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ASX MEDIA RELEASE FOR IMMEDIATE RELEASE 27 FEBRUARY 2009 CROWN

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ASX  MEDIA RELEASE FOR IMMEDIATE RELEASE 27 FEBRUARY 2009 CROWN Powered By Docstoc
					ASX / MEDIA RELEASE
FOR IMMEDIATE RELEASE
27 FEBRUARY 2009

                                    CROWN SHARE PURCHASE PLAN

MELBOURNE: Crown Limited (ASX: CWN) announced today that the Share Purchase Plan (SPP) Booklet
and Application Form have been dispatched today to all eligible shareholders.

The SPP gives each eligible shareholder the opportunity to subscribe for up to A$4,999.50 new shares in
Crown at A$4.95 per share.

Also, Crown has dispatched an offer on behalf of its major shareholder, the Consolidated Press Holdings
Group (CPH), under which certain Crown shareholders may purchase shares in Crown from CPH. CPH is
making this offer pursuant to a waiver granted by the ASX to enable CPH to participate in Crown’s institutional
placement announced on 17 December 2008 (Placement).

The offer from CPH is being made to eligible shareholders who were not offered the opportunity to participate
in the Placement and whose ownership interest in Crown would be diluted by the Placement following a
subscription for the maximum shares available under the SPP.

Both offers open on Monday, 2 March 2009 and close on 20 March 2009. A copy of the documents which
have been sent to shareholders for the SPP Offer and CPH offer is attached.



ENDS

Media & Analyst Enquiries – Geoff Kleemann (03) 9292 8830.

COPIES OF RELEASES

Copies of previous media and ASX announcements issued by Crown are available at Crown’s website at
www.crownlimited.com.
           000001
           000      1301011221012102012221332120133322113
           SAM
           MR JOHN SAMPLE
           FLAT 123
           SAMPLE STREET
           SAMPLE STREET
           SAMPLE STREET
           SAMPLETOWN VIC 3030


2 March 2009

Dear Crown Shareholder,

                                             Crown Limited Share Purchase Plan

I am very pleased to advise you that Crown Limited (“Crown”) is offering eligible shareholders the opportunity to
increase their holdings of Crown Ordinary Fully Paid Shares (“Shares”) under a Share purchase plan (“SPP”).

Where can I find more information?

An SPP Booklet is also enclosed with this letter. This booklet contains the terms and conditions of the offer of
Shares under the SPP. You should read this SPP Booklet before making any decision to invest in Shares. If you
are considering applying for Shares under the SPP, you are encouraged to seek your own independent
professional advice.

How do I apply?

Read the SPP Booklet which sets out how to apply and pay for Shares under the SPP. You have the option of
paying either by cheque or BPAY.

Crown reserves the right to cancel the SPP at any time. In the event that the SPP is cancelled, all application
monies will be refunded to Shareholders without interest.

Please do not hesitate to contact our Shareholder Information Line on 1300 751 825 (within Australia) or
+61 3 9415 4245 (outside Australia) if you have any queries regarding this letter or your shareholding generally.

Yours faithfully,




Michael Neilson
Company Secretary
Crown Limited




                                                                                                            041459_00TL5C
               Crown Limited
Share Purchase Plan Booklet




NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO OR
   FOR THE ACCOUNT OR BENEFIT OF US PERSONS.
     CROWN LIMITED ACN 125 709 953 (CROWN)
Crown’s share purchase plan (SPP) provides eligible
shareholders with the opportunity to purchase up to
A$4,999.50 of additional shares (SPP Shares) issued
by Crown without brokerage or other transaction costs.


    This is an important document. Please read it carefully
    before deciding whether to subscribe for any SPP Shares.
    This document does not provide financial advice and has
    been prepared without taking into account your particular
    objectives, financial situation or needs. You should consider
    your objectives, financial situation and needs, and whether
    to obtain independent advice, before deciding whether to
    participate in the SPP.

If you have any questions about the SPP after reading this
booklet, please call the Crown Shareholder Information Line
on 1300 751 825 (if calling within Australia) or +61 3 9415 4245
(if calling from outside Australia).

These materials do not constitute an offer of securities for
sale in the United States or to, or for the account or benefit
of, “US persons” (as defined in Regulation S under the US
Securities Act of 1933, as amended (US Securities Act)) and
may not be sent or disseminated in, directly or indirectly, the
United States or to, or for the account or benefit of, any US
person in any place. SPP Shares have not been and will not
be registered under the US Securities Act or the securities
laws of any state of the United States and may not be
offered, sold or otherwise transferred in the United States or
to or for the account or benefit of any “US person” except
in compliance with the registration requirements of the
US Securities Act and any other applicable state securities
laws or pursuant to an exemption from the registration
requirements of the US Securities Act and applicable state
securities laws.




1
There is no New Zealand Prospectus or Investment
Statement in relation to the offer of SPP Shares in New
Zealand. The SPP Shares are offered in New Zealand
in reliance on the Securities Act (Overseas Companies)
Exemption Notice 2002.

