SEO Search Engine Optimization by fdjerue7eeu

VIEWS: 18 PAGES: 2

									    Newsletter Date :
    Summer 2009
                                      SEO Search Engine Optimization
Keys to Better Indexing
∗      Clean Code                              Information provided by: WebSiteGirl.ca
∗      Content Meta Tags

∗      Site accessibility
                                Lead Story Headline
∗      Back linking             Search engine optimization (SEO) is the proc-

∗      Code Validation          ess of improving the volume or quality of                   Website Girl.ca

∗      Key Word heavy Con-      traffic to a web site from search engines via               Your Vision in Site™
       tent                     "natural" or un-paid ("organic" or
                                "algorithmic") search results. Typically, the
                                earlier (or higher) a site appears in the search
                                results list, the more visitors it will receive
                                from the search engine. SEO may target dif-
                                ferent kinds of search, including image
                                search, local search, and industry-specific ver-
                                tical search engines. This gives a web site web
                                presence.

Inside this issue:                                                Let the Crawlers Find YOU!
                                 A Web crawler is a computer            spidering as a means of pro-
                            1
                                                                                                          validating HTML code. Also,
Search engine
                                 program that browses the World viding up-to-date data. Web
optimization (SEO)                                                                                        crawlers can be used to
                                 Wide Web in a methodical, auto- crawlers are mainly used to
                                                                                                          gather specific types of infor-
Let the Crawlers            1    mated manner. Other terms for          create a copy of all the vis-     mation from Web pages,
                                 Web crawlers are ants, auto-           ited pages for later process-
Don’t Get Caught                                                                                          such as harvesting e-mail
                            2                                       ]
                                 matic indexers, bots, and worms        ing by a search engine that
STUFFING!!                                                                                                addresses (usually for spam).
                                 or Web spider, Web robot, or—          will index the downloaded
Be wary of SEO              2
                                 especially in the FOAF commu-                                            A Web crawler is one type of
firms                                                                   pages to provide fast
                                 nity—Web scatter.                                                        bot, or software agent. In
                                                                        searches. Crawlers can also
                                                                                                          general, it starts with a list of
                                                                        be used for automating
                                 This process is called Web crawl-
                                                                                                          URLs to visit, called the
                                                                        maintenance tasks on a Web
                                 ing or spidering. Many sites, in
                                                                                                          seeds. As the crawler visits
                                                                        site, such as checking links or
                                 particular search engines, use
Information provided by: WebSiteGirl.ca

                                     Don’t Get Caught STUFFING!!
Primary Business Address             Keyword stuffing
2858 Master
Saint Lazare, qc
J7T 2A1                              "Keyword stuffing" refers to the practice of loading a webpage with keywords in an attempt
                                     to manipulate a site's ranking in Google's search results. Filling pages with keywords results
Phone: 514-219-5745
E-mail: Elizabeth@websitegirl.ca     in a negative user experience, and can harm your site's ranking. Focus on creating useful,
                                     information-rich content that uses keywords appropriately and in context.


      Your Vision                    Google

        in Site™                     * Inclusion in Google's search results is free and easy;
                                     you don't even need to submit your site to Google.
                                     Google is a fully automated search engine that uses
                                     software known as "spiders" to crawl the web on a
                                     regular basis and find sites to add to our index. In fact,
                                     the vast majority of sites listed in our results aren't
                                     manually submitted for inclusion, but found and added
                                     automatically when our spiders crawl the web.



                                    SEO is an acronym for "search engine optimiza-

    Search Engine                   tion" or "search engine optimizer." Deciding to
    Optimization                    hire an SEO is a big decision that can potentially
                                    improve your site and save time, but you can also
                                    risk damage to your site and reputation. Make
                                    sure to research the potential advantages as well

   We can help you                  as the damage that an irresponsible SEO can do
                                    to your site.

                                    Be wary of SEO firms and web consultants or
                                    agencies that send you email out of the blue.

                                      WebsiteGirl always includes SEO in all our
                                                              sites.

  ∗      References:Google webmaster guidelines/

								
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