VIEWS: 57 PAGES: 5 POSTED ON: 4/4/2010
signage and event promotion
signage and event promotion 12.1 Signage 12.1.1 Event Signage The Centre’s Event Signage Solution provides a cost-effective one-stop shop service for all your printed and digital signage needs across the venue, including event banners, external signage, light boxes, lectern signs and free-standing signs. All your event branding, designing, printing and rigging can be coordinated and managed through your Audio Visual Project Manager. This saves you time and delivers an integrated signage solution that maximises impact. Find more information in Appendix H, Event Signage. 12.1.2 Internal Signage The Centre has a variety of signage opportunities which can be used for both directional and promotional purposes. Signage requirements for your event should be discussed with your Event Manager who will provide advice, confirm placement and coordinate bookings, plus provide any operational details. Signs, banners and similar materials may not be nailed, stapled, hung or attached to the ceilings, walls, windows, sprinkler systems or other surfaces, except when permission is granted by the Centre. Damage to Centre property resulting from installation will be charged directly to the organiser. Signage must not cover artwork, air-conditioning ducts, security cameras, electrical cupboards, fire hose reels or any other wall fixtures. Signage cannot be positioned where it may impede traffic flow through foyer areas, or where emergency egress may be compromised. For information regarding location and size of signage opportunities throughout the venue, please refer to the Centre’s Signage Guidelines in Appendix G. Signage proposals should be forwarded to your Event Manager during the planning stages. The Centre’s approval process for signage is based on the specific event and other concurrent events. To submit your proposal, please complete the Signage Permit Form located in Appendix D and return it to your Event Manager for approval no later than one (1) month prior to the event. Events Manual January 2010 Sydney Convention and Exhibition Centre Section 12 Page 1 Electronic Signage Electronic signage comprises screens that can be utilised for plain text, scrolling graphics or video footage. Screens are located outside each room, at entrances to the Centre and throughout public areas. The electronic signage system is managed by the Centre and in some instances charges will apply. The Centre’s electronic signage screens must be used in preference to free-standing signage. For full details on how to best utilise our electronic signage system, please contact your Event Manager. Free-standing Signage Free-standing promotional signage for sponsorship or branding purposes must be kept within the adjacent foyer build zones attached to the contracted space. The Centre’s directional signage is extensive and additional directional signage can compete with and confuse visitors rather than complement the digital event signage. To avoid confusion, sponsorship and branding signs should not contain the event location or any arrows directing visitors. Requests for free-standing signage, such as custom-built signs and entrance features, should be discussed with and approved by your Event Manager. These must be submitted as per the Event Floor Plan Approval Process (see Section 11.1, Event Floor Plan Approval Process), or submitted via the Signage Permit Form, located in Appendix D. Banner Hanging There are various options for hanging banners throughout the Centre’s public foyer spaces, including picture rails and banner poles. Details of exact locations and sizes can be found in the Centre’s Signage Guidelines in Appendix G. All internal banners must be rigged by Centre staff and applicable charges will apply. Lightbox Signage A number of lightboxes in Convention Centre Parkside can be used to promote an event in the venue. For details on locations and sizes, please refer to the Centre’s Signage Guidelines, located in Appendix G. Lectern Signage Signs may be made to fit the front panel of the Centre’s lecterns, with lectern specifications outlined below: • Exhibition Centre lecterns: 835mm high x 540mm wide Events Manual January 2010 Sydney Convention and Exhibition Centre Section 12 Page 2 • Convention Centre lecterns: 870mm high x 550mm wide. Convention Centre lectern signs should be made of 3mm thick PVC sign board or similar flexible material so they may be fitted into the curved lectern signage brackets. All lectern signs must be fitted by Centre staff. Ticket Booth Signage The area for event-specific signage on the Centre’s ticket booths measures 2720mm wide x 296mm high. The artwork should be in Illustrator eps format and the graphics should be printed on 2mm thick flexible material, such as card or foamed PVC. Additional opportunities exist at either end of the new ticket booths. These panels are 1077mm wide x 2360mm high. Signage must be supplied on the first move-in day for installation by the Centre’s staff. 