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AVJennings and Firstfolio sign financial services agreement


AVJennings and Firstfolio sign financial services agreement

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    AVJennings and Firstfolio sign financial services
     •       Launches BLOOM; proprietary B2B platform to expand financial services
Sydney, 5 November 2009: One of Australia’s largest residential property developers, AV
Jennings Ltd, has signed a joint financial services agreement with ASX-listed mortgage and
financial services group, Firstfolio Ltd, under which AV Jennings’ customers will have access to
Firstfolio financial products and services.

Under the terms of the AV Jennings arrangement, both parties will co-ordinate their marketing
and sales programs to offer Firstfolio mortgage finance to AV Jennings’ clientele, with Firstfolio
having access to this clientele in offering a broader range of financial products and services.

The announcement follows Firstfolio’s launch of a proprietary business to business software
platform, BLOOM that enables participating companies to collaborate products and services to
strengthen and diversify their customer offering.

AV Jennings CEO, Peter Summers said the arrangement with Firstfolio was a commitment by
AVJennings to enhance its customer offering by providing access to a mortgage finance service
to customers.

“AVJennings has always understood the value in providing end finance solutions to its
customers, and with a healthy pipeline of new products and displays, for which there is
increasingly strong demand.”

AV Jennings has recently highlighted a strong growth in new contract signings reflecting the
strong upturn in demand for new housing developments.

“Firstfolio’s BLOOM system offered a turn-key solution that will help strengthen our client
relationship by offering customers an end to end property investment service,” said Mr

Firstfolio Chief Executive Officer, Mark Forsyth, said: “The agreement with AV Jennings was an
important opportunity to take Firstfolio’s services to a highly motivated audience of home
buyers and investors.
“We have seen steady demand for new-housing finance this year, and expect this will continue
as the economy slowly kicks back into gear and major metropolitan expansion plans, such as the
South-West corridor in Sydney, are rolled out.

“The partnership with AV Jennings also highlights how we are expanding our financial services
capabilities with companies that are looking to collaborate expertise, services and products to
capture new business.

“Our intention is to joint venture with strong brands, where we can offer customised financial
services and products to help grow their business, while ramping up our own distribution
platform,” Mr Forsyth said.

** ENDS **

Firstfolio Media enquiries:
Hugo Shanahan
Sefiani Communications Group
Phone: 02 8920 0700
Mobile: 0410 253 126

AVJennings Media enquiries:
Tony Creighton
Phone: 07 3361 3700
Mobile: 0447 630 375

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