Business owner, speaker and author, Rosemary Hossenlopp has learned the secret to Business Diva Success. This is the only business plan that aligns head and heart to let you live your business dream. It provides a unique process to unlock your passion and accelerate your business growth.
A B ’ P P New York Step into Your Future A B ’ P P © 2007 Rosemary Hossenlopp. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and record- ing, or by any information storage and retrieval system, without permission in writing from author or publisher (except by a reviewer, who may quote brief passages and/or show brief video clips in a review). ISBN: 978-1-60037-214-8 (Paperback) Published by: Morgan James Publishing, LLC 1225 Franklin Ave. Ste 325 Garden City, NY 11530-1693 Toll Free 800-485-4943 www.MorganJamesPublishing.com Cover Design by: Rachel Campbell firstname.lastname@example.org Interior Design by: Bonnie Bushman email@example.com R ave Reviews “Powerful, perceptive, practical. A must-read for those serious about business success.” Crystal Jonas Bevans, author of The Power of Purpose: The Art of Living in Excellence www.TapYourGenius.com “This is inspiring stu ! Having been in business for over 6 years, it’s great to get help in going back to the basics to give my business (and me!) a shot in the arm!” Jennifer J. Berkley, Owner www.TheInsightAdvantage.com “This is the best resource I’ve run across for getting and keeping yourself and business on track. Staring with chapter one, it captivates your attention and keep you thinking. Rosemary does a remarkable job of enabling business owners to quickly and easily zero-in on roadblocks that can be leveraged to create greater personal and nancial success. No matter what stage of your business and current level of success, this book is a resource every business owner can reference to drive clarity in their business purpose. Susan Felix, Owner www.FelixConsulting.com iii “I wish I had read this book 15 years ago when I started my rst business. I might not have struggled so much. Aside from being a book that is a delight to read, Rosemary’s process is easy and sound and will help produce a vision towards success. Look out, Corporate America! Women entrepreneurs are going to blossom and grow and, undoubtedly, change the corporate world for the better.” Ursula Kuehn, EVP, PMP President, UQN and Associates “Peter Drucker said, ‘Good results without good planning = good luck.’ Step Into Your Future: Businesswoman’s Path to Pro ts enables you to free your business from the vagaries of luck using sound methodologies that, if implemented, will pave the road to your success. Rosemary Hossenlopp has succeeded masterfully in creating an understandable and useful tool for creating your future.” Ian Jacobsen CMC, FIMC, Author, Leadership at Your Fingertips Jacobsen Consulting “As a business writer and owner of a marketing company, I am always looking for ways to improve my current business practices and raise the bar of my own success. “Step into Your Future: A Businesswomen’s Path to Pro ts” has helped me gain clarity in regards to my business identity and goals. The book is lled with strategies that anyone can use to create dynamic business and nancial growth.” Rhonda Ryder, CEO. www.HelpMeRhondaMarketing.com iv “This is the de nitive guide for women to brand a business and create a mission and vision to build top long term sales. Its clarity makes it readable and doable.” Judy Cullins, Author Write Your eBook or Other Short Book Fast! www.bookcoaching.com “A remarkable book for entrepreneurs! The Powerful Planning Exercises were especially helpful. Use this book to get breakthrough results.” Denise Lindvall, Owner www.OnlineAuctionsAndEbooks.com “Rosemary Hossenlopp is one of the most articulate and inspirational communicators I’ve ever met. Over the past several years, I’ve come to respect and trust her clear-headed advice in the eld of organizational planning and personal development. Now, Step into Your Future makes Rosemary’s transforming insights even more accessible. This one is a winner.” David Cannistraci, PhD. Senior Pastor, GateWay City Church, San Jose, California v Free Bonuses Thank You for Purchasing Step into Your Future A B ’ P P You may now claim your free bonus gifts and Resource Package valued at over $197 at http://www.PersonalBusinessPlan.com/bonuses/ vii Table of Contents ACKNOWLEDGMENTS ............................................................. xiii AUTHOR’S NOTE ...........................................................................xv INTRODUCTION ....................................................................... xvii STEP ONE – CREATE YOUR BUSINESS VISION Chapter One What Is Your Dream Business? ............................ 3 Improve your sales by understanding where you’re going. Identify your ideal life. Understand showstoppers to success. Turn o the voice of self-doubt and say, “Yes, this is what I was made for.” Don’t feel embarrassed because your business doesn’t make you money. Chapter Two Catch Your Business Vision on Paper .................. 