SPP Key Dates

 Event                                               Date

                                               Friday
 Record Date                        19 December 2008
                              (7.00pm Melbourne time)
                                                Monday
 Offer opens
                                           2 March 2009
                                               Friday
 Offer closes                         20 March 2009
                              (5.00pm Melbourne time)
                                                 Friday
 Allotment Date
                                         27 March 2009
 Dispatch of Holding                            Tuesday
 Statements                               31 March 2009
 Commencement                                Wednesday
 of trading                                  1 April 2009

      Note: Crown reserves the right to vary these dates
                (other than the Record Date).




                                                            2
     Frequently asked questions

You should read these answers to frequently asked
questions in conjunction with the attached Plan Rules
of the SPP.


1.    What is a share purchase plan or “SPP”?
      A SPP is a way in which eligible shareholders may
      purchase up to a nominated amount (in this case
      A$4,999.50) of SPP Shares without incurring brokerage
      or other transaction costs.

2.    What will Crown do with the funds raised by
      the SPP?
      The proceeds of the SPP will be used to provide
      flexibility for Crown in funding future activities and
      strengthen Crown’s balance sheet.

3.    Who is eligible to participate in the SPP?
      Shareholders with a registered address in either
      Australia or New Zealand as at 7:00pm (Melbourne
      time) on 19 December 2008 are eligible to participate in
      the SPP, unless that person holds Securities on behalf
      of another person who resides outside of Australia and
      New Zealand or is in the United States or is, or is acting
      for the account or benefit of, a “U.S. Person” (as defined
      in Regulation S under the U.S. Securities Act of 1933 as
      amended (U.S. Securities Act)).
      Each trustee or nominee must not distribute any
      documents relating to this SPP to any person in the
      United States or to any US Person and must not
      submit an application or make payment by BPAY
      or otherwise for SPP Shares for any person for
      whose account or benefit it acts that is not eligible to
      participate in the SPP.
      Crown employees who hold shares under the
      Employee Share Plan are eligible to participate if they
      otherwise satisfy the eligibility criteria.

4.    Do I have to participate in the SPP?
      You do not have to participate in the SPP. If you do
      not wish to participate in the SPP, you do not need to
      do anything.

5.    Can my offer under the SPP be transferred to
      a third party?
      No. The offer is non-renounceable and so cannot be
      transferred.


3
6.   How much can I invest under the SPP?
     You may apply for a parcel of SPP Shares with one
     of the application amounts as set out in the table
     below. The maximum investment under the SPP is
     A$4,999.50.
     The number of SPP Shares you will receive, at each of
     the available levels, is set out below:

      Application Amount         Number of SPP Shares

      A$999.90                            202
      A$1,999.80                          404
      A$2,999.70                          606
      A$3,999.60                          808
      A$4,999.50                          1,010

7.   What is the issue price of SPP Shares under
     the SPP?
     The issue price is A$4.95. This is the same price at
     which Crown made a placement in December 2008.
     The market price of Crown shares may rise or fall.
     This means that there is a risk that the price you
     pay for the SPP Shares will be either less or more
     than the market price of Crown shares at the
     date of this offer or at the time of issue. You can
     monitor the price of Crown shares by looking at
     www.asx.com.au (ASX code: CWN), in the financial
     pages of major Australian newspapers, or on Crown’s
     website at www.crownlimited.com.
     Before deciding to apply for SPP Shares, you should
     read this booklet in full. You should also consider
     whether to obtain independent advice from your
     financial or other professional adviser.

8.   When does the offer period open and close?
     The offer period commences on 2 March 2009 and
     ends at 5:00pm (Melbourne time) on 20 March 2009.
     You need to post your application and make payment
     in sufficient time for it to be received by Crown by
     20 March 2009.




                                                            4
9.     Will the SPP Shares be entitled to participate in
       the 2009 Interim Dividend?
       Yes.

10. How do I apply for SPP Shares under the SPP?
       If you wish to participate in the SPP, you need to do
       one of the following:
       A. Payment by BPAY ®
          Pay your application money via BPAY in
          accordance with the instructions set out in the
          Application Form (which includes the biller code
          and your unique customer reference number).
          Ensure that your BPAY payment is received no later
          than 5:00pm (Melbourne time) on 20 March 2009.
          You should check with your bank or financial institution
          how long it will take for the funds to be transferred to
          the Crown application account, to make sure your
          payment will be received before the close of the offer.
          If paying by BPAY, you do not need to return the
          Application Form.
       B. Payment by cheque, bank draft or money order
          Complete the enclosed Application Form.
          Send the Application Form with a cheque, bank
          draft or money order payable to “Crown – Share
          Purchase Plan Account” so that it is received prior
          to the close of the offer at 5:00pm (Melbourne
          time) on 20 March 2009 to:
           Computershare Investor Services Pty Limited
           GPO Box 505
           Melbourne, Victoria 3001
           AUSTRALIA
           A business reply envelope is enclosed for this
           purpose. Please note that the shareholders
           in New Zealand will need to pay the postage
           required to return the Application Form.