12.1.3 External Signage Banner Poles Banner poles are provided in front of: • Exhibition Hall 1 • Exhibition Hall 5 • Convention Centre Bayside Access to the applicable set of banner poles is included in the rental rates, however there is an installation charge for banner hanging. Banners may be hung during the tenancy period only, must directly relate to the event and be confirmed with your Event Manager in advance. Signage Poles A signage pole can be found outside each Exhibition Hall (Halls 1-5), standing approximately 8.5 metres high. Each features a double-sided light box which can be used to display promotional posters for an event in the corresponding hall. Your Event Manager should be advised during the planning stages of the event if you intend to use these poles. This will ensure that installation and removal of the event light box poster(s) is arranged according to requirements. All event light box posters must be provided to the Event Services Manager at the Exhibition Centre during event move-in. Centre personnel will arrange for installation and removal of the event poster(s) as required, at no extra charge. The printing specifications for light box posters are outlined below: Poster size: visible area 820mm x 1170mm Events Manual January 2010 Sydney Convention and Exhibition Centre Section 12 Page 3 Poster trim size 850mm x 1200mm Poster specifications: DURA–TRAN with UV Protection Satin laminated both sides. The signage poles each contain LED signage panels, which are programmed and controlled by the Centre. These display information to direct visitors to entry points, registration and ticket sales for various events within the Centre. Car Park Signage There are a number of signage opportunities available within the Centre Car Park. Requests for signage in this area should be discussed with, and approved by, your Event Manager. These must be submitted as per the Event Floor Plan Approval Process (see Section 11.1, Event Floor Plan Approval Process), or submitted via the Signage Permit Form, located in Appendix D. Darling Harbour Signage All enquiries regarding external signage in the Darling Harbour precinct (excluding the Centre’s external signage banners and poles outlined above) must be referred to the Event Coordinator at the Sydney Harbour Foreshore Authority on +61 2 9240 8500. There are various signage opportunities available throughout the precinct, e.g. banners and flagpoles, freeway pylons, perimeter of Cockle Bay etc. Please note that charges apply for the use of Sydney Harbour Foreshore Authority signage facilities. 12.2 Advertising Centre Title Whenever promoting an event at the Centre, one of the following titles must be used: • Sydney Convention and Exhibition Centre • Sydney Convention Centre • Sydney Exhibition Centre Advertising / Promotional Material Printed advertising, promotion or publicity for an event must include the Centre’s correct name, as specified in the point above. The Centre requires one (1) copy of all relevant printed promotional material. The Centre’s location shots, floor plans and maps are available to assist you in promoting your event. Organisers can view these on the Centre’s website at Events Manual January 2010 Sydney Convention and Exhibition Centre Section 12 Page 4 www.scec.com.au and request high resolution copies via the Downloads section of the website. Darling Harbour Precinct If an organiser wishes to promote their event in the Darling Harbour area, permission is required from the Sydney Harbour Foreshore Authority (SHFA). Please contact the Event Coordinator at the Sydney Harbour Foreshore Authority on +61 2 9240 8500 or +61 1300 655 995 for more information. Opportunities also exist to promote an event on Darling Harbour transportation, such as the Monorail. Please contact each individual company for advertising opportunities and associated costs, as these entities are privately managed and are not under the control of the Sydney Harbour Foreshore Authority. 12.3 Marketing Opportunities Centre’s Website – Event Calendar Section The Centre’s website provides the organiser with the opportunity to promote important event information such as dates, times, a description of the event, admission price, visitor numbers, organiser’s contact details etc. Event Calendar listings can be branded with the company logo and photo of the event. Organisers should complete the faxback document included in the event contract to take advantage of this service. Recorded Event Information The Centre can arrange to have an event’s important visitor information professionally recorded on a dedicated information line. Please advise your Event Manager if you wish to use this service. 12.4 Sponsorship All sponsorship enquiries relating to Centre areas or affiliations must be directed to your Event Manager. Any sponsorship opportunity relating to Centre space should not be confirmed or sold to exhibitors until written notice is received from your Event Manager. The designated Café areas in Exhibition Halls 1-5 are not available for sponsorship by exhibitors. They are designated neutral areas where exhibitors and visitors may obtain refreshments and conduct business discussions unimpeded. Events Manual January 2010 Sydney Convention and Exhibition Centre Section 12 Page 5
"signage and event promotion"