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DREAM CAKES SITE MAP Home Our Story Product Range Delivery Visit

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					                                                                                         DREAM CAKES SITE MAP



         Home      Our Story   Product Range                Delivery      Visit Us          Speciality Cakes                      Weddings    Testimonials   Contact Us      Wholesale Login
                                                             Logistics                                                                                        Enquiry form
Join our mailing
      list         HACCP        PDF download of full list                Dream Cafe                 Birthdays                       Gallery                                         e-commerce/
Wholesaler login
                                                                          Cafe details                                                                                              shopping cart
                               Gourmet Savoury
                                   Pastries                                                   Special Occasions
                               Exquisite Cookies
                                  Macaroons                                                       Made to order

                               Continental Treats                                           (end of each of these pages to have
                                                                                                      contact details)

                                     Truffles
                                   Petit Fours
                                Sweet Pastries
                               Individual Cakes
                                Gourmet Cakes
                                    Cake Log
                                Catering Trays
                                Dream Bakery
General Notes to remember:

• Payment option at end to be Paypal and order COD.
• No prices unless you are loged in and when you are logged in also has the side panel
  of your previous order.
• Have name of product, picture and description with each product desplayed like the
  nestle brochure.
• Have tick element on top of products that dont have cetain things ie: Gluten Free, Egg
  Free. The products that have these qualities are listed on her newest product list.
• Front HACCP logo to link through to HACCP page which is kind of like Laguna has.
  www.lagunabiscuits.com.au
• when laying out product pages have 3 x 3 boxes so nine per page.
                                DREAM CAKES “POTENTIAL” WIRE FRAME
                                    Please note this layout does not need to be followed




DREAM CAKES LOGO AND TAG LINE                         CONTACT NUMBER TO BE ON EVERY PAGE. (1300 303 472)
                                                                                                           SEARCH FACILITY


                           RANDOM / SLIGHTLY SOFTLY ANIMATED IMAGES




                                                          MENU

                                                                                                                              Join our mailing list
                                                                                                                    EMAIL     to receive our E-flyer
                                            WORDS AND IMAGES                                                     NEWSLETTER   of new products,
                                                                                                                   SIGN UP.   great recipes,
                                                                                                                              discounts and
                                                                                                                              special offers!




    HACCP
    LOGO                                                                                                          FACEBOOK
                                                                                                                    LINK


                 BANNER ADVERTISING FOR SPECIAL SEASON DISCOUNTS (CHRISTMAS)
                                DREAM CAKES “POTENTIAL” WIRE FRAME
                                    Please note this layout does not need to be followed




DREAM CAKES LOGO AND TAG LINE                         CONTACT NUMBER TO BE ON EVERY PAGE. (1300 303 472)
                                                                                                           SEARCH FACILITY


                                           HEADER
                      POSSIBLY RANDOM / SLIGHTLY SOFTLY ANIMATED IMAGES




                                                          MENU

                   SHOPPING CART - PRODUCTS WITH DESCRIPTION 9 TO EACH PAGE                                        Welcome          CLIENT
                                                                                                                    Back           PREVIOUS
                                                                                                                                    ORDER
                                                                                                                   CLIENT
                                                                                                                   DETAILS


                                                                                                                  PREVIOUS
                                                                                                                   ORDER




                                                                                                                   CURRENT PRICE
                                                                                                                    CLEAR ORDER
                                                                                                                      BUY NOW
                                                                                                                     (BUTTONS)
DREAM CAKES NOTES:




Company history: Dream Cakes has been operating for 5 years. Started as
a wholesale in 2003. Opened a retail outlet (cafe) in 2005. Danny is the head
pastry chef and has over 50 years experience in the industry.

What they do: Handmade gourmet spinach and cheese pies, Greek biscuits
and sweet pastries such as Baklava, Kataifi and almond crescents, general
cakes and biscuits (Australian). Fresh gourmet cakes. They also offer
wholesale customers delivery.

Dream cakes business aim: To be the market leader in “individual cakes” and
gourmet handmade biscuits. Individual cakes are small cakes, tarts, baklava,
vanilla slices.

The Aim of the website: Is to create a brand, advertise their wholesale
business and position the retail business (cafe) as a place where wholesalers
can come in and discuss business, over a coffee. Hence the cafe business
will be under the button “visit us”. The visit us page will have images of the
cafe. The site is must be focussed on wholesalers.

Wholesalers are Cafes, restaurants and hotels, clubs, reception centres, delis,
supermarkets, corporate catering and distributors of food products.