11. When can I sell the SPP Shares?
       The SPP Shares are expected to commence trading
       on 1 April 2009. We will send you a statement
       confirming the issue of new shares on or around
       31 March 2009. You should confirm your holding
       before trading any SPP Shares which you believe have
       been issued to you under the SPP.

12. Where can I get more information on the SPP?
       If you have any questions please contact the Crown
       Share Information Line on 1300 751 825 (within
       Australia) or +61 3 9415 4245 (outside Australia).

    ® Registered to Bpay Pty Ltd ABN 69 079 137 518

5
Plan Rules for the Crown SPP

Please read these Plan Rules carefully. If you
participate in the SPP, these Plan Rules will apply to
you. Shareholders accepting the offer under the SPP
will also be bound by the constitution of Crown.
The Frequently Asked Questions set out above form
part of these Plan Rules.

1.   Eligible shareholders
     (a) You will be eligible to participate in the offer under
         the SPP if:
         • you were registered on the Crown register as a
           holder of Crown shares at 7:00pm (Melbourne
           time) on 19 December 2008; and
         • you have a registered address in either Australia
           or New Zealand at that time,
     unless you hold Crown shares on behalf of another
     person who resides outside of Australia and New
     Zealand or is in the United States or is, or is acting
     for the account or benefit of, a “U.S. Person” (as
     defined in Regulation S under the U.S. Securities Act).
     See clause 5(e) for the rules applicable to trustee or
     nominee shareholders.
     (b) The offer under the SPP to each eligible
         shareholder is made on the same terms.
     (c) If you choose not to participate in the SPP, your
         right to participate lapses at the closing date
         of the offer under the SPP, which is 5:00pm
         (Melbourne time) on 20 March 2009.

2.   Application procedure for SPP Shares
     (a) Shareholders wanting to apply for SPP Shares
         under the SPP must either:
         • pay the relevant amount by BPAY in accordance
           with the instructions on the Application Form
           so that cleared funds are received by 5:00pm
           (Melbourne time) on 20 March 2009. If
           paying by BPAY you do not need to return the
           Application Form; or
         • complete the enclosed Application Form and
           forward it with a cheque, bank draft or money
           order to “Crown – Share Purchase Plan Account”
           in the enclosed business reply envelope so that it
           is received prior to the close of the offer of the SPP
           at 5:00pm (Melbourne time) on 20 March 2009.
           New Zealand shareholders will need to pay the
           necessary postage.



                                                                6
     (b) Application Forms or BPAY payments received after
         5:00pm (Melbourne time) on 20 March 2009 will
         not be accepted.
     (c) Crown reserves the right to reject any application
         for SPP Shares under the SPP that it believes does
         not comply with these Plan Rules.
     (d) If you do not provide the exact amount with the
         Application Form, Crown reserves the right to
         return the direct credit, cheque, bank draft or
         money order and Application Form (if applicable).
         If that occurs, no SPP Shares will be issued to you.
     (e) Crown reserves the right to vary the timetable for
         the SPP, including the closing date of the SPP offer.

3.   Offer price
     (a) The offer price is A$4.95 per SPP Share. This is less
         than the VWAP (as defined below) of $5.23 over the
         five (5) trading day period of 12 February 2009 to
         18 February 2009. The offer price for Crown shares
         issued under the placement to raise A$300 million,
         which was announced on 17 December 2008, was
         also A$4.95.
     (b) The offer price of A$4.95 is fixed, regardless of any
         changes in the market price during the offer period.
     (c) VWAP means the volume weighted average sale
         price of Crown shares (not including any transaction
         defined in the ASX Market Rules as “special”,
         crossings prior to the commencement of normal
         trading, crossings during the after hours adjust phase
         nor any overseas trades or trades pursuant to the
         exercise of options over Crown shares and any other
         sales which the directors of Crown consider may not
         be fairly reflective of natural supply and demand).

4.   Issue date
     (a) The SPP Shares will be issued on or around
         27 March 2009 or as soon as possible after that date.
     (b) Crown’s registry, Computershare Investor
         Services Pty Limited (Computershare), will send
         you a statement confirming issue on or around
         31 March 2009.

5.   Applications for parcels of New Securities
     (a) The maximum investment under the SPP is
         A$4,999.50.
     (b) The number of SPP Shares you will receive at
         each of the permitted application levels, is set out
         in question 6 of the Frequently Asked Questions.



7
     (c) If you do not wish to accept the offer or participate
         in the SPP, you do not need to do anything. The
         offer under the SPP will simply lapse at 5:00pm
         (Melbourne time) on 20 March 2009.
     (d) Shareholders who receive more than one
         Application Form, due to multiple individual holdings
         or joint holdings, may only apply for a maximum
         of A$4,999.50 of SPP Shares. For example, if
         you are both a sole and joint eligible shareholder,
         or if you are a shareholder with more than one
         holding under a separate account, you can only
         apply for a maximum of A$4,999.50 of SPP Shares
         in total under the SPP. Crown reserves the right
         to determine whether this clause applies to any
         shareholder in accordance with clause 11.
     (e) If you are a shareholder who acts as a trustee
         or nominee for more than one person (each a
         beneficiary) and this is expressly noted on the
         Crown register, then each beneficiary is taken to be
         an eligible shareholder for the purposes of the SPP
         and each such beneficiary may make an application
         through the trustee or nominee to participate in
         the SPP. Please contact the Crown Shareholder
         Information Line on 1300 751 825 (within Australia)
         or +61 3 9415 4245 (outside Australia) if you require
         assistance in applying on behalf of beneficiaries.
     (f) By making payment through the BPAY facility or
         returning the Application Form, you certify to
         Crown that you have not applied for SPP Shares
         with an aggregate application price in excess of
         A$5,000 under the SPP or any similar arrangement
         in respect of Crown in the previous 12 months.