21 Present the best “you” to the client to win more sales. Understand that you are your business brand. Actually take a vacation because you have the cash ow. Don’t feel dumb at business events when you can’t communicate your product or service well. STEP TWO – CLARIFY YOUR BUSINESS MISSION Chapter Three What Makes Your Business Stand Out from the Crowd? ............................................... 39 Discover personal and business values that attract clients. Identify your business priorities. Then you won’t worry about the supposedly urgent, but not critical, things on your to-do list. ix Chapter Four Call Out Your Business Reason for Being on Paper .................................................55 Create a clear picture in clients’ minds of how you serve them. You’ll feel ten pounds thinner and several inches taller when you know your plan of action. You won’t wander o on less important things and give up the success that you would have had if you’d stayed on track. STEP THREE – CONSTRUCT BUSINESS SUCCESS FACTORS Chapter Five The Truth About Your Time .............................. 67 Identify key activities needed to increase revenue. Understand the truth of how to get things done. Don’t work on time- wasting activities that can be outsourced or delegated. Chapter Six Create a Moneymaking System ..........................83 Increase your con dence in communicating the results you want. Create a moneymaking model to understand your revenues and expenses. Don’t get overwhelmed with math stu like pro t and loss statements. STEP FOUR – COMPOSE BUSINESS RESULTS Chapter Seven State What You Want .......................................95 Recognize activities that suck away all your pro ts. Discover how to make key activities measurable. Don’t be vague about the results you want. Chapter Eight Plan Your Business Results ............................. 107 Con dently share with your friends when you’ll own that new beach house you’ve been dreaming about. De ne key operational measures for your business. Don’t lose your business or use up your savings and home equity loans. x STEP FIVE – COMPLETE BUSINESS SUCCESS PLANS Chapter Nine Key Steps to Constructing Your Moneymaking Plan ......................................... 117 Learn to go quickly from idea to cash generation. Create the “bread crumbs” for the trail so your sta and vendors can duplicate and implement your best practices. Follow proven steps in creating a plan for critical business activities. You won’t get frustrated with this planning stu that you aren’t good at. Chapter Ten Remove Your Obstacles .................................. 131 Transform your business through ongoing evaluation of your blind spots. Your capacity to plan and implement your Personal Business Plan will directly lead to more business and pro ts. CONTACTING THE AUTHOR ................................................ 143 IMPACT THE WORLD! .............................................................. 145 xi Acknowledgments praise God for directing and keeping me on this journey. I am also deeply grateful to the wonderful consulting team that I met at Management Concepts. You all inspired me and encouraged me. I am deeply grateful to you. xiii Author’s Note his book is designed to provide information on business planning. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal or other expert assistance is required, the services of a competent professional should be sought. It is not the purpose of this manual to reprint information that’s otherwise available to small business owners and entrepreneurs, but instead to complement, amplify, and supplement other texts. You’re urged to read all the available material, learn as much as possible about starting and managing a business, and tailor the information to your individual needs. Every e ort has been made to make this book as complete and as accurate as possible. However, there may be mistakes, both typographical and in content. Therefore, this text should be used only as a general guide and not as the ultimate source for running a small business. Furthermore, this manual contains information on small business planning that’s current only up to the printing date. The purpose of this guide is to educate and entertain. Rosemary Hossenlopp and Personal Business Plan Group shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused, or alleged to have been caused, directly or indirectly, by the information contained in this book. xv Introduction D o you have a business, but have a dirty little secret: you aren’t making money, or you aren’t making the money you know you can? Forty percent of women business owners aren’t making money. The other 60% of you may not have the revenue you want. I wrote this book because I wanted to punch through to the next level. It took the help of advisers and mentors to create a successful business. I want the same for you too. This book is advice especially