC-TV,
Madeline LaCore of W*USA-TV and Kevin Jolly of Cable News 21. These noted professionals
will share their experience and offer tips for positioning nonprofits to attract positive media
exposure.
       Beverly Silverberg follows with “Managing Media Mania”, illustrating on-camera
techniques for making the best possible impression with the media and the community. Ms.
Silverberg, formerly Vice President of Communications at METRO, is president of Beverly R.
Silverberg Communications, Inc.
       The intricacies of creating a Public Service Announcement will be explored with Cintia
Cabib, director of Training at MCT, and her staff. They will demonstrate what works and what
doesn’t. Participants will make sample PSAs prior to creating a PSA for their organizations. MCT
will produce and cablecast, for free, a PSA for each organization participating.
       This valuable seminar is sponsored by Montgomery Community Television, incorporated
in 1984, as the independent, nonprofit organization committed to serving the Montgomery County
community with professional quality television training, production and programming. MCT
operates The Montgomery Channel 21, as well as The Open Channel, Cable 19
       The NPO Day registration fee is $60 and includes lunch and all workshop materials. Call
MCT at 301-424-1730 for additional information and registration forms. Seating is limited and
reservations for this popular program are on a first-come basis.


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