6.   No transfer
     The offer under the SPP is non-renounceable and non-
     transferable so shareholders cannot transfer their right
     to purchase SPP Shares under the SPP to a third party.

7.   No brokerage and transaction costs
     No brokerage or other transaction costs will apply to
     the acquisition of SPP Shares.

8.   Ranking
     SPP Shares issued under the SPP will rank equally
     with other Crown shares as at the date of issue.

9.   Quotation
     Crown anticipates that the SPP Shares will be quoted
     on the Australian Securities Exchange on or around
     1 April 2009.


                                                             8
10. Class Order compliance
    This offer of SPP Shares under the SPP is made in
    accordance with ASIC Class Order 02/831 which
    grants relief from the requirement to prepare a
    prospectus for the offer of SPP Shares under the SPP.

11. Dispute resolution
    (a) Crown may determine eligibility to acquire SPP
        Shares and settle any disputes or anomalies which
        may arise in connection with the operation of this
        SPP, either generally or in relation to any individual
        participant, in any manner it deems fit. Its decision
        will be final and binding on all participants in the SPP.
    (b) Crown reserves the right to waive strict compliance
        with any provision of these Plan Rules.
    (c) The powers of Crown under these Plan Rules may
        be exercised by its directors or any delegate or
        representative of the directors.

12. Termination
    (a) Crown reserves the right not to issue SPP Shares or
        to issue SPP Shares to a value less than that applied
        for under the SPP by an eligible shareholder if it
        believes that the issue of those SPP Shares would
        contravene any law or the ASX Listing Rules.
    (b) In the event that the SPP is terminated (which Crown
        may do in its discretion), applicants’ application
        monies will be refunded to them. You will not receive
        any payment of interest on funds refunded to you.

13. Privacy policy
    (a) Crown’s privacy policy is available on its website
        (www.crownlimited.com).
    (b) Computershare’s privacy policy is available on its
        website (www.computershare.com.au).

14. Acknowledgements
    By making payment through BPAY or returning an
    Application Form, you acknowledge and represent to
    Crown that:
    (a) you have read and accepted the Plan Rules in full;
    (b) you declare that all details and statements in the
        Application Form are true and complete;
    (c) your application, on the Plan Rules of the SPP set
        out in this booklet (including the Application Form),
        is irrevocable and unconditional;
    (d) as at 7:00pm (Melbourne time) on 19 December 2008,
        you are recorded on Crown’s share register as
        being a registered holder of Crown shares and
        having an address in Australia or New Zealand;
9
   (e) you are not in the United States and you are not,
       and are not acting for the account or benefit of,
       a “U.S. Person” as defined in Regulation S of the
       U.S. Securities Act 1933 and you are not holding
       Securities on behalf of a U.S. Person;
   (f) you have not applied for SPP Shares with an
       aggregate application price of more than A$5,000
       under this SPP or any similar arrangement in the
       12 months prior to making this application, even if you
       have received more than one offer under this SPP;
   (g) you accept the risk associated with any refund that
       may be dispatched to you by direct credit or cheque
       to your address shown on Crown’s register;
   (h) you are responsible for any dishonour fees or
       other costs Crown may incur in presenting a
       cheque for payment which is dishonoured;
   (i) you agree to be bound by the provisions of Crown’s
       constitution (as amended from time to time);
   (j) you authorise Crown and its officers and
       representatives to:
      • do anything on your behalf necessary for SPP
        Shares to be issued to you in accordance with
        the Plan Rules; and
      • correct minor errors in your Application Form
        and to complete the Application Form by the
        insertion of any missing minor detail;
   (k) Crown may at any time irrevocably determine that
       your Application Form is valid in accordance with
       these Plan Rules, even if the Application Form
       is incomplete, contains errors or is otherwise
       defective;
   (l) you acknowledge that the SPP Shares have not,
       and will not be, registered under the US Securities
       Act or the securities laws of any state or other
       jurisdictions in the United States, or in any other
       jurisdiction outside Australia or New Zealand
       and accordingly, the SPP Shares may not be
       offered, sold or otherwise transferred except in
       accordance with an available exemption from,
       or in a transaction not subject to, the registration
       requirements of the US Securities Act and any
       other applicable securities laws; and
   (m) you agree not to send any materials relating to the
       SPP to any person in the United States or that is, or
       is acting for the account or benefit of, a US Person.