for you, the small business owner, entrepreneur, and professional services consultant. Change how you think about your business to take it to the next level. You will: • Build a moneymaking system • Gain exponentially bigger business results • Increase your in uence by working on “Brand You” • Attract clients and increase revenue • Think bigger for bigger pro ts This book is written for a businesswoman like you if you have any of the following qualities: • You dislike big, fancy business plan tools and you want a simple way to nd the activities to focus on. It’s not unusual for the successful business people around you to talk in a language that’s indecipherable. It sounds good, but how exactly did they turn their ideas into cash? That’s where it’s still a mystery. xvii Step into your Future • You’re super busy, but all your work isn’t improving your checking account balance. This happens often. It’s overwhelming to be a small business owner and even worse if you hate math. How can you understand the key things you need to focus on to quickly turn your passion into productive e ort where it counts—the bottom line? • You are successful and are now looking to expand. Taking it to the next level can be exhilarating or exhausting. The market and your vendors are always presenting opportunities for a small business to exibly respond. But which way should you go without jeopardizing what made you successful or passionate about your business in the rst place? • You love your work and want to clearly express to others your passion for the recipe for success in your business. This is a common problem. You can share one-on-one with your employees why you love this business, but you want to make it repeatable and replicable since they’re the front line to your most important assets—your customers. You will increase your sales by following the proven steps of a Personal Business Plan. In each section, there are two chapters. In each chapter, you’ll create your Personal Business Plan as well as read stories and powerful tips to illustrate the chapter’s focus. For instance, in Chapter One you’ll identify your showstoppers to success, clarify your ideal life, understand the importance of in uence, and re ect on what steals your passion. This is an action-packed book that focuses on improving the results in your sphere of in uence—FAST. This is not a book about: • Life coaching • Personal nancial planning xviii Introduction • Business planning to secure venture capital • Laws, taxes, or insurance for a small business There are dozens of business plan books out there that focus on business planning tactics, tools, and techniques. Why ll in worksheets for hours if you’re not clear about what your vision and passion are? You can shortcut your path to pro tability by following the Personal Business Plan steps that it took me years to learn. You’ll gain a big-picture perspective of yourself and how your product or service serves the customer. You’ll discover how to serve your community as well as your clients with passion and purpose and prosperity. Read on, and apply these easy steps needed to make yourself a woman of in uence. xix S O : C Y B V “This is your desired future” Chapter One What Is Your Dream Business? D o you have a business dream, but aren’t sure how to put it into action? Are you overwhelmed with too much to do in a day? Do you spend more time on putting out res than on what’s really a top priority? VISION CHANGES CONFUSION TO CLARITY In the next several pages, you’ll explore why you’re in business. Spending time articulating your business dream and writing it down on paper will make it “pop” for you as you recognize “Yes—that is what I want to do with my life.” Your pulse will quicken as you recognize the impact you can make. When you have a clear vision of the end results of your business, you’ll be inspired to press through to the nish line. When you’re at a family picnic, you’ll share in a way that relatives “get” what you’re doing vs. just act politely to another eccentric family member. When you’re falling asleep at night, you’ll notice that the panic in your thoughts won’t be there because you’ve prioritized and you clearly understand what you’re doing and what you can and can’t pursue at this time. In this chapter, you’ll discover how to: • Identify your showstoppers to nancial success that drain time and energy. 