Dream Cakes tagline is important: “If you can dream it, we can make it”.
They are able to make products that people dream of.
DESIGN NOTES:

TARGET MARKET: WHOLESALERS - Restaurant Owners, Coffee Shops, Owner Shops, Delis, Special Clubs & Organizations
DREAM CAKES TAG LINE: If you can dream it, we can make it

COMPETITORS:                                                                    None of the competitors web sites are visually strong. We feel the Dream
                                                                                Cakes web sites should display the images boldly.
Sweethearts Cakes and Cookies www.sweetheartcakes.com/
Sweet by Nature      www.sweetbynature.com.au/                                  Dream cakes are different from their competitors in that it offers European
                                                                                style products (Greek). Their products are made from scratch, taste amazing
House of Biskota     www.houseofbiskota.com.au/
                                                                                and fresh and no preservatives are added.
Marks Cakes          www.marksqualitycakes.com.au
Epicurean Kitchen    www.epicurean-kitchen.com.au                               COLOURS: The website is to have no white background. Very light tints can
Laguna Buscuits      www.lagunabiscuits.com.au                                  be used, however substitute a white background for a light tint (eg. 5-10%
                                                                                cyan).
DESIGN NOTES:
                                                                                Many customers are from the Greek community and adhere to traditional
Of all the competitors Marks Cakes is leading the way in the e-commerce         values of loyalty. The Greek colours are blue and white (Dream Cakes Logo
category. The site is separated into two components (see their site map         Colours are also blue and white). The website must have a “Greek feel”.
online), Retail and Wholsale. Dream Cakes will focus on the wholesale market,
but the site should not be intimidating to their cafe customers.                The cafe has a Greek atmosphere.

Sweet by Nature is a very similar business model to Dream Cakes. They have      IMAGES: Can use any of the images on the disk supplied or any images from
a wholesale login (the same for Dream Cakes). They also have re-designed        www.istockphoto.com or www.shutterstock.com - reference the cakes from
the HACCP logo to feature more like an award. The same treatment can be         the supplied disk to see their actual cake and when using a large pic find a
given to Dream Cakes as they are in the process of becoming HACCP certified      similar cake in these images libries so the images are appealing.
and the HACCP logo is ugly
                                                                                For now choose your images and use as low resolution and when we are back
Given that their Target Market is wholesalers: The wholesale market defines      on Monday the 27th we can purchase the images you need for you.
value by quality, price and efficiency.
 COMPETITOR SITE MAPS:

                                                      HOUSE OF BISKOTA SITE www.houseofbiskota.com.au

                                 home our approach gluten free biscuits our products become a distributor contacts us


                                                 SWEETHEARTS CAKES AND COOKIES www.sweetheartcakes.com


                                                           Welcome gallery menu ordering questions

                                                                       Three pages of pics                   Cake sizes can price      Contact details




                                      MARKS QUALITY CAKES www.marksqualitycakes.com.au (Advertising on Google)

                       retail (see next page for full site map)


our story   Mission statements    Awards       Testimonials
                                                                       Home                  Product range           Specialty cakes                 Weddings                    e-shop               Stockists            Contact

                                                                                                                                                               Coming soon. Encouraging              16 stockists listed
                                                                                                                                                              people to join their mailing list
                                            Dessert cakes             Tarts          Cheese cakes Dessert
                                                                                                                                                                                                                             Map
                                                                  Product range listed under each category




                                                                                                        Children’s                  Birthdays             Special occasions
                                                                                                                         Product range listed under each category




                                                                                                  Contemporary                       Classic             Consultation                             Cake hire                Enquiry form
MARKS CAKES SITE MAP:




             Sound               Send to a friend
                     Site map
                                                          Terms and policy
          Join our mailing list (see screen shot below)
MARKS CAKES JOIN OUR MAILING LIST FIELDS:
COMPETITOR - SWEET BY NATURE SITE MAP:




                                                                      SWEET BY NATURE www.sweetheartcakes.com


  Home             Product range                    Retail          What’s new   Wedding cakes        Our story   Nature lovers club

                    Product e.g.                                                          Wholesale login                              Employment      Contact us
                    cakes fruity                                                                                                       opportunities
                     fantasies

    Products listed. E.g. Carrot Cake
      Sort by “product name”, “latest products”, SKU?”
    Sort by ascending/descending order, display items etc




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Description: DREAM CAKES SITE MAP Home Our Story Product Range Delivery Visit