15. Governing law
   These Plan Rules are governed by the laws in force in
   Victoria, Australia.

                                                            10
     CROWN LIMITED
   8 WHITEMAN STREET
SOUTHBANK, VICTORIA 3006
                                                                                                                  Please return completed Application Form to:
                                                                                                                       Computershare Investor Services Pty Limited
                                                                                                                                           GPO Box 505 Melbourne
                                                                                                                                             Victoria 8060 Australia
                                                                                                                        Enquiries (within Australia) 1300 751 825
                                                                                                                                 (outside Australia) 61 3 9415 4245
                                                                                                                             web.queries@computershare.com.au
                                                                                                                                          www.computershare.com


                                                                                                                          Securityholder Reference Number (SRN)
        *L000001*




                             000001
                             000
                             AIO
                                             1301011221012102012221332120133322113
                                                                                                                          *I1234567890*
                             MR JOHN SAMPLE
                             FLAT 123
                             SAMPLE STREET
                             SAMPLE STREET                                                                                I 1234567890                              IND
                             SAMPLE STREET
                             SAMPLETOWN VIC 3030                                                            Entitlement Number:
                                                                                                            Record Date:                7.00pm (Melbourne Time) 19 December 2008
                                                                                                            Offer Closes:               5.00pm (Melbourne Time) 20 March 2009


                                                    SHARE PURCHASE PLAN APPLICATION FORM
        IMPORTANT:
        This is an important document which requires your immediate attention. If you are in any doubt as to how to deal with this Application Form please consult a professional adviser.
        Pursuant to the Plan Rules of the Crown Share Purchase Plan (SPP) contained in the enclosed SPP Booklet dated 27 February 2009, Crown is offering eligible shareholders the
        opportunity to purchase SPP Shares with one of the application amounts set out below. The maximum investment under the SPP is A$4,999.50 per eligible shareholder. Capitalised
        terms used in this Application Form have the meaning set out in the SPP Booklet.
        The issue price of the SPP Shares is $4.95. This is the same price at which Crown made a placement on 23 December 2008.
        If you do not wish to purchase SPP Shares under this offer there is no need to take action.
        By making your payment, you agree to be bound by the terms of the Crown SPP and give the representations set out in section 14 of the SPP Booklet. Shareholders accepting
        the offer under the SPP will also be bound by the constitution of Crown Limited.

        METHOD OF ACCEPTANCE
        You can apply for SPP Shares and make your payment utilising one of the payment options detailed overleaf. Please complete this Application Form carefully. Crown reserves
        the right to reject any application for SPP Shares under the SPP that it believes does not comply with the Plan Rules.

                                                                This offer is Non-Renounceable. No Signature is required.
                                                    Applications can only be accepted in the name printed on this Application Form.
                                           Please note that there is no requirement to return this Application Form if you are paying by BPAY.




                    CWN                                               SPRB                                                                                     041459_00T20K




                                                          Please see overleaf for Payment Options                                          Biller Code: 534255
                                                                                                                                           Ref No: 123412341234123412
Paperclip
cheque(s)
  here.
 Do not
 staple.
            I/We wish to purchase:
                     A$999.90 worth of            A$1,999.80 worth                           A$2,999.70 worth                     A$3,999.60 worth                    A$4,999.50 worth
                     SPP Shares         or        of SPP Shares                or            of SPP Shares         or             of SPP Shares         or            of SPP Shares
                     (202 SPP Shares)             (404 SPP Shares)                           (606 SPP Shares)                     (808 SPP Shares)                    (1010 SPP Shares)
            Payment Details (if paying by cheque)
            Drawer                                  Cheque number                    BSB number                Account number                     Cheque amount

                                                                                                                                                   A$
            Make your cheque or bank draft payable to “Crown - Share Purchase Plan A/C”
            Contact Details
            Please provide your contact details in case we need to speak to you about this slip
            Name of contact person                                                                                      Contact person’s daytime telephone number

                                                                                                                         (             )
                                                                                                   1234567890123456+1234567890-3052+12
                                 How to accept the Share Purchase Plan
Payment Details
You can apply for SPP Shares by:
•    BPAY; or
•    returning this Application Form and paying by cheque, bank draft or money order in accordance with the instructions set out in the SPP Booklet.
Please note that there is no requirement to return this Application Form if you are paying by BPAY. See bottom of page for BPAY instructions.
Cheques will be processed on the day of receipt and as such, sufficient cleared funds must be held in your account as cheques returned unpaid may
not be re-presented and may result in your Application Form being rejected. Paperclip (do not staple) your cheque(s) to the Application Form where
indicated. Cash will not be accepted. A receipt for payment will not be forwarded.

Contact Details
Enter the name of a contact person and telephone number. These details will only be used in the event that the registry has a query regarding this
Application Form.

Lodgement of Application
If you are applying for SPP Shares and your payment is being made by BPAY, you do not need to return this Application Form. Your payment must be received
by no later than 5.00pm (Melbourne Time) on 20 March 2009. Applicants should be aware that their own financial institution may implement earlier cut off times
with regards to electronic payment, and should therefore take this into consideration when making payment. It is the responsibility of the applicant to ensure
that funds submitted through BPAY are received by this time.