3 Step into your Future • De ne your dream life to give you motivation to overcome the drudgery and discouragement of running your business. • Discover how to get more nancial success. • Understand how women and men plan di erently, and how to adopt key success practices that are unique to you to make you the best you can be. Businesswomen have confusing choices. What business plan will tell you how to get to your destination? What business strategy will take you to the top? What do you gain if you make time for business planning? Professional women are looking for a roadmap to success. Successful women are looking to see if an investment in planning is worth it. Women in business want to solve the dilemma of how to make time to improve their businesses instead of responding to current customer phone calls, voice mails, and email messages. WHY DON’T YOU HAVE MORE FINANCIAL SUCCESS? Do you have energy to nish important business tasks? Do you have great ideas but no cash in the bank? Are you working hard to grow your business but still looking at the checkbook balance to see if you can go to the movies on Friday night? You may not have nancial success for many reasons. Some of your business dream stealers might be: • You don’t have the energy. • You don’t feel you deserve it. • You don’t have a cheerleader. • You don’t see options for your changing life. • You don’t have information or su cient knowledge. • You don’t have a clear picture of what business success is. 4 What Is Your Dream Business? Your response to the following questions will provide insight into your dream stealers. Take the quiz to learn what obstacles keep you from the business success you desire. ISSUES AND THOUGHTS THAT ROB YOUR FUTURE Check the column that best Key Success Competencies describes your typical response Most Some Not of the of the Often time time Do you motivate yourself and others with what you want to accomplish? Do you see how what you work on today will create a path to your dreams for tomorrow? Do you have a list of the key priorities that are needed to earn increased revenue? Do you say yes to opportunities based upon a prioritized list of success factors for your business? Do you charge for the full value that you provide to your client? Are you creating systems to work less and earn more in your business? Do you feel that you’re increasing your success and in uence? Do you meet with your mentors and circle of advisers to chart a plan of action for your business success? 5 Step into your Future Do you have cheerleaders in your circle of professional associates? What is your ability to craft an e ective vision? How much time do you schedule for learning new skills? What can you conclude from this quiz? If you marked some of the time or not often, this book will present you with powerful and proven processes needed to traverse successfully from idea to business outcome achievement. You can create your future by writing down your Personal Business Plan today. Powerful Planning Ah-Hah: Your capacity to plan and implement your vision will directly lead to more business. EXPERIENCE MORE FINANCIAL SUCCESS WITH YOUR IDEAL LIFE PLAN When you have your ideal life plan, you’ll step into your future. You may be discouraged right now. You may not know how you’re going to pay the bills. You may be thinking of closing the doors to your business. I know how you feel. I understand, since I’ve been there too. These thoughts are very real. The situations may be true. The ve-step process in your Personal 6 What Is Your Dream Business? Business Plan will show you how to shake o these negative feelings and move into your future. The ability to be released into your future comes from the energy and momentum associated with living your dream. Understanding your ideal life can be accomplished by writing down what you imagine your future to be. Take out your favorite writing journal—or buy one now. Don’t read another word until you have a journal and your favorite pen or pencil in hand. Write across the front of it in big letters: “Success Journal.” YOUR BUSINESS CAN HELP YOU ACHIEVE YOUR IDEAL LIFE You have things that you want to achieve. Let’s think of what some of those things might be. For speakers Your ideal life and your business vision will become one and the same when the things you picture in your mind become true. Picture yourself taking a deep breath from the emotion of being a speaker at a national conference. Feel the excitement of leaders in your eld o ering you their business cards. You’re no longer chasing people; now people are opening up their help and their professional friendship to you. For professional service providers Your ideal life meets up with your business vision when your clients are exactly what you hoped for. Imagine reading testimonials extolling your products and services. You feel profoundly grateful and moved as you read the emails thanking you for how you helped people and transformed organizations. You’re no longer chasing clients; instead, they’re recommended to you by others. 7 Step into your Future For business owners Your ideal life becomes your real life when your business vision allows you to live how you want. Smell the lei around your neck as you walk o the airplane when take your family to Hawaii. Imagine the sand between your toes on your next beach vacation. Hear the sound of your grandchildren playing around you at your new beach house. Feel the excitement of earning your rst million dollars. You’re no longer chasing success; you’ve attained it. Powerful Planning Ah-Hah: You can plan your dream life. When you write down your vision, you’ll also recognize when it happens. Otherwise, life just is busywork. You chase one action item and then another without joy or purpose. Get out your success journal and complete the following exercise. Directions: Read the following exercise. Then create a journal entry that says “Powerful Planning Exercise 1.1,” and write your answers below it. Powerful Planning Exercise 1.1: What do you imagine your future to be? Don’t read any further until you’ve written 2–5 sentences on what your life will be like as a direct result of your business. 