                                                                                                                                                                    SPRB
If you are paying by cheque, bank draft or money order, your Application Form must be received by Computershare Investor Services Pty Limited (CIS)
Melbourne by no later than 5.00pm (Melbourne Time) on 20 March 2009. You should allow sufficient time for this to occur. A reply paid envelope is enclosed
for shareholders in Australia. New Zealand shareholders will need to affix the appropriate postage. Return your Application Form with cheque, bank draft or
money order attached.
By returning this Application Form or submitting funds through BPAY, you make the representations and warranties set out in the Plan Rules including that you
are not in the United States or you are not, and are not acting for the account or benefit of, a U.S. Person (as defined under Regulation S of the Securities Act
of 1933).
Neither CIS nor Crown accepts any responsibility if you lodge the Application Form at any other address or by any other means.

Privacy Statement
Computershare’s privacy policy is available on its website (www.computershare.com.au).
Crown Limited’s privacy policy is available on its website (www.crownlimited.com).

If you have any enquiries concerning this Application Form or your entitlement, please contact the Crown Shareholder Information Line.
This Application Form may not be used to notify your change of address. For information, please contact the Crown Shareholder Information Line on




                                                                                                                                                                    CWN
1300 751 825 (if calling within Australia) or +61 3 9415 4245 (if calling outside Australia) or visit www.computershare.com (issuer sponsored holders only).
                            CHESS holders must contact their Controlling Participant to notify a change of address




                                                                                                                                           041459_00T20K




Payment Options:
        Biller Code: 534255                                     By Mail
        Ref No: 123412341234123412                              Crown Limited
                                                                Computershare Investor                      *I1234567890*
        Telephone & Internet Banking – BPay                     Services Pty Limited                         Entitlement Number: <xxxxxxxxxx>
                                                                GPO Box 505
        Call your bank, credit union or building                Melbourne, Victoria 8060
        society to make this payment from your                  AUSTRALIA                                    SAMPLE CUSTOMER
        cheque or savings account. More info:
                                                                                                             SAMPLE STREET
        www.bpay.com.au
                                                                                                             SAMPLE STREET
                                                                                                             SAMPLE STREET
                                                                                                             SAMPLE STREET
                                                                                                             SAMPLETOWN TAS 7000
000001
000         1301011221012102012221332120133322113
SAM
MR JOHN SAMPLE
FLAT 123
SAMPLE STREET
SAMPLE STREET
SAMPLE STREET
SAMPLETOWN VIC 3030


2 March 2009

Dear Crown Shareholder,
                                               Share Offer by Consolidated Press Holdings Ltd

We are writing to you on behalf of Consolidated Press Holdings Ltd (CPH), Crown’s largest shareholder, to provide
details of an offer which CPH is making to eligible Crown shareholders. Please be aware that this is an offer by CPH,
not by Crown.

1     Introduction
On 17 December 2008, Crown announced a share placement (Placement) to raise A$300 million and a share purchase
plan (SPP). The Placement was priced at $4.95 per share and included a placement of 20,202,021 shares to CPH,
which was subject to a waiver of ASX Listing Rule 10.11.
The ASX has granted this waiver, subject to a number of conditions. As part of satisfying these conditions, CPH is giving
certain Crown shareholders an opportunity to purchase a specified number of Crown shares from CPH at $4.95 per
share to avoid dilution of your interest in Crown as a result of the Placement.

2     Eligibility
The CPH offer is only available to Crown shareholders (or, in some cases, beneficial holders of Crown shares 1) with a
registered address in Australia or New Zealand who:
      held 11,494 or more Crown shares on 19 December 2008 (Record Date) (including on a beneficial basis under a
      nominee or custodian holder); and
      were not given an opportunity to participate in the Placement by UBS (the arranger of the Placement) at the time of
      the Placement; and
      have applied to subscribe for A$4,999.50 worth of Crown shares under the SPP,

(Eligible Shareholders).
The maximum number of Crown shares which CPH is offering to sell to you is shown on the enclosed CPH Offer Form.
It has been calculated, such that your interest in Crown is not diluted as a result of the Placement.
If you wish to acquire Crown shares from CPH under this offer, you need to apply in accordance with the instructions on
the enclosed CPH Offer Form.




1     Crown has separately written to nominee or custodian holders, to outline the process which they must follow to apply on behalf of the beneficial holders for
      whom they hold Crown shares.

                                                                                                                                                          041459_00T21F
3   More Information
The information in this letter is general information only and does not constitute a securities recommendation or financial
product advice. It has been prepared without taking account of the investment objectives, financial situation or needs of
any particular investor. If you need more information about the CPH Offer, please:
    refer to the enclosed CPH Offer Form;
    contact the CPH Offer information line on 1300 751 825 (within Australia) or +61 3 9415 4245 (outside Australia);
    and
    seek your own financial advice about the terms of the CPH Offer.