8 What Is Your Dream Business? If you need to doodle or draw a picture of your future, do so. If you need to walk around the block and let your thoughts oat to the surface, do so. INCREASE YOUR INFLUENCE You want to increase your in uence and create e ective plans for action. This is called: • “Cracking the code” by marketing greats in the industry. • “Breakthrough thinking” by business gurus. • “Living the dream” by inspirational heroes. In uence is the power to a ect an outcome. Business is about in uence. In uence is your personal platform. In uence allows you to share your message of how your products or services bene t people and improve their lives. You stare at others when they attain in uence and just say, “Wow.” You wonder what luck they had to get there. You think about your rotten misfortune. But you keep thinking that you want it too. Looking at the reasons you began your entrepreneurial business or home-based business is the starting point of your journey toward success. Passion in uences people You need passion to in uence people. Passion is con dence in your message. Passion is exuberance about your product or service. Con dence is belief in yourself and your abilities to create a message around that product or service. I know the struggle of lack of con dence. Four hundred thousand technology workers in Santa Clara County, California, lost their jobs in 2001 and 2002. I know the frustration of not being able to nd a J-O-B. I decided to start a consulting rm and then discovered the frustration of 9 Step into your Future not knowing how to be a business owner. I gained con dence through gaining information, targeted action, and a change in thinking. I decided to be my best possible me by focusing on vibrant health and understanding what makes businesses grow. I live to help you become your best possible you too! Here are some key thoughts as you approach this subject: • Writing down your success principles will move you from confusion to clarity. • Writing down your success principles will improve your con dence in your ability to achieve your business vision. • Small changes can produce big results. DO YOU WANT MORE PASSION FOR YOUR BUSINESS? Passion for working your business comes from imagining what your life could look like. J’en El is an international trainer for a home-based business. She was $269,000 in debt when she went into her current million-dollar business. She chose to jump into an opportunity that “sounded” too good to be true, and it was the exact answer to her need. But she said yes to it and hasn’t looked back. She views an ideal life and business through three di erent lenses: health, wealth, and time freedom. Health for J’en El means personal and physical vibrancy, the ability to have the energy needed to accomplish what you want to do with plenty of spark left over to support the dreams of others as well. Wealth means that she can buy the toys (e.g., cars, houses, and vacations) that she wants without checking the balance in her checkbook. 10 What Is Your Dream Business? Time freedom means that she can create the agenda of her day without needing to show up nine to ve for a J-O-B. It means freedom to be at home while being nancially successful. J’en El is living the life of her dreams. This book is intended to release that same roar and vibrancy inside of you. Clearly seeing your dream is a powerful motivator. Articulating your dream as clearly as J’en El has multiple bene ts: • It gives you urgency for action. • It clari es your mandate to serve people. • It states how you solve problems for customers. • It de nes that ability to increase the quality of life for you and those you love. Life for J’en El wasn’t always lled with health, wealth, and time freedom. Small changes produce big results. You can shake the lethargy of dream stealing from your life and your brain by thinking about what you might be missing if you stumble and choose not to get back up again. WHAT ARE YOUR PASSION STEALERS? Often the fear of loss can be just as motivating as the hope of health, wealth, and time freedom. There are key questions that hammer away at your brain. These fears keep you up at night, and they’re as annoying as Chinese water torture. Some of these thoughts may sound like: • What if I can’t pay the bills? • What if people don’t like my enthusiasm? • What if I can’t spend time at home with my kids? 11 Step into your Future • What if I don’t spend time with my spouse and others who