Yours sincerely,




Michael Neilson
Company Secretary
Crown Limited




                                                                                                                 041459_00T21F
                                                                                                                                        Please return completed form to:
                                                                                                                                Computershare Investor Services Pty Limited
                                                                                                                                                    GPO Box 505 Melbourne
                                                                                                                                                      Victoria 8060 Australia
                                                                                                                                 Enquiries (within Australia) 1300 751 825
                                                                                                                                          (outside Australia) 61 3 9415 4245
                                                                                                                                      web.queries@computershare.com.au
                                                                                                                                                   www.computershare.com
                                                                                                                                   Securityholder Reference Number (SRN)
                                              1301011221012102012221332120133322113
                                  000001
                                  000
        *L000001*




                                  SAM
                                  MR JOHN SMITH 1
                                  FLAT 123
                                  123 SAMPLE STREET
                                                                                                                                   *I1234567890*
                                  THE SAMPLE HILL                                                                                 I 1234567890                                 IND
                                  SAMPLE ESTATE                                                                            Record date: 7.00pm (Melbourne time), 19 December 2008
                                  SAMPLEVILLE VIC 3030                                                                     Offer closes: 5.00pm (Melbourne time), 20 March 2009

                                                                                                                    A     Securityholder Entitlement details
            Use a black pen.
            Print in CAPITAL letters          A B C                   1    2 3
                                                                                                                          Subregister             Issuer
            inside the grey areas.
                                                                                                                           Existing shares held at the Record
                                                                                                                                                                 XXX,XXX,XXX
            CPH Offer Form                                                                                                 Date on 19 December 2008

            This personalised form can only be used in relation to the security holding represented by the                 Maximum Entitlement (Shares) to
                                                                                                                           CPH Offer Shares                      XXX,XXX,XXX
            SRN or HIN printed above. This is an important document and requires your immediate attention.
            If you are in doubt about how to deal with this document, please consult your financial or other               Amount payable on full acceptance
                                                                                                                           at A$4.95 per New CPH Offer Share     X,XXX,XXX.XX
            professional adviser.

            CPH Offer closing at 5.00pm (Melbourne Time) on 20 March 2009
                                                                                                                           Entitlement Number                    123456789012
            On 17 December 2008, Crown announced a share placement to raise A$300 million (“Placement”) and a share purchase plan (“SPP”). Consolidated Press Holdings (“CPH”)
            will participate in the Placement for A$100 million of the A$300 million after an ASX waiver relating to ASX Listing Rule 10.11 was granted.
            In order to satisfy the ASX waiver, CPH has agreed to provide Australian and New Zealand shareholders (only) who:
            ●       held 11,494 or more Existing Shares on the Record Date (including on a beneficial basis under a nominee or custodian holder); and
            ●       were not contacted by UBS (the arranger of the Placement) at the time of the Placement; and
            ●       have applied to subscribe for A$4,999.50 worth of shares in the SPP,
            (collectively “Eligible Shareholders”), an opportunity to purchase from CPH (the “CPH Offer”) a number of shares (“CPH Offer Shares”) such that their interest in Crown is not
            diluted as a result of the Placement. The Australian and New Zealand address requirement applies at both a registered and beneficial level.
            Note: The maximum number of CPH Offer Shares is calculated as your Shares held at the Record Date multiplied by 8.787602% (being the percentage of Crown’s
            pre-Placement issued capital represented by the placement) less 1,010 Shares (being the maximum entitlement for each Eligible Shareholder under the SPP).
            Receipt of the slip below by 5.00pm (Melbourne time), 20 March 2009 with your payment, utilising the payment options detailed overleaf, will constitute acceptance of the
            CPH Offer.
            I/We enclose my/our payment for the amount shown below being payment of A$4.95 per CPH Offer Share. I/We hereby authorise you to register me/us as the holder(s)
            of the CPH Offer Shares allotted to me/us, and I/we agree to be bound by the Constitution of the Company.



                                                                                                                                   See back of form for completion guidelines
                       CWN                                                  NRRB                                                                                      041459_00T2FH


                                                                            ▼ PLEASE DETACH HERE ▼
                                                          Please see overleaf for Payment Options                                               Biller Code: 534263
                                                                      X,XXX                     X,XXX                                           Ref No: 123412341234123412Biller ID:
Paperclip                                                  Ent:                       Pay:
cheque(s)
  here.
                             Please tick to confirm that you
                             (or each beneficial holder) have
                                                               C Number of CPH Offer Shares applied for           D Amount enclosed at A$4.95 per CPH Offer Share
 Do not
 staple.      B              applied to fully participate and
                             subscribe for A$4,999.50 worth of
                             New Shares in the SPP
                                                                                                                                  A$                                            .
                      Payment Details – Please note that funds are unable to be directly debited from your bank account
              E       Drawer                                      Cheque number           BSB number             Account number             Cheque amount

                                                                                                                                                                A$
                      Make your cheque or bank draft payable to “CPH Offer A/C”
                      Contact Details
               F      Please provide your contact details in case we need to speak to you about this slip
                      Name of contact person                                                                             Contact person’s daytime telephone number

                                                                                                                          (             )
                                                                                                        1234567890123456+1234567890-1234+12
How to complete the CPH Offer Form
Note that photocopies will not be accepted. These instructions are cross-referenced to each section of the CPH Offer Form.