are valuable in my life? Identify where you need to change your thinking by creating your business worry list. Directions: Read the following exercise. Then create a journal entry that says “Powerful Planning Exercise 1.2,” and write your answers below it. Powerful Planning Exercise 1.2: Write down two or three things that worry you (for example, how bills will be paid or how your business will allow you to spend time at home). Redline or update Exercise 1.1 to address that nasty voice of fear. Transform your thinking Want to transform yourself from worrier to a wonderful woman? Changing your thinking turns you from a worrier into a wonderful woman. Identify which of the following habit patterns limit your success. Women who can’t grow their businesses due to a lack of understanding of what they want their businesses to achieve. They don’t have a vision beyond surviving the day-to- day routine. They don’t have a clear vision of what they need to do. Do you have a documented vision? Can you use this vision to decide which business to pursue? Are you a woman who says yes to every new contract or customer? What customer or 12 What Is Your Dream Business? source of revenue should you say no to? Saying no frees up time for creative energy to focus on a pro table market niche. Women who can’t grow their businesses due to a lack of understanding of what it takes to get there. They live from paycheck to paycheck. They don’t have the energy to see the possibility of a bigger business plan to pursue. They respond to phone calls and to-do lists but don’t manage their most valuable asset—their time. They don’t manage execution of moneymaking endeavors. Time is managed by understanding which plans are the most important. Execution is everything. Being busy is a trap. Are you a woman who says yes to every item on your to-do list? What should you say no to? Saying no frees up time for key revenue-producing activities. Women who won’t grow their businesses due to a failure to execute key plans that will shorten the time from idea to cash generation. They have a vision, but it keeps getting crowded out by the tyranny of the urgent and responding to the demands of others who set the agendas in their lives. They didn’t mean to hand over the keys of power to others in their lives, but it just slowly happened. I talked last week to a young mother who is pregnant with her sixth child, has a home day care center, and wants to open a restaurant. I can’t wait to sit in her restaurant enjoying delicious food served with the joy and pleasure she brings to others around her. In the same week, I also talked to another stay-at-home mom. She’s facing severe nancial di cultly but won’t consider looking at new opportunities. Many women aren’t at the point in their lives for making changes that would move them from tired to terri c. Are you ready to say yes to more e ective planning that will increase your business results? 13 Step into your Future Women who can’t focus on business growth during this season in their lives. These women have di cult lives. Many have challenging health situations. Their children may need them at this time in their lives, or their parents may require emotionally draining elder care. They’re truly heroes to their circle of in uence as they focus on meeting other people’s needs. If this is you, keep your dream alive during this season by writing it down as well as stealing some minutes out of your busy day for your dream. THINKING FOR SUCCESS Women who will grow powerful businesses. These women will have the privilege of a circle of in uence due to business results. These women will have the satisfaction of achieving their nancial goals due to business accomplishments. These women will have the joy of achieving their ideal lives due to their business success. You are the marvelous group that’s willing to take the necessary action steps to launch your new ideas, grow your business, acknowledge your fears, and get clarity. You have shaking knees, sweaty palms, and sleepless nights as you consider the immense implementation issues. What do you do next? Take action today to clarify what your vision is. Step out of your comfort zone. Powerful Planning Tip: If you’re not expanding your business, talk to a valued mentor to help you recognize some of your passion as well as your dream stealers. Place a call to your mentor today to ask for help. 14 What Is Your Dream Business? DO WOMEN PLAN THEIR VISIONS DIFFERENTLY THAN MEN? Women do not plan di erently than men. The ve-step Personal Business Plan process is the same: 1. Capture your vision on paper to de ne where you’re going. 2. Clarify your mission to identify your unique reason for being in business. 3. Concentrate on critical key success factors needed to step into your future. 4. Compose business outcomes that translate your dreams into reality. 5. Construct systems for repeatable and predictable success. So what are the di erences between men and women business owners? FACT: Women own 10.6 million businesses in the United States The Center for Women’s Business Research states that women business owners employ 19.1 million workers—that’s one in every seven employees. Their businesses account for $2.5 trillion in sales. FACT: Women-owned businesses are growing at two timesthe rate of all privately held rms Women business professionals are a growing group. Just look at these statistics for women-owned businesses for 1997 and 2004: the estimated growth rate was nearly twice that of all rms (17% vs. 9%), employment by expanded at twice the rate of all rms (24% vs. 12%), and estimated revenues were just ahead of all rms (39% vs. 34%). 15 Step into your Future FACT: Women business owners are philanthropically active Women are di erent on the “why” they’re in business. They want a lasting legacy. They care about an impact on their community: 70% volunteer at least once per month; 31% contribute annually $5,000 or more to charity; and 15% give $10,000 or more to charity.1 Women want to give. It’s not a checklist item for women to contribute to the community; it’s a heart’s desire. Powerful Planning Ah-Hah: Women want to make a di erence. Why be generous? Why give? After all, this is a business book. This is not a spiritual guidebook. For women, the two are intertwined. Do you dream to be generous and create a legacy by investing in organizations that impact this generation and the next? I do. For me this is a priority. My mom died of cancer in 1979, a favorite aunt just died of cancer, two other aunts have had mastectomies, and a cousin just lost her ght against metastasized breast cancer. I understand how short life is. I want to make my days count in this life. For me, donating time and money to charities is important. Directions: Read the following exercise. Then create a journal entry that says “Powerful Planning Exercise 1.3,” and write your answers below it. 1 Center for Women’s Business Research, “Top Facts About Women-Owned Businesses,” bizwomen.com, http://www.bizjournals.com/bizwomen/facts/top- facts.html (accessed Sept. 07, 2006). 16 What Is Your Dream Business? Powerful Planning Exercise 1.3: Write down how you want your business to in uence and make a di erence to others. Remember the de nition of in uence: the ability to share your message about your product or organization that bene ts people and improves their lives. Most women are in a business to both earn money and impact the world. You earn money to improve the lives of your family members. You can impact the world by contributing to people’s lives as well as answering the question: “How does your business create a legacy?” In uential women dream big. • Most people’s goals in life aren’t set so high that they don’t achieve them. • Most people aim too low and settle for less than what was achievable. Now plan big and dream big by signing your name on the Plan Big Commitment. 17 Step into your Future PLAN BIG COMMITMENT I will plan big plans to become a woman of even greater in uence so I can share my message about my products or services with more people, and positively impact the lives of others. Signed this _________________day of _____________20__. ____________________________________ Your signature Go to http://www.PersonalBusinessPlan.com and sign up. It’s free. We will send you a certi cate that acknowledges your commitment to Plan Big. Or write us at Personal Business Plan Group, P.O. Box 20572, San Jose, CA 95120 and tell us you’re committed. CHAPTER SUMMARY • Every businesswoman has ideas inside of her. • Writing down your vision will clarify whether this is the idea that will be your breakthrough success. • Seeing your dream on paper will make it “pop” for you as you recognize “yes—that is what I want to do.” • A written business vision helps you attain business success. • Dreaming about your destination provides more details on what you really want from life. • Identifying how your business vision addresses your hidden worries helps you accomplish your goals. 18 What Is Your Dream Business? • Women can also include in their vision the impact or their legacy they want to leave. This chapter de ned showstoppers to business success. You started a Personal Business Plan success journal to identify your ideal future, your worries, and how you want your in uence to be used to impact the world. In the next chapter, you’ll discover how to re ne your business vision. You’ll rewrite your business name, customers, scope of geographic in uence, and the product or service you present. This will clarify all downstream aspects of marketing and operations. If you’re not clear about your vision, your business won’t be clear in your advertising, on your website, in your proposals, in your time management, and in directing your sta ’s activities. 19 Chapter Two Catch Your Business Vision on Paper W hen potential customers ask you about the business, you tell them about the business without realizing they’re really trying to
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