   A        Details of your Maximum Entitlement to CPH Offer Shares based on your
                                                                                                             E        Payment Details
            Security holding at 7.00pm (Melbourne time) on 19 December 2008 are shown
                                                                                                                      You can apply for shares utilising the payment options detailed below. Please
            in box A on the front of this CPH Offer Form.
                                                                                                                      note that funds are unable to be directly debited from your bank account.
                                                                                                                      By making your payment using either electronic means or by cheque, bank draft
   B        SPP Participation                                                                                         or money order, you confirm that you agree to all of the terms and conditions as
            You must tick this box to confirm that you (or each beneficial holder) have                               detailed in the CPH Offer Form.
            applied to fully participate and subscribe for $4,999.50 worth of New Shares in                           Your cheque, money order or bank draft must be made in Australian currency
            the SPP.                                                                                                  and drawn on an Australian branch of a financial institution. Such payment
                                                                                                                      must be made payable to “CPH Offer A/C” and crossed “Not Negotiable”.
                                                                                                                      Payments not properly drawn may be rejected.
   C        CPH Offer Shares Accepted                                                                                 Cheques will be processed on the day of receipt and as such, sufficient cleared
            You can apply to accept either all or part of your Entitlement. Enter in Box C the                        funds must be held in your account as cheques returned unpaid may not be
            number of CPH Offer Shares you wish to accept from your Entitlement.                                      re-presented and may result in your CPH Offer Form being rejected. Paperclip
                                                                                                                      (do not staple) your cheque(s) to the form where indicated. Cash will not be
                                                                                                                      accepted. A receipt of payment will not be forwarded.
   D        Acceptance Monies




                                                                                                                                                                                                                       NRRB
            Enter the amount of Acceptance Monies payable. To calculate the amount
            payable, multiply the number of CPH Offer Shares applied for by $4.95.                           F        Contact Details
                                                                                                                      Enter the name of a contact person and telephone number. These details will
            Please ensure you complete Box D on the bottom of the form.
                                                                                                                      only be used in the event that the registry has a query regarding the slip below.


CPH reserve the right to make amendments to this form where appropriate.

Lodgement of Acceptance
If you are applying for shares and your payment is being made by BPAY®, you do not need to return the slip below. Your payment must be received by no later than 5.00pm (Melbourne time) on
20 March 2009. Applicants should be aware that their own financial institution may implement earlier cut off times with regards to electronic payment, and should therefore take this into consideration when
making payment. It is the responsibility of the applicant to ensure that funds submitted through BPAY are received by this time.

If you are paying by cheque, bank draft or money order the slip below must be received by Computershare Investor Services Pty Limited (CIS) Melbourne by no later than 5.00pm (Melbourne time) on
20 March 2009. You should allow sufficient time for this to occur. A reply paid envelope is enclosed for security holders in Australia. New Zealand holders will need to affix the appropriate postage. Return
the slip below with cheque attached.

Neither CIS, Crown nor CPH accepts any responsibility if you lodge the slip below at any other address or by any other means.

Privacy Statement




                                                                                                                                                                                                                       CWN
Personal information is collected on this form by CIS, as registrar for securities issuers (“the issuer”), for the purpose of maintaining registers of securityholders, facilitating distribution payments and other
corporate actions and communications. Your personal information may be disclosed to our related bodies corporate, to external service companies such as print or mail service providers, or as otherwise
required or permitted by law. If you would like details of your personal information held by CIS, or you would like to correct information that is inaccurate, incorrect or out of date, please contact CIS.
In accordance with the Corporations Act 2001, you may be sent material (including marketing material) approved by the issuer in addition to general corporate communications. You may elect not to receive
marketing material by contacting CIS. You can contact CIS using the details provided on the front of this form or e-mail privacy@computershare.com.au

If you have any enquiries concerning this form or your entitlement, please contact CIS on 1300 751 825.
This form may not be used to notify your change of address. For information please contact CIS on 1300 751 825 or visit the share registry at www.computershare.com (Certificated/Issuer Sponsored
Holders only).

CHESS holders must contact their Controlling Participant to notify a change of address.
                                                                                                                                                                                      041459_00T2FH




Payment Options:
           Biller Code: 534263                                                       CPH Offer
                                                                                     Computershare Investor
           Ref No: 123412341234123412

           Telephone & Internet Banking – BPAY
                                                                                     Services Pty Limited
                                                                                     GPO Box 505                                                *I1234567890*
                                                                                                                                                Entitlement Number: <xxxxxxxxxx>
                                                                                     Melbourne, Victoria 8060
           Call your bank, credit union or building                                  AUSTRALIA
           society to make this payment from your                                                                                               SAMPLE CUSTOMER
           cheque or savings account. More info:                                                                                                SAMPLE STREET
           www.bpay.com.au                                                                                                                      SAMPLE STREET
                                                                                                                                                SAMPLE STREET
                                                                                                                                                SAMPLE STREET
                                                                                                                                                SAMPLETOWN TAS 7000

				
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Description: ASX MEDIA RELEASE FOR IMMEDIATE RELEASE 27 FEBRUARY 2009 CROWN